Thinks and Drinks

Think Mobility, not Mobile.Mobile Web takes on apps.

Content delivery for Mobile Devices1. History2. Devices3. Mobile apps4. Mobile web5. Web browsers6. Visitcalgary mobile7. Questions?

Questions:Why do you call them cell phones?

Is it some Canadian thing?In Europe we call them mobile phones.

Are we talking about cell web or mobile web / cell apps or mobile apps?

History of mobile phonesSource: Wikipedia + Internet

• Second World War – radio technology improvements and expansion• 1950s – first cell technology – MTA (Mobile Telephone System A)• 1956 – Sweden – Ericsson released MTA for cars (40kg device weight) • 1958 – USSR – starts “Altay” project national civil mobile phone (1963 live)• 1959 – US – S&T + Motorola – public mobile local phone service (Brewster, Kansas) • 1971 – US – AT&T proposal submition to FCC (Federal Communication Commission)• 1971 – Finland ARP network – first successful commercial mobile phone service OG• 1970 – 1990: 1G mobile networks

• 1973 – US – Motorola – first phone call from handheld mobile phone prototype• 1978 – Chicago – first trial network by AT&T and Bell Labs• 1979 – Japan – first commercial network ever (Tokyo)• 1981 – NMT (Nordic Mobile Telephone) system in Scandinavia (S, F, N, D) first roaming• 1983 – AT&T, Bell Labs, Motorola officially started first cellular US network

• AMPS – Advanced Mobile Phone System• 1985 – UK – Vodafone first mobile phone call in UK• 1985 – Canada – Bell Cellular & Cantel – launch first wireless network in CA

• Cantel Cellular Radio Group Inc. founded by Ted Rogers and 2 others (later Rogers Wireless)

History of mobile phones – continue• 1990 – 2000: 2G mobile networks, primarily GSM

• Europe: (Global System for Mobile Communications = Groupe Special Mobile)• US & Canada: Digital AMPS (IS-54 and IS-136) later GSM and CDMA• Using digital transmission instead of analog• Introduction of popular prepaid mobile phone services• Technological improvement: phone 100-200g – advanced batteries/less consumption• 1993 – first SMS (Short Message Service)• 1996 – first commercial mobile web browser for PDA (NetHopper)• 1998 – first downloadable content sold – ring tone• 1998 – first mobile phone payment for Coca Cola wending and parking• 1998 – WAP 1.0 – Wireless Application Protocol (WAP 2.0 in 2002)• 1999 – Japan – first full internet service for mobile phones• 1999 – RIM – first portable emial solution

• 2001 and later: 3G mobile networks• Growing demand for data services• 2001 – Japan – first 3G network• 2003 – Europe start using 3G in UK and quickly grow in popularity• 2003 – USA – 3G services by Verizon and AT&T• 2005 – Canada – Bell Mobility, SaskTel, Telus – launching 3G networks• 2002 – RIM – BlackBerry 5810 – cell phone services + email• 2007 – iPhone, 2008 iPhone 3G

History: http:///video/1219

DevicesToo many options out there, need more research!

Regional differences – Apple for North America

Smart Phones @

29 different smart phones available

iPhones 3x

RIM BB 10x

Samsung 4x

Sony Ericsson 3x

Nokia 3x

LGMotorolaHTCPalmOtherAcer

Tablets?

iPad + 20 different manufacturers?

Mobile appsMobile applications

Mobile stores / App stores

Advantages and Disadvantages

Need more research

Mobile Web / Mobile Browser

Content delivery through XHTML/CSS

Usability / Design / Content

Advantages and Disadvantages

More research needed!

Mobile Web Browsers

WAP & WML(X)HTML / CSS

HTML 5 / CSS 3 / JavaScript

Opera Mobile / Opera Mini / Safari / Skyfire / Google Android / Firefox

Mobile /Microsoft IE for Mobile / Bolt / Blazer / BlackBerry Browser / plenty others

Keep it simple!

www.visitcalgary.com – mobile web prototype

5 minute presentation

iPhone and Android simulators

Questions?

Evans Hunt and mobile? Where are we going?