Content for Business Proposal (BP)1. Table of content

2. Executive summary for BP/BP Synopsis

3. Introduction

4. Purpose of BP

5. Companys background

6. Owners background

7. Management/organization planning

8. Marketing Plan

9. Production/Operation Plan

10. Financial Planning

11. Project execution schedule

12. Summary

Preparation of BP

1.0 Introduction of Company

1.1 Companys name

1.2 Type of business venture

1.3 Product/services offered

1.4 Business location

1.5 Date of commencement of business

1.6 Industrys background and market trend

1.7 Future scenario

2.0 Objective of BP

2.1 To seek financial assistance from third party

2.2 To plan for new business execution

2.3 Guideline for business management

3.0 Companys background

3.1 Companys name

3.2 Address/Telephone/Fax/Email

3.3 Type of business

3.4 Main activities

3.5 Date of commencement

3.6 Business registration certificate

3.7 Initial capital

3.8 Name and address of shareholders

3.9 Name of bank/Account number

4.0 Owners background/shareholders4.1 Name, address, telephone and email

4.2 Academic qualification

4.3 Experience/skills

5.0 Organization/management planning

5.1 Companys goal and strategies

5.2 Companys organizational structure/chart

5.3 List of management staff

5.4 List of positions

5.5 Responsibilities of each position

5.6 Emolument/salary for each position

6.0 Marketing planning

6.1 Market Research/analysis

6.2 Customer, product and services analysis

6.3 Flow of market analysis related to business venture

6.4 Measuring market size and potential of proposed location (1-2 years)

6.5 Product/services characteristics and advantages to the proposed business

6.6 Identify potential customer for the product/services

6.7 Competition for the product/services

6.8 Sales forecast

6.9 Potential market share for product/services

6.10 Overall marketing plan

6.11 How to face competition?

6.12 Business advantages compare with competitors in terms of quality, price, location, image etc

6.13 Product/services strategies

6.13.1 Pricing strategies

6.13.2 Price determination

6.14 Distribution strategies

6.14.1 How distribution is being planned

6.14.2 Cost involved

6.14.3 Short term and long term sales plan

6.14.4 Promotion strategies

6.14.5 Promotion techniques

6.14.6 Marketing budget

7.0 Production/Operation Planning

7.1 Product/services produced including the quantities

7.2 Production process (if concerning manufacturing)

7.3 Production capabilities

7.4 Production planning

7.5 Total production

7.6 Maximum production capabilities

7.7 Stock inventory

7.8 List of raw materials (if any)7.9 List of workers/staff involve in production/servicing

7.10 Machine or tools operators

8.0 Financial Planning

8.1 This section is to determine the feasibility of the assumption made related to the market, sales and other cost involved. The assumption must be realistic and can be used to forecast the success to the proposed business.

8.2 Project implementation cost

8.3 Source of funding

8.4 Own capital

8.5 Bank loans

8.6 Sales and purchase

8.7 Cash flow pro-forma (monthly and yearly 3-5 years)

8.8 Income statement pro-forma (3-5 years)

8.9 Breakeven analysis

9.0 Project Implementation Schedule10.0 Summary/justification

10.1 To promote the business proposal and to make the parties concerned confident with the proposal.