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Content Only You Can Create

Content only you can create

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Instead of following along with everyone else, Allison Carter of Roundpeg advocates that you should focu

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Page 1: Content only you can create

Content Only You

Can Create

Page 2: Content only you can create

What Is Content Marketing?

Page 3: Content only you can create

Avoid Regurgitated Content

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The Meme

http://socialfresh.com/16-brands-do-the-harlem-shake/https://www.facebook.com/WoodchuckCider

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What X Can Teach About Y

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Form Over Function

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Same Old, Same Old

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Does Your Post:

•Give your clients new information?•Help make better-informed buying decisions?•Reveal who you are?

If Not, Don’t Post!

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Cookie Creativity

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What’s Your Voice?

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Who Are You?

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Yes, Even Boring CompaniesNeed Unique Content

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Be Prepared to Piss People Off

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Creating Your Content

•Know Who You Are•Know Who Your Customer Is•Know Who You Want Your Customer to Be•Check for Originality•Test•Review•Be Awesome

Page 15: Content only you can create

[email protected]

Facebook.com/RoundpegIndy

@Roundpeg@AllisonLCarter