View
794
Download
0
Embed Size (px)
DESCRIPTION
Content Curation Strategies, The stages of a content strategies, Content is King #FPREACH http://www.boscoanthony.com
Citation preview
CONTENT IS KING!Content Curation
www.boscoanthony.com #FPREACH #SMWVAN
Thursday, September 27, 2012
Content Strategy
The practise of planning for content curation, creation, delivery and governance.
A curator arranges, catalogues and displays collections of data.
Thursday, September 27, 2012
CONTENT IMPACT
PANDA/PENGUIN
SERP
BRANDING
ENGAGEMENT
CONVERSION
COMMUNITY
Thursday, September 27, 2012
Whats the Buzz on “Content Curation”
Is the act of discovering, gathering and presenting digital content that surrounds a specific matter.
Thursday, September 27, 2012
Content Curation | Where
Thursday, September 27, 2012
When does content strategy
kick in? “After, Keyword Research!”
“Demand”“Brand Protection”
“Engagement” “Social Monitoring”
“Trends”
Thursday, September 27, 2012
The focus! Thursday, September 27, 2012
CONTENT MOLECULES
A curator is an information chemist that mixes atoms together to build an info molecule and then adds value to it!
Thursday, September 27, 2012
Content Strategy
Types
Demand
Style Rules
Thursday, September 27, 2012
Demand | Research
Keyword Research
SEO
Search Engine Results Page.
Thursday, September 27, 2012
Rules | Guidelines
Language
Gender of author
Type of writing
Must mention
Hot keywords
Guidelines
Thursday, September 27, 2012
Types | Display
Infographics
Articles, blogs, texts
Interview
Social Media Platforms
Video / Audio / Podcasts
Predictions or Presentations
Power points, Keynotes
Thursday, September 27, 2012
Content Style | Approach
Interview
Reporting | Stories
Debate
News
Opinion based
How to
Predictions, Analysis
Thursday, September 27, 2012
Content Distribution Funnel
Presentation Sites
Blog Networks
Ads, Paid, Solo
Podcast Networks
Press Releases
Forums / Groups
Email Marketing
Social Bookmarks
Social Platforms
Social Networking
Article Directories
Video Networks
Thursday, September 27, 2012
If content is king, multiscreen is queen!
Desktops keeps us productive and informed
Smart phones keep us connected
Tablets keep us entertained
Thursday, September 27, 2012
“EVERY COMPANY NEEDS TO BE THEIR OWN MEDIA COMPANY” - TOM FEREMSKI
Thursday, September 27, 2012