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CONTENT IS KING! Content Curation www.boscoanthony.com #FPREACH #SMWVAN Thursday, September 27, 2012

Content Strategy | Stages to Content Curation

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Content Curation Strategies, The stages of a content strategies, Content is King #FPREACH http://www.boscoanthony.com

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Page 1: Content Strategy | Stages to Content Curation

CONTENT IS KING!Content Curation

www.boscoanthony.com #FPREACH #SMWVAN

Thursday, September 27, 2012

Page 2: Content Strategy | Stages to Content Curation

Content Strategy

The practise of planning for content curation, creation, delivery and governance.

A curator arranges, catalogues and displays collections of data.

Thursday, September 27, 2012

Page 3: Content Strategy | Stages to Content Curation

CONTENT IMPACT

PANDA/PENGUIN

SERP

BRANDING

ENGAGEMENT

CONVERSION

COMMUNITY

Thursday, September 27, 2012

Page 4: Content Strategy | Stages to Content Curation

Whats the Buzz on “Content Curation”

Is the act of discovering, gathering and presenting digital content that surrounds a specific matter.

Thursday, September 27, 2012

Page 5: Content Strategy | Stages to Content Curation

Content Curation | Where

Thursday, September 27, 2012

Page 6: Content Strategy | Stages to Content Curation

When does content strategy

kick in? “After, Keyword Research!”

“Demand”“Brand Protection”

“Engagement” “Social Monitoring”

“Trends”

Thursday, September 27, 2012

Page 7: Content Strategy | Stages to Content Curation

The focus! Thursday, September 27, 2012

Page 8: Content Strategy | Stages to Content Curation

CONTENT MOLECULES

A curator is an information chemist that mixes atoms together to build an info molecule and then adds value to it!

Thursday, September 27, 2012

Page 9: Content Strategy | Stages to Content Curation

Content Strategy

Types

Demand

Style Rules

Thursday, September 27, 2012

Page 10: Content Strategy | Stages to Content Curation

Demand | Research

Keyword Research

SEO

Search Engine Results Page.

Thursday, September 27, 2012

Page 11: Content Strategy | Stages to Content Curation

Rules | Guidelines

Language

Gender of author

Type of writing

Must mention

Hot keywords

Guidelines

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Page 12: Content Strategy | Stages to Content Curation

Types | Display

Infographics

Articles, blogs, texts

Interview

Social Media Platforms

Video / Audio / Podcasts

Predictions or Presentations

Power points, Keynotes

Thursday, September 27, 2012

Page 13: Content Strategy | Stages to Content Curation

Content Style | Approach

Interview

Reporting | Stories

Debate

News

Opinion based

How to

Predictions, Analysis

Thursday, September 27, 2012

Page 14: Content Strategy | Stages to Content Curation

Content Distribution Funnel

Presentation Sites

Blog Networks

Ads, Paid, Solo

Podcast Networks

Press Releases

Forums / Groups

Email Marketing

Social Bookmarks

Social Platforms

Social Networking

Article Directories

Video Networks

Thursday, September 27, 2012

Page 15: Content Strategy | Stages to Content Curation

If content is king, multiscreen is queen!

Desktops keeps us productive and informed

Smart phones keep us connected

Tablets keep us entertained

Thursday, September 27, 2012

Page 16: Content Strategy | Stages to Content Curation

“EVERY COMPANY NEEDS TO BE THEIR OWN MEDIA COMPANY” - TOM FEREMSKI

Thursday, September 27, 2012