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CONTRACT NEGOTIATION: Improve your Practice’s Revenue 1E 1 Marcia Brauchler, MPH CPC, CPC-H, CPC-I, CPHQ Monday, April 15, 2013 10:30 am to 12:00 pm All Rights Reserved.

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Page 1: CONTRACT NEGOTIATION: Improve your Practice’s …static.aapc.com/a3c7c3fe-6fa1-4d67-8534-a3c9c8315... · CONTRACT NEGOTIATION: Improve your Practice’s Revenue 1E 1 ... • Concentra

CONTRACT NEGOTIATION:

Improve your Practice’s Revenue

1E

1

Marcia Brauchler, MPH CPC, CPC-H, CPC-I, CPHQ

Monday, April 15, 2013

10:30 am to 12:00 pm

All Rights Reserved.

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Objectives

• Get organized for successful payer

contracting negotiations.

• Describe the predictable steps in any

negotiation.

• Employ strategies to monitor your success

once the contract is in effect.

2

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Look

familiar?

3

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AGENDA

• Why bother?

• How to Get Started

• Gather data

• Prepare, prepare, prepare

• Begin with the End in Mind

• Negotiation strategies

• Monitor for continued success

• Questions?

4

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WHY

BOTHER?

5

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It’s your practice’s paycheck

6

You probably have more leverage than you think

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Practices do succeed – if it is given priority:

April 6th: Contract improvement requested with payor

23 different contacts over 4+ months

August 15th: +7% increase (year 1) plus +5% increase (year 2)

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NOTE:

Mandated fee schedules are not negotiable

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The market place is getting smaller – payor consolidation

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Colorado Payors circa 2000 • Aetna • Affordable • Alliance • Anthem BCBS • Antero Health Plan • Beech Street • Colorado Access • Community Care Network

(CCN) • Community Health Plan of the

Rockies (CHPR) • CorVel • Concentra • CIGNA Health Care • CompreCare • Coventry Health Care • First Choice of the Midwest • First Health • GEHA/PPO USA Network

• FOCUS • Great-West • Humana, Inc. • Kaiser • MedRisk • MetLife • Mountain Medical Affiliates

(MMA) • Mutual of Omaha • MultiPlan (Viant) • One Health Plan • PacifiCare • Private Healthcare Systems • Prudential • Rocky Mountain Health Plans • Sloans Lake • Take Care • Western Health Plan • United Healthcare

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Colorado Payors Today • Aetna • Affordable • Alliance • Anthem BCBS • Antero Health Plan • Beech Street • Colorado Access • Community Care Network

(CCN) • Community Health Plan of the

Rockies (CHPR) • CorVel • Concentra • CIGNA Health Care • CompreCare • Coventry Health Care • First Choice of the Midwest • First Health • GEHA/PPO USA Network

• FOCUS • Great-West • Humana, Inc. • Kaiser • MedRisk • MetLife • Mountain Medical Affiliates

(MMA) • Mutual of Omaha • MultiPlan (Viant) • One Health Plan • PacifiCare • Private Healthcare Systems • Prudential • Rocky Mountain Health Plans • Sloans Lake • Take Care • Western Health Plan • United Healthcare

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HOW TO GET

STARTED

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RESOURCES for gathering Payor Data

for Your State:

• HMO: your state’s Department of Insurance

• PPO: proprietary, broker or employer advocacy group

• Medicare Advantage: Medicare beneficiary website

• IPAs/PHOs: hospital websites, under “Payors we Accept”

• Workers’ Compensation Carriers: Department of

Workers’ Compensation

• Auto/Lien Payors: claims adjustor for large insurers, like

State Farm; lawyers with non-insured cases

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Example of

Payors in

Dade County,

Florida:

14

http://www.floir.com/siteDocuments/H

MO1Q2012.pdf

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Time commitment to renegotiate a

typical practice’s agreements

• 100 hours

over

• 6 months

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Objectives

• Get organized for successful payer

contracting negotiations.

16

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GATHER

DATA

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Define your Practice

Productivity by CPT/HCPCS

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ICD-9 Frequency

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Define your Practice

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Define your Practice Fee Schedule

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Define your Payer Experience

Insurance accounts receivable (A/R) aging

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Define your Payer Experience

Clearinghouse reports

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Define your Payer Experience

• Contract allowable exception report

24

Srvc

Date

Post

Date Code Description Charges

Expected

Payment

Actual

Payment

8/9/12 8/28/12 99214

Office/OP

Visit, Est.

Patient $197.66 $111.86 $61.50

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Define your Payer Experience Denials reports

25

Denial Reason Totals

Diagnosis code incorrect 0 0.00% $-

Ins Req Info From Patient/Clinic 18 5.34% $1,645.50

No Prior Auth/Referral 2 0.59% $48.00

Duplicate claim/service 0 0.00% $-

Procedure code incorrect 0 0.00% $-

Timely limit for filing has expired 0 0.00% $-

Can't ID/ Incorrect ID 1 0.30% $21.00

Procedure Incidental/Bundled to another 226 67.06% $6,087.00

No coverage 56 16.62% $2,842.50

Patient has another insurance 0 0.00% $-

Deductible 0 0.00% $-

Lifetime benefit max has been reached 0 0.00% $-

Co-insurance 0 0.00% $-

Co-payment 0 0.00% $-

Pre-Existing Condition 1 0.30% $21.00

Service not covered/ Not a benefit 33 9.79% $1,395.00

Total Denial Errors: 337 $12,060.00

Voucher Count/Denial Benchmark: 14795 2.28%

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Define your Payer Experience

• Payer mix . . .

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Payor Mix (Example):

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Real-life

Payer Mix

Payor Percent of Business

Auto 1.5%

Charity 0.9%

Comm 6%

Contract 51%

MCD 7%

MCR 16%

MGD MCR 4%

SP 9%

SSA 4%

Tricare 0.2%

WC 0.2%

Total 99.8% 28

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“20% Rule”

• No more than 20% of your total practice managed care revenue should come from a single payor

– Ideal, but usually not reality

• Diversification is protection

– Have an open mind when it comes to new players

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Define your Product Mix

•HMO

•PPO

•Medicare

•Workers

Comp

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Gather your own Patients’

Plan Data

• How?

– Practice Management system

– EOB review

– Front Desk “survey” 31

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Get Payor Online Access

• Find the payor(s) provider sites.

• For example, Aetna, CIGNA and United Health Care:

http://navinet.navime

dix.com/Main.asp

• Why?

32 2ndLt Joshua Larson, USMC, www.defense.gov

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Ancillary Provider Map of

Insurance Plan to Ancillary

Networks

33

OptumHealth

Health New England

United Healthcare

Healthways

Aetna

Humana

Kaiser

Principal

Sterling

American Specialty Health

CIGNA

Fallon Community

TUFTS

UniCare

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Determine how your Participation

Agreements are held

–For each physician

–Individually, Group, IPA

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Determine Contracted

Reimbursement Terms

– By product line (HMO, PPO, Medicare Advantage)

– % of RBRVS, Conversion Factors,

Discount off Billed

Here’s how . . .

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Reimbursement terms:

36

• Determine if reimbursement is fixed on a given year

of RBRVS

• Consider what components of RBRVS does the

payor utilize

– Geographic adjustment, site of service differential, etc.

• A thought about “Term”

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Disregard payors who say

you can’t negotiate now

• “Term” Section

• Negotiation window . . . Ugh.

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High-Level Summary:

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Gather base year fee schedules

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PREPARE, PREPARE,

PREPARE

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“Payer Resource Manual”

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Client Practice Example

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Pull past utilization by Payer

History is the best predictor of the future

– Example…

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Example of Past Utilization:

CPT Procedure Count Allowed 2011 RBRVS

77334-26 Treatment Device 615 $97.20 $63.14

77300-26 Basic Dosimetry 494 $49.12 $31.85

77427 Weekly Treatment Mgmt 485 $199.18 $182.51

99213 Office Visit 390 $39.66 $49.80

77280-26 Simulation 102 $55.84 $35.71

77263 Treatment Planning 89 $247.64 $163.03

77290-26 Simulation 82 $124.08 $79.69

99205 Office Visit 72 $136.30 $163.52

77315-26 Isodose Plan 52 $124.08 $79.69

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Establish reference point using

Utilization data. . . .

Analyze utilization data in conjunction with current RBRVS

– Example of impact of Utilization data …

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Pure Average:

46

CPT Procedure Allowed Proposed Change

77334-26 Treatment Device $97.20 $66.35 68%

77300-26 Basic Dosimetry $49.12 $33.36 68%

77427 Weekly Treatment Mgmt $199.18 $206.69 104%

99213 Office Visit $39.66 $51.39 130%

77280-26 Simulation $55.84 $37.59 67%

77263 Treatment Planning $247.64 $172.57 70%

77290-26 Simulation $124.08 $83.60 67%

99205 Office Visit $136.30 $169.11 124%

77315-26 Isodose Plan $124.08 $83.60 67%

85%

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Weighted Average:

47

CPT Procedure Count Proposed Wtd Impact

77334-26 Treatment Device 615 $66.35 16%

77300-26 Basic Dosimetry 494 $33.36 13%

77427 Weekly Treatment Mgmt 485 $206.69 19%

99213 Office Visit 390 $51.39 19%

77280-26 Simulation 102 $37.59 3%

77263 Treatment Planning 89 $172.57 2%

77290-26 Simulation 82 $83.60 2%

99205 Office Visit 72 $169.11 3%

77315-26 Isodose Plan 52 $83.60 1%

2381 78%

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Establish a reference point

• Determine financial outcome

48

Current 1st

Payor

Offer

2nd

Payor

Offer

3rd

Payor

Offer

FINAL

Actual Dollars (using 2010 Utilization)

E&M Codes $41,586 $50,848 $53,292 $55,738 $58,181

Procedure Codes $246,794 $204,461 $209,966 $224,571 $234,384

Total $288,380 $255,309 $263,258 $280,309 $292,565

Impact to Practice N/A ($33,071) ($25,122) ($8,071) $4,185

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Objectives

• Describe the predictable steps in any

negotiation.

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BEGIN WITH

THE END IN

MIND

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Now what?

51

0% Identify Payor Contact

10% Draft & Send Health Plan

Proposal

20% Follow-up with Payor

30% Receive Offer from Payor

40% Read Language & Draft

Revisions

50% Language & Rates Acceptable

60% Signature on Contract

70% Credentialing

Packet Submitted

80% Contract Returned Correctly

90% Credentialing

Approved

100% Effective Date

Police Reimbursement

for Accuracy

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Contracting – 0% Completion

0% Identify Payor Contact

• Identify payor contact information.

• Identify specific person in-charge of contracting, with responsibility for an entire network.

• Once contact person is identified and recorded, you’re ready to start the negotiation process.

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Alphabetical Payer Contact List

Insurance Company

Name

Contact

Name

Title Phone &

Fax

E-mail Address

Alpha HMO

Beta PPO

Delta Workers Comp

Gamma Plan

53

HANDOUT “Alpha Payer Contact List”

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Contracting – 10% Completion

10% Draft & send

Health Plan Proposal

• Send in a written request.

• Define your practice and needs to Payor.

• State your reimbursement needs.

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Contracting – 20% Completion

20% Follow-up with Payor

•Acquire verbal commitment.

•If no verbal agreement, ensure payor understanding.

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Contracting – 30% Completion

30% Receive offer from Payor

• Represent Practice’s unique circumstances.

• Codes.

• Ensure circumstances are represented in calculating acceptable rates.

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Contracting – 40% Completion

40% Read Language & Draft Revisions

•Review language and fee schedule terms.

•Know the deal-breakers.

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NEGOTIATION

STRATEGIES

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Contract Negotiation

Skim the Contract

•Skim – locate relevant data

•Focus on what matters the most

•Don’t get lost in the verbiage

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Key Terms

• Rates

• Timely Filing Limit

• Termination

• Renewal

• Amendment

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Contract Negotiation

Read the Contract in Detail

•Comprehend the contract

•Refer to checklist (health plan proposal letter)

•Make no assumptions

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Contract Negotiation

Prioritize Your Needs (Changes) & Prepare for Negotiation

•Prioritize

•Prepare

•Negotiation 62

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Dress Rehearsal

• Who will be present from your side, from their side?

• Where will the negotiations be held?

• Who will say what and when?

• How much time will be allocated?

• Who will produce an agenda?

• Who will summarize the actions and potential tasks?

• Who will document the meeting?

• Agree to not agree.

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Contract Negotiation

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Contract Negotiation

Ask for Everything!

•Agenda

•Prepared prioritization list

•Timing

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Negotiation Strategies

• Introductions include: – name, title, function

• Distribute agenda

• Establish parameters for negotiation

• Present what you bring to the table

• Present your data

• Ask for what you want

• Be willing to listen and hear what they are saying

• Be open to explore all options

• Document interaction, task, assign dates and who is responsible

• Summarize

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“Taking initiative does not mean

being pushy, obnoxious, or aggressive.

It does mean recognizing our

responsibility to make things happen.”

Stephen R. Covey

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Contract Negotiation

Endure the Negotiation Process

•Stakeholders apprised

•Commit everything to writing

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Now what?

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0% Identify Payor Contact

10% Draft & Send Health Plan

Proposal

20% Follow-up with Payor

30% Receive Offer from Payor

40% Read Language & Draft

Revisions

50% Language & Rates Acceptable

60% Signature on Contract

70% Credentialing Packet Submitted

80% Contract Returned Correctly

90% Credentialing Approved

100% Effective Date

Police Reimbursement

for Accuracy

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Contracting – 50% Completion

50% Language & Rates Acceptable

•Ensure language is acceptable.

•Practice agrees acceptable.

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Contracting – 60% Completion

60% Signature on Contract

•Print agreement

•Assemble

• Get signatures

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Contracting – 70% Completion

70% Credentialing Packet Submitted

• Complete packet

• Provide requested documents

• Work with billing person/company

• Set up Online Payor log-ins

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Contracting – 80% Completion

80% Practice Returns Contract Correctly

•Scan document

•Save in easy to find location at Practice

•Return to payor with tracking number

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Contracting – 90% Completion

90% Credentialing Approved

•Be responsive.

•Be proactive.

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Contracting – 100% Completion

100% Effective Date

•Welcome letter to practice

•Get counter-executed agreement for files

•Effective date = ultimate confirmation

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Objectives

• Employ strategies to monitor your success

once the contract is in effect.

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MONITOR

FOR

CONTINUED

SUCCESS 75

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Now what?

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0% Identify Payor Contact

10% Draft & Send Health Plan

Proposal

20% Follow-up with Payor

30% Receive Offer from Payor

40% Read Language & Draft

Revisions

50% Language & Rates Acceptable

60% Signature on Contract

70% Credentialing Packet Submitted

80% Contract Returned Correctly

90% Credentialing Approved

100% Effective Date

Police Reimbursement

for Accuracy

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Educate Stakeholders

• Get front desk schedulers & pre-auth

coordinator information on Payors

– “Red Light/Green Light”

– Online payor log-ins

• Share effective date and new reimbursement

data with billing staff . . .

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Example for Payor Monitoring:

CPT Code MEDICARE

201X

Alpha

HMO

7/1/2011

Beta

PPO

201X

RBRVS

Delta

Workers

Comp

Gamma

Plan

201X

RBRVS

99201 $35.79 $48.32 $46.53 $62.08 $44.91

99202 $61.85 $83.50 $80.41 $90.73 $79.95

99203 $90.22 $121.80 $117.29 $133.70 $118.69

99204 $137.39 $185.47 $178.60 $191.00 $167.85

99212 $36.94 $49.87 $48.02 $57.30 $46.78

99213 $59.59 $80.44 $77.46 $85.95 $65.21

99214 $89.52 $120.85 $116.38 $128.93 $101.86

99215 $120.88 $163.19 $157.14 $186.23 $147.71

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Mark calendar

Stay proactive

Conscientious monitoring

Renegotiation Schedule

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Go get it!

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Final Words . . .

• Organization on all levels

is essential.

• Follow the steps in the

order outlined for best

results.

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Objectives

• Get organized for the contracting process

and prepare for a successful negotiation.

• List the predictable steps in any

negotiation.

• Identify strategies to monitor success once

the contract is effective.

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QUESTIONS?

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Marcia Brauchler, MPH, CPC, CPC-H, CPC-I, CPHQ

Physicians’ Ally, Inc.

101 W. County Line Rd. #230

Littleton, CO 80129

(303) 586-9390

Fax: (303) 586-9393

Cell: (303) 250-3236

[email protected]