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Converse Optimistic Rebels Case Study 2010

Converse case study - Student Village

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Page 1: Converse case study - Student Village

Converse Optimistic Rebels

Case Study2010

Page 2: Converse case study - Student Village

Converse Optimistic Rebels was about

Creating a “spark” for Social change.

Page 3: Converse case study - Student Village

By highlighting the different “causes” in the world that are relevant i.e.

Hunger, education through the use of Flash Mobs (mobile art galleries)

Page 4: Converse case study - Student Village

Flash mobs creating pathways of change, raising awareness around certain issues. Getting students to engage and raise their concerns

Page 5: Converse case study - Student Village

A Platform in the form a Life-Size Chuck Taylor was created.

Students could leave MESSAGES of what they wanted to change.

Page 6: Converse case study - Student Village

The most common “cause” would physically be implemented, by inviting those students to come out and help

Page 7: Converse case study - Student Village

Most common “cause” out of 3500 messages was

Education.

Page 8: Converse case study - Student Village

360 student from JHB, DBN and CPT where invited to come and renovate 3 dilapidated High Schools and Crèches

Page 9: Converse case study - Student Village

Converse Optimistic Rebels teaching and engaging with students and children in the creches

Page 10: Converse case study - Student Village

Converse Optimistic Rebels teaching and engaging with students and children in the creches

Page 11: Converse case study - Student Village

Each High School and Creche received a fresh coat of paint. High Schools received Computer Resource Centers

Creches received a Play Library Room

Page 12: Converse case study - Student Village

The Finished Resource Center (High School)

Page 13: Converse case study - Student Village

The Finished Play Library Room (Creches)

Page 14: Converse case study - Student Village

360 Students Helped changed the lives of over 880 rural students and children

All thanks to Converse

Page 15: Converse case study - Student Village

More case studies at www.studentmarketing.co.za