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#measurefest 2014
Conversion Hacking Tracking Using IFTTT To Track Offline
ConversionsDavid Taylor – Measurefest – 8/10/14
CONVERSION HACKING TRACKINGDAVID TAYLOR
David Taylor
FounderDigital Marketing Consultant/Managing Director
[email protected] / @linkmonkey / 0161 871 9143
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
#measurefest 2014
#measurefest 2014
1.Why did we do it? 2.The process 3.Results (did it work?)4.What next
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
For Legal ReasonsI Won’t Even Think his Name!!
You Penguin
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
Tracking Offline Conversions
• Prove value of our Work• Show Client’s true ROI• Client not keen on DNI
• Free• Easy to implement• Accurate
CONVERSION HACKING TRACKINGDAVID TAYLOR
#measurefest 2014
So What Will We need?
1. [IFTTT]
2. [Googledocs]
3. Android Phone!
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
Create an IFTTT Account
#measurefest 2014
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Download IFTTT App to your Android Phone
CONVERSION HACKING TRACKINGDAVID TAYLOR
#measurefest 2014
“This – the chemistry – is my realm. I am in charge of the cooking.”Walter White – Breaking Bad
IFTTT – The Recipe is Key
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
Our Recipe:
“If SMS comes from a certain mobile number, then add data recorded in sms message to a googledocs spreadsheet.”
1. Client will send SMS message to your android phone.2. IFTTT will apply the recipe3. Message from SMS message goes into Googledoc spreadsheet.
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
Quick Links
Link to Blogpost: bit.ly/ifttt15
Link to Recipe: bit.ly/iftttleadtracking
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
Configuring The Recipe
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Configuring The Spreadsheet
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CONVERSION HACKING TRACKINGDAVID TAYLOR
Client Training
• Send SMS from Specified Phones• Send SMS immediately after call• Multiple phones can send to same spreadsheet• Three Pipes “|||” move data into separate cells
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CONVERSION HACKING TRACKINGDAVID TAYLOR
Example• “Mrs jones|||SEO Services”• “Mrs jones||| PPC Management”• “Mrs Smith||| Offline Tracking Services”
#measurefest 2014
CONVERSION HACKING TRACKING DAVID TAYLOR
Impact
• Tested on 5 clients since August• On average – 155% increase in conversion rate• Increased investment from 3 clients• 3 clients have moved to ResponseTap
• 550% increase in Conversions!• Client moved over to DNI• Taken over PPC account
• Client interaction• (and yes, we only tracked new enquiries)
The Results
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
What next?Google Analytics API Call
Build into spreadsheet
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
Image Credits1. Lucasfilm2. Amblin Entertainment3. Sony Pictures Television4. Working Title Films / Bitter Creek Productions Inc5. IFTTT6. Google7. Android
#measurefest 2014
CONVERSION HACKING TRACKINGDAVID TAYLOR
THANKYOU!
