Converting Customers to Brand Evangelists

Many of us have been brand evangelists at some time. The title refers to consumers who are truly

satisfied with the products they have purchased so that they want everyone to know about their

experience. While this is a natural response for the customer who wants to share their satisfaction

with everyone they know, it is one that marketers truly enjoy seeing in their business reviews.

Brand evangelists are what businesses hope for when they attempt to build customer loyalty.

Following are some of the ways that you can convert your customers to brand evangelists:

● Customer Feedback – You need to take what your customers have to say about your product

to heart. That includes the good, the bad, and the differences between your product and that

of the competition. That’s the information that you need in order to make your product the

best and let your customers know that what they think really does matter. According to a

study performed by McKinsey and Company, 70% of purchases are made as a result of how

customers feel they are being treated. Confirming that their opinion is important is what will

make them buy your product instead of any other brand.

● Brand evangelists genuinely believe that they are using the top brand. It is up to you to

include results from market research and the comments consumers are making about the

competition’s products. Providing them with customer ratings and reviews of your products

and those of the competition will let them know they are indeed using the best product. A

great way to turn the competition’s ratings and reviews into an advantage for you is with the

services from ReviewInc (http://www.reviewinc.com).

● Take advantage of top social media sites to learn why people are choosing another product

over yours. Use the feedback from other companies’ customers and treat it like it was your

own. Once you have made important changes, use every available channel to make those

changes known to inspire customers to become brand evangelists for your brand.

● To inspire customers to become your brand evangelists, you have to have a product that

stands out from the rest, and you must let them know what makes it unique. Conforming to

the norm simply isn’t acceptable for customers who want nothing but the best. One way to do

this is through social media. Interact with customers and respond to bad reviews, so that they

know their opinions matter to you. This is your opportunity to turn a negative review into a

positive interaction that will spread to the customer’s friends and family.

● Make your content informative, interesting, and straight to the point. People who use social

media to guide their purchases want the experience to be convenient. The simpler and more

streamlined the process, the better the experience will be, and the happier the customer will

be with the results. Keep simplicity in mind when creating the sign-up, offering information

on your product, and offering help to any visitor who is ready to take the next step toward

purchasing your product.

● Don’t overlook the happiness of your employees when trying to create brand evangelists.

They are the heart and soul of your business, and the direct line that customers have to your

business every day. All of your efforts to make customers happy will be lost, without the

employees who are happy to be on-board with you. Happy employees are more likely to treat

your customers with the level of care and concern that makes them want to do business with

you.

Creating brand evangelists for your product is the most cost-effective type of advertising

available to you today. Instead of having to spend your entire marketing budget to persuade

customers to buy your products, the brand evangelist is likely more than willing to do it for free!

The end result? The brand evangelist will be a minimum of 10 times more cost-effective than

traditional marketing methods, making their assistance the most cost-effective method of

marketing available today.