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DIGITAL JOURNEY COOL&COOL

cool&cool-quarterly report

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Page 1: cool&cool-quarterly report

DIGITAL JOURNEYCOOL&COOL

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SETTING UP GOAL• TO BECOME A LEADING ONILNE SHOPPING POINT FOR FAMILY CARE PRODUCT

• FIRST CONTACT POINT FOR ZIAUDDIN, JOHNY ROCKET & STORES IN SWAT & GILGIT

• DIGITAL ACTIVATION

• WIDER REACH (daraz, google, etc) – Online 45million Pakistani Users

• TESTER THROUGH FREE DELIVERY AND BUNDLE OFFER

• OFFICE DELIVERY (MONTHLY)

• REACHING OUT CORPORATE, INSTITUTION & SHOP AWAY FROM CITY CENTRE

• TO REACH POTENTIAL AND CURRENT CUSTOMERS AND RETAIN THEM ONLINE

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DIGITAL CHANNEL

• SEARCH ENGINE OPTIMIZATION

• SOCIAL MEDIA

• PAID CAMPAIGN OR SEM

• MOBILE MARKETING (APPS, SMS, ETC)

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SO WHAT WE DID SO FAR

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MOVING FORWARD

• SMS Marketing

• Email Marketing

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MORE SERVICES

• CREATIVE

• CONTENT

• SOCIAL MEDIA

• CAMPAIGN

• PROGRAMMING

• APPS

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UAE LAUNCH

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THE C&C DIGITAL TEAM

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• DIGITAL IS THE WAY OF DOING BUSINESS• APPS

• ANALYTIC

• REACH

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THE SECRET OF HAPPINESS IS VARIETY, BUT THE SECRET OF VARIETY, LIKE THE SECRET OF ALL SPICES, IS KNOWING WHEN TO USE IT.

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THE OPPORTUNITY

19 million or 12% Asian community resides in US which is huge. They love to use spices in their day to day receipe

8.8 million Pakistani abroad mainly in UAE and KSA

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Demography

Young Parents Students Aged Temporary

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WHY NATIONAL FOODS

• There is no Jodia Bazar

• There is no sense of Spices buying

• Youth doesn’t know difference between Taj Patta and Akhroat unless its mentioned in RECEIPE

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EVEN JUST A FEW SPICES OR ETHNIC CONDIMENTS THAT YOU CAN KEEP IN YOUR PANTRY CAN TURN YOUR MUNDANE DISHES INTO A CULINARY MASTERPIECE.

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REACHING THEM

• Fair Trade

• Co-creating

• Recipe with Kitchen Appliances (Student)

• Gift Hamper

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WHO SELLS SPICES ON AMAZON

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EBAY

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FBA Other FC EBIZTOOLS FC

Setup Charges $1000 $1000 $1000

Storage signup 0 04 m3 storage monthly (45 skus)

$71.91/month $64.95/month $150/month

Restocking 0 0 0

OFC (Order Fulfilment Centre) charges

$2.67/order $3.80/order $2/order

Amazon Sales Commission

$0.6 $2.7 $2.7

Advertising

Management $800 $800 $800

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COSTING REFERENCE LINKS

1. https://www.shipwire.com/w/support/billing-payments-deposits/2. http://www.shipwire.com/pricing/3. http://www.channeladvisor.com/blog/?pn=marketplaces/amazon-raises-fba-fees4. https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US

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TERMS & CONDITIONS

• $5000 3 months expense and management charges

• All liabilities on Nfoods

• A contract defining role of ebiztools Canada

• Shipping will be generated from Canada or USA

• Similar costing for US and UK

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WHAT YOU GET

• Import Clearance

• Storage at Amazon

• Call Centre

• Order Fulfillment (for your orders or sample delivery)

• Finally sell of at discounted price

• Final accounts after 3 months.

• All under our brand either EBIZTOOLS Canada or EVISION Atlanta or Blue Ocean UK

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WANT TO KNOW MORE?

We are just a call or email way