Upload
melissa-doyle
View
223
Download
1
Embed Size (px)
Citation preview
Coolidge (Cont.)Coolidge (Cont.)
• FOREIGN POLICYFOREIGN POLICY
• Continued isolationist policiesContinued isolationist policies
• Kellogg-Briand Pact- 60 nations sign Kellogg-Briand Pact- 60 nations sign to to outlawoutlaw war war
Consumer economyConsumer economy
Large amount of buying by Large amount of buying by consumersconsumers
Installment plan-Installment plan-system that lets customers make system that lets customers make
partial payments at intervalspartial payments at intervalsUsed for ‘large ticket’ itemsUsed for ‘large ticket’ itemsVery high interest ratesVery high interest rates
Electric power- cities had itElectric power- cities had itGeneral ElectricGeneral ElectricNew items:New items:Sewing machines, radios, Sewing machines, radios,
refrigerators, vacuum cleaners, refrigerators, vacuum cleaners, coffee pots, ironscoffee pots, irons
AdvertisingAdvertising
HUGE impact on the USHUGE impact on the USSlogans, jingles, celebrity Slogans, jingles, celebrity
testimonialstestimonialsDoor to door salesDoor to door sales
AutomobileAutomobile
Henry Ford- Model THenry Ford- Model TAssembly line allowed Ford to build Assembly line allowed Ford to build
cars at an affordable pricecars at an affordable priceFord made assembly line more efficientFord made assembly line more efficient
Interchangeable partsInterchangeable partsProduction= 30,000 in 1907 to 16 Production= 30,000 in 1907 to 16
million in the next 18 yearsmillion in the next 18 years
1909-car cost $490; drops to $390 1909-car cost $490; drops to $390 next year!next year!
Cars identical (all were black)Cars identical (all were black)Vertical consolidation- own all Vertical consolidation- own all
businesses associated with businesses associated with productionproduction
Ford Ad - 1924Ford Ad - 1924Tudor Sedan $590, Sedan $685,Tudor Sedan $590, Sedan $685,
Coupe $525Coupe $525