Copier-MFP Lease Tracker

Product Review and OutlineLyra Consulting Group 2009

2

Copier-MFP Lease Tracker Introduction

The Copier-MFP Lease TrackerThe Copier-MFP Lease Tracker service offers a comprehensive and independent analysis of leasing contracts for a wide variety of copier-MFP models

Why is the Copier-MFP Lease Tracker important?Unlike printers, which are typically purchased outright from resellers, copier-MFPs are often leased to end-users by copier dealersOverall in today’s industry, lease information for competing copier-MFPs models is difficult to findLyra provides an independent analysis of competing copier-MFP lease data

3

Major Service Elements

Lyra Copier Lease Price Tracker MethodologyCopier Model listsMarket Segmentation reviewSample lease contracts Pricing and deliverables

4

Methodology

Lyra collects active, private and publicly available, copier-MFP leasing contracts in each country

Lyra collects a minimum of three lease contracts per modelLyra includes state and municipal contracts where available

Lyra extracts key leasing components from each contract, including:

Base lease price (monthly charge)Click chargesIncluded page volumesMonthly maintenance fees

Lyra combines leasing components with accurate AMPV data to calculate total lease value

AMPVs are based on Lyra’s Office Print Monitor (OPM) data

5

Total Lease Value is Determined by Vendor Pricing & Customer Usage

Base lease priceper month

Click charges foradditional B&W or color pages

Hardwaremaintenance fee

per month

Vendor Pricing

Total Lease Value=

What the customer pays per month

Number of pages printed per month

Customer Usage

Color volume vs. monochrome

volume

6

Models & Segmentation

Analysis of 73 sample models 13 Segments

8 Mono5 Color

7 BrandsCurrent database =150 models

Segment Number of Models

Mono 1 (1-20 ppm) 6Mono 2 (21-30 ppm) 6Mono 3 (31-40 ppm) 6Mono 4a (41-50 ppm) 6Mono 4b (51-60 ppm) 7Mono 4c (61-70 ppm) 4Mono 5 (71-90 ppm) 7Mono 6 (90+ppm) 4Color C (21-30 ppm) 6Color D (31-40 ppm) 6Color E (41-45 ppm) 4Color F (46+ ppm) 5Pro Color 6Total 73Brand Number of Models

Canon 13Konica Minolta 12Kyocera Mita 5Oce 9Ricoh 12Sharp 10Xerox 12Total 73

7

Sample Lease Contracts

36 month lease data for Color Segment E models

41-45 color PPMSample statistics:

Segment AMPV: 29,176*Mono AMPV: 20,958 Color: 8,218 (27%)

*Based on actual use data for Color Segment E Copier-MFPs

Konica Minolta bizhub C451 Oce cm4521

Ricoh Aficio MP 3260C Sharp MX-5500

8

Sample Lease ContractsColor Segment E

See file: Lyra Lease Tracker Data Set E Data included

Base Lease PricesB&W Click chargesColor Click ChargesB&W Included PagesColor Included PagesMaintenance ChargesTotal Contract Value

9

Sample AnalysisAverage Monthly Base Lease Price

Average Base Lease Price per Month (36 Month Lease)Segment Color E (41 - 45 PPM)

$454

$396

$320

$557

The base lease price is the minimum hardware rental price and may include a

minimum number of pages or maintenance

$600

$500

$400

USD

$300

$200

$100bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh SharpSource: Lyra Research Inc.

10

Average Included Pages Per MonthSegment AMPV

Segment Color E (41 - 45 PPM)

5,125

2,667

5,551

15,8338,0006,625 5,714

12,95814,333 15,244

750

8,2187,468 8,218

Color ClicksIncluded Color PagesB&W ClicksIncluded B&W Pages

Segment AMPV: 29,176Mono AMPV: 20,958 Color AMPV: 8,218 AMPV Breakdown (36 Month Lease)

30,000

24,000

18,000

Page

s

12,000

6,000

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

Source: Lyra Research Inc.Included pages are pages included in the lease with no click charges

11

Average Segment AMPV BreakdownSegment E KM bizhub C451 Example

Average Monthly Page Volume – Segment EAMPV = 20,958 mono pgs/mthAMPV = 8,218 color pgs/mthAMPV = 29,176 total pgs/mth

For Konica-Minolta bizhub C451 (36 month lease example)

Included mono pages/month 6,625 mono pages*Mono pages with click charges 14,333 mono pagesTotal mono pages/month 20,958 mono pgs

Included color pages per month 750 color pages*Color pages with click charge 7,468 color pagesTotal color pages per month 8,218 color pages/month

*included pages have no click charges

12

Average Click Charges by ModelAverage Click Charge (36 Month Lease)

Segment Color E (41 - 45 PPM)8.0¢

5.56¢ 5.58¢

.83¢.88¢1.02¢ .95¢

7.10¢

6.23¢B&W Click ChargeColor Click Charge

A click charge is the price for printing each letter-sized image over the minimum page volume

6.40¢

4.80¢

USD

3.20¢

1.60¢

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

Source: Lyra Research Inc.

13

Average Click Charges per MonthAverage Total Click Charges per Month (36 Month Lease)

Segment Color E (41 - 45 PPM)

$458

$229 $229$164

$260

$444

$583

$427

Total B&W Click ChargesTotal Color Click Charges

Click charge values are calculated by multiplying non-included B&W and color pages by the click charge price per page

$700

$560

$420

USD

$280

$140

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

Source: Lyra Research Inc.

14

Average Total Monthly Lease ValueAverage Total Lease Value per Month (36 Month Lease)

Segment Color E (41 - 45 PPM)

$1,121 $1,135$1,150

$1,087

Per-month lease value is based on the average monthly value of five separate copier-MFP contracts. This includes basic

monthly lease charge, click charges and maintenance charges

$1,300

$1,200

$1,100

USD

$1,000

$900

$800bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

Source: Lyra Research Inc.

15

Average Lease Value ComponentsLease Value by Component (36 Month Lease)

Segment Color E (41 - 45 PPM)

33% 29%41%

6%

21%

17%

14%19%

40%54%

33% 40%

53%

0%

20%

40%

60%

80%

100%

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

Perc

ent o

f Ove

rall

Leas

e Va

lue

Color Click ChargesB&W Click ChargesMaintenanceBase Lease

Source: Lyra Research Inc.

16

Average Lease Value Per Month for36, 48, and 60 Month Leases

Average Total Monthly Lease ValueSegment Color E (41 - 45 PPM)

$1,052$1,050

$883

$1,005

$936

$1,080

$1,029

$1,150

$1,108$1,087$1,121$1,135

Konica Minolta bizhub C451Oce cm4521Ricoh Aficio 3260CSharp MX-5500

$1,300

$1,200

$1,100

USD

$1,000

$900

$80036 Month Lease 48 Month Lease 60 Month Lease

Source: Lyra Research Inc.

17

Deliverables

PowerPointCharts & analysis of up to 150 distinct MFP models representing 13 color and monochrome hardware segments

Total monthly lease valuesMonthly base lease pricingMonthly maintenance pricingClick charges (color & mono)Included page volumes (color & monochrome)Monthly print volumes by segment

ExcelRaw data, which includes leasing component data and lease value data by individual model and contract

Over 1,500 individual data points per Excel deliverable ( with analysis of 75 MFP models)

18

Deliverables – PowerPoint ChartsAverage Base Lease Price per Month (36 Month Lease)

Segment Color E (41 - 45 PPM)

$454

$396

$320

$557

$100

$200

$300

$400

$500

$600

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

USD

Source: Lyra Research Inc., Q2, 2007

Average Click Charge (36 Month Lease)Segment Color E (41 - 45 PPM)

5.56¢ 5.58¢

.83¢.88¢1.02¢ .95¢

7.10¢

6.23¢

1.60¢

3.20¢

4.80¢

6.40¢

8.0¢

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

USD

B&W Click ChargeColor Click Charge

Source: Lyra Research Inc., Q2, 2007

Average Total Click Charges per Month (36 Month Lease) Segment Color E (41 - 45 PPM)

$458

$229 $229$164

$260

$444

$583

$427

$140

$280

$420

$560

$700

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

USD

Total B&W Click ChargesTotal Color Click Charges

Source: Lyra Research Inc., Q2, 2007

AMPV Breakdown (36 Month Lease)Segment Color E (41 - 45 PPM)

5,125

2,667

5,551

15,8338,0006,625 5,714

12,95814,333 15,244

750

8,2187,468 8,218

6,000

12,000

18,000

24,000

30,000

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

Page

s

Color ClicksIncluded Color PagesB&W ClicksIncluded B&W Pages

Source: Lyra Research Inc., Q2, 2007

19

Deliverables – PowerPoint ChartsLease Value by Component (36 Month Lease)

Segment Color E (41 - 45 PPM)

33% 29%41%

6%

21%

17%

14%19%

40%54%

33% 40%

53%

0%

20%

40%

60%

80%

100%

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

Perc

ent o

f Ove

rall

Leas

e Va

lue

Color Click ChargesB&W Click ChargesMaintenanceBase Lease

Source: Lyra Research Inc., Q2, 2007

Average Total Lease Value per Month (36 Month Lease)Segment Color E (41 - 45 PPM)

$1,121 $1,135$1,150

$1,087

$800

$900

$1,000

$1,100

$1,200

$1,300

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

USD

Source: Lyra Research Inc., Q2, 2007

Average Total Monthly Lease ValueSegment Color E (41 - 45 PPM)

$1,052$1,050

$883

$1,005

$936

$1,080

$1,029

$1,150

$1,108$1,087$1,121$1,135

$800

$900

$1,000

$1,100

$1,200

$1,300

36 Month Lease 48 Month Lease 60 Month Lease

USD

Konica Minolta bizhub C451Oce cm4521Ricoh Aficio 3260CSharp MX-5500

Source: Lyra Research Inc., Q2, 2007

Average Total Lease Value Range (36 Month Lease)Segment Color E (41 - 45 PPM)

$1,766

$1,457$1,282

$573

$990$1,121 $1,135

$1,206

$890 $979$1,087$1,150

$400

$800

$1,200

$1,600

$2,000

bizhub C451 cm4521 Aficio 3260C MX-5500

Konica Minolta Oce Ricoh Sharp

USD

Source: Lyra Research Inc., Q2, 2007

20

Deliverables –Excel Tables

Brand Model

Base Lease Price

Contract 1

Base Lease Price

Contract 2

Base Lease Price

Contract 3

Base Lease Price

Contract 4

Base Lease Price

Contract 5

Base Lease Price

Contract 6

Base Lease Price

Contract 7

Base Lease Price

Contract 8

Base Lease Price

Contract 9

Average Base Lease Price

Konica Minolta bizhub C451 $305 $299 $292 $211 $440 $837 $458 $326 $396Oce cm4521 $236 $389 $486 $238 $249 $320Ricoh Aficio 3260C $696 $470 $544 $511 $727 $394 $557Sharp MX-5500 $402 $441 $430 $593 $427 $415 $468 $454

Brand ModelB&W Click

Charge Contract 1

B&W Click Charge

Contract 2

B&W Click Charge

Contract 3

B&W Click Charge

Contract 4

B&W Click Charge

Contract 5

B&W Click Charge

Contract 6

B&W Click Charge

Contract 7

B&W Click Charge

Contract 8

B&W Click Charge

Contract 9

Average B&W Click

ChargeKonica Minolta bizhub C451 $.010 $.010 $.009 $.010 $.012 $.012 $.011 $.010 $.008 $.010Oce cm4521 $.009 $.008 $.010 $.008 $.010 $.009Ricoh Aficio 3260C $.009 $.011 $.008 $.007 $.008 $.008 $.008Sharp MX-5500 $.008 $.009 $.011 $.010 $.008 $.010 $.011 $.010

Brand Model

Color Click

Charge Contract 1

Color Click

Charge Contract 2

Color Click

Charge Contract 3

Color Click

Charge Contract 4

Color Click

Charge Contract 5

Color Click

Charge Contract 6

Color Click

Charge Contract 7

Color Click

Charge Contract 8

Color Click

Charge Contract 9

Average Color Click

ChargeKonica Minolta bizhub C451 $.060 $.090 $.060 $.056 $.050 $.085 $.055 $.060 $.042 $.062Oce cm4521 $.070 $.080 $.060 $.065 $.080 $.071Ricoh Aficio 3260C $.060 $.011 $.058 $.065 $.085 $.055 $.056Sharp MX-5500 $.058 $.060 $.060 $.055 $.040 $.058 $.060 $.056

B&W Click Charge Raw Data

Color Click Charge Raw Data

Base Lease Price Raw Data (36 Month Lease)

21

Deliverables – Europe and USCopier Lease Countries Pricing Surveys Total AnnualModels Contracts Surveyed Per Year Contracts

Europe 25 3 1 2 150Europe 12.5 3 2 2 150Europe 10 3 3 2 180Europe 25 3 2 2 300US 25 3 1 2 150US 50 3 1 2 300US 75 3 1 2 450

Included Analysis1. Monthly Leasing Charge based on fixed lease term (36 months)2. 3 Lease contracts collected per model available3. Included pages in each lease - B&W and Color pages are noted separately4. Click charges in each lease - B&W and Color click charges noted separately5. Maintenance charges, where charged separately, noted in each lease6. Lease charges assumes leasing 1 unit = single unit lease without discount and either "basic" or "standard" product configuration

Excel Data and PowerPoint Analysis Deliverables1. Excel data with points 1-6 as noted above for each model in each country2. PowerPoint analysis of data and historical trend lines for each model in each country (Commencing with second survey)3. Analysis delivered twice annually - June and December (initial delivery dependent on start date)4. Analysis available for all EU countries. North America data available for US and Canada markets

Other notes1. Minimums apply. One country/25 models, two countries/total of 25 models or three countries/10 models per country2. Other combinations of models, number of leases collected per model and number of models per country are possible

22

Deliverables and Pricing

Pricing based on Total Annual ContractsMinimum delivery is 150 Annual ContractsBased on bi-annual analysis3 contracts collected per model per countryClient identifies target copier modelsReplacement models accepted every 6 monthsAnalysis delivery is June and December

23

What is the Benefit of the Copier-MFP Lease Tracker to You?

Find out how leases for your copier-MFP stack up against leases for competing models

Compare lease pricing by vendor, model, hardware segment, and contract length

Make product-to-product comparisons of specific copier-MFP models

Compare basic monthly lease chargesCompare monochrome & color click chargesCompare maintenance and supplies charges

Compare lease strategies currently used by copier-MFP vendors & their dealer networks

24

Copier-MFP Lease Tracker

お問合せ先：

株式会社　ジェーディーエス

電話：　03-3358-1601E-Mail: lyrac@jds.ne.jp

Lyra Consulting GroupLyra Research, Inc.

Thank You