Core Values Worksheet The core values of any organization are those that form the foundation for how employees work, clients interact with the company, and the company is perceived. These should be the primary values that every decision and action is based. Core values underlie the work. They govern personal relationships, clarify who we are, articulate what we stand for, help explain why we do business the way we do, and inform us on how to reward. HOW TO FIND YOUR CORE VALUES:

1. Sit down with your entire team. 2. Have everyone review the examples on the next sheet. 3. Give everyone a copy of the Printable Values List (2 pages). 4. Have each person choose their top 5. 5. Ask each person to share their top 5 and write them on a large board. 6. Once finished, go through every value and ask the team to vote on each one.

a. You’ll find that some are similar, have the team vote on which is better. 7. After voting, erase or remove all those without votes. 8. From least to most, remove as many as you can down to your top 10. 9. Ask people to rank their most important 1-5. 10. Finalize your top 5-7 and ask the team if these values embody them. 11. Sleep on it. 12. After ruminating on the final words, pull your team together one more time. 13. Finalize top 4-7 words. 14. Post these to your website & print copies to keep in the office.

Your core values can be in the form of a sentence, a short phrase or a word. It’s up to you, but keep them consistent. Your final core values should not change, no matter the size of your company. Keep in mind that this is how you will make your hiring decisions, help your client choices, and set the tone for your work. WHAT ARE YOURS? 1. 2. 3. 4. 5. 6. 7. Sisarina wants to know! Send them to us at getbranded@sisarina.com

 

 

Core Values Examples Chobani – Nothing But Good Craftsmanship Innovation Integrity Giving Back Leadership People Sisarina – Get Branded. transparency authenticity idealistic education quirkiness integrity excellence Timbuk2 – Messenger Bags Give a Damn Be Fearless Have Empathy Do What Counts Listen Hard Cassidy Turley – Commercial Real Estate Exceptional Results for Our Clients Dedication to Our Communities Growth for Our Company Energizing Workplace for Our Associates Wells Fargo Bank People as a competitive advantage Ethics What’s right for customers Diversity and inclusion Leadership Corporate Executive Board Member Impact Force of Ideas Spirit of Generosity Stewardship of Exceptional Trust Zappos – Powered by Service Deliver Wow Through Services Embrace & Drive Change Create Fun & a Little Weirdness Be Adventurous, Creative and Open-Minded Pursue Growth and Learning Build a Positive Team & Family Spirit Build Open & Honest Relationships Through Communication Do More with Less Be Passionate & Determined Be Humble Barnes & Noble Booksellers Customer Service Quality Empathy Respect Integrity Responsibility Teamwork