Corporate Image Enhancement

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Davao Light - Corporate Image Enhancement.pdf

Text of Corporate Image Enhancement

  • You never get a second chance a second chance

    to make a first impression.

  • You are Davao Light!You are Davao Light!You are the medium.You are the message.

  • CORPORATE CORPORATE IMAGE IMAGE IMAGE IMAGE

    ENHANCEMENTENHANCEMENTDAVAO LIGHT AND POWER CO., INC.DAVAO LIGHT AND POWER CO., INC.

    June 19June 19--20, 2013 20, 2013

    Connie Connie UdaniUdani

  • OurOur imageimage isis aa silentsilentintroductionintroduction ofof ourselvesourselves..ItIt speaksspeaks volumesvolumes..

    Peter Drucker

  • A corporate image refers tohow a corporation is perceivedperceived.It is a generally accepted imageof what a company stands for.

    CORPORATE IMAGECORPORATE IMAGE

  • Am I aligned Am I aligned with the with the organizations organizations organizations organizations culture?culture?Do I fit in?Do I fit in?

    Personal brand versus Personal brand versus Company imageCompany image

  • THE FOUNDATION OF IMAGETHE FOUNDATION OF IMAGE

    Mission

    Vision

    Strategies

    Values

    Behaviors

  • MISSIONMISSION

    We are an electric company committed to deliver,at the most reasonable cost, safe and reliableelectric service to the people and the commercialand industrial establishments of the cities ofDavao and Panabo, and the Municipalities ofCarmen, Dujali and Sto. Tomas.

    We affirm that the ultimate measure of oursuccess is the satisfaction of our customers.

  • VISION VISION

    We aim to be the countrys leader in providing electricpower and related services by becoming a world-classelectric distribution company.

    The ultimate satisfaction of our customers is the drivingpurpose of our existence.

    We aspire for excellence in everything we do by adheringWe aspire for excellence in everything we do by adheringto the highest standards of professionalism, by makingintegrity the foundation of all our relationships, and byfocusing on the unlimited potential of our people.

    We are a responsible partner on the road to progress anddevelopment, essential to our communitys collectivehope for a better life.

    We will light the way.

  • ManageManagerr

    CustomCustomerer

    SocialSocial

    MeMe StaffStaff

    IndustrIndustryy

    PartnersPartners

    SupplieSuppliersrs

    PeersPeers

  • ManageManagerr

    CustomCustomerer

    SocialSocial

    Davao Davao LighitLighit

    StaffStaff

    IndustrIndustryy

    PartnersPartners

    SupplieSuppliersrs

    PeersPeers

  • FOUR ASPECTS OF IMAGEFOUR ASPECTS OF IMAGE

    Inner imageInner image Outer imageOuter image

    CommunicationCommunicationProtocol Protocol

    and etiquetteand etiquette

    YOUYOU

  • The mental image one has of oneself

    INNER IMAGEINNER IMAGE

  • If you project a positive self-image, people will more likely see you as a

    positive, capable person.

  • Celebrate your strengths.

    THE POWER OF THE MINDTHE POWER OF THE MIND

    Seek affirmation from the people around you.

    Use and develop your strong points.Use and develop your strong points.

    See areas for improvements as future strengths.

  • FOUR ASPECTS OF IMAGEFOUR ASPECTS OF IMAGE

    Inner imageInner image Outer imageOuter image

    CommunicationCommunicationProtocol Protocol

    and etiquetteand etiquette

    YOUYOU

  • AppearancesAppearances mattermatter inin firstfirstimpressionsimpressions.. YourYour lookslooks maymay bebethethe firstfirst informationinformation aa strangerstrangerthethe firstfirst informationinformation aa strangerstrangerhashas aboutabout youyou

  • Dressing

    Grooming

    Fitness and nutrition

    COMPONENTS OFCOMPONENTS OFPHYSICAL APPEARANCEPHYSICAL APPEARANCE

  • What What cancan you wear?you wear?What What cancan you wear?you wear?

  • Three types of dress codes

    The uniform

    Smart casual

    Business casual

    DRESSINGDRESSING

    Corporate/Business

  • THE UNIFORMTHE UNIFORM

    Helps members of anorganization project a uniformimage through their appearance

    Should be worn correctly or elsedefeats the purposedefeats the purpose

  • Be neat and complete.

    Make sure uniform iscrisp and well-ironed.

    Snip loose threads.

    THE UNIFORMTHE UNIFORM

    Wear appropriateaccessories.

  • ConservativeConservative CreativeCreativeBusiness Business casualcasual

    CasualCasualSmart Smart casualcasualcasualcasual casualcasual

    LawFinancial

    Business consultants

    Sales

    ArchitectureMedicineSales

    AdvertisingEntertainmentFashionPublishing

    ArchitectureEngineeringBPOsITSalesConstruction

    BPOsManufacturingFMCGConstructionSports

  • ConservativeConservative CreativeCreativeBusiness Business casualcasual

    CasualCasualSmart Smart casualcasualcasualcasual casualcasual

    LawFinancial

    Business consultants

    Sales

    ArchitectureMedicineSales

    AdvertisingEntertainmentFashionPublishing

    ArchitectureEngineeringBPOsITSalesConstruction

    BPOsManufacturingFMCGConstructionSports

  • Be neat and complete.

    Make sure uniform iscrisp and well-ironed.

    Snip loose threads.

    THE UNIFORMTHE UNIFORM

    Wear appropriateaccessories.

  • SMART CASUALSMART CASUAL

  • SMART CASUALSMART CASUAL

  • SMART CASUALSMART CASUAL

  • BUSINESS CASUALBUSINESS CASUAL

  • Short sleeves for business casual

    Long sleeves for business attire

    Washable, linen material

    BARONGSBARONGS

    Washable, linen material

    Color

  • Jusi and Pia barongs for evening wear and very formal occasions

    BARONGSBARONGS

  • BARONGSBARONGS

  • SMART CASUALSMART CASUAL

  • xSHIRTS VS. BLOUSESSHIRTS VS. BLOUSES

    x

    x x

  • SHIRTS VS. BLOUSESSHIRTS VS. BLOUSES

  • FIT OF BLOUSESFIT OF BLOUSES

  • SMART CASUAL PANTSSMART CASUAL PANTS

  • SMART CASUAL SKIRTSSMART CASUAL SKIRTS

  • FIT OF SKIRTSFIT OF SKIRTS

  • BUSINESS CASUAL ENSEMBLESBUSINESS CASUAL ENSEMBLES

  • WHAT LIES BENEATHWHAT LIES BENEATH

  • BUSINESS CASUAL PANTSBUSINESS CASUAL PANTS

  • BUSINESSBUSINESS

  • White, light to mid-blue, pastels

    Subtle patterns

    Should not be too loose nor too tight

    SHIRTSSHIRTS

    loose nor too tight

  • TIESTIES

    Solid colors, subtle designs and patternsLength of tie

  • TIESTIES

    No cartoons or graphic theme ties

  • Undershirt

    Belts

    Suspenders

    OTHER CLOTHING POINTERSOTHER CLOTHING POINTERS

  • BUSINESS ENSEMBLESBUSINESS ENSEMBLES

  • +BUSINESS BASICS:BUSINESS BASICS:THE BLACK SUITTHE BLACK SUIT

    +

  • Apple

    Pear

    Hourglass

    MAIN BODY SHAPESMAIN BODY SHAPES

    Hourglass

    Boyish

  • Tailored blouses and jackets

    Flared skirts

    WHAT TO WEAR: APPLE WHAT TO WEAR: APPLE SHAPEDSHAPED

    Flared skirts

    Wide legged pants

    Empire cut dresses and shirts

  • Jackets that fall up to the hips

    Double-breasted jackets

    A-line skirts

    WHAT TO WEAR: PEAR WHAT TO WEAR: PEAR SHAPEDSHAPED

    A-line skirts

    Dark trousers

    Avoid pleats, pockets, seams on pants and skirts

  • Fitted jackets

    Avoid too much detail on upper body

    Flared trousers

    Avoid thick, bulky fabrics

    WHAT TO WEAR: HOURGLASSWHAT TO WEAR: HOURGLASS

    Avoid thick, bulky fabrics and too many accessories

    Dresses and tops cinched at the waist

  • Shirt dresses

    Belted shirts and dresses

    Jackets and shirts that flare at the waist

    Skinny pants

    WHAT TO WEAR: BOYISHWHAT TO WEAR: BOYISH

    Skinny pants

    Heels

    Bold colors

  • Endomorph

    Mesomorph

    Ectomorph

    MAIN BODY SHAPESMAIN BODY SHAPES

    Ectomorph

  • Go dark

    Watch the patterns

    Consult professionals

    WHAT TO WEAR: BIGWHAT TO WEAR: BIG

    Consult professionals

  • Wear pants that fall past the ankle

    Stick to monochromatic looks

    WHAT TO WEAR: SHORTWHAT TO WEAR: SHORT

    looks

  • Make sure clothing is not too tight

    WHAT TO WEAR: MUSCULARWHAT TO WEAR: MUSCULAR

  • HOTS HOTS

    Pearl necklace and earrings

    Carefully chosen watch

    Strands of gold chains

    JEWELRYJEWELRY

    Strands of gold chains

    Diamond studs

  • Quality

    Occasion

    Style

    Fitting

    CONSIDERATIONS IN CONSIDERATIONS IN CLOTHINGCLOTHING

    Fitting

    Budget

    Safety

  • Dressing

    Grooming

    Fitness and nutrition

    COMPONENTS OFCOMPONENTS OFPHYSICAL APPEARANCEPHYSICAL APPEARANCE

  • BASIC GROOMINGBASIC GROOMING

    Stage One: Shave, cut nose and ear hair

    Stage Two: Cleanse, Tone, Moisturize , sun block

    Stage Three: Lips and nails

  • HAIR STYLINGHAIR STYLING

    Clean cut

    Hair does not reach collar

    Does not touch ears

    Conservative styling

    Regular maintenance

  • MAKEUP LOOKSMAKEUP LOOKS

  • Stage One: Cleanse, tone, moisturize

    Stage Two: Foundation and camouflage

    Stage Three: Shape, blush, powder

    Stage Four: Eyes eyeshadow, eyeliner,

    MAKEUP?MAKEUP?

    Stage Four: Eyes eyeshadow, eyeliner, mascara, eyebrow shaping

    Stage Five: Lips and nails

  • Simple hairstyle

    Clip or pull back to sleek ponytail or bun