Corporate Image manual - Logesta · The LOGESTA corporate image has been designed to express our company’s personality and current situation. We want to be perceived in a way that

Corporate Image manual

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The LOGESTA corporate image has been designed to express our company’spersonality and current situation. We want to be perceived in a way that positionsus perfectly in the market, ahead of our competitors.

We need to know how to use the brand and understand the limits of its flexibilitywhen doing our everyday tasks to build and project our identity.

This means we can guarantee that LOGESTA is on the right road to having its imageperceived the right way.

There are many times when a simple business card or the lettering on one of ourlorries represents our corporate image. That is why we must rigorously adhere tothe instructions in this manual. The purpose is to produce a visual style that isconsistent both in-house and outside the company.

There are templates for reproducing all stationery available from the LogestaMarketing Department at [email protected].

Logos

Corporate Stationery

Other documents

Logesta Brand Manual

Group Brands Manual

Vehicle Lettering Manual

Apparel Manual

Stationery Manual

Correct use of the brand

3. AENOR LOGOS

3.1 IQNet logo

3.2. AENOR logo

3.3 AENOR Environmental Management logo

3.4 Logo formats

4. VEHICLE LETTERING

4.1 Tautliner or Semitautliner models. National Territory

4.2 Tautliner or Semitautliner models. International Territory

4.3 Box model. National Territory

4.4 Box model. International Territory

4.5 Box model or lorry canvas

4.6 Palexpress. Box model. National Territory

4.7 Palexpress. Box model or lorry canvas

4.8 Self-employed. Box or canvas model

4.9 Basegar . Canvas or box model National Territory

4.10 Basegar . Box model or lorry canvas

4.11 Security car

5. APPAREL

5.1 Driver’s polos

5.2 Driver’s caps

5.3 Driver’s jackets

5.4 Driver identification cards

6. CORPORATE STATIONERY

6.1 Business Cards Front

6.2 Business Cards Back

6.3 Legal size envelope with/without window

6.4 A5 Envelope

6.5 Pocket Envelope

6.6 A4 Letter paper

6.7 Fax header

6.8 Postcard 20 x 11

6.9 Logesta CMR

6.10 Logesta Palexpress Consignment Note

6.11 Europalets Control

7. GROUP COMPANIES STATIONERY

7.1 Own Branches

7.2 Basegar

Using the brand

1. THE LOGESTA BRAND

1.1 Format

1.2 Brand margins

1.3 Graphic versions of the brand

1.4 Graphic positioning with other group brands

· Logesta + Grupo Logista

· Logesta + Delegación

· Delegación + Grupo Logesta

1.5 Brand versions

· Logesta Group

· Logesta España

1.6 Typography

1.7 Corporate colours

2. GROUP BRANDS

2.1 Logesta + Borders

2.1.1 Logesta Deutschland

2.1.2 Logesta Holland

2.1.3 Logesta Italia

2.1.4 Logesta Polska

2.1.5 Logesta Maroc

2.1.6 Logesta France

2.1.7 Logesta Noroeste

2.1.8 Logesta Lusa

2.2 Logesta Palexpress

2.3 Basegar

Using the brand

As needed, use the accompanying Grupo Logistabrand with this format.

The brand Logesta + Group Company may onlybe used in the corresponding zone. As needed,use the accompanying Grupo Logista brand withthis format.

The brand Logesta + Group Company may onlybe used in the corresponding zone. As needed,use the accompanying Grupo Logista brand withthis format.

1. Logesta Brand1. THE LOGESTA BRAND

1.1 Format

1.2 Brand margins

1.3 Graphic versions of the brand

1.4 Graphic positioning with other group brands

· Logesta + Grupo Logista

· Logesta + Delegación

· Delegación + Grupo Logesta

1.5 Brand versions

· Logesta Group

· Logesta Spain

1.6 Typography

1.7 Corporate colours

x

x

The brand should always beconsistent and unaltered inany type of communication.It must be used incompliance with the rules inthis manual.

1.1 Format1. LOGESTA BRAND

x

x

2x

2x

2x

2x

A space around the logomust be maintained thatdefines its position and itmust be distanced fromelements which make itdifficult to see. This spaceshould be minimal, asshown in the graphic.

1.2 Brand margins1. LOGESTA BRAND

The LOGESTA brand mayonly be used in one of thecolour versions detailedhere, without altering any ofthe established proportions.

1.3 Brand versions1. LOGESTA BRAND

x

x

x

x

x

x


1.4 Graphic position with other group brands1. LOGESTA BRAND

Delegación + Grupo Logesta

Logesta + Grupo Logista

Logesta + Delegación


1.5 Brand versions1. LOGESTA BRAND

The corporate typeface in allapplications must be theFrutiger family. Only when itis not possible to use it, itmay be substituted withArial.

1.6. Typeface

PANTONE 2945 PANTONE 166 PANTONECOOL GRAY 11

R 0G 101B 166

R 237G 119B 3

R 116G 116B 118

#0065a6 #ed7703 #747476

RAL 5010 RAL 2010 RAL 7039

Take special care with thecolours when printing thebrand, especially whenusing direct ink and four-colour process printing. Foron-screen reproduction(web, interactive CD etc…)use the equivalent RGB.

1.7. Corporate colours

Flat colours versión

Four-colour process printing versiónCyan 100%Magenta 45%Yelow 0%Black 14%

Cyan 0%Magenta 64%Yelow 100%Black 0%

Cyan 0%Magenta 2%Yelow 0%Black 68%

RGB colours version

Web

Ral Colour (paint)

Blue Orange Gray

2. Group Brands2.1 Own Branches





2.1.5 Logesta Maroc



2.1.8 Logesta Lusa

2.2 Logesta Palexpress

2.3 Basegar

i logesta

x

h

The LOGESTA REGIONALOFFICE brand is derivedfrom the LOGESTA brand.All rules and parametersapply to both.

2.1 LOGESTA REGIONAL OFFICES2. GROUP BRANDS

The Logesta typefaceis a graphic font.Do NOT REPLACE ITwith any other.

The size of the letter “l”, is adjusted to theheight of the circle in the symbol, defining thesize of the group company. Aligned to theright as shown here.

i

i

x

h

The LOGESTADEUTSCHLAND brand isderived from the LOGESTAbrand. All rules andparameters apply to both.



The size of the letter “l”, is adjusted to the height of thecircle in the symbol, defining the size of the groupcompany. Aligned to the right as shown here.

2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

All corporate information:Logos, stationery templates,etc, can be found at:www.logesta.com

or requested by e-mail:[email protected]

The LOGESTADEUTSCHLAND brand, canonly be presented in thehere shown colours, withoutchanging the establishedproportions.

2.1.1 Brand versions Logesta Deutschland2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h

The LOGESTA HOLLANDbrand is derived from theLOGESTA brand. All rulesand parameters apply toboth.







The LOGESTA HOLLANDbrand, can only bepresented in the here showncolours, without changingthe established proportions.

2.1.2 Brand versions Logesta Holland2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h

The LOGESTA ITALIA brandis derived from theLOGESTA brand. All rulesand parameters apply toboth.







The LOGESTA ITALIAbrand, can only bepresented in the here showncolours, without changingthe established proportions.

2.1.3 Brand versions Logesta Italia2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h

The LOGESTA POLSKAbrand is derived from theLOGESTA brand. All rulesand parameters apply toboth.







The LOGESTA POLSKAbrand, can only bepresented in the here showncolours, without changingthe established proportions.

2.1.4 Brand versions Logesta Polska2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h

The LOGESTA MAROCbrand is derived from theLOGESTA brand. All rulesand parameters apply toboth.

2.1.5 Logesta Maroc






The LOGESTA MAROCbrand, can only bepresented in the here showncolours, without changingthe established proportions.

2.1.5 Brand versions Logesta Maroc2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h

The LOGESTA FRANCEbrand is derived from theLOGESTA brand. All rulesand parameters apply toboth.







The LOGESTA FRANCEbrand, can only bepresented in the here showncolours, without changingthe established proportions.

2.1.6 Brand versions Logesta France2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h

The LOGESTA NOROESTEbrand is derived from theLOGESTA brand. All rulesand parameters apply toboth.







The LOGESTA NOROESTEbrand, can only bepresented in the here showncolours, without changingthe established proportions.

2.1.7 Brand versions Logesta Noroeste2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h

The LOGESTA LUSA brandis derived from theLOGESTA brand. All rulesand parameters apply toboth.

2.1.8 Logesta Lusa






The LOGESTA LUSA brand,can only be presented in thehere shown colours, withoutchanging the establishedproportions.

2.1.8 Brand versions Logesta Lusa2. GROUP BRANDS2.1 LOGESTA REGIONAL OFFICES

i

i

x

h1/3 x1/3 x

1/3 x

The LOGESTAPALEXPRESS brand isderived from the LOGESTAbrand. All rules andparameters apply to both.

2.2 LOGESTA PALEXPRESS


2. GROUP BRANDS



The LOGESTAPALEXPRESS brand, canonly be presented in thehere shown colours, withoutchanging the establishedproportions.

2.2 Brand versions LOGESTA PALEXPRESS2. GROUP BRANDS

i

G R U P O

x

2.3 BASEGAR2. GROUP BRANDS




The BASEGAR brand, canonly be presented in thehere shown colours, withoutchanging the establishedproportions.

2.3 Brand versions Basegar2. GROUP BRANDS

3. Quality Logos3.1 IQNet logo

3.2. AENOR logo


3.4 AEO logo

3.5 Logo formats

Blue on white background

(ONLY USE FOR VEHICLE LETTERING)

On blue background

(ONLY USE FOR VEHICLE LETTERING)

Black on white background

3.1 IQNet logo3. QUALITY LOGOS

ER-0037/2008

EmpresaRegistrada

UNE-EN ISO 9001

EmpresaRegistrada

UNE-EN ISO 9001

ER-0037/2008ER-0037/2008

3. QUALITY LOGOS

3.2 AENOR logo


(ONLY USE FORVEHICLE LETTERING)

On blue background


Black on white background


Black on white background On blue background


Green and blackon white background



3. QUALITY LOGOS

3.4 AEO logo3. QUALITY LOGOS

This logo only can beprinted on whiteblackground.

902 151 233www.logesta.com

3.5 Logo formats3. QUALITY LOGOS

4.1 Tautliner or Semitautliner models. National Area

4.2 Tautliner or Semitautliner models. International Area

4.3 Box model. National Area

4.4 Box model. International Area

4.5 Box model or tautliner

4.6 Palexpress. Box model. National Area

4.7 Palexpress. Box model or tautliner

4.8 Self-employed. Box or tautliner model

4.9 Basegar. Tautliner or box model National Area

4.10 Basegar. Box model or tautliner

4.11 Security car

4.Vehicle Lettering

LOGESTA’s lorries are the best vehicle forconveying the corporate image, meaning it isessential we adhere rigorously to the guidelinesin this manual

Corporate colours4. VEHICLE LETTERING

Cyan 100%

Magenta 45%

Yellow 0%

Black 14%

Cyan 0%

Magenta 64%

Yellow 100%

Black 0%

Cyan 0%

Magenta 2%

Yellow 0%

Black 68%

Approved curtain side. Blue colour:

Sedo manufacturer: Blue Europa 95

Sioen manufacturer: Reference 5020

(Equivalent blue: RAL 5010)

In case another provider is used, do notuse this type of colour, you must contactthe Marketing Department to verify.

BLUE: RAL 5010

RAL COLOUR FOR CANVAS FLAT COLOURS VERSION

FOUR-COLOUR PROCESS PRINTING VERSION

ER-0037/2008

ER-0037/2008

ER-0037/2008

Quality Brand Lettering4. VEHICLE LETTERING

These elements must bereproduced according to thesize and format defined inthis manual.

The size varies according tothe model of the lorry.

Their proportional size tothat of the Logesta brand isalways the same.

Dimensions for Trailer:Side: 20 cm. diameterBack: 28 cm. diameter

IQNet

AENOR LogosDimensions for Trailer:Side: 35 cm. high

18 cm. wideBack: 25 cm. high

14 cm. wide

Only on white blackground.Dimensions for trailer:Side: 20 cm. diameterBack: 28 cm. diameter

AEO

AENOR EnvironmentalManagement LogoDimensions for Trailer:Side: 35 cm. high

18 cm. wideBack: 25 cm. high

14 cm. wide

i

The size varies according tothe model of the lorry. Theproportions must not bechanged. If they do not fit,contact the LogestaMarketing Department.

Labelling, telephone and web4. VEHICLE LETTERING

National International

Their proportional size tothat of the Logesta brand isalways the same.

Only regional offices arepermitted to print their owntelephone numbers andemails. These must appear onthe back only.

Examples4. VEHICLE LETTERING

i

The graphic elements mustbe reproduced from a digitalfile. These will be providedby the Logesta MarketingDepartment. The size variesaccording to the model ofthe lorry, the ratios with thebrand are shown.

4.1 Tautliner or Semitautliner models. National area4. VEHICLE LETTERING

Second Option: When it isnot possible to label theback doors with thecorporate colour, use white

i


4.2 Tautliner or Semitautliner models. International area4. VEHICLE LETTERING

Second Option: When it is notpossible to label the back doorswith the corporate colour, usewhite

i


4.3 Box model. National area4. VEHICLE LETTERING

Second Option

Only valid for box model:

When it is not possible tolabel the back doors withthe corporate colour, usewhite

i


4.4 Box model. International area4. VEHICLE LETTERING

Second Option



i


4.5 Box model or tautliner4. VEHICLE LETTERING

Second Option



i


4.6 Palexpress. Box model. National area4. VEHICLE LETTERING

Second Option



i


4.7 Palexpress. Box model or tauliner4. VEHICLE LETTERING

Second Option



i

i


4.8 Self-employed. Box or tautliner4. VEHICLE LETTERING

Second Option



Each regional office isauthorised to use its ownlanguage for the text, and itstelephone number.

Spanish regional offices willuse 902 151 233, and forinternational; 91 481 91 01.


4.9 Basegar. Tautliner or box model National area4. VEHICLE LETTERING


4.10 Basegar. Box model or lorry tautliner4. VEHICLE LETTERING

SECURITYSECURITYSECURITY

The graphic elements mustbe reproduced from a digitalfile. These will be providedby the Logesta MarketingDepartment.

4.11 Security car4. VEHICLE LETTERING

5.1 Driver’s polos

5.2 Driver’s caps

5.3 Driver’s jackets

5.4 Driver identification cards

5. Apparel

i5.1 Driver's T-Shirt5. APPAREL

The templates to print the document as it appears onthis page can be found at www.logesta.comor requested by e-mail: [email protected]

i5.2 Driver´s cap5. APPAREL


i5.3 Driver´s Jacket5. APPAREL


iFor security regulations,Logesta drivers must wearcorporate apparel and carrythe Logesta identity card,which gives details of thedriver’s identity. This issupplied by the Logestasecurity department.

5.4 Identity Card5. APPAREL


6.CorporateStationery

6.1 Business Cards Front

6.2 Business Cards Back

6.3 Legal size envelope with/without window

6.4 A5 Envelope

6.5 Pocket Envelope

6.6 A4 Letter paper

6.7 Fax header

6.8 Postcard 20 x 11

6.9 Logesta CMR

6.10 Logesta Palexpress Consignment Note

6.11 Europalets Control

i

iThere are templatesavailable for reproducing allstationery. These can beobtained from the LogestaMarketing Department.

When sending the filerequired to the printer, it isnecessary to attach all theinformation that should beincluded on the card. Theprinter must send a proofbefore printing, to verify thatthe data and thecomposition of the card arecorrect.

The logos appearing on thecard and those of theregional offices must NEVERbe edited, they are vectorimages.

6.1 Business Cards front6. CORPORATE STATIONERY

Size: 85 x 50 mm.

Colours: Blue PANTONE 2945Orange PANTONE 166Grey PANTONE Cool Gray 11

Paper: Matt Satin.

Weigths: 300 grs.


Frutiger LightSize: 7,5Space betweenline: 9,5

First Name Second NameTitle

Calle del Trigo, 39 · Pol. Ind. Polvoranca28914 Leganés · Madrid (Spain)Phone. +34 914 XXX XXXFax. +34 914 XXX [email protected]

i

i

HEAD OFFICE. SPAIN Madrid [email protected]

+34 902 151 233

FRANCE Vincennes [email protected]

ITALY Rome [email protected]

POLAND Warsaw & Piotrkó[email protected]

PORTUGAL Alcochete [email protected]

HOLLAND Bergen op Zoom [email protected]

GERMANY München [email protected]

MOROCCO Casablanca [email protected]

ER-0037/2008

There are templatesavailable for reproducing allstationery. These can beobtained from the LogestaMarketing Department.



6.2 Business Cards behind6. CORPORATE STATIONERY

Size: 85 x 50 mm.


Paper: Matt Satin.

Weigths: 300 grs.


i

Calle del Trigo, 39 · Pol. Ind. Polvoranca28914 Leganés · Madrid (Spain)

x

x

2x

x

6.3 American envelopes with/without windows6. CORPORATE STATIONERY

Size: 225 x 115 mm.



Frutiger LightSize: 8Space between line: 9

i


x

x

2x

x

2x

6.4 Envelopes Size A56. CORPORATE STATIONERY

Size: 225 x 150 mm.




i


x

6.5 Envelopes Size Bag6. CORPORATE STATIONERY

Size: 360 x 260 mm.




x

x

x x

i

Calle del Trigo, 39 · Pol. Ind. Polvoranca · 28914 Leganés · Madrid (Spain) · Tel: 902 151 233 Fax: 91 481 97 34/38/48

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3x

x

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6.6 Letter Size A46. CORPORATE STATIONERY

Size: A4. 197 x 210 mm.



Frutiger LightSize: 7,5

Frutiger LightSize: 6

i

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FAX

A /To:

De /From:

Fecha /Date:

Asunto /Subjet:

Texto /Text:

Fax receptor /Receiving fax:

Fax emisor /Transmiting fax:

Total páginas (incluida esta) /Total pages (including this)

3x

x

x

2x

2xx

Calle del Trigo, 39 · Pol. Ind. Polvoranca · 28914 Leganés · Madrid (Spain) · Tel: 902 151 233 Fax: 91 481 97 34/38/48

6.7 Fax6. CORPORATE STATIONERY

Size: A4. 197 x 210 mm.





i

2x

x

x

2x 2x

6.8 Card for notes6. CORPORATE STATIONERY

Size: 360 x 260 mm.



i6.9 CMR6. CORPORATE STATIONERY

Size: 360 x 260 mm.



i

6.10 Delivery Note Logesta Palexpress6. CORPORATE STATIONERY

Size: 360 x 260 mm.


The templates to print the document as itappears on this page can be found atwww.logesta.comor requested by e-mail: [email protected]

i6.11 Europalets´Control6. CORPORATE STATIONERY

Size: 360 x 260 mm.



7.1 Own Branches (examples)

7.2 Basegar

7. GroupCompaniesStationery

7.X.1Business Cards

7.X.2 Legal size envelope with/without window

7.X.3 A5 Envelope

7.X.4 Envelopes Size Bag

7.X.5 A4 Letter paper

7.X.6 Fax

* The standard is thesame for all groupcompanies.

i

iThere are templatesavailable for reproducing allstationery. These can beobtained from the LogestaMarketing Department.



7.1.1 Example of Business Cards7. GROUP COMPANIES STATIONERY

Size: 85 x 50 mm.

Colurs: CMYK

Paper: Matt Satin.



HEAD OFFICE. SPAIN Madrid [email protected]

+34 902 151 233

FRANCE Vincennes [email protected]

ITALY Rome [email protected]

POLAND Warsaw & Piotrkó[email protected]

PORTUGAL Alcochete [email protected]

HOLLAND Bergen op Zoom [email protected]

GERMANY München [email protected]

MOROCCO Casablanca [email protected]

Nombre Apellido1 Apellido2Cargo

Immeuble Le Bristol 27Avenue Des Murs Du Parc94300 VincennesTel.+33 1 49 XX XX XXFax. +33 1 49 XX XX [email protected]

ER-0037/2008

i

x

x

2x

x

7.1.2 Example of Legal size envelope7. GROUP COMPANIES STATIONERY

Size: 225 x 115 mm.

Colurs: Blue PANTONE 2945Orange PANTONE 166Grey PANTONE Cool Gray 11



i

x

x

2x

x

2x

7.1.3 Example of Envelopes Size A57. GROUP COMPANIES STATIONERY

Size: 225 x 150 mm.




i

x

x

x

x

x

7.1.4 Example of Envelopes Size Bag7. GROUP COMPANIES STATIONERY

Size: 360 x 260 mm.




i3x

x

x2x

x

7.1.5 Example of Letter Size A47. GROUP COMPANIES STATIONERY

Size: A4. 197 x 210 mm.





i

FAX3x

x

x

2x

x

7.1.6 Example of Fax7. GROUP COMPANIES STATIONERY

Size: A4. 197 x 210 mm.





i

i

Nombre Apellido1 Apellido2Cargo

Chávarri, s/n. Edificio Reimasa48910 Sestao · VizcayaTel.: +34 944 XXX XXXFax: +34 944 XXX XXXMóvil: 6XX 000 000 · [email protected] www.basegar.es

Magnus Blikstad, 1833207 GIJON. AsturiasTel.:+ 34 985 348 831Fax +34 985 358 [email protected]

Reina Mª Cristina, 2846520 PUERTO DE SAGUNTO. ValenciaTel.:+ 34 962 676 162Fax +34 962 681 [email protected]

Chávarri, s/n. Edif. Reimasa48910 SESTAO. VizcayaTel.:+ 34 944 100 143Fax +34 944 102 [email protected]

Existen unas plantillas parareproducir todo el materialde papelería que se debensolicitar al Departamento deMarketing de Logesta.

Será necesario enviar aimprenta el archivo que nosinterese junto a los datosque deben incluir en latarjeta. La imprenta deberáremitir una prueba antes deimprimir, para verificar quelos datos y composición dela tarjeta son correctos.

Los logotipos que aparecenen la tarjeta y lasdelegaciones NUNCA sepodrá editar, son imágenesvectoriales.

7.2.1 Business Cards Basegar7. GROUP COMPANIES STATIONERY

Size: 90 x 55 mm.


Paper: Matt Satin.



i

x

x

2x

x

7.2.2 Legal size envelope Basegar7. GROUP COMPANIES STATIONERY

Size: 225 x 115 mm.



Frutiger RomanSize: 8Space between line: 9


i

x

x

2x

x

7.2.3 Envelopes Size A5 Basegar7. GROUP COMPANIES STATIONERY

Size: 225 x 150 mm.





i

x

x

x

x

7.2.4 Envelopes Size Bag Basegar7. GROUP COMPANIES STATIONERY

Size: 360 x 260 mm.





i3x

x

2x2xx

2x

x

7.2.5 Letter Size A4 Basegar7. GROUP COMPANIES STATIONERY

Size: A4. 197 x 210 mm.




Space between line: 8,5


i3x

x

x2x

2x

2x

x

7.2.7 Fax Basegar7. GROUP COMPANIES STATIONERY

Size: A4. 197 x 210 mm.




Space between line: 8,5


www.logesta.com 1101

This manual of corporative image has been createdin order to offer and facilitate the production of allthe graphic applications of our logo.In case of any doubt regarding these or futureapplications, please contact [email protected]

Marketing Department

Documents

Corporate Image manual - Logesta · The LOGESTA corporate image has been designed to express our company’s personality and current situation. We want to be perceived in a way that