CORPORATE PERFORMANCE MANAGEMENT

IntroductionThe Blue Ocean Strategy® provides a powerful, visual and practical set of frameworks and tools, designed to not only effectively build the collective wisdom of the company, but also to effectively execute through easy communi-cation. It is also worth mentioning that Blue Ocean Strategy® covers both strat-egy formulation and strategy execution.

ObjectivesIn particular, the participant will be able to:1. Deeply understand the concept of value innovation, the cornerstone of Blue Ocean Strategy® which allows to identify strategic options that dramatically raise customer utility while achieving lower costs for the company2. Learn how Blue Ocean Strategy® is “put into action” in businesses case with the proprietary Blue Ocean Strategy® formulation process and methodologies.3. Learn how to “wake up” their organizations to the need for pursuing new profitable growth.4. Explore the family of Blue Ocean Strategy® / Value Innovation tools and methodologies – including Strategy Canvas, Buyer Utility Map, Six Paths Framework – providing insights into how to unlock the possibility of creating new markets.

Content1. Introduction to BOS & Value Innovation2. Visualizing Strategy3. Lecture: PMS Map and “As Is” strategy canvas4. Looking for noncustomers5. Buyer Experience Cycle and Buyer Utility Map6. Buyer Experience Cycle and Buyer Utility Map7. Lecture: Looking across industry boundaries8. ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy9. Active Strategic Session in teams: Drawing ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy

Speaker’s ProfileDr. Dominic Lau is a Professor in Universiti Teknologi Malaysia (UTM) and head-ing the EDGE program. Prior joining UTM, Dr. Dominic Lau is a certified Blue Ocean Strategy practitioner and formerly the Director of Applied Research Centre of Blue Ocean Strategy Regional Centre in UCSI University. He has successfully completed the Blue Ocean Strategy qualification process adminis-tered by the Blue Ocean Strategy-Initiative Centre. Dr. Dominic Lau is also the founder of leading consulting firm in Malaysia named SQC Consulting Group since June 1995 and currently acting as a Technical Advisor.

Duration 3 Days

BLUE OCEAN STRATEGY

Contact InformationDr. Mohd Azri Mohd Izhar UTM Razak School of Engineering and Advanced TechnologyUniversiti Teknologi Malaysia Kuala LumpurJalan Semarak54100 Kuala Lumpur, MalaysiaTel : +603-21805295Fax : +603-21805422Email : mohdazri@ic.utm.myWebsite : razakschool.utm.my

(Valid from 1 March 2014 until 31 December 2014)

Terms and Conditions1. The programme fee quoted is for short course package for between 20 to 30 participants based on per person basis. The programme requires a minimum of 20 participants and a maximum of 30 participants per batch to run.2. The organiser has the right to make any amendments that they deem to be in the best interest of the course.

4. A 50% refund of the deposit will be made for written cancellation made 30 days prior to the programme commencement date. No refunds will be made thereafter. A substitute may be

Confirmation

• Letter of undertaking detailing the number and names of participants and the scheduled

• 30% reservation deposit to be made 45 days prior to commencement date of short course.• Balance payment due to be paid upon commencement of programme.