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NYSAC Fall Seminar • Sept. 17th 2020
#CountiesForwardTogetherWorkshop Sponsor
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COVID Communication
NYSAC Communications Manager
Tom Oldfather
New Tools to Communicate in a Socially Distant World
NYSAC Fall Seminar • Sept. 17th 2020
#CountiesForwardTogetherWorkshop Sponsor
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Join the conversation online!
Follow your association on Twitter, Facebook and Instagram for the latest news and updates from NYSAC.
@nyscounties nyscounties @NYScounties
NYSAC Fall Seminar • Sept. 17th 2020
#CountiesForwardTogetherWorkshop Sponsor
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Virtual Contests
nysac.org/contests
1 - Virtual Fall Seminar Tweet-Off
3 - Perfect Attendance Award drawing
2 - #CountiesForwardTogether Instagram Photo Contest
NYSAC Thanks our Workshop Sponsor:
COVID Communication • Sept. 17th 2020
#CountiesForwardTogether4
https://securusmonitoring.com
Digital Communications Response to COVID-19
Andrew MitchellExecutive Chamber
Office of Governor Andrew M. Cuomo
NYSAC Fall Seminar • Sept. 17th 2020
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A long, long time ago*
*January 2020
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1/9: WHO announces mysterious coronavirus-related pneumonia in Wuhan
1/21: First confirmed COVID case in the U.S., in Washington State
1/31: First confirmed COVID case in Italy
3/1: NY’s first confirmed COVID patient, a woman arriving from Iran
3/3: NY’s second confirmed COVID patient is an attorney from New Rochelle
3/7: Gov. Cuomo declares State of Emergency
3/10: New Rochelle Containment Zone announced
3/11: WHO declares COVID-19 a pandemic; Trump gives address to nation;
NBA season cancelled
3/14: First known COVID fatality in New York State
3/16: Gyms, restaurants, bars, movie theaters ordered to close
3/18: All New York schools ordered to close
3/20: New York on PAUSE
NYSAC Fall Seminar • Sept. 17th 2020
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Wuhan, Hubei Province
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March 11, 2020
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1. Crisis mode
2. Refining message
3. What we learned
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1. Crisis mode
2. Refining message
3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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Supplies?!
1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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COVID Newsletter
Launched March 17
1. Crisis mode 2. Refining message 3. What we learned
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Paid Digital AdsLaunched April
1. Crisis mode 2. Refining message 3. What we learned
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• Highway signs• Radio• Billboards
1. Crisis mode 2. Refining message 3. What we learned
• Snapchat geofilters• Flyers• OOH placements
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2. Refining message
3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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Daily updatescontinue…
1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode. 2. Refining messaging. 3. What we learned
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1. Crisis mode
2. Refining message
3. What we learned
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Try everything.
PathosEthosLogos
• Appeals to logic
• Hard facts
• News articles
• Infographics
• Credibility
• Consistent messaging
• Appeals to authority
• Appeals to self-interest
• Scare tactics
• Appeals to altruism
• Humor
1. Crisis mode 2. Refining message 3. What we learned
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Nothing beats a powerful story.
1. Crisis mode 2. Refining message 3. What we learned
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• 86K shares on Facebook
• 48K Retweets
• 492K likes on LinkedIn
• 242K likes on Instagram
1. Crisis mode 2. Refining message 3. What we learned
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Find partners who canhelp spread your message.
1. Crisis mode 2. Refining message 3. What we learned
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1. Crisis mode 2. Refining message 3. What we learned
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Final thoughts.
1. Crisis mode 2. Refining message 3. What we learned
Communicating in the age of COVID
NYSAC Fall Seminar • Sept. 17th 2020
#CountiesForwardTogether35
Justin SaylesResearch & Communications Director
Office of Onondaga County Executive J. Ryan McMahon II
NYSAC Fall Seminar • Sept. 17th 2020
#CountiesForwardTogether36
Join the conversation online!
@OnondagaCounty @OnondagaCounty
Where is the playbook for communicating during a pandemic?
And why has no one given it to us?
COVID Communication • Sept. 17th 2020
#CountiesForwardTogether37
Relationship with the media
• Off the record conversations with media becomes normal and
critically important
• On the record conversation become more important with the public
COVID Communication • Sept. 17th 2020
#CountiesForwardTogether38
Complete Reset
How did Onondaga County choose to communicate? And why?
• Press Conference, as needed (before masks,
social distancing and our first case)
• Facebook briefings and then questions from reporters as they came in – which quickly became like drinking water
from a fire hydrant • EVERY DAY
COVID Communication • Sept. 17th 2020
#CountiesForwardTogether39
• Daily briefings
Lessons Learned & Where are we now?
• Social Media is your friend
COVID Communication • Sept. 17th 2020
#CountiesForwardTogether40
• It’s okay to say “I don’t know”
• The public was hungry for facts, not the news story
• Emails, Phone Calls & the Elected
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Questions?
1. Crisis mode 2. Refining message 3. What we learned
NYSAC Thanks our Workshop Sponsor:
COVID Communication • Sept. 17th 2020
#CountiesForwardTogether42
Paul Palumbo, Account ExecutiveSecurus Monitoring Solutions5353 W Sam Houston Parkway N, Suite 190
Houston, TX 77041
Phone: (713) 392-7760Email: [email protected]: https://securusmonitoring.com/
Law enforcement and community correction agencies from across the United States turn to Securus Monitoring Solutions when they want to more efficiently and effectively manage their offender populations. Throughout the crisis of this ongoing pandemic, customers have come to rely on our expertise to provide solutions that cover the spectrum of offender management. From smartphone-based location verification tools to next-generation GPS monitoring platforms that provide 24/7 real-time offender monitoring, Securus Monitoring Solutions has the robust solutions to manage your offender populations and keep your communities safe.
