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COX AND KINGS,JAIPUR

Project Title: Study of competition within tour operators and agents in terms of product ,

distribution, and online presence.

Company : Origin , Emergence, and PresenceBusiness:

Outbound •Largest contributor-offers group tours under Flexihol and Duniya dekho

Inbound •Specializes in Indian tours

Domestic •Education , Pilgrimage, Train tours under Bharat dekho

Business Travel •Customized services to corporate clients

Foreign Exchange •One of the first companies to be alloted Authorized dealership , category 2.

Methodology

• Exploratory design• Both primary and secondary data was used.• Company’s internal resources

Roles and responsibilities

• Provision of travel information • Ticketing• Planning and costing tours• Liaison with providers of services• Preparation of itineraries• Provision of foreign currency and insurance

Cox and Kings

SOTC05

101520253035

8

32

No.of places missing in European tour

No.of places miss-ing in European tour

Analysis

Cox and Kings Thomas Cook0

5

10

15

20

25

30

8

24

No.of places missing in European tour

No.of places miss-ing in European tour

Cox and Kings Vacation exotica0

5

10

15

20

25

30

No.of places missing on European Tour

No.of places miss-ing on European Tour

Cox and Kings Make my trip0

1

2

3

4

5

6

7

8

1

7

No.of places missing on American tour

No.of places miss-ing on American tour

14%11%

3%

2%71%

Travel Agents CompositionCox and Kings Thomas Cook SOTCVacations Exotica Others

Analysis

•Better products.•Wider distribution.•Lacks strong online presence.

Suggestions

• Consolidation• Infrastructure development• Operational process reengineering• Cost effectiveness