cPRIME Getting Started Manual - English

Operational Manual | Version 1.0 | Beta

Welcome to the prime of your life.

cPRIME™ Is IMPactIng lIvEs at thE sPEEd of lIght, yIEldIng bEnEfIts In stREngth, balancE, flExIbIlIty and EnduRancE. hoWEvER, as you May KnoW, thIs Isn’t thE only Way that WE’RE changIng thE WoRld.

cPRIME™ represents an unparalleled opportunity

to achieve financial success, allowing you to take

hold of a full spectrum of benefits. Experiencing

the power of cPRIME™ and taking hold of this

opportunity is simple.

all you have to do is see the light.

operational manual | version 1.0 | 2

How to spread the word in a world full of technology.

04S P R E A D T H E W O R D .

Growing your business, building your sales organization.

05L E A D Y O U R T E A M .

A simple guide to setting and achieving your goals.

02D E F I N E Y O U R S U C C E S S .

What you need to get ramped up.

01G E T O N Y O U R F E E T.

How you talk about cPRIME™ is key to growing you business.

03TA L K T H E TA L K .

tablE

of

contEnts

—


gEtactIvatEdfast.

cPRIME™ represents an opportunity

to change your life at the speed of light.

The potential is clearly exciting, but how can you begin to harness it?

This section provides the tools to: Define a plan of Action.

01.

Brand BiBle & strategic guidelines | 4

01

02

04

03

05

set up your personalized WeBsite and email.

Select a template from the team office and customize it to present your unique message.

order a set of demonstration products.

Always have a full set of products at your disposal for demonstration and sales purposes.

order Business cards.

Available from the team office, your cPRIME™ business card will feature your contact information along with your personalized URL.

order your inventory.

A dozen assorted bands is usually a good starting point. When you establish your goals in section 2, you might alter this number.

order leave-Behind

Brochures.

These mini-brochures provide new contacts with information about the technology and the opportunity. They make a great sales tool.

diagram 1.1

1.1

DEVELOP A PLAN Of AcTION.

Before you begin a job, you need to have the proper tools. cPRIME™ offers a wide variety of the best tools available to our distributors. As your grow your business, you’ll make use of the ones that best fit your needs. In the beginning, however, we recommend the following to help you get on the right tract to success.


section 1 | getting on your feet

dEfInE youR succEss.

The power of positive thinking only gets you so far.

If you really want to reach your goals,

you have to determine what they are.

The second step in your journey is to define success.

02.


What WIll succEsslooK lIKE foR ME? a suPPlEMEntalIncoME to fund tRavEl? a nEst Egg foR REtIREMEnt? a Way to EasE outof thE 9-to-5 gRInd?

—

Regardless of your end-game, it’s vital to know how to get where you’re going. begin by setting a medium-range goal...maybe one year out from now. Imagine how you want cPRIME™ to impact your life and those around you. What will it take on a monthly basis to reach that goal? What about weekly? how far away is retirement?

TEMP- LATE

diagram 2.1

The next page includes a sample weekly plan for distributors. This document is available as a spread- sheet in your Team Office.


section 2 | define your success

DEVELOP A PLAN Of AcTION.

This document provides a framework for a weekly success plan. Each distributor will develop their own methods for achieving their goals, but you can use this document as a starting point.

2.1

tips from the pros:

Review your plan as weeks go by to ensure that your goals are both reasonable and consistently achieved.

Add both short and long-term goals.

Break long-term goals into short-term steps.

challenge yourself.

Expand your goals as you see yourself achieving them.

Take a long view. Every few months, view your progress in light of your long-term vision.

Questions to asK:

Who can I demonstrate cPRIME™ to this week?

Which team members need my encouragement and input this week?

Am I consistently meeting my goals?

diagram 2.1

This template document may be downloaded fromyour Team Office


section 2 | define your success

talKthEtalK.

Words are extremely powerful tools.

The way we use them can make or break our success.

As a cPRIME™ distributor, the way you talk about the

technology, the products, and the sales opportunity is vital.

03.


cPRIME™ Is, fIRst and foREMost, a tEchnology. at thE hEaRt of all cPRIME™ PRoducts Is a fashIon-foRWaRd PERfoRMancE PRoduct cEntEREd aRound ouR PatEnt-PEndIng “bIo-antEnna” tEchnology that can changE youR lIfE.

—

although the results are astounding, the legal environment surrounding performance wear products dictates that we can only describe them in certain ways. beyond this fact, it is important to all cPRIME™ distributors that the RIght information is communicated. the more we can prevent the spread of heresay and rumor, the more effective we can be as distributors. the next few pages will provide you with a framework for explaining the benefits of cPRIME™ to others.


section 3 | talK the talK

LEARNINg ThE LANgUAgE

cprime™technologyis creatinga positiveimpact.

try cprime™ and see What

it does for you.

“cure” “treat” “heal”

medicalalternative.

Betterthanmedicine.diminishes inflammation.

live longer.

cprime™ is currently conducting

clinical studies across the world.

i feel better than i did before. cprime™ is not

harmful to thebody or brain.

cprime™benefits people in different ways.

improvedstrengthBalancefleXiBilityendurance

patent-pendinglight-Based

nano-technology

medicalsolution

treatsor preventsdisease

There are countless ways to talk about cPRIME™—but not all are equal. here are a few “DOs” and “DONTs” when it comes to discussing the technology.

3.1



ShARINg A TESTIMONY.

What does all of this mean in context? When talking with potential customers or team members, it’s important to be enthusiastic about cPRIME™ while taking care to use the right words and phrases. The better care we take in explaining the product and opportunity, the better chance we stand against the spread of misinformation.

“cPRIME™ is a breakthrough patent-pending technology that is creating an incredible impact for so many people. I can immediately feel the difference when I wear it. My strength, balance, flexibility and endurance are off the charts. You really need to try it and see what it does for you.

“cPRIME™ makes all your pains go away. My brother could not sleep because of severe back pain but now he sleeps like a baby. I guarantee it will work for you too.”

testimonial: dos

Be enthusiastic.

Explain how you fEEL when wearing cPRIME™.

Be personal. Tell stories about how cPRIME™ impacts YOUR life.

Direct people to your personalized website for more information

testimonial: donts

Make explicit or implicitmedical claims

guarantee results.

Repeat stories other than your own

fabricate stories or results.

diagram 3.1

diagram 3.2

3.2



KNOW ThE DEMO.

A demonstration is the quickest way to show the impact of cPRIME™. Be sure to follow the guidelines laid out in the demonstration videos found in your Team Office. here is a brief summary for your review.

3.3

There are a few things that will give you

maximum effect from the demos:

Watch all of the demos before beginning them yourself.

Do all of the demos without the cPRIME bracelet, then do the

same ones with the bracelet

When doing the demos, increase pressure slowly and gradually until the result is achieved. This gives the person being tested a more accurate sense of the difference with and without the bracelet

When doing the demos without the bracelet, do each demo twice, again to give the person being tested a more accurate sense of the difference with and without the bracelet

general tips



tips

have subject stand with feet together, arm extended and make a fist.

hold their fist (as shown above) and try to bend downward applying slow gradual pressure.

Do not try to “win” rather let them experience the increased pressure.

Relax and repeat the steps above so they will have a more accurate sense when you apply the band.

Some people have strong wrists and you may not bend their wrist, however, by applying slow pressure they will still experience the difference when you add the cPRIME band.

NOW APPLY ThE cPRIME BAND AND REPEAT ThE STEPS ABOVE.

tips

Due to the natural progression of dynamic and static flexibility, flexibility testing should be performed just once before adding the cPRIME band.

Stand upright with you feet shoulder width apart.

Extending your right arm in front of you, make a fist, with your thumb up.

Keeping your feet in place and your arm locked, SLOWLY rotate your arm, shoulders and chest in a clockwise direction.

Once you reach a comfortable point of resistance, PAUSE and visually mark a point of reference on the wall behind you.

Add the cPRIME band and repeat the test, noticing an increase in trunk rotation.

strength demo 1

strength demo 2



tips

Stand with your feet together and arms extended out to the side in a “T” position.

Determine Right or Left arm and place your hand between their elbow and wrist and press down slowly as they resist.

Remove pressure and with their arms still extended, ask them to lift their leg (same leg as the arm you added pressure) leaving them to balance on one leg. Slowly re-apply pressure to their arm.

Add a cPRIME band and repeat the demonstration.

tips

With the subject standing directly in front of you, with their back toward you, have them lock their fingures behind their back.

Slowly apply downward pressure on their hands until they begin to lose their balance.

Repeat the test multiple times until they can feel comfortable with the test.

Add a cPRIME band and repeat the demonstration.

balance demo 1:

balance demo 2:

tips

Stand the stubject with their feet together and their arms hanging down at their sides.

Stand directly on their right, placing your right hand in their left.

Apply downward pressure with your right hand, slowly increasing until the subject loses their balance.

Now test with the cPRIME band to demonstrate imporved balance.

balance demo 3:



tips



Extending your right arm in front of you, make a fist, with your thumb up.

Keeping your feet in place and your arm locked, SLOWLY rotate your arm, shoulders and chest in a clockwise direction.

Once you reach a comfortable point of resistance, PAUSE and visually mark a point of reference on the wall behind you.

Add the cPRIME band and repeat the test, noticing an increase in trunk rotation.

NOTE: If your test subject has initial rotation of more than 180 degrees, adding the cPRIME band may not significantly increase their trunk rotation and flexibility.

tips



SLOWLY slide your hands down your legs, past your knees and reach for your toes..

It’s VERY IMPORTANT that you use a slow, controlled movement to a point of comfortable resistance and hold for 3 seconds.

Add the cPRIME band and repeat the test, noticing an increase in hamstring flexibility.

NOTE: If your test subject is relatively flexible before adding the cPRIME band, they may not see a significant increase in flexibility

flexibility demo 1: trunk Rotation

flexibility demo 2: hamstring flexibility



PROTEcTINg ThE BRAND.

We’ve established the importance of how verbal communication can affect your ability to succeed, but what about non-verbal? The cPRIME™ brand has been created to project a specific, consistent message to all of those who interact with it. To this end, it is important to use approved logos, graphics, and taglines when creating your own sales and marketing materials.

*Approved files and templates are available from your Team Office.

Wordmark Logo

Power Point Templates

Lettermark Logo

Electronic Newsletters Advertising Templates

combination Logo Small Logo Bug Mark

Product Photography

3.4

Primary one-color logos

Primary two-color logos

brand assets & tools

Wordmark Logo Lettermark Logo combination Logo Small Logo Bug Mark



sPREadthEWoRd.

We live in an ever-changing and information saturated world.

That’s why it’s important to be selective, focused, and persistent

when it comes to broadcasting your message. You’ll need to be

armed with tactics to get the word out and share the light.

04.


socIal MEdIa has REvolutIonIzEd thE Way WE coMMunIcatE and shaRE InfoRMatIon. facEbooK®, lInKEdIn®, tWIttER™ and youtubE™ Each offER you a unIquE Way to buIld and ManagE youR tEaM. WhEn usEd EffEctIvEly socIal MEdIa can gEnERatE PoWERful and honEst dIaloguE WIth fRIEnds, faMIly, and co-WoRKERs.

Over the next few pages we will arm you with the necessary information you’ll need to understand and utilize social media.

sect 4.1

sect 4.2

sect 4.3

sect 4.4



note: 1Please carefully review cPRIME Policies and Procedures to make sure you are in compliance. Also, make sure that any use of trademark, internet

use and advertising when developing and using various social media sites adheres to the cPRIME Policy and Procedures. 2As a distributor it is your sole responsibility to monitor and police improper use and posts by third parties on your sites.

section 4 | spread the Word

cPRIME™ +

—

With more than 400 million active users, facebook® is one of the largest and fastest growing social networks in the world. creating a positive and trusted atmosphere where sharing information and staying connected with your community becomes effortless. setup a profile and start the conversation with friends, family and co-workers.


4.1



101 go to:

http://www.facebook.com

clicK.

“create a group” for a business, common interest, or

organizations. You are not allowed to create a “Page” as

this might interfere with official cPRIME facebook page on

facebook.com/joincprime

select a group type, name and description.

fill in the pertinent information such as type, name and

description i.e get Activated Team-Southwest.

clicK.

“Edit Information” and complete the basic and detailed information sections as best you can.

maKe you group page compelling and interesting.

Each group page starts with default tabs. Use the Wall tab to communicated with your fans. The Info tab is for you to share information about your business. Other tabs include Photos, Videos and Events. The more information, photos and events you post the more engaging and active your page will be.

updating your group.

Keep fans coming back by keeping your group as updated as possible. Exciting events and promotions are a good way to keep your page fresh.

Become a fan of your oWn page.

Share your new cPRIME™ page with family, friends

and coworkers, and invite them to become part of the conversation.

—

for help visit: http://www.facebook.com/help/

4.1



note: The cPRIME™ name and logo cannot be used without written permission from the company. Please carefully review cPRIME™ Policies and Procedures to make sure you are in compliance. Also, make sure that any testimonials also follow the guidelines in Section 3 of this manual. The only use of the cPRIME™ name that is acceptable is to say you are a cPRIME™ Independent Distributor.


cPRIME™ +

—

linkedin® is a social network, like facebook®, it is meant to connect professionals around the world. after joining you create a profile that summarizes your professional history. once you are a member, invite friends and colleagues so you can begin building your network. linkedin® offers you the ability to establish new professional connections with current linkedin® users.

4.2



101 go to:

go to http://www.linkedin.com

clicK.

click sign up and join Linkedin®.

create an account.

Begin filling out your professional profile

as accurately as possible.

sync With contacts.

Sync your Linkedin® account with an email

account to find contacts.

complete profile.

click “Profile” and begin to fill out your

profile with as much data as possible.

Remember the more information you have

the better.

updating your page.

Start connecting with friends, family and

colleagues.

—

for help visit: http://learn.linkedin.com/

4.2





cPRIME™ +

—

twitter™ is a different way of staying connected and processing information. With twitter™ you are limited to 140 character messages. this short and simple way of communicating allows you to keep in touch with your team, all in real time.

4.3



101 go to:

go to http://www.twitter.com

clicK.

“Sign up now”

create an account.

fill in your information accordingly. Your username should distinguish you as a cPRIME™ Independant Dealer. (Ex: cPRIMEJon)

Write a tWeet.

Write your first “Tweet” and click the update

button.

clicK.

“Profile” and begin to fill out your profile with as much data as possible. Remember the more information you have the better.

create a folloWing

Remember just because you’re following someone doesn’t mean they’re following you. It takes time to accumulate a large following, it won’t happen overnight. Be patient and make your tweets interesting. It’s important to keep Twitter™ updated on a daily basis.

updating your page.

Link your facebook® and Twitter™ pages. for more information visit: http://help.twitter.com/forums/10711/entries/31113

—

for help visit: http://twitter.com/help/start

4.3




WWW.youtuBe.com

The number one video sharing website in the world. Upload your cPRIME™ experiences and the reactions of new users. User demonstrations can be powerful and compelling, capturing them on video and sharing can be a great way to get people excited about cPRIME™. You want to keep the viewer entertained and invested, what better way to do this then with a video of cPRIME™ in action.

WWW.flicKr™.com

While Youtube™ and Vimeo™ are video sharing websites, flickr™ is a social photography website designed so people can upload and share images over the internet. Like the others it can be used to show another side of you cPRIME™ experience. Take photos of your cPRIME™ parties or the reactions of new cPRIME™ users. Start a group on flickr™ and post your pictures, invite your friends and family to comment on your galleries.


AcTIVE MEDIA

In addition to the social networking websites that we’ve already discussed, we encourage all cPRIME™ distributors to take advantage of other social media sites. YouTube™ and flickr™ can be used to increase traffic to you personal cPRIME™ website. Use these sites to increase awareness about cPRIME™.

4.4





cONNEcT ThE OLD fAShION WAY

4.5

While technology allows for an almost unlimited reach, there is something to be said for face-to-face communication. considering the fact that cPRIME™ technology is a hands-on proposition, face-to-face sales should be a primary tool in your efforts. While the days of knocking on doors to sell your wares have mostly passed by, there are numerous opportunities in your community to make new contacts and meet talented salespeople to add to your organization.

cOMMUNITY fUNcTIONS

SOcIAL gAThERINgS

fLEA MARKETS

PROfESSIONAL EVENTS

TRADES ShOWS

cOUNTY fAIRS

SchOOL MEETINgS

ALUMNI fUNcTIONS

TEAM PRAcTIcE

AT WORK OR AT hOME

PLAN A cPRIME™ PARTY!

SPORTINg EVENTS

diagram 3.1

Review the list below and begin to brainstorm additional channels for growing your database and your sales team. The Team Office offers a variety of materials that can assist you in successfully selling at these types of events.


lEadthEtEaM.

Building a successful sales team is the key to achieving

your goals. With cPRIME™ there is no limit to your success

Knowing who to look for and how to recruit them

will bring you closer to achieving your goals.

05.


as a cPRIME™ distributor, your role can quickly grow into sales manager. you’ll be recruiting talented individuals who can experience success in their own business. as you build your own income stream, be on the lookout for individuals who can be valuable assets to your cause.

here are a few tips for identifying and attracting new team members:

Be oBservant.

There are passionate, driven people in every walk of life. As you go about your day, keep an eye out for people who seem to have “passion”.

Be enthusiastic.

Speak highly about cPRIME™ and the opportunity whenever you can. Talk about how cPRIME™ is helping you reach your goals and how excited you are about what might be in store. Remember, you’re selling the opportunity as much as the products.

Be persistent.

When you find someone who seems to be a good candidate, follow up with them to gauge their interest. Don’t be pushy, but do be persistent in answering their questions and expressing how much potential they have.

:o !*;)

5.1


section 5 | lead the team

Each team leader will have their own style for recruiting, motivating and encouraging their sales team. for some, this means quiet consistency. for others, it may mean more dynamic guidance. Whatever type of leader you are, it’s of foremost importance that you actually are lEadIng the team. your goals are dependent on building a strong sales organization. as your team succeeds, you succeed.

LEAD WIThINTEgRITY

Your energy, enthusiasm, and dedication are contagious. Expose your team to your habits as often as possible. Share your weekly personal goals as well as team goals. Take key team members with you to events to demonstrate your sales tactics.

Let your team know that you’re available for support, encouragement and new ideas. Show them that you are an invaluable resource.

LEAD WITh DIREcTION

Meet with your key team members in person (if possible) on a regular basis. Utilize technology to stay in touch with your entire team. Keep them in the know about cPRIME™ news and events, as well as providing encouragement to meet team goals.

You are the head cheerleader for your team. cast vision for the future, motivate lagging team members and lead the charge.

LEAD WIThPURPOSE

If you know where you are going, have an “on fire” passion to get there and sincerely care about the success of others, they will want to follow you.

Your “on purpose” passion will be contagious and spread through out your team.

section 5 | lead the team

5.2




Documents

cPRIME Getting Started Manual - English