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Dag van Duurzaam Drukwerk & Verpakken:
Netherlands / Singapore
Groen design bestaat niet !
Niels van Marle
Utrecht: dinsdag 16 november 2010
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Products (are designed to) become waste
source: story of stuff
Products become waste
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Products become waste
Products become waste
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Materials get precious
source: new-scientist
Materials get precious
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Materials get precious
source: new-scientist
Products are designed toxic
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Who turns this into something positive ?
bron: van Gansewinkel
Ideation- Front end exploration - Life cycle analysis - Proposition creation- Design concept creation
Development - Identity creation- Function development- Design & engineering- Prototyping & simulation- Rapid Tooling- Testing & Verification
Industrialization- Design for manufacturing- Tool development- Production engineering- Tool making- Mould management
Manufacturing - Program management- Production ramp up- Quality management- Production & assembly
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Our references
What logo should I pick ?
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Waste = foodRemaking the way we make things
BIO-CYCLUS & TECHNO-CYCLUS
Consumption Product(materials enter the environment
Service product(No relevant material loss during use)( ate a s e te t e e o e t
through diffuse processes)( o e e a t ate a oss du g use)
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with passion for people, planetand profit
Drivers for Good Design
inspired concept creation
effective materials usage• recycling and / or bio degradation
• eliminate toxiticity
smart energy usage• use of renewable sources
stimulate diversitystimulate diversity• Bio-, Cultural- and Conceptial diversity
respectfull to all people:• with respect to your suppliers, neighbours and your customers
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Our sustainable tools inspire throughout the process
Be true to your Brand…
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Be true to your Brand…
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Consider the complete valuechain
Enablers: roadmap
source: Desso
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Focus on User and context
Value chain
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ECO-EFFICIENCY <> ECO-EFFECTIVENESS
Materials analysis
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Definieer je ambitie
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Benefit from Good Design
-not something new…but a change of scope
-make sustainability as integral part of your innovation roadmap
-what would the product look like if it was developed to have a positive impact on people and planet?
-improved integration of total valuechain
-more control over resources:
-inspirational innovation approach
NO GREEN DESIGN BUT GOOD DESIGN!
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Pezy GroupEurope:Head OfficeMr. Henco PezyNarvikweg 5-59723 TV Groningen
We Are PerspectiveMr. Arno WoltersTussen de Bogen 261013 JB AmsterdamThe NetherlandsT: +31(0)20 531 42 40
Pezy Product InnovationMr. Maarten RijkenNarvikweg 5-59723 TV GroningenThe Netherlands T: +31 (0)50 318 96 00
Pezy Group companies
The NetherlandsT: +31 (0)50 318 96 00F: +31 (0)50 318 97 00E: [email protected]
( )F: +31(0)20 531 42 49E: [email protected]
www.weareperspective.com
CE MastersMr. Sander de RegtPostbus 8964200 AW GorinchemThe Netherlands
( )
F: +31 (0)50 318 97 00E: [email protected]
www.pezy.com
Orca CreationMr. Jan Timmer & Will Lee56, Jalan Impian Emas 481300 Skudai, Johor, MalaysiaT:+ 607 5566 566
Pezy GroupAsia:Representative Office SingaporeMr. Jan TimmerPO Box 443S S T:31 (0)183 699 209
F: +31 (0)183 699 330E: [email protected]
www.cemasters.nl
F:+ 607 5583 180E: [email protected]: [email protected]
www.orcacreation.com
S 915215 SingaporeT: + 65 81 89 36 37E: [email protected]
www.pezygroup.com
