10
Turning Great Ideas Into Great Mobile Apps Great ideas aren’t the only ingredient necessary for making great apps. Building truly great apps depends on a development process focused on quality and authenticity. Here’s ours.

Crafted apps shop development process

Embed Size (px)

DESCRIPTION

Here's what you should know about how to take a great mobile app idea and make a great mobile app. It requires a great development process based on feedback and clear, thorough communication.

Citation preview

Page 1: Crafted apps shop development process

Turning  Great  Ideas  Into  Great  Mobile  Apps

Great ideas aren’t the only ingredient necessary for making great apps. Building truly great apps depends on a development process focused on

quality and authenticity. Here’s ours.

Page 2: Crafted apps shop development process

Discovery •  First, we learn everything we can about your app

idea. This starts with a one-on-one conversation about what you want your app to do. Defining the primary functional goal(s) of your app is the most important step in the process. For example, what need is your app fulfilling, and how? How does it fit into your business model? What type of users will interact with the app?

•  This gives us our target for the functional needs of the final product.

Page 3: Crafted apps shop development process

•  In the inspiration phase, we cultivate ideas about the look and feel of your app. This involves you sharing apps, websites, magazine pictures, or other media that matches the aesthetic direction you want to take with your app.

•  We also do research of our own to more fully refine what does and doesn’t belong within the aesthetic vision of your app. We’ll share what we find with you, and use your feedback to guide the big picture of the aesthetic design of your app.

Inspiration

Page 4: Crafted apps shop development process

•  In the documentation phase of your app’s development, we put everything you want delivered in writing. This ensures that we understand each other perfectly – you know what you’re getting, and we know what we’re making.

•  The point of the documentation phase is to go through the details of the big picture, and establish a feedback loop. This gives you the chance to reflect on the plans for your app, and drive the development process according to your likes, wants, and needs.

•  During this process, we also suggest ways to improve your app. We draw on the successes of other apps, and share their techniques with you to decide if they make the final cut.

•  At this phase of the process, we also design a user-decision workflow to show how users will be able to navigate through your app, and to demonstrate how different features will work together.

Documentation

Page 5: Crafted apps shop development process

•  From a development perspective, great apps are the product of two things – intuitive , effective function, and beautiful aesthetic design. This is where we unite the two.

•  We start with a mockup of what your app will be. This produces a nearly functional rough draft of your app – the intuitive design.

•  We then use our mockup to design the aesthetic. Some apps are graphics-heavy, while others are more minimalistic. Here we nail down what your app looks and feels like.

•  Both of these steps are designed to establish further feedback about your final product. It is not uncommon to have several iterations of each of these steps. However, this is what produces consistently great apps.

Design

Page 6: Crafted apps shop development process

•  Coding for your app doesn’t start until we’re both sure about the product you’ll be receiving. That’s because making changes before the coding starts is a cost-effective strategy for producing high-quality products.

•  At this phase of the process, our developers build the code that will be your app.

•  As each feature of your app is coded, it is also tested for functionality. This minimizes bugs in your final product so your app delivers a flawless user experience.

Coding

Page 7: Crafted apps shop development process

•  In beta testing, you and your friends, family, coworkers, or whoever you decide get to take your full app for a test drive. This is where your app gets tested with all the parts working together.

•  Our goal with beta testing is to make sure your app delivers a flawless experience, and fix any bugs you may find.

Beta  Testing

Page 8: Crafted apps shop development process

•  Submitting your app to the iTunes App Store, to Google Play, or other app markets is handled for you if you desire.

•  During this phase, we also optimize your app for the store. This includes defining a keyword strategy, creating the screenshots, and the actual copy that will be shown on the store. Before submission, all of the screenshots, copy, and keywords are submitted to you for approval or modifications so that your app best reflects your vision within each store.

Release

Page 9: Crafted apps shop development process

•  All of our apps come with a 1 year warranty. If any bugs arise within the first 12 months, we’ll fix them for free.

Warranty

Page 10: Crafted apps shop development process

•  It’s very rare to find successful apps that haven’t made modifications after their initial release. Letting users interact with your app tells us about how the app can be improved.

•  We can also test and improve your store copy, keyword strategy, and screenshots to improve downloads.

•  We track user interactionand download data, and review it with you to make sure our refinement strategy hits the mark.

Refinement