CRC MEETINGCRC MEETING

OCTOBER ISOCTOBER ISRENOVATION MONTHRENOVATION MONTH

Encourage Canadians to Encourage Canadians to hire a prohire a pro

Get a written contractGet a written contract Renovate with Renovate with

confidenceconfidence Online contest meant to Online contest meant to

deliver a strong message deliver a strong message

RENOMONTHCONTEST.COMRENOMONTHCONTEST.COM

Online Contest running Sept.26 to Nov.3

Log onto www.renomonthcontest.com to fill out their personal information and answer a question about the CHBA’s – Get It In Writing campaign

Consumers can win a 2012 Toyota Rav4

CONTEST PAGECONTEST PAGE

FLYER FOR LOCAL HBAsFLYER FOR LOCAL HBAs

HHBC DEALERSHHBC DEALERS

HOME HARDWAREHOME HARDWAREBUILDING CENTRE FLYERSBUILDING CENTRE FLYERS

Will be featured in 2 National Flyers

Distribution of 3.5 million across Canada per flyer

WEBSITESWEBSITES

RADIO/ON-HOLD MESSAGINGRADIO/ON-HOLD MESSAGING

EMAIL BLASTEMAIL BLAST This will go out nationally in 3 This will go out nationally in 3

e-mails during conteste-mails during contest This specific e-mail will go out This specific e-mail will go out

to approximately 533,165 to approximately 533,165 consumers.consumers.

Sign up for weekly e-mails at Sign up for weekly e-mails at homehardware.ca homehardware.ca

TV ADVERTISINGTV ADVERTISING 2 Commercials to feature Renovation Month 2 Commercials to feature Renovation Month

ContestContest spots to air on conventional and specialty spots to air on conventional and specialty

stationsstations Will generate a total of 40,274,000 impressionsWill generate a total of 40,274,000 impressions

SHARE WITH FRIENDSSHARE WITH FRIENDS

On renomonthcontest.ca On renomonthcontest.ca you can share this contest you can share this contest with otherswith others

Great way to get the word Great way to get the word out about about the Get It In out about about the Get It In Writing campaign and Writing campaign and Hiring a Professional Hiring a Professional

ENTRIES TO DATEENTRIES TO DATE

Total Entries – 40,335Total Entries – 40,335

Maritimes – 4,024Maritimes – 4,024

Quebec – 17,154Quebec – 17,154

Ontario – 11,034Ontario – 11,034

West/NWT/YK – 8,123West/NWT/YK – 8,123

2013???2013???

Re-think the in-store presentationRe-think the in-store presentation Do we want to continue with something Do we want to continue with something

similar next year?similar next year? Analytics on chba.ca?Analytics on chba.ca? Ideas? Discussion?Ideas? Discussion? How do we join forces with Delta & Genworth How do we join forces with Delta & Genworth

in a combined effort?in a combined effort?

HHSL + CHBAHHSL + CHBA

A NATIONAL A NATIONAL PARTNERSHIP SINCE PARTNERSHIP SINCE 1990!1990!