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Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small Business

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

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Page 1: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

CPA Mobilization Kit: Small Business

Page 2: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Small Business

Tips For Getting Started

Page 3: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Getting Started

• Stick to What You Know• Learn the Details

Page 4: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Choose an Organizational Structure

• Sole Proprietorship• Partnership• Corporation• Limited Liability

Page 5: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Getting Started

• Name Your Business• Write a Business Plan• Find the Best Location• Get Funding

Page 6: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Getting Started

• Make it Legal• Insurance• Commitment• Lean on Experts

Page 7: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Tax Tips for Small Business

• Auto Expenses• Home Office• Legal and Professional Fees• Meals and Entertainment Expenses

Page 8: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Tax Tips for Small Business

• Travel Expenses• Expensing Deduction• Insurance Premiums• Bad Debts• Retirement Plan Contributions

Page 9: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Tax Tips for Small Business

• Interest Payments• Hire a Family Member

Page 10: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

How to Finance Your Business

• Do Your Homework• Research Your Funding Options

–Short-term debt–Long-term debt

Page 11: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

How to Finance Your Business

• Debt–Bank Loan

• Equity–Private “Angel” Investor–Venture Capital–Selling Stock

Page 12: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Preparing Your Business Plan

• Executive Summary• Company Description• Market Analysis• Operations Overview

Page 13: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Preparing Your Business Plan

• Marketing Plan• Management Team and Staff• Financial Statements and Projections• Review with a Professional

Page 14: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

What Lenders Look For

• Character

• Capacity

• Capital

• Collateral

• Conditions

Page 15: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Get Your Financial Statements in Order

• Personal Financial Statements

• Balance Sheet

• P/L Statement

• Cash Flow Statements

Page 16: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Explore Economic Development Programs

• Federal, State and Local Programs• Small Business Administration

Page 17: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Insurance for Small Business

• Your Business is Worth Protecting• Mandated vs. Optional Insurance• Business Owner Policy (BOP)

–Property–Liability–Business interruption

Page 18: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Insurance for Small Business

• Property Insurance–Building and Equipment–Valuable Papers–Crime–Business Interruption

Page 19: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Insurance for Small Business

• Liability Insurance–General Liability–Professional Liability

• Key Person Coverage

Page 20: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Insurance for Small Business

• Group Health Insurance–Medical–Dental–Vision–Life–Disability–Long-Term Care

• Workers’ Compensation

Page 21: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Small Business Retirement Plans

• Simple IRA• 401(k)

Page 22: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Small Business Retirement Plans

• Profit-Sharing Plan• Money Purchase Pension Plan• Defined Benefit Plan

Page 23: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Selling Your Business

• The “Right Time” to Sell–Scan the Environment–Is Your Business Ready?–Time it Right

Page 24: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Selling Your Business

• Finding Buyers–Competitors–Customers–Vendors–Suppliers–Investors–Entrepreneurs–Family

• Maintaining Records and Confidentiality

Page 25: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Selling Your Business

• Determining the Business’ Worth• Seeking Professional Help

Page 26: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Business Succession

• When to Start Planning• Transfer of Power• Transfer of Assets

Page 27: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Succession Planning Alternatives

• Transferring to Your Children Over Time• Transferring to Your Children Through a Bequest• Selling Your Business to Family

Page 28: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Succession Planning Alternatives

• Transferring With a Buy-Sell Agreement• Private Annuities

Page 29: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Creating Effective Websites

• Determine Objectives, Messages• Communicate Effectively• Make it Easy to Navigate• Use Graphics Wisely

Page 30: Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small

Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants

Creating Effective Websites

• Include Contact Information• Develop Privacy, Security Policies• Give Visitors a Reason to Return