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Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers [email protected] 408-551-3000x6168 www.scu.edu/business/graduates/careers

Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

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Page 1: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

[email protected] 408-551-3000x6168

www.scu.edu/business/graduates/careers

Page 2: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Average time spent reading a resume

Page 3: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS

Your resume has multiple purposes

www.scu.edu/business/graduates/careers

It will benefit you to keep the following in mind when writing your resume:

!  Your resume helps you get the interview

!  Your resume is a marketing tool, it should represent your brand

!  Your resume outlines what you have to offer the employer

!  Your resume serves as a discussion guide for the interview

Page 4: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS

•  Write down all of your past achievements, accomplishments, and results—think “How did I contribute?”

•  Write down all of your transferable skills—think about the skills you possess that are relevant to the career you want

•  Review these accomplishments and skills from an employer’s perspective—assess if they demonstrate your fit for the career path you have chosen

www.scu.edu/business/graduates/careers

Resume Branding: Accomplishments & Skills

Page 5: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS

www.scu.edu/business/graduates/careers

• Create a high impact resume by understanding the company business needs, culture and mission. • Target your pitch to them, learn the language they use to describe desired skills:

• job description • websites, and other publications • talk to employees

Resume Branding: Focus on Employers Needs

Page 6: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS

•  Tailor your resume to the job and company, focusing on the companies needs ✔

•  Don’t talk about your responsibilities, instead showcase your relevant accomplishments ✔

•  Quantify your accomplishments and show proof of your value add ✔

www.scu.edu/business/graduates/careers

Resume Branding: High Impact Content

Page 7: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS

www.scu.edu/business/graduates/careers

Creating a High Impact Resume

Skills and Experiences Required for

the Job

Your Relevant

Experiences to Highlight

BUILD A BRIDGE

Page 8: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Resume Branding: High Impact Content

SKILLS

Identify 5-7 SKILLS required for the job, note

employer language

EXPERIENCES

Identify relevant EXPERIENCES mapping your

abilities to skills and tasks,

performed on the job

PROOF

Identify where in your past you have DEMONSTRATED

those skills and experiences

Page 9: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Resume Branding: High Impact Content EXAMPLE: Product Management

SKILLS

•  Lead cross-functional

teams •  Analytics •  Creativity •  Problem solving •  Strategic thinking •  Consumer insights •  Drive for results

EXPERIENCES

•  Forecasting, P&L, budgets •  Promotions, advertising,

agencies •  Product Development •  Market Research, focus

groups, surveys •  Channel strategy, sales •  Segmentation, target market •  Researched industry trends

PROOF

Created new product concepts to increase volume sales in the channel which are expected to generate at least $2MM in gross retail sales.

Page 10: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Differentiate: Creating Impact Statements

Strong Lead Action Verb What You Did Results

Tied to the Skills Packed with the Experiences

Quantify if possible

Led a cross functional team

to develop and launch 3 new

products

increasing sales by 17%

Example:

Page 11: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Prove Your Value Add: Impactful Results

•  Increased (sales, profits, margins, value) •  Decreased (costs, inefficiencies, errors) Quantify

EXAMPLE:

• Implemented new volunteer model in

Tanzania, expanding volunteer base by

30%

•  Define Size (team, budget, business) •  Number Impacted (people, businesses) Scope

• Managed $82M divestiture of division

with over $30M in revenue and 100

employees

•  Presented to (senior management, client)

•  Delivered (on time, early, under budget) •  Implemented recommendation •  Adopted across business units

Qualify • Presented final

recommendation to CFO, strategy was

implemented by client

Page 12: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS

•  You want to make this as personal a piece of paper as possible ✔

•  This is not the time to be humble ✔ •  Highlight the things that differentiate you –

accomplishments, etc ✔ •  Put resume bullet points into Impact

Statements ✔ •  Highlight relevant skills and experiences for the

targeted position ✔ www.scu.edu/business/graduates/careers

Summary: Creating a High Impact Resume Key Tips:

Page 13: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Getting Started &

Next Steps

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Page 14: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

LEAVEY SCHOOL OF BUSINESS

•  Resume Templates For Your Degree Program ✔

•  Style and Format: Why One Page??!! ✔

•  GBCM Template Sections ✔ •  Leavey Career Net & Personal Resume

Review Consultant ✔ •  Resources ✔

www.scu.edu/business/graduates/careers

Getting Started & Next Steps: GBCM Resume Template and Process

Page 15: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

GBCM Resume Degree Program Templates

!  MBA (Evening & Accelerated)

!  Executive MBA

!  MSIS

!  MSF

Page 16: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

MBA: Evening and Accelerated

Key Pieces: Name

Education Experience

Academic Projects Additional Information

Page 17: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Executive MBA

Key Pieces: Name

Professional Summary (optional) Experience Education

Additional Information

Page 18: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

MSIS: Master of Science in Information Systems

Key Pieces: Name

Education Technical Skills

Experience Academic Projects

Additional Information

Page 19: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

MSF: Master of Science in Finance

Key Pieces: Name

Education Experience

Academic Projects Additional Information

Page 20: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Styling and Format: Why One Page??!! !  Style and Formatting Requirements:

–  Font: Calibri (10 to 12 point) –  Spacing/Margins (.5 to 1 inch) –  Headers for sections: Education, Experience &

Additional Information

!  GBCM Template: One Page Resume (required)

!  Concise, Impactful & Branded: Targeted

!  Market and Industry Trends

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Page 21: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Key Pieces: GBCM Template Sections !  Name

•  First and Last Name (nick name/middle name) •  Contact information •  Professional and active email address

!  Education •  Most recent first (SCU!) •  School and degree written correctly •  Denote concentration (if applicable) •  Relevant course work and projects •  No GPA

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Page 22: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Key Pieces: GBCM Template Sections !  Experience:

•  High Impact Bullet Statements (PAR)

!  Additional Information •  Section is designed to help you show a different

dimension of self. •  Template provides examples, but should be

modified to fit individual.

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Page 23: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Additional & Optional (MS and MBA)

!  Academic Projects

!  Leadership Experience

!  Professional Summary (Executive MBA) •  Provide snap shot of unique •  Articulate your strongest and most relevant skills

and achievements

Page 24: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Additional & Optional (MSIS)

!  Technical Skills (MSIS) •  Programming Languages •  Databases •  Tools & Platforms

!  MSIS Capstone •  Research based versus experiential learning

Page 25: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Create profile and submit through

Leavey Career Net

Pre-submission !  GBCM Resume Website

!  Review Resources and Watch Videos

!  Required Template

Post- submission !  Matched with consultant: 3 to

5 day process (per review)

!  Approval: Access to Job Board(s)

Resume Review and Submission Process

Page 26: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead
Page 27: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

Key Resources Resume Resources: http://www.scu.edu/business/graduates/careers/resumes/resume-resources.cfm Leavey Career Net: Profile and Resume Review: http://www.scu.edu/business/graduates/careers/students/leaveycareernet.cfm Connect with us! •  LinkedIn: Santa Clara University Graduate Business Career Management •  Facebook: https://www.facebook.com/SCUGBCareerManagement •  Twitter: Follow us at @SCU_GBCM •  GBCM email: [email protected]

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Page 28: Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact Resume ... Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS • Lead

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