Creating a Memorable Blog to Market Your Practice

November 18, 2009, 1:00 PM EST

Stephen Seckler, PresidentSeckler Legal Consulting

Newton, MARichard Vetstein, Esq.

Vetstein Law GroupFramingham, MA

Today’s Agenda

• Why Blog?• Preliminary Considerations• Best Practices• Technical Notes to Help You Get Started• Questions and Answers- 2:00 p.m. +

What is a Blog• Blogs are probably the most popular and most

effective Web 2.0 tool.• A blog, is a frequently updated website that

has posts in reverse chronological order• Links are the currency blogs (including linking

to other blogs).• Google likes blogs and gives higher ranking to

blogs that are updated frequently

Why Blog?• Build your reputation• Stay current in your field• Deepen your understanding• Think about issues outside context of a

specific case or matter• Launch a discussion with other professionals• Because you enjoy blogging

Blog Pointers• Let the world know your blog exists• Have a point of view• Brevity is best (with links to more)• Try to be a little entertaining• Use terminology that is likely to be picked up

by a search engine

Blog Pointers cont.

• Encourage comments (ask colleagues to comment to get the discussion going)

• Circulate relevant posts to your contacts• Only do a blog if you can commit• Visuals help• Find more tips and tools at ww.problogger.net

Be Entertaining—but professional

Use Images But Be Aware of Copyright

Surveys are Another Way to Engage Your Readers

Google Alerts Will Help You Jump into the Fray

Things to Monitor w/Google Alerts• Yourself• Your firm name• Your practice area• Your primary and secondary competitor• Key words in your practice area• Your clients’ names, businesses, etc.• Potential clients’ names, businesses, etc.

Source:

http://buildasolopractice.solopracticeuniversity.com/2009/10/12/you-can-learn-alot-about-your-client-competition-through-soft-intelligence/

Use Google Reader or Another RSS Reader

Blog Post

Tweet it

Place an Update on LinkedIn

Include link to post in e-

newsletter

Send a personal note by e-mail

and include link

Post link in a LinkedIn Group

and ask for input

Recycle

Summary