Creating a Professional Profile on LinkedIn Lucy Hawkins, Careers Adviser

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Creating a Professional Profile on LinkedIn Lucy Hawkins, Careers Adviser Slide 2 Learning objectives Increased understanding of how LinkedIn can be useful Practical knowledge of the key aspects of profiles within LinkedIn Increased confidence in analysing the success of a LinkedIn profile Knowledge of how to manage a profile Knowledge of where to go for further help and information. Slide 3 What is LinkedIn? An online, dynamic CV A professional social network A place to save your contacts A messaging system A way to be found A database of career information A jobs board Slide 4 Whos using it? 30m students (fastest growing demographic) 93% of recruiters Successful professionals Job seekers Slide 5 How could you use it? Exploring options Alumni searches Keyword searches Joining groups Reading discussions Browsing jobs Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Managing contacts Connecting with peers, tutors Connecting with professionals you know Adding contact details Slide 6 JOB HUNTING ON Slide 7 What jobs are on LinkedIn? Lots, but not everything! Costs c. 190 to post a job Slide 8 Are other job hunters on there? From the US, but a good indication... c.14,000 Oxford students and researchers use it Slide 9 Job hunting with searches Job category in search with keyword(s) Use filters for location, company, connections... Save (optional) or click through Slide 10 Job hunting with groups In job/ discussion tabs Free to post a discussion Slide 11 THE PROFILE Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Exploring options Alumni searches Keyword searches Joining groups Reading discussions Browsing jobs Slide 12 LinkedIn profiles Analyse the profiles you see: Are they credible? What makes them credible? Slide 13 Anatomy of a profile page Headline (free editable text) Your link (customisable) Picture (a good idea) Slide 14 Anatomy of a profile page Summary: packed with search keywords Manage (show, hide, accept) endorsements List skills Slide 15 Anatomy of a profile page Quick summary of what you did Consistent with your CV Ask for recommendations Add rich media if you have some Slide 16 Anatomy of a profile page No recommendations, but good for volunteer experience Add languages Slide 17 Anatomy of a profile page Add Education first Use optional courses feature to add details of papers. Also optional test scores, projects, publications Slide 18 Anatomy of a profile page Advice useful (set vacation message here) Organisations and (not shown) groups can be visible evidence of interests too Slide 19 Anatomy of a profile page Following relevant companies or organisations can help to evidence your interests Slide 20 EDITING YOUR PROFILE Slide 21 Making it yours Your online brand Professional?Innovative? Academic? Commercially aware? Credible? Creative? Fun? Motivated? Choose 3 adjectives for you... What edits would help this come across? Slide 22 Editing your profile Change contact info Drag and drop to reorder sections Change picture Customise URL Add links Change tone/ detail / add keywords Slide 23 Public profiles Control whether you appear in search results and to non- connections Slide 24 Settings Go through each area in privacy and settings to: Control emails sent to you Control use of your data by others Control visibility of connections + lots more! Slide 25 FINDING PEOPLE ON Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Managing contacts Connecting with peers, tutors Connecting with professionals you know Adding contact details Slide 26 Finding people Slide 27 Also, join the: Oxford alumni group Careers Service group Industry groups How can I find alumni? Slide 28 Connecting with people If 2 nd or 3 rd degree connection, get introduced is free Click connect, if you know them InMail paid for message Slide 29 Bespoke connecting message Make your connection feel valued Short, genuine and personal Say why you want to connect If not via profile, no prompt for this Slide 30 LinkedIn Contacts (Advanced) Activate LinkedIn Contacts Add relationship notes Even on non- connections Get reminders of birthdays etc, store emails. Slide 31 MANAGING YOUR PROFILE Slide 32 Reviewing (termly?) Set a date Check and update the content Add/edit connections, groups, contact details Manage endorsements Ask for recommendations Decide if its fruitful Slide 33 Alternatives to LinkedIn Specific professional social networks include: For academic research For creative industries For alumni mentors Oxford Careers Network (although many also on LinkedIn) Slide 34 Further questions welcome...! Exploring options Alumni searches Keyword searches Joining groups Reading discussions Browsing jobs Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Managing contacts Connecting with peers, tutors Connecting with professionals you know Adding contact details Slide 35 Further help www.help.linkedin.com www.linkedin.com/studentjobs http://linkd.in/OxfordCareers Join groups for your industry Use our guide to Information Interviewingour guide to Information Interviewing Careers Appointment Careers Lounges Slide 36 Quick Q&A:www.twitter.com/OxfordCareerswww.twitter.com/OxfordCareers Followwww.facebook.com/OxfordCareers Questions:www.linkd.in/OxfordCareers Videosyoutube.com/oxfordcareersservice www.careers.ox.ac.uk