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Creating Premium Hair Products The Art of PUR HAIR Colour Technical Guide

Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

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Page 1: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products

The Art of PUR HAIR ColourTechnical Guide

Page 2: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia
Page 3: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products3

Content

Welcome to the world of PUR HAIR colour

Why PUR HAIR colour?

The perfect formula

Ingredients

Developer

The Mixture

Grey Coverage

Untreated Hair

Colored Hair

Coloursystem

Reflections

Workplan

Colour Circle

Notes

4

5

6

7

8

9

10

11 - 14

15 - 21

22

23 - 35

36

37

38 - 39

Page 4: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products4

The Formula is based on a combination of valuable ingredients, which ensure perfect, stable and bright results, while you create long lasted colours considering the structure of customer´s hair.

PUR HAIR colour is a balanced combination of valuable ingredients and a result of an ex-actly working process. This versatile, reliable und professional product can satisfy every Hair Salon relating to reliability, customer´s satisfaction and profit.

The following technical guide will provide you with all needed information, which promise best results in coloration. We show up a “step-by-Step” workplan to ensure a pleasant hand-ling with PUR HAIR colour.

Welcome to the world of PUR HAIR colour

Page 5: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products5

What expects the hairdresser of a good coloration system?

• Best gray coverage

• Long lasting colour

• Healthy Hair

• Brilliant Shine

• Naturally colours

• High quality colour

• Exclusive for professionals

• Easy application

A combination of new generation colour sub-

stances, which promise a reliable and steady

coloration process.

The color system provides solutions in:

• Protection of the hair structure

• Steady results

• Complete grey coverage

• Brilliant and long lasting colors

• Wide range

Why PUR HAIR colour?

Without PPD, Resorcine and Parabene

Page 6: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products6

PUR HAIR colour - The perfect formula

Natural extracts determine 90% of

PUR HAIR colour.

• These botanical extracts, protect the hair

and leave a stained, shiny and soft result.

• A chemically reduced formula and the usa-

ge of natural ingredients guarantee a gent-

le colour series.

Natural Extract Technology, a complex

from selected substances, which protects the

hair and leaves a brilliant hair.

Page 7: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products7

PUR HAIR colour - Ingredients

• Ammonia is the alkali substance in PUR HAIR colour

• Ammonia opens the hair´s structure and allows the pigment to treat the hair

• Ammonia takes out oxygen of the peroxide which oxidizes the pigment

• Ammonia in combination with oxygen activates the coloration process

• Ammonia evaporates at the end of the process

Opens hair structure

Ammonia takes out oxygen of the

peroxide, which oxidizes the pigment

Ammonia + Oxygen = Coloration

Page 8: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products8

Mixture Volume ResultPUR HAIR colour 1:1

PUR HAIR colour 1:1

PUR HAIR colour 1:1

PUR HAIR colour 1:1

PUR HAIR colour 1:2

10 Vol. (3%)

20 Vol. (6%)

30 Vol. (9%)

40 Vol. (12%)

40 Vol. (12%)

Tone in tone

1 tone brighter

2 tones brighter

2-3 tones brighter

4 and more tones

PUR HAIR colour - Developer

PUR HAIR developer is enriched with waxes. Those protect the structure of the hair while

the chemical process. PUR HAIR developer contains high quality stabilizers, which promi-

se long lasting color results.

Page 9: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products9

PUR HAIR colour - The Mixture

Developer´s main task:

• To open the hair structure. The

alkali pH Value of ammonia

opens the hair structure.

PUR HAIR colour(60ml) 1 part

a) Coloring substancesb) Protective formula

c) Ammonia

Ammoniaopens thehair cuticle

Creme development(60ml) 1 part

a) Supporting waxesb) Oxygen

Coloration

Ammoniaactivates the

oxidation process

Page 10: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products10

1. Step: Choose target colour carefully

2. Step: Determine natural colour carefully

3. Step: Determine how many shades you´re away from target color

4. Step: Apply on roots. Exposure time 35 Minutes

PUR HAIR colour - Grey Coverage

Natural color and

reflexes

50% natural colour

Reflecion

50% fashion colour

Ash, irise, mahogany, red,

copper, gold, beige, violet

Easy and effective Mixture

+

Page 11: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products11

On grey hair the chosen colour will be the target colour.

It´s a different fact on untreated hair. Why?

Was has to be decide in advance?

PUR HAIR colour - Untreated Hair

• Colour target

• Hairs´ natural tone

• Hairs´ condition

• Hair contains natural colour pigments

• It has to be prepared to get the chosen target colour

• It has to prepared to get an even result

Page 12: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products12

PUR HAIR colour - Untreated Hair

Treatment possibilities of untreated hair

• Coloration: Tone in Tone or even darker

• Lighten up one, two or three tones

• Lighten up four or more tones

• Lighten up five or more tones

Coloration tone in tone or even darker

Step 1: Choose target color carefully

Step 2: Determine natural color carefully

Step 3: Choose the right developer

Step 4: Apply on roots. Exposure time 35 Minutes

Page 13: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products13

Lighten up one, two or three tones

Step 1: Use the colour chart to choose the target colour

Step 2: Determine natural colour carefully

Step 3: Determine colour on the roots and choose the right developer

Step 4: Apply on length and ends; mixing ratio 1:1; about 10 to 15 minutes

Step 5: Apply on roots. Exposure time 45-50 minutes

Attention: The color´s level on the length end ends will be 1 tone brighter than on the roots.

PUR HAIR colour - Untreated Hair

Page 14: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products14

Lighten up four tones (natural tone 6.0)

There are two processes needed to lighten up untreated hair for four tones.

Step 1: Determine target color

Step 2: Lighten up lengths and ends with PUR HAIR bleaching up to level 9.0

Step 3: To equalize a yellow touch use either PUR HAIR sensitive 9.2 or PUR HAIR pastel

Clear mixing ratio 1:2 with 3% (10 Vol.), exposure time 10-25 Minutes

PUR HAIR colour - Untreated Hair

Page 15: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products15

Application on colored hair

PUR HAIR colour - Colored Hair

• Lighten up the current colour

• Change the color reflexes

• Darken the coloration

Lighten up the current color

• One color can´t light up a second

chemical color

• To reach a brighter result you have

to weaken the current coloration

• Bleaching

Change reflections

• To intense existing reflections, use more color directly on the hair

• To change existing reflections, from cold to warm or the other way around, hair has

to be cleaned respectively bleached to weaken the chemical color pigments.

Page 16: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products16

PUR HAIR colour - Colored Hair

Case Bleaching

to dark colour

Time Application

unwanted reflections

Lighten up 1-2 tones

Lighten up 3, 4 or more tones

Bleaching with bleaching powder 10 gr. + Creme developer 10 Vol. 20 gr. + Shampoo 10 gr.

Bleaching powder + Creme developer 10 Vol. or 20 Vol.1:30

Bleaching powder + Creme developer 30 Vol.

5-10 Minutes

15-30 Minutes

20-30 Minutes

like shampoo

Applying to the tips, lengths and approach

Page 17: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products17

PUR HAIR colour - Colored Hair

Darker

• To reach a darker target colour (from 2 tones to even darker) the current coloration

has to be balanced with a re-pigmentation

• A re-pigmentation returns colour pigments, which get lost through environmental

influences chemical damages

How does a re-pigmentation work?

Step 1: Determine target colour

Step 2: Determine required level of re-pigmentation; strong re-pigmentation

Reconstruction of the coloration: Medium re-pigmentation

Cover the coloration: light re-pigmentation

Glace the coloration

Step 3: For a re-pigmentation use a colour one tone brighter than the target coloration

Page 18: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products18

Strong – colour reconstruction

• Before applying the target colour, re-pigmentation the hair

Medium – refreshment of the coloration

• After applying the target colour on the roots, re-pigment the lengths end ends

Light – colour balancing

• Before end of process knead the colour in lengths end ends for 5 minutes

PUR HAIR colour - Colored Hair

Darken colored hair

Strong refreshing

Step 1 Re-pigmentation: Apply the chosen colour for 15 minutes

Step 2 Coloration: Apply the chosen target colour for 30 minutes

Step 3 Balancing of lenght: Before end of process knead the roots, the lengths and

the ends (no more water) for 5-10 Minutes

Page 19: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products19

Darken colored hair

Step 1 : Apply the chosen colour on the roots, choose the right developer 1,9%(6

Vol.) oder 3%(10 Vol.). Exposure time 10 minutes. Don´t rinse off.

Step 2 Re-pigmentation: Apply the colour, chosen from the re-pigmentation chart

(page 21) onto the lengths and ends for 10 minutes. Don´t rinse off.

Step 3: Apply the chosen target colour with PUR HAIR Developer onto the lengths

and ends. The exposure time depends from the chosen developer.

PUR HAIR colour - Colored Hair

Page 20: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products20

Darken colored hair

Step1 Re-pigmentation: Apply the chosen color for 15 minutes

Step 2 Coloration: Apply the chosen targetcolor for 30 minutes

Step 3 Glaze: before end of coloration process massage the roots, lengths and ends

(no more water) for 5-10 minutes

PUR HAIR colour - Colored Hair

Reconstruction – strong

Re-Pigment the hair before applying the target color.

Color Refreshing – medium

Re-Pigment the lengths and ends, afterwards apply the target color onto the roots

Glazing – light

Glaze before end of processing time; massage the hair for 5-10 minutes

Page 21: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products21

PUR HAIR colour - Colored Hair

Re-pigmentation table

Target colour Re-pigmentation

von 1.0 - Black bis 4.0 - Medium Brown

5.0 - Light Brown

6.0 - Dark Blonde

7.0 - Blonde

8.0 - Light Blonde

9.0 - Very Light Blonde

4.45 5.3 5.34 5.4 5.4

6.3 6.34 6.4 6.46

7.3 7.34 7.4 7.64

8.3 8.33 8.4 8.4

9.3 9.33 7.34 9.4

Page 22: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products22

PUR HAIR colour - Coloursystem

The first number indicates the natural shade

1 - Black

2 - Dark Dark Brown

3 - Dark Brown

4 - Brown

5 - Light Brown

6 - Dark Blonde

7 - Blonde

8 - Light Blonde

9 - Light Light Blonde

10 - Extra Light Blonde

Page 23: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products23

PUR HAIR colour - Reflections

The second number indicates the dominant nuances 35%The third number indicates the weaker nuances 15%

1 - Ash

2 - Violet

3 - Gold

4 - Copper

5 - Mahogany

6 - Red

7 - Brown

Page 24: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products24

PUR HAIR colour - Reflections

Dark Blonde

50%

6.75

Brown

35%

Mahogany

15%

How to read a PUR HAIR shade:

Page 25: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products25

The cool series:

The cool PUR HAIR color series contains following shades:

Natural, Ash, Violet, Beige, Blue Black

PUR HAIR colour - Reflections

Natural:

Mainly blue pigments, 100% grey coverage,

perfectly suitable for natural colors

Usage: separately or intermix

Page 26: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products26

PUR HAIR colour - Reflections

Ash (1):

Mainly grey/green pigments;

perfectly suitable to counteract a red/orange movement.

100% grey coverage

Violet (2):

Mainly green/gold pigment;

perfectly suitable to counteract a red/orange movement.

100% grey coverage

Page 27: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products27

PUR HAIR colour - Reflections

Blue Black (8):

Mainly blue pigments;

perfectly suitable for black colors with blue reflections

Beige (7):

Mainly yellow/green pigments;

perfectly suitable natural beige effects,

100% grey coverage

Page 28: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products28

PUR HAIR colour - Reflections

The warm series:

The warm PUR HAIR color series contains following shades:

Gold, Nature Brown, Mahogany, Red, Copper, Copper Gold

Page 29: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products29

PUR HAIR colour - Reflections

Gold (3):

Mainly yellow pigments,

perfectly suitable for natural gold reflections

Mahogany Gold (53):

Mainly mahogany/yellow pigments;

perfectly suitable for warm mahogany reflections.

100% grey coverage

Page 30: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products30

PUR HAIR colour - Reflections

Gold Copper (34):

Mainly yellow/copper pigments;

perfectly suitable for golden copper reflections;

100% grey coverage

Gold Mahogany (35):

Mainly red/violet pigments;

perfectly suitable for golden mahogany reflections;

100% Grey Coverage

Page 31: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products31

PUR HAIR colour - Reflections

Mahogany (5):

Mainly red/violet pigments;

perfectly suitable for mahogany reflections;

100% grey coverage

Copper Mahogany (45):

Mainly orange/mahogany pigments;

perfectly suitable for copper reflections.

100% grey coverage

Page 32: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products32

PUR HAIR colour - Reflections

Copper (4):

Mainly red/orange pigments

Perfectly suitable for lively copper reflections.

100% grey coverage

Mahogany Violet (56):

Mainly red pigments;

perfectly suitable for lively red/golden reflections.

100% grey coverage

Page 33: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products33

PUR HAIR colour - Reflections

Violet Copper (64):

Mainly orange/red pigments.

Perfectly suitable for lively copper/red reflections.

100% grey coverage

Page 34: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products34

PUR HAIR colour - Reflections

High Lift:

Lighten up to 4 tones.

For 1/2 or 1 tone more, add booster 000.

High Lift:

It´s a booster without pigments. Developed to work together with PUR HAIR Highlift.

Mix in equal amounts with color to lighten up 1/2 or 1 tone.

Page 35: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products35

PUR HAIR colour - Reflections

Mixtones:

Mixtones are special, higher intense colours.

011 Ash: emphasize ash tones

and counteract red

028 Petrol: matty colour finish

043 Copper Gold: emphasize

Copper- and goldtones

045 Copper Mahogany: emphasize

copper- and redtones

065 Pink: emphasize violet and irisé

081 Silver: counteract yellow

Anwendung: 15ml to 30ml of the mixtone; depend of the desired color

Page 36: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products36

Preparation and Application

• Divide the the hair into a cross hair crest.

• Mixing Ratio 1:1 in a non-metallic bowl. E.g. 6.0(30 grams) + 30 Grams

PUR HAIR developer 6% (20 Vol). Use a libra.

• Mix the paste carefully

• Apply the color beginning from the roots

• After process time (35-45 minutes without using heat)

• Emulsify with a little warm water, rinse off and clean with PUR HAIR

moisture Shampoo

• Once the process is done, neutralize with PUR HAIR chemical Balancer

PUR HAIR colour - Workplan

Page 37: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products37

9.65

9.3610.38

10.9

6

8.96

8.38

12.1

2

PUR HAIR colour - Colour Circle

Page 38: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

38 Creating Premium Hair Products

PUR HAIR colour - Notes

Page 39: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products39

PUR HAIR colour - Notes

Page 40: Creating Premium Hair Products The Art of PUR HAIR Colourpurhair.de/content/files/colour_guide_EN_web.pdf7 Creating Premium Hair Products PUR HAIR colour - Ingredients • Ammonia

Creating Premium Hair Products

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