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CREATIVE STARTUPSAlexander Mulder
STARTUPS?
GO AWAY PIED PIPER!!
USED TO BE A STARTUP..?
STILL IS A STARTUP?
STARTUP OR..
STARTUP?
STARTUP?
STARTUP?
STARTUP?
WHAT IS A STARTUP?
Anyone..
“A startup is an organization formed to search for a repeatable and scalable business model”
- Steve Blank-
“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty”
- Eric Ries -
STARTUP FAILURE RATE
90%
NINETY PERCENT!!!
WHY?
They build things nobody wants..
“The big question of our time is not Can it be built?
but Should it be built?”
- Eric Ries -
FILMPJE
• (met heerlijk wazig beeld)
HOW DO WE MITIGATE THIS NUMBER?
STARTUP SCIENCE #1BUSINESS MODEL CANVAS
THIS IS GOOGLE..
STARTUP SCIENCE #2CUSTOMER DEVELOPMENT
NO?
STARTUP SCIENCE #3RUN EXPERIMENTS
Build, measure and learn!
ONE AT A TIME
STARTUP SCIENCE #?INSERT NAME HERE
4 COURSES 1 PROJECT
OVERZICHT SEMESTER
How can I quickly build things?
How do I measurethose things?
What is the theoryBehind it all?
How do I marketmy things?
How do I put theory into practice?
PROTOTYPING RESEARCH
• Digital & analog• Mockups• Front end
• Statistics• Google analytics• Growth hacking
STRATEGIC MAN. ONLINE MAR.
• Business strategy • Development processes • Corporate governance
• Marketing techniques• Web-based channels• SEO
PROJECT LEAN STARTUP
EN DIT BOEK
FILMPJE
• (Met vreselijke muziek..)• Sorry
SUMMARY – DO YOU WANT..
CUSTOMERS LIKE HIM?
TO MAKE ‘USEFUL’ PRODUCTS
THEN COME TO THE DARK SIDE
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QUESTIONS?Mail me - [email protected]
