CREAT IVE POTENT IAL OF SOCIAL MEDIA AS A MARKET ING TOOL FOR

GROWTH

J E N N A C U R C I O & K A S E Y E D G E RT O N

#createyourhashtag

WHAT IS SOCIAL MEDIA?• Definition: websites and applications that enable

users to create and share content or to participate in social networking.• Connects people from all over the world

instantaneously who share a common interest

TWITTER• Hashtags – short, sweet, &

to the point• 180 character limit – built in

tool to keep you concise• Polls – gives you four

options, helps you gather opinions easily, gives users 24 hours to answer

• Moments – new section of Twitter that acts as a news feed, more user-friendly and interactive

• https://twitter.com/GccCreativity

INSTAGRAM• Strictly for pictures & videos• Able to add your location –

view a map of where someone has been on their profile• Grid-view or in rows• Aesthetics – use of certain

filters, lighting, & colors to create a unique look to your profile• https://www.instagram.com/gc

ccreativity/

@m

ichellephan

FACEBOOK• Facebook for Business – 5 Steps• https://

www.facebook.com/business/overview 1. Set up your page – discoverable,

connected, timely, insightful2. Identify your audience – invite your

friends, share you page, invite business contacts

3. Create compelling content – be authentic, be responsive, be consistent, do what works, make successful posts into successful promotions

4. Advertise – create ads from the admin panel, create different ads for different audiences, add a private list of your current customers

5. Measure and adjust – Page Insights tracks data and activity on page, helps identify your demographic

SNAPCHAT• Unique QR code for every individual account• “My Story” – allows you to share photos/videos that

are available up to 24 hours• Each snap can be set for a viewing time from 1-10

seconds• Sponsored/featured snapchats from businesses &

organizations:– People– National Geographic– Daily Mail– MTV– Wall Street Journal

• Filters/Geotags – fun and creative way to share instantly, filters include:

– Different faces that conform to whoever is on camera– Time, temperature, location, speed

PERISCOPE• Periscope is a live video streaming app

for iOS developed by Kayvon Beykpour and Joe Bernstein. The startup behind the app was purchased by Twitter for a reported $100 million in March 2015. On March 26, 2015, Twitter officially relaunched the application on iOS.• Able to chat with others on-screen

during a live stream• Automatically records broadcast to

rewatch later• @GCCcreativity

WORDPRESS• Blogging website used by GCC

MarCom office• Utilized to promote the Creativity

Conference• Email subscription to receive updates• Organized by hashtags, categories

listed on the side• https://gcccampusblog.wordpress.co

m/2016/03/28/the-creativity-conference-gcc/

HOW CAN YOUR BUSINESS UTILIZE SOCIAL MEDIA?• Create an account! Downloading the apps are free –

promotional ads cost $, costs nothing to create a following and build your brand online• By directly showcasing what your business is up to,

any events or upcoming promotions you have going on, this will build excitement amongst customers

WHY IS THIS EVEN IMPORTANT?• Social media directly contributes towards your

credibility as a business• It will only help you expand your following &

customer-base• Provides an easy avenue to network with other

businesses/partners

SOCIAL MEDIA: DO’S AND DON’TS

HOW CAN SOCIAL MEDIA BE CREATIVE?http://www.buzzfeed.com

#recreateyourhashtag

THANK YOU!!!QUESTIONS OR COMMENTS?