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Creativity in Mobile: "Reaching across Devices"

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Page 1: Creativity in Mobile: "Reaching across Devices"

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Page 2: Creativity in Mobile: "Reaching across Devices"

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ADVERTISING IS LIQUIDEric Franchi @ericfranchi

Adam Kmiec @adamkmiec

Page 3: Creativity in Mobile: "Reaching across Devices"

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Page 4: Creativity in Mobile: "Reaching across Devices"

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Page 5: Creativity in Mobile: "Reaching across Devices"

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Source: Undertone, 2013

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MARKETER CHALLENGE:

HOW DO YOU REACH CONSUMERS WITH

THE RIGHT MESSAGEAT THE RIGHT TIME AND….

ON THE RIGHT DEVICE

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Page 8: Creativity in Mobile: "Reaching across Devices"

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Page 11: Creativity in Mobile: "Reaching across Devices"

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IMPLICATIONS FOR CONSUMERS

IMPLICATIONS FOR ORGANIZATIONS

IMPLICATIONS FOR TECHNOLOGY

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THANK YOU!Eric Franchi @ericfranchi | @accessundertone

Adam Kmiec@adamkmiec