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Janice A. Saraza, MD MBAH 10B

Creativity presentation

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Special Report in ENTREP

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Page 1: Creativity presentation

Janice A. Saraza, MDMBAH 10B

Page 2: Creativity presentation

WHAT IS CREATIVITY?•i

s best described as a human capacity to regularly solve problems or to fashion products in domain, in a way that is initially novel but ultimately acceptable in a culture (Gardner 1989)

•Is defined as a process of forming mental elements into new combinations, which either of specified requirement or are useful (Mednik 1962)

•Is the process of bringing something new into being. It is the act of turning something new and imaginative into reality (Kar 2011)

Page 3: Creativity presentation

FOUR ASPECTS OF CREATIVITY

•The creative thing or product; that which is creative.

•The creative person; the person who creates the product.

•The creative process; the steps that the creative person followed to create the product.

•The creative environment; the group of people with whom the creative person was involved during the creative process, and perhaps prior to it.

Page 4: Creativity presentation

STAGES OF CREATIVITY (Wallas 1926)

During preparation, the person absorbs information.

During incubation, the information settles.

During intimation, the persons feels the “solution” is well on its way

During illumination, the solution manifests itself to the person

During verification, the final product is created.

Page 5: Creativity presentation

CREATIVITY AND INNOVATION•C

reativity is the capability or act of conceiving something original or unusual.” (IDEAS)

•“Innovation is the implementation of something new.” (IDEAS + ACTION)

•“Invention is the creation of something that has never been made before and is recognized as the product of some unique insight.”

Hugh MacLeod said:

•“Innovative” is an “external” word. It can be measured. It generally talks about things that have been tested properly and found to have worked in the real world.

•“Creative”, however, is more of an “internal” word. It’s subjective, it’s murkier. It’s far harder to measure, it’s far harder to define. It’s an inward journey, not outward.

Page 6: Creativity presentation

CREATIVITY AND MADNESS•"

There was never a genius without a tincture of madness."--Aristotle

•Vincent Van Gogh has been cited as a “mad genius” in regard to his own self-mutilation (i.e., cutting off his own ear) and his art work.

•“Myth of the Mad Genius”

• Eysenck (1995) proposed that psychoticism caused creativity.

•Rawlings, Twomey, Burns, and Morris (1998) found a relationship between creativity, psychoticism, and openness to experience.

•Judith Schlesinger (2009) says that there is no link between creativity and manic-depressive disorder or schizophrenia

Page 7: Creativity presentation

•Mihalyi Csikszentmihalyi in his study on CREATIVITY said that

“ contrary to the popular image of creative persons, the

interviews present a picture of creativity and creative

individuals that is upbeat and positive”

“ creativity enhances the joyousness of the individual life

and those creative individuals who are somber and brooding

would be even more so if they were not creative”

Page 8: Creativity presentation

CREATIVITY AND INTELLIGENCE•t

here is a dialectical relationship between creativity and intelligence and wisdom.

•Intelligence is necessary for there to be creativity because not only is generation of novel ideas necessary but the critical analysis of novel ideas is also necessary.

• To be able to generate novel ideas, there must be some basic intelligence, but to further analyze those ideas that are generated, there must be higher intelligence. Sternberg (2001)

Page 9: Creativity presentation

CAN CREATIVITY BE ENCHANCED OR TAUGHT?

Yes, creativity skills can be learned.

Generative research shows that everyone has creative abilities. The more training you have and the more diverse the training, the greater potential for creative output

Page 10: Creativity presentation

FUTURE RESEARCHES IN CREATIVITY•C

reativity as a function of artificial intelligence

•Encouraging creativity in education

•Is creativity universal or are there different types of creativity

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THANK YOU!!!