Profile of C
Profile of C.R.I. Pumps
The beginning of C.R.I., back in 1961, was a resolute attempt to
produce a few irrigation equipments using the limited facility of
an in-house foundry. Now, after four eventful decades, the founders
dream has become a reality, a multi-winged organization that
produces different varieties of pumps and motors that are
engineered to perfection. What made the legendary growth possible
is the flawlessly maintained value system of the company. The name
C.R.I. itself encapsulates the companys ethos: Commitment,
Reliability, Innovation and it has now become a household name
associated with water lifting pumps be it for agriculture,
industry, domestic, mining or civil applications.
5 decades of engineering expertise
ISO 9001& 14001 accreditations
Futuristic R&D wing employing top-of-the line hi-tech tools
and software
1,50,000 Sq. Meters of covered area equipped with the latest
machinery
Production capacity exceeding one million pumps and motors per
annum
Fully mechanized and automated Foundry with state-of-the-art
technology
More than 1000 varieties of water lifting pumps & Motors to
choose from wide range of products
Wide range of Submersible pumps and motors in 3, 4, 6, 8 &
10 available with different materials of construction
Products with international quality certifications like ISI, CE,
UR & UL
Winner of many prestigious awards for quality and excellence
A Government of India recognized Export House
The Company always keeps pace with the changing scenario and
seldom fails in coming up with outstanding solutions every time.
The unerring teamwork, which goes into the manufacture of every
product, has brought in impeccable recognition for the company as
well as its products worldwide.
C.R.I. PUMPS (PVT) LIMITED
Corporate Office & Marketing Division7/46-1,Keeranatham
Road,Saravanampatty, Coimbatore - 641 035India.
Phone+91-422-3051373
Fax+91-422-3027005
[email protected]
04/12/2012 New Product Launch : Bottom Suction Pump - BS
Series
22/08/2012 C.R.I Pumps receives EEPCs Award for Export
Excellence 2010-11 for 9th Consecutive Year
02/03/2012 Green Foundry Award - 2011
08/02/2012 CRI PUMPS - New Service Centre at Kanpur
06/12/2011 C.R.I Pumps receives EEPC Award for Export Excellence
2009-10
20/12/2011 C.R.I Pumps receives NEC Award
10/12/2011 C.R.I. Genuine Spares Mobile Van Campaign
22/07/2011 CRI Pumps honors the Best Farmers with TNAU's Velaan
Chemmal Awards 2011
02/02/2011 C.R.I. Kissan Swarna Dhamakka - Customers Lucky
Draw
21/07/2010 Adding Another Jewel to Our Crown - C.R.I. Pumps Has
Received the Most Prestigious CSR Award
19/10/2011 BEE CERTIFICATES (STAR RATING) - Submersible
Pumpsets1
19/10/2011 BEE CERTIFICATES (STAR RATING) - Submersible
Pumpsets2
19/10/2011 BEE CERTIFICATES (STAR RATING) - Openwell Submersible
Pumps
19/10/2011 BEE CERTIFICATES (STAR RATING) - Monoblock Pumps
Pump Manufacturing Divisions
The Infrastructure of C.R.I. is pretty comprehensive with
state-of-the-art machineries and a high potential R&D wing, all
inside its own covered area of 1,50,000 square metres.The
production environment is accredited with ISO 9001 & 14001
Certification. The R&D team always stays in tune with the
changing scenario and seldom fails in coming up with outstanding
solutions every time.
Needless to say, behind this renowned growth lies the
determined, innovative, enthusiastic and dedicated team work. And,
of course, a flawlessly maintained value system too.
The name C.R.I. itself encapsulates the company's ethos:
"Commitment, Reliability, Innovation"
Huge Investments on equipments is something inevitable for any
industry of our times. And the winners are those who invest with
foresight. We were so keen about this fact from our very beginning
itself. Reason why our infrastructure can speak volumes on the
future as well as the needs of present.
Products Home Pumps
80 mm (3") Borewell Submersible Pumps
100 mm (4") Borewell Submersible Pumps - SR, SM, SH, S4H &
S4D Series
Horizontal Openwell Submersible Pumps - CSS Series
Vertical Openwell Submersible Pumps - CVS Series
Centrifugal Monoblock Pumps - ACM Series
Regenerative Monoblock Pumps - NR & ENR series
Centrifugal Jet Self Priming Pumps - CJS Series
Centrifugal Jet Pumps - AJ & BP Series
Regenerative Monoset Pumps - ARM & ASM series
Products Agriculture Pumps
250 mm (10 inch) Borewell Submersible Pumps - CM Series
100 mm (4") Borewell Submersible Pumps - SR, SM, SH, S4H, S4D
& S4G Series
150 mm (6") Borewell Submersible Pumpsets - SR, S6G, S6E, S6S
& SM Series
175 mm (7") Borewell Submersible Pumps - CM Series
200 mm (8 inch) Borewell Submersible Pumps - CR & CM
Series
Horizontal Openwell Submersible Pumps - CSS & CSM Series
Vertical Openwell Submersible Pumps
Centrifugal Monoblock Pumps - CH, CS & BP Series
Products Pressure Boosting Pumps
Multistage Horizontal Booster Pumps - MHS & MHL Series
Multistage Vertical Centrifugal (Inline) Pump - MV Series
Centrifugal Monoblock Pumps - BP series
Centrifugal Monoblock Pumps - CTS Series
Centrifugal Jet Selfpriming Pumps - JTS series
Circulatory Pumps - CC series
Products Waste Water Pumps
Surface Sewage Pumps - SM Series
Self-Priming non-Clog Pumps - SPE Series
Light Sewage Submersible Pumps
Anti - Corrosive Sewage Pumps
Light Drainage Submersible Pumps
Anti Corrosive Industrial Submersible Drainage Pumps
Products Industrial Pumps
ECH Series Horizontal Hard Metal Slurry Pumps
ECHV, ECPV, ECCV & ECRV Series - Vertical Cantilever
Pumps
ECW Series - End Suction Centrifugal Pumps
ECR Series - Horizontal Rubberlined Slurry pumps
ECC Series - ANSI B73.1, Chemical Process & General Refinery
Pumps
ECP Series - Paper & Pulp Process Pumps
Vertical Openwell Submersible Pumps - CVS, CV & CVH
Series
Horizontal Openwell Submersible Pumps - CSS & CSM Series
200 mm (8 inch) Borewell Submersible Pumps - CR & CM
Series
150 mm (6 inch) Borewell Submersible Pumps - R, SR, S6G, S6E
& SM Series
100 mm (4") Borewell Submersible Pumps - SR, SM, SH, S4H &
S4D Series
Vertical Centrifugal (Inline) Pumps MV series
250 mm (10 inch) Borewell Submersible Pumps CM Series
Multistage Horizontal Booster Pumps - MHS & MHL Series
Centrifugal Jet Self-priming Pumps JTS series
Centrifugal Monoblock Pumps - CTS series
Centrifugal Monoblock Pumps BP series
Products Accessories
check- valves
Non Return Valve
Foot Valves
Air Valves
C.R.I. Pumps Quality Awards
WINNING WAYS
when you have a good thing going it is quite in the fitting of
things that recognitions come our way. Several prestigious awards,
which decorate our shelf, say it all. These rewards not only
acknowledge our position as a leader in the water pump industry but
also serve as reminders about what the customer expects from a
winner. And we, as ever, have our ears perfectly tuned to customer
expectations.
In recognition of its pioneering efforts and contribution to the
cause of progress and quality the group has been honored with so
many prestigious awards including Udyog Patra Award, Vikas Rattan
Award, Rajiv Gandhi National Quality Award, Export Excellence Award
of Engineering Export Promotion Council (EEPC)
C.R.I. 60Hz motors are the first one to be certified by UR
(American Standard) in India and most of it's 50Hz products have CE
certification, which are the testimonies for the quality standards
and strength of research & development of C.R.I.
Media Center Paper Ads
HYPERLINK
"http://www.cripumps.in/papers_detail/national-energy-conservation-award/"
National Energy Conservation Award
HYPERLINK
"http://www.cripumps.in/papers_detail/spares-campaign-2012/" Spares
Campaign 2012
HYPERLINK
"http://www.cripumps.in/papers_detail/agri-campaign-2012/" Agri
Campaign 2012
HYPERLINK
"http://www.cripumps.in/papers_detail/green-foundry-award/" Green
Foundry Award 2011
HYPERLINK
"http://www.cripumps.in/papers_detail/home-pump-campaign-2012/"
Home Pump Campaign 2012
HYPERLINK
"http://www.cripumps.in/papers_detail/agri-campaign-2011/" Agri
Campaign 2011
HYPERLINK
"http://www.cripumps.in/papers_detail/spares-campaign-2011/" Spares
Campaign 2011
HYPERLINK
"http://www.cripumps.in/papers_detail/home-pump-campaign-2011/"
Home Pump Campaign 2011
HYPERLINK
"http://www.cripumps.in/papers_detail/world-water-day-ad/" World
Water Day Ad is released on 24-Mar-10
HYPERLINK
"http://www.cripumps.in/papers_detail/eepc-award-ad-tamil/" EEPC
Award Ad in Tamil is released on 26-Mar-10
HYPERLINK
"http://www.cripumps.in/papers_detail/eepc-award-ad-english/" EEPC
Award Ad in English is released on 26-Mar-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dailythanthi-tamil/" 100mm
Daily Thanthi Ad in Tamil is released on 5-Apr-10
HYPERLINK "http://www.cripumps.in/papers_detail/eenadu-telugu/"
100mm Eenadu Ad in Telugu is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/malayalamanorama-malayalam/"
100mm Malayalamanorama Ad in Malayalam is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/vijaykarnataka-kannada/"
100mm Vijay Karnataka Ad in Kannada is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianikjagran-up/" 100mm
Dianik Jagran UP Ad is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianikjagran-rajasthan/"
100mm Dianik Jagran Rajasthan Ad is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianikjagran-punjab/" 100mm
Dianik Jagran Punjab Ad is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianikjagran-mp/" 100mm
Dianik Jagran MP Ad is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianikjagran-jarkant/" 100mm
Dianik Jagran Jarkant Ad is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianikjagran-delhi-ncr/"
100mm Dianik Jagran Delhi_NCR Ad is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianikjagran-bihar/" 100mm
Dianik Jagran Bihar Ad is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dainikjagran-siliguri/" 100mm
Dainik jagran Ad in siliguri is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/jagbani-punjabi/" 100mm
Jagbani Ad in Punjabi is released on 5-Apr-10
HYPERLINK "http://www.cripumps.in/papers_detail/samaja-oriya/"
100mm Samaja Ad in Oriya is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/lokmath-marathi/" 100mm
Lokmath Ad in Marathi is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/rajasthanpatrika-hindi/"
100mm Rajasthan Patrika Ad in Hindi is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/punjabkesari-hindi/" 100mm
Punjab Kesari Ad in Hindi is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/prabhatkhabar-hindi/" 100mm
Prabhat Khabar Ad in Hindi is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/lokmathsamachar-hindi/" 100mm
Lokmath Samachar Ad in Hindi is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/dianik-bhaskar-mp-chatisgarh-hindi/"
100mm Dianik Bhaskar MP Chatisgarh Ad in Hindi is released on
5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/gujarath-samachar-gujarathi/"
100mm Gujarath Samachar Ad in Gujarathi is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/lokmath-times-english/" 100mm
Lokmath Times Ad in English is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/assam-tribune-english/" 100mm
Assam Tribune Ad in English is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/bartaman-bengali/" 100mm
Bartaman Ad in Bengali is released on 5-Apr-10
HYPERLINK
"http://www.cripumps.in/papers_detail/five-star-certified-models1/"
100mm Five Star Certified Models Ad is released on 5-Apr-10
New Delhi, December 15th, 2012: For the second consecutive year
in a row, C.R.I. Pumps bags the National Energy Conservation Award
for manufacturing BEE Star labelled Agriculture Pumpsets. The award
was conferred by the Honourable President of India Shri Pranab
Mukherjee.
We have improved upon the efficiency levels over last year when
we won the first prize. Our Endeavour to pursue energy efficient
pumps through innovative design and technology would continue to
result in benefiting the customer, environment and the society at
large, said Mr.G.Selvaraj, Joint Managing Director, C.R.I.
Pumps.
Having sold over 1,70,000 number of star rated energy efficient
pumps, so far we have saved more than 300 million units of energy
for the nation, said the JMD- C.R.I. Pumps.
C.R.I. Pumps energy efficient products are recognized under the
scheme of BEE, Govt of India as trustworthy partner to replace the
existing agricultural pump set for their pilot project in
Maharashtra. C.R.I. Pumps believe in producing star rated pump sets
year after year and manufacturing more number of residential pumps
for higher energy efficiency. It recently launched Global research
centre, Fludyn Advanced Technology Centre which has more than 100
engineers working with the latest design tools, software and a
state-of-the-art prototyping and testing facilities.
C.R.I. Pumps Private Ltd is the largest Pump manufacturer and
exporter with expected turnover of over Rs.1000 crs in 2012-2013.
It exports its products to more than 80 countries and has been
awarded the EEPC Export Excellence award 9th time in a row for its
export performance. Recently, C.R.I. had acquired the pumps
business of UK based Pumps & Process Systems Ltd and has
launched energy efficient Industrial Pumps which caters to Paper,
Pulp, Chemical, Mining & Mineral Processing.
CSR Activities
CSR Activities
A humble beginning towards C.S.R. was initiated with the
singular mission of incorporating social wellbeing initiatives with
the business process of the company. In our C.S.R initiatives we
are relatively young in this important and committed mission. We
share below the gradual and humble growth.
EDUCATION C.R.I.s VISION : To make the Government Schools in
Coimbatore District as model school in terms of infrastructure and
quality of education in the whole country. Every year financial
assistance is extended to schools for betterment of basic
infrastructure facilities such as drinking water, compound wall,
green boards and Computers etc. CRI extends financial support to
build these infrastructure facilities in addition to the fund
allocated by the Government. The students are also provided with
notebooks and other required educational accessories.
The details of 8 Government Schools adopted under the Schools
Improvement Scheme of Government of Tamilnadu are furnished
below.SnoName of the SchoolAdoption commencement dateAdoption
ending datePanchayat areaSchool statusStrength of students
1Government Higher Secondary School, Sarkar
Samakulam01-03-200928-02-2014Sarkar SamakulamHigher Secondary
School1300
2Government High School,
Idigarai01-03-200928-02-2014IdigaraiHigh School600
3Panchayath Union Middle School,
Chinnavedampatti01-03-200928-02-2014ChinnavedampattiMiddle
School300
4Panchayath Union Middle School, Oraikal
Palayam01-03-200928-02-2014MGC PalayamMiddle School125
5Panchayath Union Middle School,
Keeranatham01-03-200928-02-2014KeeranathamMiddle School85
6Panchayath Union Middle School,
Saravanampatti01-03-200928-02-2014SaravanampattiHigh School400
7Panchayath Union Middle School,
Kurumbapalayam01-03-200928-02-2014Kurumba-palayamMiddle
School175
8Panchayath Union Elementary School,
Kunnathur01-03-200928-02-2014KunnathurElementary80
1. Construction of additional class rooms and laboratories based
on requirement.
2. Carry out civil works such as repair, renovation of
classrooms, staff rooms and noon meal centre kitchen etc.
3. Provision of facilities for sufficient potable drinking water
and ensuring availability of it on continuous basis.
4. Repairing and maintenance of toilets
5. Ensure availability of leveled playground
6. Guarding the school premises by providing compound wall
7. Ensuring availability of security personnel during night
time.
In addition to the CSR activities at adopted Government Schools,
CRI Trust carried out a major project in Siddhapudur Government
Higher Secondary School, Coimbatore. The basic infrastructure work
was carried out in this school and in addition, an exclusive
multipurpose auditorium was built with,
1. All sophisticated audio visual facilities.
2. This auditorium is being used for conducting programmes as
well as for indoor games.
3. The auditorium built up area is 400 sq.mtrs and it can
accommodate 350 participants..
4. It is rated as one of the best auditorium in Coimbatore as
well as in the State.
5. This Auditorium is being managed by the Coimbatore
Corporation and all important Government functions are conducted
here.
Front view of the auditorium
Inner view of the auditorium
Indoor games Badmitton
Provision of Sports Materials
Full fledged library constructed at Siddhapudur Government
Higher Secondary SchoolEducation In addition to the availability of
Government Teachers, CRI appoints teachers to maintain the teacher
student ratio of 1:40.
The CRI appointed teachers take the additional responsibility of
coaching the identified slow learners in the standards between
1-9th
The school final year students are given additional coaching
after school hours in the school premises by our teachers.
Provide notebooks, Computers, Desk ,benches for school &
writing materials and bags for needy students
Providing Rank badges for class toppers in order to motivate
them to excel in the academics.
Monitor absenteeism level among students and counsel the
identified absentees on continuous basis
Providing Merit Certificates and Cash awards for students
excelling in academics, sports and literary fields. Extend
Motivation class to the final year students through professionals
for development of
concentration power, memory skills and confidence to face public
examination. Provide Model Question papers with answers for
students reference to improve their performance in board
examination
Extend Educational scholarship for meritorious students to
continue higher studies after school final.
Vocational Trainings are conducted during the summer holidays to
bring out inherent talent in the students, to spend their vacation
time in a useful manner and to learn dignity of labor.
We have arranged welltrained faculty for the Computer,
Handwriting, Tailoring, Bridal makeup, Embroidery, drawing,
painting and handicraft class and materials were provided by us.
The students participated in the above trainings with zeal and
enthusiasm These activities benefit the children by improving their
team-working skills, social interaction and building their
confidence
Health and sports:
1. Ensure availability of Scavengers at adopted schools.
2. Provided cleaning materials, Garbage bins etc to schools.
3. Mass cleaning of campus has been carried out at schools.
4. Arranged health camps for school children.
5. Carried out Tree plantation in schools.
6. Conducted Yoga and Meditation classes for school
students.
7. Provide sports equipments and materials for use by the school
students.
Environment health and safety
CRI is committed to sustain high standards of environment,
health & safety as an integral part of its business. It is
committed to protect the environment in which it operates and
ensure safety and health of its employees and business
associates.
Towards this, CRI has initiated companywide implementation of
EHS Processes and also obtained ISO 14001 accreditation.
As part of Environment, health & safety implementations
C.R.I pumps promotes safety programmes and various other awareness
programmes to educate employees and nearby communities.
Employee involvement
C.R.I employees actively participate and involve themselves in
all our C.S.R initiatives
1. Employees help to teach children in our adopted Government
Schools.
2. Conduct educational sessions, greening initiatives in
schools, neighborhoods, and nearby villages.
3. Our employees organize program in Government Schools and
impart training in social etiquette to the School students.
4. Blood donation camps organized every year by our
employees.
5. Noyyalukku Nooru was an endeavor through which NGOs like
Siruthuli hoped to rejuvenate and recreate Mother Noyyal River. Our
Employees and Management contributed Rs.5, 02,200 for the above
cause.
Rain water harvesting
Rain water harvestingImplemented rainwater harvesting structure
in our Manufacturing Units and efforts are being taken,
1. To create awareness among public through media about the
necessity for adopting measures to replenish water in its natural
storages to prevent water pollution and water wastage.
2. To set up model Rain Water harvesting projects in places
where there is scarcity of water.
3. To train people in the methods of replenishing water and
preventing its wastage and pollution.
Best farmer award scheme
Since the products of C.R.I are intimately connected with
agriculture, the company intends to contribute towards the
betterment of agriculture as a Corporate Social Responsibility
initiative. Towards achieving this objective, the company has
proposed to present Awards to Agriculturists to encourage them to
adopt better agricultural practices and to focus on critical
aspects of agriculture which are of national interest. CRI has
created an endowment in Tamilnadu Agricultural University (TNAU) to
honor the best Farmers in the state every year with Velaan Chemmal
Award based on their innovative farm experiences on the following
areas as part of our corporate social responsibility programme. 1.
Improved water management technologies 2. Achievement of highest
yield in agricultural/horticultural crops preferably vegetables 3.
Organic farming 4. Dry land agriculture technology 5. Utilization
of farm mechanization in agriculture
Presentation of Farmers AwardHonorable Minister of Agriculture
Thiru.K.A.Sengottaiyan in the presence of Honorable Minister of
Industries Thiru.S.P.Velumani, Senior Government and TNAU Officials
presenting the Velaan Chemmal Award to the Best Five Famers in
Tamilnadu for the year 2010-2011
Best Farmer Award winners at C.R.I stall We are the first
Corporate to sponsor Velaan Chemmal award and we feel great pride
and sense of satisfaction about this corporate initiative towards
honoring farming community who provide us our DAILY BREAD.
Other activities
ActivitiesEvery year CRI donates money to NGOs which are serving
for various public causes such as water conservation, creation of
civic facilities, creating awareness for maintaining clean
environment by properly using public amenities and facilities. The
prominent NGO beneficiaries are Siruthuli and RAAC. Converting the
concept into reality requires a great deal of vision, commitment,
devotion besides wherewithal and the unstinted support from within
the organization at all level and from outside including
governmental and nongovernmental both material and moral support.
C.R.I. is privileged to avail the cooperation from all quarters and
we stand by our name C - Commitment R - Reliability I -
Innovation
Advertising Survey Questionnaire Sample
Name of the consumer: ________________________________
Age: ______ Sex: _______ Occupation: ______________________
Address: ______________________________________
City: ________________ State: ___________________ Zip:
_________________
Telephone: ____________________ Fax:
____________________________
Email: _________________________
Q1. How often do you see the advertisement for abc in newspapers
and television?
a) Once in a day
b) More than 5 times
c) 5-10 times
d) More than 10 times
e) Not even once
Q2. How well has this advertisement caught your attention?
a) Very well
b) Well enough
c) Not very well
d) Not catchy
e) Dont remember
Q3. Are the claims made in this advertisement believable?
a) Very believable
b) Not believable
c) Believe in some of the claims
d) Cant say
Q4. Did the ad provide relevant information about the
product?
a) Excellent
b) Very good
c) Good
d) Not enough information
e) No information at all
f) Cant say
Q5. How appealing is the advertisement?
a) Extremely appealing
b) Very appealing
c) Not very appealing
d) Not appealing at all
e) Cant say
Q6. Did you find the advertisement convincing?
a) Very convincing
b) Convincing
c) Not convincing enough
d) Not convincing at all
e) Cant say
Q7. How would you rate this advertisement vis--vis other
advertisements for similar products?
a) Excellent
b) Very Good
c) Good
d) Bad
e) Poor
f) Neutral
Q8. Based on the advertisement how likely would you buy this
product?
a) Very likely
b) Somewhat likely
c) Not very likely
d) Not at all
e) Cant say
