Cri Sheroze

[CREATIVITY & INNOVATION] UC2F1501ITBIS [Sheroze Ali TP:031374]

Module Name: CREATIVITY AND INNOVATION

Module Code:

Name: SHEROZE ALI

TP Number: TP031374

Intake Code: UC2F1501ITBIS

Submission Deadline: 26/10/2015

Asia Pacific University Page 1


Table of ContentsExecutive Summary...............................................................................................................................4

Introduction...........................................................................................................................................4

Problem Statement...............................................................................................................................4

Competitor Analysis..............................................................................................................................5

Bio Home Security System Vs Ufacekey.............................................................................................7

Idea Generation:....................................................................................................................................8

Concept Fan:..........................................................................................................................................9

Force Fitting Trigger:..........................................................................................................................9

Outcomes........................................................................................................................................10

Scamper:..........................................................................................................................................10

Idea Summary:.....................................................................................................................................11

Product Description:............................................................................................................................11

View of the Product:........................................................................................................................11

Availability of the Product:..............................................................................................................12

Features...........................................................................................................................................12

Functionality:...................................................................................................................................12

Price:................................................................................................................................................13

Technology:.....................................................................................................................................13

Market Identification...........................................................................................................................13

Purchasing Power:...........................................................................................................................14

Idea Evaluation:...................................................................................................................................15

Force Field Analysis:........................................................................................................................15

Before Improvement:..................................................................................................................15

After Improvement:.....................................................................................................................15

FFA Result:.......................................................................................................................................16

STICKING DOTS:...............................................................................................................................16

Conclusion:..........................................................................................................................................17

References...........................................................................................................................................18



Executive SummaryBio-Home is a company that works on making use of technology for the improvement of the

home security. Therefore a product is designed by the Bio-Home company for alerting the

residents staying in a house, condominium, apartment etc. The Bio-Home company was

made on a contract with governmental seismic centers and later they established a standalone

company and now making new products to reduce robberies, thefts etc. The new product

introduced is “Bio-Home Security System”.

IntroductionHome security systems have been changing over time and in the near future people will not

have to carry a bunch of metal keys or key cards as smart home systems with facial

recognition technology will recognize residents as soon as they arrive at their front door.

Once users register their biometric data (the requirement would be the face and the

fingerprint), which takes under 10 seconds, they will be able to authenticate themselves at

any point thereafter in less than a second. The device’s software keeps up-to-date biometric

data on users, while any slight alterations, such as weight gain, will not impact the

recognition rate.

Problem Statement

Misplacement of Tools: Tools such as keys or access cards can easily be lost as

human tend to forget things where they go or there is a chance of getting robbed while

people are coming back from their destinations.

Using passwords for security that are easily guessed or well-known is a

reckless habit. If the password is easy enough that any acquaintance can guess

it, then obviously it can be easily hacked or an authorized person can have

access.

Buying and installing security products that aren’t compatible or

effective together is a bad practice that may compromise the security entirely.



A tracking security camera may disrupt a motion detector; placing two pieces

of equipment near each other might result in electromagnetic interference,

which could disrupt either piece’s function.

Improperly calibrated and poorly maintained equipment is another common

failure of home security. In order to avoid the dreaded false alarm, many people

calibrate their equipment too leniently. Alternatively, equipment can fall into disrepair

and become useless. Motion sensors, for example, are often programmed to exclude a

few feet of crawling room so that pets cannot trigger an alarm; criminals are

frequently aware of this.

Competitor Analysis

FIVEGT “UFACEKEY” facial recognition-based home security device

(Figure 01: UFACEKEY Device)

Jeong Gyu-taek, chief executive of start-up FiveGt, which produces facial recognition

devices, is a South Korean tech pioneer who wants to keep the home safe and secure through

biometric technology. “Ufacekey, a facial recognition device designed for home automation

systems is intuitive, fast and precise and FiveGT also tried to make the gadget read the users’

minds,” said Jeong, who worked for 30 years at the Korean unit of Tyco International, a



security systems firm headquartered in Ireland, before establishing the start-up in 2012.The

facial scanner can tell the difference between identical twins and recognize users with or

without glasses.Equipped with an infrared camera. The CEO referred to Ufacekey as a social

Internet of Things device since it not only connects things with users but also helps users

communicate with each other. Through Internet networks, Ufacekey can send pictures of

someone who tries to enter a home to the smartphones of the residents, who can then choose

whether to grant the person entry or call the police. Family members can also share voice or

photo messages through Ufacekey, and can check them upon entering their home.

(Figure 02: UFACEKEY Jeong Gyu-taek, CEO of FiveGT with face-recognition Device)



Bio Home Security System Vs Ufacekey

(Table 01: Bio Home Security System vs Ufacekey)

Product Name Bio Home Security System Ufacekey

Company Name BIO-HOME Security

System

FIVEGT

Product/System

Screen/Photo

Features Provides

Complete security

Face Recognition,

Fingerprint

Hard disk for storing

data

LCD comes in many

colors and different

LCD size

Water Proof

Crystal clear display

of the LCD.

Time

Provides Security Face Recognition LCD Buttons

Target Market Worldwide, based on

statistics of areas mostly

affected by the security

issues

Korea

Weakness Battery Life as 2 things

are used for security

There can be a camera issue as it can be broken or face could not be recognized due to darkness.A scar or a problem on the resident’s face is a huge factor as he/she might not be able to



access it as the faces don’t match.

Pricing 350$ for each product 450$ for each product

Warranty 2 years NONE

Idea Generation:

Idea generation has many techniques and in this proposal three of them are used as mentioned

below:

(Figure 03: Bio Home Security System Idea)



Concept Fan:

(Figure 04: Concept Fan)

Force Fitting Trigger:

In the force fitting trigger one needs to choose 3 pictures of 3 unique objects. The pictures

can be irregular. At that point we need to think about a couple words to identify with every

photo. At that point we need to select a couple of results of the 3 pictures by including single

word for every photo to generate new ideas.

(Table 02: Force Fitting Trigger)

Work Powerful Fast



Necessary Less Failure Security

Portably Plastic and Metal Higher Accuracy

Reliability Light weight Comfortable

Portable Water Proof Good design

Outcomes Work + Powerful + Fast

Necessary + Less Failure + Security

Portably + Plastic and Metal + Higher Accuracy

Reliability + Light weight + Comfortable

Portable + Water Proof + Good design

Scamper:

Scamper is just a checklist for the idea generation that has the following table and is followed

by the product table.

(Table 03: Scamper list)

Substitute Substitute the LCD screen with a monitorCombine Combine the finger print and face recognition in a single

screen to save costAdapt Adapt to all age from old to young so all can useModify Modify if one of the system is not in usePut to other use Instead of just security purposes the camera can also be used

to recordEliminate All should be combined in one and be made a single productReverse LCD, fingerprint scanner and face recognition



Idea Summary:

Based on the outcomes, a lot of many other combinations were made and it is decided that the

LCD will have a plastic body with a high quality display that has an embedded a camera and

a thumb/finger reader built on the custom operating system. Will be made available in many

countries but as a test it will be first released in the US due to technological advancements 4

outcomes are there from the force fitting trigger technique. The outcome that is chosen is the

2 one. The first one also suits but that might require high cost.

Product Description:The product description includes five key elements stated below and explained in context

with the product:

View of the Product:

(Figure 05: Product View)



Availability of the Product:

The availability of the product basically depends upon the market. The market area can be

explained based on the statistics by the security issues around the world. There are 15 million

victims every year in the US in which people get robbed at their homes, apartments and then

their important documents are misused in a lot of ways. Hence the product will be released as

a test in United States only due advancement in technology and suitable environment. After

releasing the product a detailed analysis will be done on the progress of the product and is

intended to be released in Malaysia, Australia and Saudi Arabia.

Features(Table 04: Product Features)

LCD TYPE : Amoled capacitive touchscreen, 16M colors

SIZE : 5.1 inches

RESOLUTION : 1440 x 2560 pixels

PROTECTION : Aluminum body

OS Custom designed by Bio-Home Company

Vibration Only for Notification

DC POWER 12 Volt rechargeable battery plus also can be worked on

24/7 cable (direct electricity would save cost)

Fingerprint

Scanner

Custom designed by Bio-Home Company

Face

Recognition

Custom designed by Bio-Home Company

Functionality:

The Bio-Home Security System is actually a device that takes the security level for the

residents to the next level. Basically with the introduction of this product, the security level is

upgraded. The residents living in the apartment condominium or house have an option in

which they can both fingerprint and open the gate of the particular place or they can just use

face recognition and the door gets open.



Price:The pricing of the product depends upon the market and basically this product is actually to

help people from sever earthquake loss. Therefore, the price should not be kept high. The

Target market for the first release in America is basically the people that affected more from

the robberies and the statistics are mentioned in the availability of the product. Therefore,

based on statistics and people the price of the product is 350 US$ and has the warranty of 2

years with a replacement policy within six months.

Technology:The technology used can be reflected easily by the features of the product. But overall the

technology used is the combination of a Face recognition, fingerprint and best quality LCD.

The collective product is linked to the most reliable seismic stations hence user can make use

of the technology in a useful way.

Market Identification(Table 05: Market Identification)

Demographic Age: All ages having the knowledge of

general computer or IT

Gender: Male

Female

Occupation/

Sectors:

House/bungalow: If any case of

robbery the system is designed in

such a way that straight away the

alarm would start ringing after a

certain number of tries by an

authorized user.

Condominium/Compound: There

are people around as it is a place

where there are many flats, blocks

and so the product would just help

in alerting the security



department.

Flat: after a certain number of

wrong tried by the thief/

unauthorized person warnings

would be given and the door

would be locked unless and until

the correct person comes and

takes the access.

Geographic Countries: US (First Release)

Malaysia

Saudi Arabia

Japan

Australia

Philippine

Thailand

China

Pakistan

Areas Town

Village

Cities

Basically all areas having frequent

earthquake based on statistics

mentioned in availability.

Purchasing Power:

The price of the product is kept low as it is the start and gaining customer’s trust is the

number one priority and the other reason why the price is low is because the areas mostly

affected by these thefts/robberies is not well developed and people do not have that big

amount of income due to frequent damage to that area. Therefore all these points are kept in

mind and the price of the kept low around 300 to 400 US $.



Idea Evaluation:

Force Field Analysis:

Before Improvement:

(Figure 06: Force Field before Improvement)



After Improvement:

(Figure 07: Force Field After Improvement)

FFA Result:

Plastic and aluminum body is strong and durable and was accepted by the people but the

battery life was an issue therefore it improved little bit. The High cost demand was also not

attracting the customers much and was reduced to average cheap price and all these analysis

were actually done based on the statistics of the survey that helped a lot.

STICKING DOTS:(Table 06: Sticking Dots Analysis)

Attributes Bio home security system

Ufacekey

Comfort **** ****Features **** **Design *** **Benefits **** ***Safety **** ****Technology **** *****Price **** ***



LEGENDS:

(Table 07: Legend For Sticking Dots)

EXCELLENT *****VERY GOOD ****GOOD ***NOT BAD **

Conclusion:

Bio home security system is made in this assignment that fulfills all the requirements for the

assignment and every criterion in the proposal is considered for the product making a perfect

product. This product is going to help people a lot specially areas that are frequently affected

by the Thefts/robberies. At least by this product people can go out without any tension as

they know how secured their home is.



ReferencesAsia, A. (2015, March 06). Home Security. Retrieved October 08, 2015, from Ave Asia:

https://aveasia.wordpress.com/2015/03/06/korean-startup-fivegt-develops-facial-recognition-based-home-security-device/

Maythew, S. (2015, March 04). Home Security. Retrieved October 08, 2015, from Bio Metric Update: http://www.biometricupdate.com/201503/korean-startup-fivegt-develops-facial-recognition-based-home-security-device

Thatcher, B. (2013, June 22). Home Security Problems. Retrieved October 07, 2015, from Backwod Survival: http://www.backwoodssurvivalblog.com/2013/06/5-most-common-problems-with-home.html

Theft, I. (2012, June). Victims. Retrieved October 12, 2015, from Identity Theft: http://www.identitytheft.info/victims.aspx


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