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CROSS CULTURE

Cross Cultural Impact

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Page 1: Cross Cultural Impact

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CROSS CULTURE

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CROSS CULTURAL ICEBERG

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M ANAGING CULTURAL DIFFERENCES

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CROSS CULTURAL COMMUNICATION

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HOW TO WORK CULTURE DIFFERENCES !

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 W HEN IN ROME BEH AVE LIKE THE ROM ANSDO !

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SINGAPORE

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SINGAPORE

y Ethnic Make-up: Chinese 76.7%, Malay 14%,Indian 7.9%, other 1.4%

y R eligions: Buddhist(Chinese), Muslim (Malay s), C

hristian, Hindu, Sikh, Taoist, Confucianisty Language: Singapore has four national languages:Mandarin, Malay , Tamil and English. For businessand politics, English is the language of choice.

y Ethnic Diversity : multi-ethnic societ y whereChinese, Malay  and Indian traditions coexist

 beneath the veneer of a western cosmopolitanmetropolis.

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INDIA

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INDIA 

y Ethnic Make-up: Indo-Ar yan 72%, Dra vidian 25%,Mongoloid and other 3%

y R eligions: Hindu 81.3%, Muslim 12%, Christian

2.3%, Sikh 1.9%, other groups including Buddhist,Jain, Parsi 2.5%

y Language: The different states of India ha vedifferent official languages, some of them notrecognized b y the central government. Central 

government decided that Hindi w as to be the official language of India and therefore it also has the statusof official language in the states.

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INDIA INDIA  SINGAPOR ESINGAPOR E

R elationships &Communication

y mutual trust and respecty prefer to do business

 with those the y know y long-standing personal 

relationships prior todoing business.

y  A third part y  introduction gives y ouimmediate credibilit y .

R elationships &Communication

y Personal relationships arethe cornerstone of all  business relationships.

y group-oriented culturey Relationships take time to

develop.y  be respectful and courteousy Non verbal communication

is given more importance

CULTURAL IMPACT ON NEGOTIATIONS ANDBUSINESS TRANSACTIONS

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INDIA INDIA SINGAPOR  ESINGAPOR E

Business MeetingEtiquette:

y  A ppointments b y  letter,at least one month and

prefera bly two months inadv ance. Confirm  y ourappointment

y arrive at meetings ontime since Indians areimpressed withpunctualit y .

y send a detailed agenda inadv ance. Send back-up materials and charts

Business MeetingEtiquette:

y  A ppointments arenecessar y  and should bemade at least 2 weeks in

adv ancey Do not tr y to schedule

meetings during ChineseNew Year (lateJanuar y/early Februar y )

y

 Arrive at meetings on timepunctualit y is a virtue.y Questioning is a ta booy Never disagree or criticize y our senior

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INDIA INDIA SINGAPOR  ESINGAPOR E

Negotiating:y Decisions are reached

 b y the person with themost authorit y .

y Decision making is a slow process.

y Delay s are to beexpected, especially  

 when dealing with thegovernment

y Non - confrontational

Negotiating:y send a list of people who

 will be attending thenegotiations and their

title well in adv ance.y There is a strict

hierarch y that must befollowed w ait to be told

 where to sity slow pace

y non-confrontational

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Negotiations

y

if  y ou lose y our temper y oulose f ace and prove y ou areunworth y of respect andtrust

y Most Indians expect

concessions in both priceand terms.

y Indians do not trust the legal s y stem and someone's wordis sufficient to reach an

agreement.y Do not disagree publicly  

 with members of  y ournegotiating team.

y Successful negotiations are

often celebrated b y  a meal.

y tough negotiators onprice and deadlines

y Decisions are consensusdriven

y  Avoid losing y our temperor y ou will lose f ace and

damage y our relationship.y If  y ou are signing a 

contract with ethnicChinese, the signing datemay be determined b y  an

astrologer or a geomancer(feng shui man).

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Business Cards

INDIA 

y Business cards areexchanged after the initial handshake and greeting.

y If  y ou ha ve a universit y  degree or an y honour, putit on y our business card.

y Business cards need not betranslated into Hindi.

y Use the right hand to giveand receive business cards.

SINGAPOR E

y Business cards areexchanged after the initial introductions.

y If  y ou will be meetingethnic Chinese, it is a goodidea to ha ve one side of  y our card translated intoMandarin.Ha ve the

Chinese characters printedin gold, as this is anauspicious colour.

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BUSINESS CARDS

INDIA 

y  A l w ay s present  y our business card so therecipient may read the

card as it is handed tothem.

SINGAPOR E

y Hand y our card so thet ypef ace f aces therecipient.

y Examine business cardscarefully before puttingthem in a business cardcase.

y Treat business cards withrespect.

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