Crucible

Media Engagement

Crucible

Why get involved with the media?

• Requirement to transfer knowledge

• Impact

• Debt to society

• Self-interest

Crucible

Media Engagement

1. Why is it important for academics to engage with the media?

Crucible

Media Engagement

Why is it important for academics to engage with the media?

Why NOT get involved with the media?

Crucible

Media Engagement

2. How important is academic input to the different types of media?

Crucible

Media Engagement

3. At what level should academic input be pitched for the different media?

Crucible

Media Engagement

4. How does the media find academics to provide input and how easy is it to get them to contribute?

Crucible

Media Engagement

5. What can academics do to ensure the media are representing them accurately?

Crucible

Media Engagement

6. What advice or tips would you give academics in engaging with the media?

Crucible

Media Engagement

7. What sort of commitment are academics making when they agree to engage with the media?

Crucible

Media Engagement

8. What things can an academic do in advance of media engagement?

Crucible

Media Engagement

9. What can academics do if they feel their research is being misrepresented or used badly?

Crucible

Media Engagement

10. What is your overall impression of dealing with the media?