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1919 Empire Avenue Burbank, CA 91504 (818) 842-1121
Our History
A member of the Merisel group of graphics companies, Crush Creative is a national
leader in providing creative services and quality graphics for:
Entertainment and retail industries
Stadiums, arenas and events
Fortune 1,000 companies
Crush Creative has been in the graphics industry for over forty years.
At 65,000 square feet, the Los Angeles Crush Creative facility is the largest digital
imaging company west of New York.
Crush Creative is comprised of three specialties:
Pre-press and creative design
Photo imaging
Large format graphics
With this combination of expertise, Crush Creative is one of the largest and most
experienced companies in the creative and graphics industry.
Fleet Graphics
Custom Mounting and Finishing
Pre-press
Digital Offset Printing
Digital Asset Management
Kitting/Fulfillment/Distribution
Installation
Our Expertise
Creative Services
Digital Super-wide Format
Digital Large Format
Digital Direct to Board
Indoor / Outdoor Graphics
Specialty Graphics
Strategy & Goals
Enhance our clients’ success
Become the number one graphic solutions provider in the world
Offer services and convenience of a boutique agency with the economy,
scale and diversity of a large corporation
Develop a consistent visual brand identity at every level of the Crush
Creative client experience
Emphasize our core values of creativity, experience, reliability, capacity,
capabilities and customer support in every interaction
Partial Client List
Aaron Brothers
Anchor Blue
Angels Stadium of Anaheim
Disney Store
Frederick’s of Hollywood
GAP
Ghirardeli
La Bread Bakery
Lincoln Mercury
Mervyn’s
Mighty Ducks of Anaheim
Nike
Panda Express Restaurants
Philadelphia Eagles
Pinkberry
Red Bull
Robeks
Saatchi & Saatchi
San Diego Chargers
San Diego Padres
Sea World
Sebastian/Wella
Skechers
Sony, Warner, MGM, Buena Vista,Fox
Taco Bell
Territory Ahead
Toyota
Vespa
Wolfgang Puck
Yoshinoya
Industry Trends
Need for large scale management & distribution of digital and visual assets
Need for large scale fulfillment with flexibility to offer quick changes and
versioning
Customization is increasing while costs must always be contained
Rapid technological changes demanding large capital investment
“Soup to Nuts”
Forty years of evolution as a graphics organization has positioned Crush
Creative to provide the broadest range of expertise, talent and technology in the
industry. Crush clients can expect an ambitious level of creativity, service and
attention to detail. When you work with Crush, you’ve employed an additional
creative force with a dedicated team of talented and experienced graphics
professionals that will execute your project from start to finish. In our 65,000
square foot production facility in Burbank, Crush offers everything from creative
retouching and desktop services, endless digital output and finishing options to
fulfillment and installation services, all under one roof.
Crush Capabilities
The Crush Creative facility is a unique production space that vertically
integrates all elements of graphic arts production from creative to pre-
press to final output and fulfillment.
From large format printing, DVD/CD design and interactive online
production, Crush Creative enables its clients to customize their graphic
and visual communication needs from a single facility.
Types of Equipment
Digital Photographic Output
3 - Vutek 5300 printer, 4clr, 16
(1 in Burbank, 2 in New Jersey)
9 - Durst lambda 130 digital photo printers
(4 in Burbank, 5 in New York)
2 - Lightjet 5000 XL 76” digital photo printer
(1 in Burbank, 1 in New York)
4 - LVT 8”x10” film recorders
(2 in Burbank, 2 in New York)
Digital Grand Format
1 - Scitex XL jet 5P+, 8clr, 16’
(Burbank)
1 - Vutek 3360 printer, 8 clr, 10’
(New Jersey)
Cut Vinyl
2 - 40” Roland high speed procutter
(1 in Burbank, 1 in New York)
Types of Equipment
Digital Inkjet and Screen-print Output
1 - Inca Eagle H direct to board printer/screen
print (Burbank)
2 - 3M electrostatic Scotchprint 2000 plotter- 50”
(1 in Burbank, 1 in New Jersey)
8 - HP designjet 60” inkjet printers
(3 in Burbank, 5 in New York)
6 - 50”HP/Epson inkjet printers
(Burbank)
Digital Proofing
1 - Dolev (Burbank)
1 - Kodak matchprint (Burbank)
1 - Kodak waterproof (Burbank)
2 - Kodak approval (New York)
Read/Write Drives
CD read/write
DVD read/write
DLT
MO drives
Zip
Jazz
CD Duplication Towers
Types of Equipment
Digital Printing
1 - HP 3000 indigo 6clr printer (New York)
Premedia Production/Digital Input
2 - Scitex Eversmart flatbed scanners
(1 in Burbank, 1 in New York)
4 - High res drum scanners
(1 in Burbank, 1 in New York)
Both locations offer digital asset
management
Servers and Work Stations:
Origin 200 server with gigabit connectivity
45 - rip stations
125 - combined G4/G5 Mac workstations
15 - combined PC work stations, Pentium
Types of Equipment
Finishing
3 - Durst 50” X-Y auto cutters
(1 in Burbank, 2 in New York)
2 - 60’ RF welder and full sewing capabilities
(1 in Burbank, 1 in New Jersey)
14 - Laminators and heat transfers presses
(7 in Burbank, 7 in New York)
10 - Mounting presses 54” / 80
(5 in Burbank, 5 in New York)
1 - Itoh computerized die-cutter
(Burbank)
1 - Eastman computer cutting table
(New York)
Photographic Film and
Paper Processors
7 - 50” RA4 Kreonite processor
(3 in Burbank, 4 in New York)
3 - 80” RA4 autopan processor
(1 in Burbank, 2 in New York)
1 – 42” ra4 Kreonite processor
(Burbank)
1-litho processor
Digital Transmission
ftp
Why Crush Over the Competition?
Always need to stay on the cutting edge of production equipment
Added value of service plays a major role in the customers choice to work with
Crush
Technology in the Industry
Technology is changing rapidly – shifting from traditional to digital across all
print platforms.
Inkjet technology rapidly improving – The largest turning point will be when
Inkjet technology will be able to print with photo quality at similar output speeds.
This will complete the shift from traditional to digital.
Flatbed Inkjet Direct to Substrate – Quality improving advantages of speed,
reduced labor and material consumption. As this technology evolves with Inkjet
the production will shift significantly.
Green (sustainable print processes) – All paper ink and equipment
manufacturers are now taking the impact on the environment into consideration
with new technology.
Economical, Useful Equipment
Equipment has a lifetime of 3-5 years
Digital Vs. Mechanical-Based Equipment
Traditional or mechanical processes from photography to print are heading
towards obsolescence.
The lifespan of these mechanical processes depend on the quality of the
digital processes that will replace them as well as the cost of the older and
newer technologies. For example, while digital printing is on par with
traditional printing, the capital cost is so large for the original equipment
that a print shop will use this equipment until it is no longer useful, which
may be 10+ years.
Purchasing Equipment – New Vs. Used
Crush typically purchases new equipment. Equipment changes so rapidly
that used equipment is often obsolete. There are times however that we will
buy used equipment to increase redundancy of already existing services,
especially if we see technology changing dramatically in the near future.
Large Format Printing - Retail
Target Stores
Display Graphics – Beauty Care
Wella/Sebastian
Large Format Printing – Stadium Graphics
Petco Park,
home of the San Diego Padres
Large Format Printing – Banners
Sony Pictures
Large Format Printing – Building Graphics
Weller Court
Large Format Printing – Trade Show Graphics
E3 Trade Show
Exhibit Graphics
King Tut Exhibit,
Chicago, IL
Wallpaper, Interior and Window Graphics
The Body Shop
Interior, Exterior and Window Graphics
Pinkberry
Large Format Printing - Event Graphics
World Series of Poker
Window Graphics - Retail
Robeks
Menu Boards
Panda Express
TOPZ
Truck Wraps
Panda Express - Los Angeles, CA
Panda Express
Houston, TX
Panda Express – Atlanta, GA
1919 Empire Avenue Burbank, CA 91504 (818) 842-1121