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1919 Empire Avenue Burbank, CA 91504 (818) 842-1121

Crush Presentation

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Page 1: Crush Presentation

1919 Empire Avenue Burbank, CA 91504 (818) 842-1121

Page 2: Crush Presentation

Our History

A member of the Merisel group of graphics companies, Crush Creative is a national

leader in providing creative services and quality graphics for:

Entertainment and retail industries

Stadiums, arenas and events

Fortune 1,000 companies

Crush Creative has been in the graphics industry for over forty years.

At 65,000 square feet, the Los Angeles Crush Creative facility is the largest digital

imaging company west of New York.

Crush Creative is comprised of three specialties:

Pre-press and creative design

Photo imaging

Large format graphics

With this combination of expertise, Crush Creative is one of the largest and most

experienced companies in the creative and graphics industry.

Page 3: Crush Presentation

Fleet Graphics

Custom Mounting and Finishing

Pre-press

Digital Offset Printing

Digital Asset Management

Kitting/Fulfillment/Distribution

Installation

Our Expertise

Creative Services

Digital Super-wide Format

Digital Large Format

Digital Direct to Board

Indoor / Outdoor Graphics

Specialty Graphics

Page 4: Crush Presentation

Strategy & Goals

Enhance our clients’ success

Become the number one graphic solutions provider in the world

Offer services and convenience of a boutique agency with the economy,

scale and diversity of a large corporation

Develop a consistent visual brand identity at every level of the Crush

Creative client experience

Emphasize our core values of creativity, experience, reliability, capacity,

capabilities and customer support in every interaction

Page 5: Crush Presentation

Partial Client List

Aaron Brothers

Anchor Blue

Angels Stadium of Anaheim

Disney Store

Frederick’s of Hollywood

GAP

Ghirardeli

La Bread Bakery

Lincoln Mercury

Mervyn’s

Mighty Ducks of Anaheim

Nike

Panda Express Restaurants

Philadelphia Eagles

Pinkberry

Red Bull

Robeks

Saatchi & Saatchi

San Diego Chargers

San Diego Padres

Sea World

Sebastian/Wella

Skechers

Sony, Warner, MGM, Buena Vista,Fox

Taco Bell

Territory Ahead

Toyota

Vespa

Wolfgang Puck

Yoshinoya

Page 6: Crush Presentation

Industry Trends

Need for large scale management & distribution of digital and visual assets

Need for large scale fulfillment with flexibility to offer quick changes and

versioning

Customization is increasing while costs must always be contained

Rapid technological changes demanding large capital investment

Page 7: Crush Presentation

“Soup to Nuts”

Forty years of evolution as a graphics organization has positioned Crush

Creative to provide the broadest range of expertise, talent and technology in the

industry. Crush clients can expect an ambitious level of creativity, service and

attention to detail. When you work with Crush, you’ve employed an additional

creative force with a dedicated team of talented and experienced graphics

professionals that will execute your project from start to finish. In our 65,000

square foot production facility in Burbank, Crush offers everything from creative

retouching and desktop services, endless digital output and finishing options to

fulfillment and installation services, all under one roof.

Page 8: Crush Presentation

Crush Capabilities

The Crush Creative facility is a unique production space that vertically

integrates all elements of graphic arts production from creative to pre-

press to final output and fulfillment.

From large format printing, DVD/CD design and interactive online

production, Crush Creative enables its clients to customize their graphic

and visual communication needs from a single facility.

Page 9: Crush Presentation

Types of Equipment

Digital Photographic Output

3 - Vutek 5300 printer, 4clr, 16

(1 in Burbank, 2 in New Jersey)

9 - Durst lambda 130 digital photo printers

(4 in Burbank, 5 in New York)

2 - Lightjet 5000 XL 76” digital photo printer

(1 in Burbank, 1 in New York)

4 - LVT 8”x10” film recorders

(2 in Burbank, 2 in New York)

Digital Grand Format

1 - Scitex XL jet 5P+, 8clr, 16’

(Burbank)

1 - Vutek 3360 printer, 8 clr, 10’

(New Jersey)

Cut Vinyl

2 - 40” Roland high speed procutter

(1 in Burbank, 1 in New York)

Page 10: Crush Presentation

Types of Equipment

Digital Inkjet and Screen-print Output

1 - Inca Eagle H direct to board printer/screen

print (Burbank)

2 - 3M electrostatic Scotchprint 2000 plotter- 50”

(1 in Burbank, 1 in New Jersey)

8 - HP designjet 60” inkjet printers

(3 in Burbank, 5 in New York)

6 - 50”HP/Epson inkjet printers

(Burbank)

Digital Proofing

1 - Dolev (Burbank)

1 - Kodak matchprint (Burbank)

1 - Kodak waterproof (Burbank)

2 - Kodak approval (New York)

Read/Write Drives

CD read/write

DVD read/write

DLT

MO drives

Zip

Jazz

CD Duplication Towers

Page 11: Crush Presentation

Types of Equipment

Digital Printing

1 - HP 3000 indigo 6clr printer (New York)

Premedia Production/Digital Input

2 - Scitex Eversmart flatbed scanners

(1 in Burbank, 1 in New York)

4 - High res drum scanners

(1 in Burbank, 1 in New York)

Both locations offer digital asset

management

Servers and Work Stations:

Origin 200 server with gigabit connectivity

45 - rip stations

125 - combined G4/G5 Mac workstations

15 - combined PC work stations, Pentium

Page 12: Crush Presentation

Types of Equipment

Finishing

3 - Durst 50” X-Y auto cutters

(1 in Burbank, 2 in New York)

2 - 60’ RF welder and full sewing capabilities

(1 in Burbank, 1 in New Jersey)

14 - Laminators and heat transfers presses

(7 in Burbank, 7 in New York)

10 - Mounting presses 54” / 80

(5 in Burbank, 5 in New York)

1 - Itoh computerized die-cutter

(Burbank)

1 - Eastman computer cutting table

(New York)

Photographic Film and

Paper Processors

7 - 50” RA4 Kreonite processor

(3 in Burbank, 4 in New York)

3 - 80” RA4 autopan processor

(1 in Burbank, 2 in New York)

1 – 42” ra4 Kreonite processor

(Burbank)

1-litho processor

Digital Transmission

ftp

Page 13: Crush Presentation

Why Crush Over the Competition?

Always need to stay on the cutting edge of production equipment

Added value of service plays a major role in the customers choice to work with

Crush

Page 14: Crush Presentation

Technology in the Industry

Technology is changing rapidly – shifting from traditional to digital across all

print platforms.

Inkjet technology rapidly improving – The largest turning point will be when

Inkjet technology will be able to print with photo quality at similar output speeds.

This will complete the shift from traditional to digital.

Flatbed Inkjet Direct to Substrate – Quality improving advantages of speed,

reduced labor and material consumption. As this technology evolves with Inkjet

the production will shift significantly.

Green (sustainable print processes) – All paper ink and equipment

manufacturers are now taking the impact on the environment into consideration

with new technology.

Page 15: Crush Presentation

Economical, Useful Equipment

Equipment has a lifetime of 3-5 years

Page 16: Crush Presentation

Digital Vs. Mechanical-Based Equipment

Traditional or mechanical processes from photography to print are heading

towards obsolescence.

The lifespan of these mechanical processes depend on the quality of the

digital processes that will replace them as well as the cost of the older and

newer technologies. For example, while digital printing is on par with

traditional printing, the capital cost is so large for the original equipment

that a print shop will use this equipment until it is no longer useful, which

may be 10+ years.

Page 17: Crush Presentation

Purchasing Equipment – New Vs. Used

Crush typically purchases new equipment. Equipment changes so rapidly

that used equipment is often obsolete. There are times however that we will

buy used equipment to increase redundancy of already existing services,

especially if we see technology changing dramatically in the near future.

Page 18: Crush Presentation

Large Format Printing - Retail

Target Stores

Page 19: Crush Presentation

Display Graphics – Beauty Care

Wella/Sebastian

Page 20: Crush Presentation

Large Format Printing – Stadium Graphics

Petco Park,

home of the San Diego Padres

Page 21: Crush Presentation

Large Format Printing – Banners

Sony Pictures

Page 22: Crush Presentation

Large Format Printing – Building Graphics

Weller Court

Page 23: Crush Presentation

Large Format Printing – Trade Show Graphics

E3 Trade Show

Page 24: Crush Presentation

Exhibit Graphics

King Tut Exhibit,

Chicago, IL

Page 25: Crush Presentation

Wallpaper, Interior and Window Graphics

The Body Shop

Page 26: Crush Presentation

Interior, Exterior and Window Graphics

Pinkberry

Page 27: Crush Presentation

Large Format Printing - Event Graphics

World Series of Poker

Page 28: Crush Presentation

Window Graphics - Retail

Robeks

Page 29: Crush Presentation

Menu Boards

Panda Express

TOPZ

Page 30: Crush Presentation

Truck Wraps

Panda Express - Los Angeles, CA

Panda Express

Houston, TX

Panda Express – Atlanta, GA

Page 31: Crush Presentation

1919 Empire Avenue Burbank, CA 91504 (818) 842-1121