Central State Credit UnionSocial Media Planning

Central State Credit Union

Social networking sites allow users to share ideas, activities, events and interests within their individual networks.

Central State Credit Union

Companies have found that social newtworking sites such as Facebook and Twitter are “great ways to build their brand image(s),” according to Jody Nimetz, a Blogger with Marketing Jive.

Central State Credit Union

1) to create brand awareness,2) as an online reputation management

tool, 3) for recruiting, 4) to learn about new technologies and

competitors, and 5) as a lead generation tool to intercept

potential prospects.

There are five major uses for businesses and social media:

Central State Credit Union

Are your members on Facebook?

Today Facebook has more than 500 million active users.

Central State Credit Union

• 50% of those users log on to Facebook in any given day;

• Average user has 130 friends;• People spend over 700 billion minutes

per month on Facebook;• Average user is connected to 80

community pages, groups and events;• More than 30 billion pieces of content

(web links, news stories, blog posts, notes, photo albums, etc.) are shared each month;

Are you missing out on the opportunity to engage with them?

Central State Credit Union

Now is the time to harness the power of social networks and integrate it into Central State Credit Union’s overall marketing strategy.

Social media allows us to reach members where they specifically choose to be. It allow us to engage them with the instant relevance that only their financial institution can command and to leverage the affinity that only a credit union (versus a bank) can develop among its members.

Central State Credit Union

Central State Credit Union

• Increase the relationship that Central State Credit Union enjoys with its members by providing regular information about special offers, incentives and perks

• Leverage affinity with members and encourage/incentivize them to share the promise of great service and products as well as special promotions with family and friends.

• Use the common power of social media in synergy with other organizations/businesses in the community to reach out through key channels/groups to enjoy shared results.

How do we build affinity and engagement with your members?

Thank You!