CSR DONE BY HERO HONDA (HERO)

Presented By:Bhavin Jain

MBA-2nd YearMSMS

Company Profile

•“Hero” - The brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles.

•Vision- Mobile and an empowered india, powered by its bikes.

•Mission - To become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates.

•Product - Two wheelers are manufactured across three globally benchmarked manufacturing facilities.

KEY POLICIES

1. Caring for Ecology– ”We must do something for the community from

whose land we generate our wealth."  Chairman Dr.Brijmohan Lall Munjal.

– maintains a balance between economic concerns, environmental and social issues faced by business.

2. Environmental Policy– Integrate environmental attributes and cleaner

production in all its business processes and practices through the principles of "alara" (as low as reasonably achievable).

CSR Activities

1. Green Technology– introduction of Acrylic Cathodic Electro Deposition

(ACED) painting process ( water soluble paint)

– developed primer from waste paint sludge

2. Safe Manufacturing– Has stopped using harmful chemicals such as

Asbestos, Hexavalent Chromium, Phenolic

3. Conserving Energy and Green IT– Heat recovery unit installed in the incinerator – Use of tfts in place of crts for displays – Reduction of printers, use of video conferencing – Replacing old inefficient equipment – Usage of e-learning to reduce trainee or trainer

travel – Converting our paper based customer loyalty

program to an online card based program – Using e-fund transfer, cutting down on printing of

cheques – Digitization of workflows needing approvals, e-fax ,

email

4. Rain Water Harvesting• Has implemented Rooftop Harvesting, Storm water

Harvesting & Open area Harvesting.

5. The Green Supply Chain• Has started “Green Vendor Development Program” for

the front end and a “Green Dealer Development Program” for the back end of the supply chain where partners' are expected to manage their environment involving material resources, industrial wastes, energy resource, pollution

• 6. Stakeholder Ties at the Grassroots

– Rural development centre has been set up on 40 acres of land along the delhi-jaipur highway

– With wide approach roads, clean water and education facilities for both adults and children-now nurtures a vibrant, educated and healthy community

Raman Munjal Vidya Mandir– A modern senior secondary, CBSE affiliated co-educational

school with over 1200 students and 61 teachers.

Raman Munjal Memorial Hospital– Multi-specialty hospital equipped with latest diagnostic and

surgical technology, – Provides healthcare to the rural population in and around

Dharuhera

Raman Munjal Sports Complex – Has basketball courts, volleyball courts, and hockey and

football grounds, used by the local villagers

Adult Literacy Mission– Launched on 21st September, 1999, covering the nearby

villages of Malpura, Kapriwas And Sidhrawali.

Marriages Of Underprivileged Girls – Marriages are organized from time to time, – Particularly for girls from backward classes, providing

financial help and other support to the families.

Rural Health Care – Provides doorstep health care services to the local

community, free health care and medical camps are now a regular feature in the hero group's community outreach program

Vocational Training Centre – 26 batches comprising of nearly 625 women have been

trained in tailoring, embroidery and knitting.– Promotes self- employment in women.

Safe Ride Program– Educating individuals in order to promote road safety– Conduct timely safe ride programs. – Developed a product information safety module– “BE A HERO HONDA GOOD RIDER” focuses on Bike

Education

OUTREACH PROGRAM• Dharuhera , Haryana - National Economic Mainstream

• Barkot , Haridwar - Industrial Traning Institute

‘Learning Centre’

• Surjanwas village – ‘Technical Centre’

• Gurgaon- Haryana Belt

• Collaborations:– Ignou– Microsoft & Udyan Care

“YES” AWARDS

• The Honda Young Engineer and Scientist Award in India.

• Stage I: The YES Award

recognizes brilliant students who would drive future society towards an ecotechnological orientation.

• Stage II: YES Award PlusEvery YES Award recipient becomes eligible for the YES Award Plus, an additional award

‘HAMARI ASHA’

– An educational program for village children who are first generation learners and attend govt. Schools

– Objective is to provide these children with additional support to improve their educational standard and to achieve their overall development.

– Started three years ago and currently, 10 centres are being managed across 8 villages, and more than 385 children have enrolled.

Thank You