CSR Towards Brand Loyalty

8/13/2019 CSR Towards Brand Loyalty

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CORPORATE SOCIAL

RESPONSIBILITIES TOWARDS

BRAND BUILDING.

DEEPIKA

GAUTAM

SWATHI

TULASI


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Contents for the day

What is meant by CSR in Brand building . Evolution of CSR in India. Why is CSR important to an organization?

CSR in India. Building you brand with CSR. Examples of companies use CSR to build its brand. Advantages of Brand Building by CSR. Inspite of having CSR, why company are not able to

build brand? Conclusion.


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WHAT IS CSR???

WHAT IS BRANDBUILDING???


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EVOLUTION OF CSR ININDIA

THE FIRST PHASE In the first phase charity and philanthropy

were the main drivers of CSR. Culture, religion, family values and tradition

and industrialization had an influential effecton CSR.


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THE SECOND PHASE In the second phase, during the independence

movement, there was increased stress on IndianIndustrialists to demonstrate their dedication

towards the progress of the society. This was when Mahatma Gandhi introduced the

notion of "trusteeship", according to which the

industry leaders had to manage their wealth so asto benefit the common man.


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THE THIRD PHASE The third phase of CSR (1960 80) had its

relation to the element of "mixed economy",emergence of Public Sector Undertakings(PSUs) and laws relating labour andenvironmental standards.

The public sector was seen as the primemover of development.


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CSR IN INDIA

The evolution of corporate social responsibilityin India refers to changes over time in India of thecultural norms.

CSR referring to way that businesses are managedto bring about an overall positive impact on thecommunities, cultures, societies andenvironments in which they operate.

The fundamentals of CSR rest on the fact that notonly public policy but even corporate should beresponsible enough to address social issues.


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BUILDING YOUR BRANDWITH CSR

A business has to make money and anonprofit has to work toward its mission. Webelieve that CSR can help.


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ADVANTAGES OF BRANDBUILDING BY CSR

Improve company reputation.

Corporate social responsibility leads to betteremployee morale. Provides the spark for innovative business

practices. Competitive advantage. Cost reduction


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The business image

The legal background The job-market situation

The corruption and the correlates of economicstagnation and social decline

The socialist associations


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CONCLUSION

It can be concluded that in todays informativeworld where information are readily available togeneral public CSR has been an important part of

any organization to be successful. In most cases, organization in present world

cannot be successful without taking into accountthe social responsibility.

CSR has been a vital component for anyorganization to have perpetual success and tocreate brand.


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Documents

CSR Towards Brand Loyalty