CSUSB Palm Desert Campus Media Survey 2010-2011

CSUSB Palm Desert Campus

Media Survey

2010-2011

GENDER

38 males

94 females

7 declined to disclose their gender

ETHNICITY

48 White

1Black

6 Asian

65 Hispanic

1 American Indian/Alaska Native

10 Mixed/Other

139 students completed a media survey in September 2010 and December 2010 at the new student orientation. They self identified as:

AGE

9 were 50 years or older

12 were 40-49 years old



The largest age group was 22 years old (n = 19) followed by 23 and 24 year olds (n = 14 each)

1 = none

2 = 1 - 29 minutes

3 = 30 minutes to less than 1 hour

4 = 1 hour to less than 2 hours

5 = 2 hours to less than 3 hours



8 = 5 to 6 hours

9 = over 6 hoursThe survey reports that respondents watch about 1 to 2 hours of television daily.

Television Genres

0

10

20

30

40

50

60

70

80

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

TV genres

resp

on

ses

1 = local news

2 = network/national news

3 = politics/public affairs

4 = drama (crime shows, medical shows, westerns)

5 = cartoons

6 = science fiction

7 = situation comedy

8 = variety (i.e., MadTV, Saturday Night Live etc.)

9 = sports

10 = game and quiz shows

11 = soap opera

12 = talent competitions ( i.e., American Idol)

13 = food and cooking

14 = music video

15 = “reality” shows (i.e., Survivor, Fear Factor)

16 = special events

17 = DVDs that are bought or rented

18 = other

Dramas are the most watched television genre (n = 69), followed closely by local news (n = 64).

1 = none

2 = 1 - 29 minutes






8 = 5 to 6 hours

9 = over 6 hours

Most of the respondents reported that they listen to the radio about 30 minutes to 1 hour a day (n = 32). However, the second most reported was less than 30 minutes a day (n = 30) and 1 to 2 hours a day (n = 26).

1 = all news

2 = music

3 = political/public affairs/phone in

4 = sports talk/phone in

5 = other

The majority of respondents (n = 113) listen to music on the radio.

Time with Online Radio

01020304050607080

1 2 3 4 5 6 7 8 9

amount of time per day

resp

on

ses

1 = none

2 = 1 - 29 minutes






8 = 5 to 6 hours

9 = over 6 hoursMost of the respondents (n = 70) do not listen to online radio.

Types of Devices

020406080

100120140

1 2 3 4 5

device

resp

on

ses 1 = desktop computer

2 = laptop computer

3 = i-Pod/MP-3 player

4 = cell Phone/PDA/Smart Phone

5 = other devicesAlmost every respondent reported that they have a cell phone (n = 130); however, most of them also have laptops (n = 106); i-Pods/MP-3 players (n = 93), and desktop computers (n = 91).

Cell Phone Use

020406080

100120140

1 2 3 4 5

how used

resp

on

ses

1 = talking

2 = texting

3 = email

4 = Internet use

5 = other

For those who do have cell phones, they mostly use them for talking (n = 126) and texting (n = 119).

Computer Use

0

20

40

60

80

100

120

140

1 2 3 4 5 6 7 8 9 10 11 12 13

how used

resp

on

ses

1 = surfing the web

2 = email

3 = playing games

4 = entertainment/celebrity news

5 = homework/research

6 = watching online videos

7= shopping/buying/product and service searches

8 = paying bills

9 = listening/downloading music

10 = reading news

11 = communicating with friends on social websites (i.e., Facebook and MySpace)

12 = instant messaging

13 = other

Respondents use their computers mostly for emailing (n = 128) and homework (n = 125). The third most use of computers is for surfing the web (n = 109) and paying bills (n = 95).

When asked what website they visit the most, responses ranged. However, 21 respondents indicated the CSUSB website. Many of the websites visited included Facebook, Google, Yahoo, Youtube, MSN, banking websites, and Ebay or Craigslist.

Social Media Used

0

20

40

60

80

100

1 2 3 4 5

type used

res

po

ns

es

1 = MySpace

2 = Facebook

3 = Twitter

4 = None

5 = Other

Clearly Facebook is the most frequented social media (n = 94).

Would you join PDC Facebook

0

20

40

60

80

100

1 2 3

1 = yes, 2 = no, 3 = don't know

res

po

ns

es

77 of the respondents said they would join PDC’s Facebook.

Would you join PDC Twitter

0

20

40

60

80

1 2 3


res

po

ns

es

62 respondents said they would not join PDC’s Twitter. 47 were not sure and 21 said they would.

PDC Social Media Use

0

20

40

60

80

100

120

1 2 3 4 5 6 7 8 9 10 11

types of use

resp

on

ses

1 = general campus information

2 = emergency services, e.g. campus closures

3 = financial aid deadlines and information

4 = scholarship information

5 = census dates

6 = registration information, e.g. dates, deadlines

7 = class information, e.g. change in class schedule

8 = lecture information, e.g. dates, speakers, topics, etc.

9 = theater/entertainment, e.g. shows, dates, etc.

10 = club information

11 = bookstore information

It appears that respondents desire several types of information on PDC’s Facebook page. This includes general information (n = 106), financial aid information (n = 94), and registration and class information (n = 93 each). They were least interested in census dates (n = 45) and theater information (n = 53).

Aware of PDC's Free Wireless

0

20

40

60

80

100

1 2

1 = yes, 2 = no

res

po

ns

es

Have you used PDC's Wireless

0204060

80100120

1 2

1 = yes, 2 = no

res

po

ns

es

While most students were aware of PDC’s free wireless service (n = 88), most of them had not used it (n = 104). This is most likely because they were attending new student orientation and had not yet activated their wireless accounts at that time.

Will you use PDC's Wireless

0

50

100

150

1 2 3


res

po

ns

es

Most of the respondents indicated that they would use PDC’s wireless internet in the future (n = 119).

Satisfied with home ISP

0

10

20

30

40

50

60

1 2 3 4 5

degree of satisfaction

resp

on

ses

My home ISP is fast enough for me

0

10

20

30

40

50

60

1 2 3 4 5

degree of agreement

resp

on

ses

1 = strongly agree, 2 = agree, 3 = neutral, 4 = disagree, 5 = strongly disagree

My home ISP is reliable

0

10

20

30

40

50

60

1 2 3 4 5

degree of agreement

resp

on

ses

Speed is the most important ISP feature

0

20

40

60

80

1 2 3 4 5

degree of agreement

resp

on

ses

Most of the respondents were satisfied with their ISP. They believe their ISP to be fast and reliable and internet speed is their most important feature for them.

The respondents reported their ISP to be:

AT&T = 2

Comcast = 2

Cox = 1

Dish = 1

Hughes = 1

Net Zero = 1

Sprint = 3

Time Warner = 62

TMobile = 1

Verizon = 35

Summary - The results of this survey confirms and dispels some beliefs about new PDC students.

These students watch very little television on a daily basis. This may be due to the fact that they are in college and probably work or have families that keep them away from the television. Their television genre is relatively sophisticated with dramas and local news, as opposed to purely entertainment programming such as cartoons and variety shows.

They also listen to the radio very little during the day. I speculate that their radio time is either spent while at home getting ready in the morning or commuting to/from school and/or work. This may account for music being the most reported genre they listen to on radio. It also may account for why most of them do not listen to online radio.

I would not go so far as to say that the digital divide is over; however, it is evident that most of these college students are well equipped with technical devices. Moreover, they appear proficient with their devices using them for a variety of purposes.

Clearly PDC should have a Facebook page since students would use it for a variety of reasons. Results also suggest that PDC theater should have a separate Facebook account. Students do not appear to be interested in Twitter; however, that may take care of itself in that the two forms of social media are merging.

Documents

CSUSB Palm Desert Campus Media Survey 2010-2011