Finding the Limits of the Current Economic Engine

Concept of „Served Market“

Revenue andMargin Structure

Configuration ofSkills and Assets

Flexibility andAdaptiveness

What customers and needsaren‘t we serving?

Could profits be extracted at adifferent point in the value chain?

Might customers‘ needs be betterserved by an alternate configurationof skills and assets?

What is our vulnerability to„new rules of the game?“

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