Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable

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Positioning Target market -people who live in cities -ages Competitors -Champs -Finish Line -Footlocker -Just Sports

Text of Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are...

Custom Jerseys Dejen accompanied by Robert Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable Positioning Target market -people who live in cities -ages Competitors -Champs -Finish Line -Footlocker -Just Sports Positioning Product Positioning -High quality -Equal or less price than competitors -all consumers want high quality but not for a high price Market Research Methods - Target Market - Focus Groups - Questionnaires Secondary Method - Surveys Market Research Results - price $75 - most likely to purchase Packaging Info -Thick transparent plastic with a zipper at the top -The numbers and letters will come in a small plastic bag with directions Label Appearance -Design with basketball Info -website, warnings, washing info Pricing Cost -$85 to $125 Competitors -$80 to $100 Strategy -Skimming Promotion Personal Selling - Mass Selling -ads Sales -reward cards, sales bin Promotion P.R. -community service, sponsor events Distribution Sell -Online through a shopping cart Middleman -Retailers Champs -Very popular Distribution Decision -Makes our product more visible -Not direct because I think direct is the better what to go Conclusion Product -Buy or product because its unique and better than all the other jerseys