Embed Size (px)
Citation preview
1300 798 768 | [email protected] | everydayhero.com September 2018 1
CUSTOMER SPOTLIGHT
Running Around Everest
Heart Kids is the only organisation in New Zealand dedicated to providing lifelong care and support for children, young people and families impacted by childhood heart defects.
The CampaignRunning Around Everest was a fundraiser-led campaign driven by four adventure enthusiast friends looking to tackle their next challenge. With a desire to push themselves further than ever before, the foursome decided to take on the Tenzing Hillary Everest Marathon held on 29 May each year. Participants must first trek to base camp over a 10 day period and then run the 42 kilometre marathon.
With the concept for the event in place, the team also decided they wanted to incorporate a fundraising element into the challenge. With an initial goal of raising $100,000 for Heart Kids, Colin Chapman (one fourth of the team and a current corporate supporter of Heart Kids NZ) approached the team at Heart Kids with their challenge and desire to fundraise.
“Creating a Heroix campaign through Everydayhero provided the event with a level of legitimacy that was essential for attaining corporate sponsorship.” — Susie McCarty, Corporate Relationships Manager Heart Kids NZ
1300 798 768 | [email protected] | everydayhero.com September 2018 2
The StrategyA corporate sponsorship component was essential to the success of this challenge. After much deliberation, the team decided to carry 42 individually printed flags with them to the Everest Base Camp, each representing one kilometre of the marathon and one wish for a heart kid.
Sponsorship packages started at $3,500 per wish flag. Upon purchasing a wish flag, corporate sponsors would have their brand logo printed alongside the wish, which would be taken with the team on their trek to base camp and flown on the eve of the marathon. Once the marathon was complete, each sponsor received their frammed flag, along with a photo of it flying at base camp as a keepsake.
TOP TIPS:
SOCIAL NETWORKSBe sure to utilise your supporter’s large social networks by encouraging them to share the campaign across social media.
CORPORATE SPONSORSIf possible, try to add a corporate sponsorship component to your fundraising campaign to help maximise donation revenue.
“Creating a
Heroix campaign
through Everydayhero
made the whole process
very easy. I used Canva
to design graphics for
the campaign and then
it was all up and running
in a few hours.”
– Susie McCarty, Corporate
Relationships Manager Heart
Kids NZ
Creating the Heroix CampaignThrough Heart Kids Everydayhero Heroix membership, Heart Kids Corporate Relationships Manager, Susie McCarty, was able to set up the Running Around Everest campaign in just a few simple steps. As a fundraiser-led event, the Heroix campaign was essential in creating legitimacy for the team when reaching out to corporate sponsors.
1300 798 768 | [email protected] | everydayhero.com September 2018 3
About BlackbaudLeading uniquely at the intersection point of technology and social good, Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. We serve the entire social good community, which includes nonprofits, foundations, corporations, education institutions, healthcare institutions, and the individual change agents who support them.
The ResultsThe team exceeded their initial fundraising goal of $100,000 and raised over $230,000 for Heart Kids NZ through a combination of both corporate sponsorship packages and peer-to-peer fundraising. Although not all flags were sponsored - all 42 wishes were taken to Mount Everest regardless of whether the flag was sponsored or not.
“I don’t think
we’ve ever run a
campaign that enabled
us to communicate with
so many of our donors.
They loved hearing
from us and seeing
the progress the team
were making as well as
reading the wish they
had sponsored.”
– Susie McCarty, Corporate
Relationships Manager Heart
Kids NZ
$230,000Raised for Heart Kids NZ
39Flags sold to corporate sponsors
42Heart Kids wishes granted
Heroix Membership
Everydayhero’s Heroix Membership allows non-profits to easily create
unlimited, fully-branded fundraising campaigns - no coding skills required!
The Heroix platform is simple to use and provides an unmatched fundraising
experience for your participants and donors.
Learn more
