CUSTOMER’S PERCEPTION TOWARDS EQUITY TRADING

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SUMMER TRAINING PROJECT REPORT ON CUSTOMERS PERCEPTION TOWARDS EQUITY TRADING

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION(BANKING & INSURANCE) 2008-2011

UNDER THE GUIDANCE OF Dr. LOKESH JINDALASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT

SUBMITTED BY: NIKITA GUPTAENROLLMENT NO. 0931471808 BBA(B&I) 5th SEM

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086

DECLARATION

I hereby, declare that the project work entitled CUSTOMERS PERCEPTION TOWARDS EQUITY TRADING is a genuine work done by me, and all the information collected is authentic to the best of my knowledge. The work done by others referred has been properly acknowledged.

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. - 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

CERTIFICATE

This is to certify that Report entitled CUSTOMER PERCEPTION TOWARDS EQUITY TRADING which is submitted by NIKITA GUPTA in partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration (B&I) to G.G.S.I.P.U, Kashmere Gate, Delhi, is a record of the candidate own work carried out by her under my supervision. The matter embodied in this project is original and has not been submitted for the award of any other degree.

SUPERVISIOR: Dr. LOKESH JINDAL ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

ACKNOWLEDGEMENTIt has been rightly quoted that each milestone turned over, is an outcome of mans sincere endeavors. Though, at the start of any ambitious project, one always encounters certain difficulties. However, overcoming those difficulties, completing the project as well as making it a success, greatly depends on the encouragement, inspiration and help given by many people. We too, without the encouragement, inspiration and by taking help of others, would not have been able to complete our research project, successfully. This research project was a great source of learning and a good experience as it gives us an opportunity to correlate the theoretical knowledge which we had gained from our teachers and well wishers, with practical facts and aspects. Though fulfilling the ambitions one always encounters with certain difficulties, however overcoming these difficulties and making the project a success entirely depends upon the encouragements, inspirations and help rendered by the staff members of the organization. All that what we gain through this research project is just because of Dr. Lokesh Jindal, who had given us a chance to express our creative ideas in front of all in the shape of this research project. We would like to express our sincere gratitude to him for his valuable assistance and for his frothier valuable suggestions that have greatly improved the quality of the research project and helping us to complete the project to the satisfaction of all. He had given us full liberty to do this research and guided us from the initial stage till completion of project with his whole hearted involvement and guidance.

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

We could not possibly name everyone who has contributed significantly to our research project, but, I would like to thank all the individuals who have assisted us in one way or the other by providing their positive cooperation to complete our research project in a significant manner. Without their support and encouragement, it will be difficult to complete the undertaken research project. Our apologies if we have inadvertently omitted anyone to whom acknowledgement is due. Though we had taken care of each and every fact but if any shortcomings, omissions, and over simplifications arises, then for that we will take absolute responsibility. Any deficiency or inaccuracy likely to attract your attention may kindly be brought to the notice for improvement. Constructive suggestions are always welcome. In the need, I would like to thank that my supreme authority which rests above all-THE ALL MIGHTY God who has blessed me with opportunity to work with such a good people. I sincerely pray to God to give me courage and will, to work harder & harder all through my life.

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. - 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

EXECUTIVE SUMMARY

Investment is nothing but the saving of an individual, which is remind after satisfying day-to-day necessity. He invests it somewhere to earn some returns on the saving. The investors has many choices to invest his money e.g. Saving Deposit, Fixed Deposit, Insurance Policy, Company Deposits, Capital Market, Properties and many other among all the option he have to choose one or two to invest his money and take care of not loosing the money in whatever he invest. It is not possible to study all the ingredients/options in such a short span of 45 days. Therefore I have chosen the customers perception to study as the title given is CUSTOMERS PERCEPTION TOWARDS EQUITY TRADING. Moreover, reason behind choosing DATABASE INVESTMENT SERVICES (I)LIMITED for doing the project because it is purely a broking firm whole time engaged in the stock markets operation. In addition, it has number of customers in Delhi. The project work is carried out for 45 days and I have worked as full time management trainee in Delhi. I have visited number of new investors who want to invest the market, the questionnaire, and formal meeting and normal decision with the clients helped me for collecting valuable information for the study of market and investors. It is also useful for me to reach to the conclusion of the project. Most of them are in the age bracket of 30 40 years, I think this age group people are very enthusiastic to do anything and want to achieve things in shorter span of time.

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

Therefore they attracted towards stock market. Because of volatile stock market gives higher return as well as losses to the investors.

The end result I found after doing the whole exercise is that the investors expectations are very high they want more returns from short and small investment.

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

TABLE OF CONTENTS

CHAPTER INTRODUCTION 1.1Purpose of the study..1 1.2Research Objectives of the study..1-2 1.3Research Methodology of the study..2

1.3.1 Research Design................................................................................3 1.3.2 Data Collection ....................................................3

1.3.3 Research design 1.3.3.1 Population.....................3 1.3.3.2 Sample size........................4 1.3.3.3 Sampling technique..............4 1.3.4 Method of data collection...................4-6 1.3.4.1 Instrument for data collection...............6

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

CHAPTER-2 COMPANY PROFILE........................................................................8-9 THEORY OF SHARE MARKET...................................................10-15

CHAPTER -3 FINDINGS & ANALYSIS............................16-28

CHAPTER -4 SUGGESTIONS........................................29

CHAPTER -5 CONCLUSIONS & LIMITATIONS CONCLUSIONS.................................30 LIMITATIONS...................................................................................................31

Bibliography Annexures..................................................................................................... i-v

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

CHAPTER -1 INTRODUCTION

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

1.1 PURPOSE OF THE STUDYThe objective which leads me to do this report was my strong desire to know about the equity trading. Second, i want to explore that what is the customers perception towards equity trading. How they are influenced by this. It would be helpful to take stock of the prevailing trend of the investor public in any city.

The question that came into my mind at that time was from where will i learn all this and the answer which i got for this question was in the form of my project title. Since this is been a good opportunity for me so, I decided to take up this project.

1.2 RESEARCH OBJECTIVEThe objective of this study is to understand the conditions prevailing among the investing public. Considering the cost involved, time factor and lack of awareness of efficient data gathering techniques and tools for analysis, all the online-share trading public may not be covered. It may not be possible to arrive at the exact value of the findings.

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

Tools used for Analysis: The tool employed here is Percentage Analysis. The total of the data collected under one factor are summed up and their percentage is calculated. Suppose we consider 10 factors with 5 attributes for each factor. Each attribute is given ranks. The values are added and the percentage for each attribute is calculated. These values are used for analysis. This is Percentage Analysis.

1.3 RESEARCH METHODOLOGYResearch is a systematic search for pertinent information on a specific topic. Research is an art of sci