CX Central @ OpenWorld

CX CENTRAL @ OPENWORLD

Here to Help You Modernize the Experience for Your Customers

We Are Here to Help You Create Great Customer Experiences

Oracle created CX Central @ OpenWorld, a special four-day program at Oracle OpenWorld 2014 where you can immerse yourself in the latest customer experience (CX) strategies and technologies. Why? Because there is so much to learn, discuss, share, and experience that we wanted to provide you with a dedicated environment in which you can meet with Oracle experts and industry leaders, share ideas with colleagues, and network with like-minded people. CX Central @ OpenWorld will be a business- and idea-focused experience that will help you plan for the future. If you are in the marketing, sales, service, social, or commerce space within CX—or any combination thereof—you will find an experience designed just for you.

Roam from Zone to Zone In addition to keynotes and sessions, we have designed special zones located near your session rooms that focus on marketing, sales, service, social, and commerce. In these zones, you can view presentations, meet with product experts, network with peers, and have relaxed conversations in a comfortable lounge. CX Central @ OpenWorld also gives you opportunities to see how customers are meeting business challenges in an industry similar to your own. In addition, there is a social command center where you can see how the latest social media innovations can help you create a great customer experience and integrate social feedback into your own internal processes.

Each Day Brings New Discoveries Each day of CX Central @ OpenWorld will feature new sessions, customer presentations, and subject-matter experts.

Monday, September 29: How Customer Experience Is Managed in Your Industry Customers from Manufacturing, Financial Services, Public Sector and other industries will describe their business challenges and the CX solutions they have implemented.

Tuesday, September 30: Customer Experience for Your Specific Role You will be able to attend sessions targeted to your role. VPs of customer experience, marketing, sales, commerce, service, social, and IT can attend thought-leadership sessions; for our product- and line-of-business–focused audience there will also be sessions on product innovation and product line roadmaps.

Wednesday, October 1: Journey to the Cloud Are you already in the cloud? Are you not in the cloud yet but thinking about it? Sessions on Wednesday focus on helping you understand what Oracle is doing in the cloud and will provide some compelling reasons to start thinking about the cloud if you aren’t already. You will learn about Oracle Customer Experience Cloud (Oracle CX Cloud) operations and platform, integrated customer experience solutions, best practices, and measurements, along with deep dives into your product line with a showcase of customer solutions, product demonstrations, and the benefits derived from a cloud solution.

Thursday, October 2: Deep-Dive Thursday Need a reason to stick around for Thursday? We are continuing to dive deep with compelling content in your product area while giving you the opportunity to meet product experts and network with other Oracle customers in your industry. Even the CX zones will remain open for product demonstrations and opportunities to get your questions and business challenges addressed.

A Complete Experience Has Been Designed for You: CX Central @ OpenWorld

CX Central @ OpenWorldSession Spotlight

Take an in-depth look at a few of the many marketing sessions at CX Central @ OpenWorld.

Handling Complex Retail Ecosystems with Oracle Upgrade from Siebel CRM 7.7 to 8.1 Commerce Experience Manager in Germany’s Largest Loyalty Program Scott Headberg, Office Depot Inc. Thomas Diederich, AmericanExpress

Managing Governance Challenges in the Rebate How Woolworths Is Using Oracle Endeca Experience Lifecycle at Motorola with Oracle E-Business Suite Manager to Target Products and Content Mike Roseland, Motorola Solutions Derick Burger, Woolworths

MARQUEE SESSION

American Airlines AAdvantage: Insights from Its Siebel Loyalty Journey

To power its loyalty program’s continued growth and innovation, AAdvantage moved to Oracle’s Siebel Loyalty, the largest implementation of that product to date. In this session, see how the award-winning AAdvantage program is leveraging technology to deliver the next-generation customer experience.

Robert Morris

Lisa Welch


How American Greetings Uses Oracle Commerce Leverage Oracle BI Applications Architecture for Customer Segmentation in the Retail Industry to Meet Real-Time Reporting Requirements Mark Ryan, American Greetings Shiv Bharti, Perficient

Collaboration Between Business Configuration 2.0 with Oracle BigMachines CPQ and IT Drives Successful CPQ Cloud Service Carolyn McIntyre, Red Hat DeDe Nelson, SPX Process Equipment

MARQUEE SESSION

Verizon Wireless’s Mobile Transformation Journey with Oracle Commerce

Sathya Raghavendran

Muthu Vaidyanathan

Kaushal Shah

This session covers how Verizon Wireless has transformed its legacy mobile solution with Oracle Commerce and adopted an omnichannel approach to serving its customers. The Verizon team talks about the innovations and process transformations throughout its journey.


Reco4 Marketing Applications: Integrating a Sign and Send Documents with a Click of a Button: Recommender Engine into the Process DocuSign/Oracle BigMachines CPQ Cloud Service Alessandro Negro, Reco4 Dan Reid, DocuSign, Inc.

Progressive Profiling: Carrying Information Across Sustained Sales Growth with Configure, Seven Seas and Mountains Price, and Quote Cloud (BigMachines) Murali Kandasamy, Colligo Networks Jay Kleffman, Brocade

MARQUEE SESSION

Driving Oracle CRM On Demand User Adoption Through Gamification

Jon Shalowitz Gamification is a tremendously useful process that can not only drive user adoption but also ensure that business processes are followed. In this session, learn how effective gamification strategies are and the rapid benefits that can be realized.


Handling Complex Retail Ecosystems with Oracle You Can Have Both: Integrating CPQ Cloud Commerce Experience Manager (BigMachines) with On-Premises Siebel Mustafa Salemwalla, Acklands-Grainger Inc. Anthony Isele, McKesson

United Airlines Changes Digital Marketing: Oracle How Interjet Is Using Oracle Commerce Real-Time Decisions and Oracle’s Responsys to Personalize the Flying Experience Kajal Narasimha, United Airlines Fuencis Gomez Martin, Interjet

MARQUEE SESSION

Walgreens’ Mobile Strategy and Adaptive/Responsive Web Design Architecture

Jason Fei In this session, learn from Walgreens about its mobile strategy to support its omnichannel vision, its architecture to please and delight its customers in-store and on-the-go, and how the company leverages Oracle Commerce to implement adaptive/ responsive web design.

CX Central @ OpenWorldExtended Session Listing

Getting the Most Value from Your Oracle Commerce Platform and Siebel Integration Speaker: Raoul Mayr, IBM Corporation

Combining Business Intelligence and Data Discovery for Powerful Decision-Making Speaker: Rob Castle, NuWave Solutions, LLC

Value of Data Discovery at Pennsylvania Health and Human Services Speaker: Jere Matthews, Commonwealth of PA

Oracle Sales Cloud: Accelerate Channel Sales Performance with Partner Relationship Management Speaker: Prity Tewary, Infosys Limited

Atradius Collections: Deployment to Oracle Sales Cloud in 11 Weeks with Infosys Rapid Start Speaker: Kiran Amara, Infosys Limited

Life Science: Global Commercial Excellence Automation at Bayer CropScience AG with Siebel CRM Speaker: Armin Pfeiffer, Bayer CropScience AG

Oracle Sales Cloud: Increase Sales with Team Collaboration and Social Selling Speaker: Prity Tewary, Infosys Limited

Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand Speaker: Mark Creasey, i Enterprises LLC

Oracle Sales Cloud: Extending Functionality with Oracle’s Platform as a Service Speaker: Aubrey Chambers, Hitachi Consulting

CGI Rolls Out Oracle Sales Cloud Globally Speaker: Jason Balser, CGI

Oracle Sales Cloud: Visibility via Business Intelligence Speaker: David Emr, Business Technology Services

Successes of Unified Brand Engagement Speaker: Jan Fura, Solutions for Retail Brands Ltd

The Best of Both Worlds, Cloud to Ground: A Siebel/Oracle RightNow Integration Story Speaker: Scott Uptain, Intergraph Corporation

Hitachi Consulting: On-Premises Integration with Oracle Sales Cloud Speaker: Mychal Manie, Hitachi Consulting

Enterprise On-the-Go: Siebel Mobile Improves the Way We Work Speaker: Peter Scougall, Telstra Corporation

Charles Schwab: Better Customer Experiences with Big Data and Oracle Real-Time Decisions Speaker: Andy Welch, Charles Schwab

Sign and Send Documents with a Click of a Button: DocuSign/Oracle BigMachines CPQ Cloud Service Speaker: Dan Reid, DocuSign, Inc.

Upgrade from Siebel CRM 7.7 to 8.1 in Germany’s Largest Loyalty Program Speaker: Alexander Doubek, Riverland Reply GmbH

Driving Business Insight with Report Optimization in Oracle CRM On Demand Speaker: Shantanu Goswami, Infosys Limited

How Woolworths Is Using Oracle Endeca Experience Manager to Target Products and Contents Speaker: Derick Burger, Woolworths


The Value of Rolling Out CPQ to Your Channel Partners Speaker: Rob Watters, Pierce Washington, LLC

How Darden Transformed Its Casual Dining Experience with the Oracle Commerce Platform Speaker: Athi krishnamurthy, Darden

You Can Have Both: Integrating CPQ Cloud (BigMachines) with On-Premises Siebel Speaker: Anthony Isele, McKessone

Multi-Color Corporation: Streamlining Sales and Marketing in 12 Weeks with Oracle Sales Cloud Speaker: Brian Uhlin, Multi-Color Corporation

Implement a Virtual Engineer: Oracle BigMachines CPQ Cloud Service with Oracle E-Business Suite Speaker: Paul Lambert, NOV Grant Prideco

Oracle Sales Cloud: Extending Oracle E-Business Suite for Warranty Claims-to-Quality Process Speaker: Paul Lambert, NOV Grant Prideco

Verizon Leverages Oracle Endeca Information Discovery for Demand and Capacity Management Speaker: David Worth, RealDecoy, Inc.

The CRM/CX Cloud Across the Student Lifecycle at National University Speaker: Nicole Nagel, Apex IT

Driving Revenue Growth Through Integrated Marketing and Sales with Oracle CRM On Demand Speaker: Bryan Hinz, Apex IT

Siebel CRM Service Experience Platform Solution to Fast-Track Entry into the Service Business Speaker: Sireesh Nidumukkala, Infosys Limited

Join the Revenue Revolution: CPQ Is the Key to Maximizing Customer Lifetime Value Speaker: Romit Dey, PricewaterhouseCoopers, LLP

Driving Sales by Leveraging Analytics with Oracle Cloud Speaker: Elizabeth Kensicki, Business Technology Services

Oracle Sales Cloud: Enabling Modern Selling Speaker: Jeffrey Bailey, Oracle

Deploy Next-Generation Service, Field Service, and Sales with Siebel Open UI and Siebel Mobile Speaker: Christian Baecker, ec4u expert consulting ag

YMCA: Managing the Membership Experience with Oracle Sales Cloud Speaker: Paresh Kapadia, Serene Corporation

Using Oracle Real-Time Decisions to Maximize Customer Interactions Across Multiple Channels Speaker: James Knight, Rittman Mead Consulting Ltd

HCL’s Oracle Sales Cloud in a Box Speaker: Adam Rosenfield, HCL Technologies Limited

Oracle Cloud: Mission-Critical CX Cloud Services Speaker: Laef Olson, Oracle

Oracle Sales Cloud: Release 9 Essentials and Roadmap for Mobile Speaker: Adnan Lawai, folio3

Batesville: Deploying Oracle Sales Cloud Quota Management Quickly to Improve Performance Speaker: Ajay Awatramani, Oracle

And there is even more…

Visit CX Central @ OpenWorld to get up-to-date listings of sessions, networking opportunities, and late-breaking news.

oracle.com/openworld/cx/index.html


Oracle Sales Cloud: Release 9 Essentials for Sales Performance Management Speaker: David Carlson, Oracle

Oracle Sales Cloud: How to Tailor a Simple and Efficient Mobile User Experience Speaker: Jeremy Ashley, Oracle

Oracle Sales Cloud: Release 9 Essentials and Roadmap for Sales Analytics Speaker: Vikram Takru, EnterpriseSignal

Oracle Sales Cloud: Improve Forecasting with a Global Deployment Speaker: Krishna Mulukutla, Oracle

Oceaneering: Migrating from Oracle CRM On Demand to Oracle Sales Cloud Speaker: Piers Evans, Oracle

United Airlines Changes Digital Marketing: Oracle Real-Time Decisions and Oracle’s Responsys Speaker: Kajal Narasimha, United Airlines

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation Speaker: Murali Subramanian, Oracle

Leverage Your Investment and Extend JD Edwards with Oracle Sales Cloud Speaker: Gary Grieshaber, Oracle

Social CRM: Leveraging Social Media Within Oracle CRM On Demand Speaker: Joe Blau, Oracle

Running Your Business on Oracle CRM On Demand Analytics Speaker: James Stark, Ledcor

Oracle CRM On Demand for the Mobile User Speaker: Mark Creasey, i Enterprises LLC

Best Practices for Customizing and Configuring Oracle CRM On Demand Speaker: Jeff Lumsden, Oracle

Work in E-Mail! How Oracle CRM On Demand Desktop Drives Efficiency and User Adoption Speaker: Joe Blau, Oracle

Oracle Sales Cloud Customer Panel: Sales Rep Productivity using Smartphones Speaker: Muhammad Rehman, Oracle

Oracle Sales Cloud: Release 9 Essentials for Financial Services B2B Customers Speaker: Catherine You, Oracle

Oracle Sales Cloud Customer Panel: How to Best Utilize Oracle Sales Analytics Speaker: Noah Kotch, Credit Acceptance

Oracle Sales Cloud: Transforming Retail Banking Speaker: Wiebke Wiedemann, Oracle

CX Central @ OpenWorld September 28–October 2, 2014 | San Francisco

Five Excellent Reasons to Attend CX Central @ OpenWorld

Need more reasons to attend CX Central @ OpenWorld? In addition to the connections you will make and what you will learn, here are five more excellent reasons for you and your colleagues to join us. You will:

1. Meet industry thought leaders and Oracle experts to get answers to your burning questions and advice on your business challenges

2. Hear from other Oracle customers about their lessons learned and recommended best practices to help your organization move forward

3. Connect with partners who can help you leverage additional technology to address challenges and meet your business objectives

4. Network and share ideas with other customer experience professionals and Oracle customers who will help you create a strategy for connecting with your customers

5. Get to know people, seek out the latest ideas, soak up the energy, and have fun

And as always, the entertainment at Oracle OpenWorld is top-notch, such as the Oracle Appreciation Event on Treasure Island.

Don’t miss out—register today!

Visit www.oracle.com/openworld/register/

Note: Session information listed here is subject to change. Please visit oracle.com/openworld/cx/index.html for the most up-to-date information.

https://www.oracle.com/openworld/register/