D ec mb r 20 1 - Soft Drinks International · 2019-08-12 · 2 Soft Drinks I ˚" ˆ˜ ˝ D ( ec mb r 20 1 Soft Drinks International (1997), formerly Soft Drinks Management International

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Good for

Full Range For Juice Co-Packer 36A second aseptic PET line has beeninstalled by Sidel at Sokpol, the Polishjuice co-packer, to help meet increasingdemand.

Coca-Cola FEMSA 38Founded some 120 years ago, FEMSA hasgrown to be the largest beverage producerin Latin America. With an impressivebeverage portfolio, and serving a marketof approximately 215 million consumersCoca-Cola FEMSA has recently installedthe second KHS line in two years at itsIxtacomitán site.

Soft Drinks International – December 2011 1ConTEnTS

Europe 4Africa 8Middle East 10Asia Pacific 14Americas 18

Ingredients 22

Juices & Juice Drinks 24Energy & Sports Drinks 26Waters & Water Plus Drinks 27Carbonates 29Dairy 31

Packaging 42Environment 46People 48Events 50

Edging Upwards 32The German soft drinks market has grownby more than 10% since 2005; that is theequivalent to an extra 3 billion litres, afigure that is more than the entire Belgiansoft drinks market, reports Richard Corbett.

Taxing Issues 34Ivan Castano offers an insight into thehealth problems in Mexico, a countrywhich has the highest rate of obese chil-dren in the world and the second highestrate of overweight adults. Pressure groupshave associated this with Mexico’s‘addiction’ to high-sugar sodas, and aredemanding the Government increasestaxes on the soft drinks industry.

news

regularsComment 2BSDA 19From The Past 52Bubbling Up 54Buyers’ Guide 55Classified 57

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

www.softdrinksinternational.comFront Cover: ©Irina Tischenko (from bigstockphoto.com)

The Soft Drinks International

International Soft Drinks ConferenceCelebrating 125 years of publication

London 2012The Tower • 17th - 18th May

www.softdrinksinternational.com/conference

2 Soft Drinks International – December 2011

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

Traditionally it's summer which heralds the start of the silly season, but summermadness has recently reared its head in the form of an EU ruling that bottledwater companies can no longer claim their water helps dehydration. If defied, atwo year prison sentence awaits.

The ruling, sensibly, has been held to ridicule by the media. It is unequivocalthat water hydrates. For the EU to waste time on churning out rulings which defycommon sense not only gives ammunition to Eurosceptics but also denies bottledwater producers the opportunity to promote and publicise the beverage's keyattribute – that of hydration. Water is, arguably, the healthiest of all beverages. Itprovides instant refreshment, is free of calories, and is vital for the body.

However, the BSDA points out that media reporting has not quite captured thewhole picture. In a statement the BSDA notes: “The European Food SafetyAuthority has been asked to rule on several ways of wording the statement thatdrinking water is good for hydration and therefore good for health. It rejectedsome wordings on technicalities, but it has supported claims that drinking wateris good for normal physical and cognitive functions and normal thermoregulation.These recommended claims are awaiting formal confirmation from the EuropeanCommission.

“EFSA recommends that, to benefit from the effects of drinking water, oneshould consume at least 2 litres of water a day, or 2.5 litres for a man. Water isthe major component of all soft drinks.”Nevertheless hydration, not thermoregulation (maintenance of body

temperature), is the message that consumers understand. It is to be hoped that,following the backlash, the EU can reconsider its ruling.

MilestonesAs The Coca-Cola Company comes to the end of its 125th year anniversarycelebrations, so SDI embarks on its own. To commemorate 125 years of continuous monthly publication, since first being

published as the British & Colonial Mineral Water Trade Journal, in 1888, SDI willhold its first-ever conference in May 2012. The two-day conference andnetworking event, which has attracted support from the international beveragecommunity, will take place in central London, just two months prior to theOlympics. The SDI team very much looks forward to meeting you there. Forfurther information visit www.softdrinksinternational.com/conference

And, finally, we wish all our readers and supporters the compliments of theseason.

Eau dear

Published byASAP Publishing Limited

EditorPhilip TappendenNews EditorAnnette Sessions

Correspondents:EUroPEGerard o’DwyerLubomír SedlákBernadette TournayASIA & PACIFICKelvin KingT. C. MalhotraAMErICASrichard Davis

Market Analystrichard Corbett

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Advertisement SalesSoft Drinks InternationalPo Box 4173, Wimborne BH21 1YX, UKTel: +44 (0)1202 842222Fax: +44 (0)1202 848494E-mail: [email protected]

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US Representativerichard DavisTel: +1 479 963 6399E-mail: [email protected]

© 2011 ASAP Publishing Limited ISSn - 1367 8302 www.softdrinksinternational.com

Soft Drinks International – December 2011

Late BulletinPepsiCo has said that 90% of workers across its 24 bottling

plants in China have accepted fresh contract offers, endingprotests over the firm's deal to sell the operations to TingyiHoldings. The US drinks firm said that it has received"overwhelmingly positive feedback" from staff representativesand trade unions about three deals presented to the workers.

Analyst group Rabobank has said that sugar supplies willremain tight in 2012, as stronger demand from China anddepleted stocks in many countries weigh against forecasts forhigher overall production. The global sugar surplus shouldincrease moving into 2012, but prices are not expected to fallsharply, Rabobank said in a note. Its outlook covers the currentcrop year, to the end of September 2012.

Kraft Foods has named the CEOs of the two companies thatwill be created as part of its split of the business. In August, theUS food giant announced plans to break-up the group to create aglobal snacks company and a North America-based grocery firm.As part of the move, Chairman and CEO Irene Rosenfeld hasbeen appointed to lead the global snacks business, whileAnthony Vernon will head up the grocery business. Vernon iscurrently Executive VP and President of Kraft Foods NorthAmerica.

Coca-Cola GB has launched a campaign in the UK as part ofthe Government's attempts to clamp down on drink-driving overthe Christmas period. The UK£660,000 (US$1million)'Designated Driver' campaign forms part of an ongoingpartnership with the Department for Transport's 'Driver Friendly'campaign. The promotion offers drivers a 'buy-one-get-one-free'Coke or Diet Coke deal in 8,000 pubs across the UK.

Jones Soda has said that it expects to increase sales in 2012thanks to expanded distribution in the US. The US soft drinksproducer said that it is confident of seeing US grocery channelvolumes and sales rise next year as a result of new and existingdistribution agreements. Jones said it has received retailauthorisations for several US chains for 2012, includingSafeway, Winn-Dixie and Publix, Kum & Go convenience storesand all US military commissaries.

An investor has filed a lawsuit against Primo Water in theUS for issuing what it claims are "misleading statements"regarding the company's business and prospects. Robbins GellerRudman & Dowd filed the lawsuit on behalf of its client, who isan institutional investor of Primo Water. The suit is charging thecompany and a number of its directors with violations to theSecurities Act of 1933 and the Securities Exchange Act of 1934.

Mountain Valley Spring Co has said it is in the initial stagesof preparing an initial public offering (IPO) to list on the NasdaqCapital Market Exchange. The Arkansas-based bottled waterproducer said that it has filed a registration statement with theUS Securities and Exchange Commission for the IPO.

Innocent Drinks has confirmed that it is to be the officialjuice and smoothie provider for the London 2012 Olympic andParalympic Games in the UK. A spokesperson for the smoothiemaker confirmed that it will be an official partner of the Games.The spokesperson said: "It will be a big focus for us in 2012 andwe are planning to invest significantly behind it – our plans arecurrently being finalised, but will include digital activation, onpack, experiential and in-store activity."

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Europe

InDUSTrY nEWS

Stevia gets long-awaited EUgo-aheadTHE European Commission's decision toauthorise the use of steviol glycosides (ste-via) as a sweetener in foods and beverageshas been universally welcomed by the softdrinks industry. The regulation permitting thesale and use of steviol glycosides was pub-lished in the Official Journal of the EuropeanUnion as of 12th November and the regula-tion has now entered into force, is binding inits entirety and directly applicable in the EUMember States allowing for sale of productsformulated with steviol glycosides.

Dominique Reiniche, President Coca-ColaEurope, said, “Coca-Cola Europe welcomesthe European Commission’s approval of ste-via as a sweetener in foods and beveragesacross Europe. The addition of stevia to therange of sweeteners we already use in ourdrinks gives us even more options to inno-vate and develop the best-tasting drinks forour consumers. This is another importantmilestone as we grow our portfolio to offereven more choice for every occasion andlifestyle.”

The average calorie content of a servingof Coca-Cola Europe’s sparkling drinks has

been reduced by 10% over the past 10years. The company says it will continue toinnovate using a variety of sweeteners acrossits beverage portfolio to deliver drinks withlower calories that meet consumers’ tastes.When stevia was first approved as a sweet-ener for use in foods and beverages inFrance in 2009, The Coca-Cola Companywas one of the first in Europe to launch abeverage sweetened with stevia, in combina-tion with other natural sweeteners. SinceMarch 2010, a stevia-sweetened Fanta Stillhas been available to French consumers, with30% less sugar.

PureCircle, the world’s leading producerand marketer of high purity stevia products,is also pleased with the news. Jordi Ferre,President Commercial Division for PureCircleLimited, stated the sweetener “will play animportant role in addressing consumer inter-est in healthier diets and sustainable ingredi-ents, as well as to help offset rising

commodity costs for our customers.”Food and beverages sweetened with ste-

via are increasingly being launched aroundthe world. In the latest research study by thePureCircle Insights Group, awareness of thesweetener among the general population hadalready reached 47% by July 2011.

“PureCircle and our customers have beenpreparing for some time in anticipation ofEuropean approval. Our entire line of steviaingredients, including our recent launch ofbreakthrough sweetener PureCircle Alpha,fully meets EU specifications. With our port-folio of solutions and our broad reachthrough joint ventures with leaders in thesugar industry, including Nordzucker andTereos, we are fully prepared for a newexciting stage of stevia development inEurope,” stated Jason Hecker, VP Global Mar-keting and Innovation for PureCircle Limited.

Meanwhile Wild is amongst those ingredi-ent suppliers who have developed stevia-based sweetening concepts. “Early on, weexpected a positive EFSA opinion stating thatstevia is a safe ingredient in food, and, there-fore, we put all of our efforts into developingour high-quality Sunwin Stevia portfolio,” saidMichael Ponder, CEO of Wild Flavors GmbH.“Our stake in Sunwin International, one ofthe leading stevia producers, gives us clear-cut advantages. We are optimally preparedfor bulk stevia requests as well as productformulation of low calorie products.”

Food and beverage manufacturers can alsobenefit from the company's 'Taste OptimizerNatural Flavor Systems'. The technology hasenabled Wild to eliminate the characteristicliquorice nuance and bitter aftertaste oftenassociated with stevia.

Fanta Still sweetened with stevia has beenavailable in France since March 2010.

Commodity costsand economiesimpact resultsANNOUNCING its figures for the first ninemonths of 2011, Coca-Cola Hellenic reportsthat volume was flat with a 3% increase indeveloping markets, offset by a 1% decline inestablished and emerging markets. Net salesrevenue of €5,326million grew ahead of vol-ume with a 3% increase in developing mar-kets. However, comparable net profit of€302million declined 28% compared to lastyear's figure of €419million due, says thecompany, to “the continuing adverse impactof commodity costs and persisting economicchallenges across most of our territoriesresulted in a decline in comparable EBIT.”

Carbonated beverages volume increasedby 3% in the first nine months of 2011,while energy drinks volume showed strongdouble digit growth. On the other hand,water and juice volume declined by 6% and7% respectively.

All premium sparkling brands grew aheadof total volume, with Coca-Cola growing6%, Coca-Cola Zero 9%, and Fanta and

Sprite 2% each.Over the period the company says it

gained both volume and value share insparkling beverages across most of its keymarkets, including Austria, Switzerland,Poland, Ukraine, the Czech Republic, Serbiaand Ireland.

The company expect benefits fromrestructuring initiatives of approximately€42 million in 2011.

Commenting on the results, Dimitris Lois,CEO, said: “During the third quarter wecontinued to expand our leadership posi-tion in the marketplace by growing valueshare in the ready-to-drink category in 24out of our 28 markets. Consistent with ourrevenue growth strategy, we also achievednet sales revenue per unit case growth of4% on a currency neutral basis.

“The sharp deterioration in consumerconfidence and continued pressure frominput costs combined with the impact onour comparable results of last year’s heatwave in several key countries impactedboth volume and profitability in the thirdquarter. In the fourth quarter, we will main-tain focus on our strategic initiatives, rev-enue growth management, cost leadershipand free cash flow generation while winningin the marketplace.” He added: “We are

proud that our commitment to sustainable,profitable growth has been recognised forthe fourth consecutive year through ourinclusion in the Dow Jones SustainabilityIndex. Long term, our market executioncapabilities, leading brands, broad geographicfootprint with attractive growth prospectsand our financial discipline leaves us confi-dent in our ability to continue to createvalue for our shareholders.”

Festive cheerTHE Coca-Cola Christmas truck has beenundertaking a six week nationwide touracross the UK as part of Coca-Cola's holi-day season's promotional activity.

The iconic truck, known from the ‘Holi-days Are Coming’ TV Ads, will have madeover 100 stops the length and breadth ofthe UK bringing its own festive cheer.

KANEGRADEKanegrade Ltd, Ingredients House, Caxton Way, Stevenage,Hertfordshire, SG1 2DF, United KingdomTel: +44 (0) 1438 742242 Fax: + (0) 1438 [email protected] www.kanegrade.com

Juice Compounds & Bases

Juice Blends (Fruit & Vegetables)

Fruit Juice Concentrates & Purées

Flavours (Liquid & Powders)

Natural Colours & Extracts

Functional Ingredients

HALAL CERTIFIEDUNITED KINGDOM

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6 Soft Drinks International – December 2011EUROPE

Spanish officeopensNETHERLANDS-based International PrivateLabel Consult (IPLC) has opened an office inBarcelona. This will enable the company tobetter connect with retailers and manufac-turers in Southern Europe.

Founding Director of IPLC, Koen de Jong,explained: “The cultural and language barriermade it difficult for us to connect with thelocal players in Spain, a country with a pop-ulation of over 45 million. Private label inSpain continues to grow according toNielsen: market share in euros increasedfrom 23,6% in 2005 to 38,2% in 2010. Withlarger and more professional players in bothmanufacturing and retail we expectincreased demand for dedicated private labelexpertise and knowhow. This is the specificservice IPLC offers and we foresee excitingfurther growth for the future. Notably, insupporting retailers with their private labelstrategy and our involvement in the consoli-dation of the private label manufacturingindustry we believe to be able to add signif-icant value”.

Rafael Escanez, newly appointed Managerof the Barcelona office said:

‘In spite of the spectacular growth of pri-vate label we have experienced that manu-facturers from outside Spain still havedifficulties to find their way to our country.We see interesting opportunities to supportthem with market research, business plan-ning and showing them the way to connectwith retailers in the Iberian Peninsula (Spainand Portugal) and France.”

Forum focus onPET sustainabilityGATHERING for the first time, over 100people representing the entire PET valuechain recently met in Brussels for a network-ing meeting jointly organised by the Euro-pean Federation of Bottled Waters (EFBW),the European Association of Plastics Recy-cling and Recovery Organisations (EPRO),European Plastics Recyclers (EuPR) and Pet-core (PET container recycling Europe) andhosted by the Union of European non-alco-holic beverages associations (UNESDA).

The day-long meeting explored commonchallenges and approaches in ensuring thefuture sustainability of the material. Dele-

gates represented manufacturers, convertersand downstream users as well as recyclersand recovery organisations. Through a seriesof presentations and panel discussions theparticipants shared experience and bestpractice approaches from across Europe andbeyond. They discussed a wide range ofissues from legislation to innovation andfocused particularly on the recycling of PETand the spurs and barriers to growth.

“We have been delighted with the levelof enthusiasm and energy at this inauguralmeeting and look forward to our nextmeeting,” said Cees van Dongen, on behalfof UNESDA. “By bringing the whole PETvalue chain together we strengthen theindustry and demonstrate our determinationto work together to deliver sustainable solu-tions for the future.”

Bottled water milestoneTHE UK's Highland Spring Group reportsthat sales of Hydr8, its naturally sourcedvalue brand of bottled water, have surpassedthe 10 million litre milestone.

Launched in March 2011, Hydr8 has beenthe fastest growing unflavoured bottledwater launch by value that the UK has seenin the past six years (Nielsen 03.09.11). Thissuccess has Hydr8 on course to be theeighth largest UK bottled water brand byvolume in the take-home sector by the endof the year.

The brand is available in convenient500ml bottles, 500ml sports bottles and in a5litre take-home format.

Richard Beeston, from Highland SpringGroup, said: “Surpassing the 10 million litresales mark is a fantastic milestone for theHydr8 brand. Responding to retailers’ needs,the brand represents our first foray into thevalue water market and its early successunderlines the sector’s potential for growth.”

This summer the company launched aflavoured water range, its first step into thebranded flavoured water category.

Plant tour for MPREXAM recently welcomed Mary Creagh,Labour MP and Shadow Secretary of Statefor Environment, Food and Rural Affairs, toits UK beverage can manufacturing plant inWakefield.

On her tour, the Shadow Secretary wasgiven an introduction to the everydayprocesses of manufacturing, as well as aninsight into the life cycle of Rexam’s 100%,infinitely recyclable aluminium cans.

Plant Manager, Michael Waite, said: “It’salways great to have the opportunity to wel-come an MP to the plant and show off ourcan making process. Alongside this, a lot ofhard work goes into reducing our environ-mental impact so we were especially pleasedto be able to show Mary the steps we aretaking to monitor and improve the plant’s

environmental performance.”Over the past year the Wakefield plant

has reduced its gas consumption by 25%and electricity consumption by 30%.

Mary Creagh at Rexam's Wakefield plant.

BEBIDA Beverage Company (BeBevCo), theUS developer, manufacturer and marketer ofrelaxation and energy drinks, has secured aletter of intent with an Italian distributionand marketing group that is expected toresult in one of the largest distribution dealsin Europe to date for the company’s flagshipproduct, Koma Unwind.

BeBevCo is expanding in Europe. As theBeBevCo EU entity starts to take shape, thecompany will handle business as well as dis-tribution and marketing from the USA.

“By early 2012 we expect to haveBeBevCo EU completely staffed and contin-uing the certification process via health andgovernment entities in Europe for our prod-ucts,” said Brian Weber, CEO of BeBevCo.“The certification process is well on its wayin the respective countries we are going tobe doing business in.”

Italian distribution

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Soft Drinks International – December 2011 7EUROPE

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No one knows your plant better than you yourself. That’s why we customise our lines to suit your visions – never the other way round. Just tell us your destination: we’ll find the route, supply the equipment, and stay with you until you arrive where you want to go. There’s only one thing you’ll never get from us: limitations. Because you are the sole arbiter of what’s possible.www.krones.com

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The machines of the ErgoBloc L have been awarded the

enviro seal, by virtue of their minimised media consumption.

13:21:17 Uhr

l Reporting from Geneva, Switzerland,Givaudan, the flavour and fragrance com-pany, recorded sales in the first nine monthsof 2011, of CHF 2,971million, an increase of4.7% in local currencies and a decline of9.5% in Swiss francs compared to the previ-ous year. Givaudan says it is successfullyimplementing price increases in collaborationwith its customers to compensate theincreases in input costs. The company fore-casts that it will mitigate half of the impact in2011 and the full impact in 2012. Mid-term,the overall objective is to grow organicallybetween 4.5% and 5.5% per annum, assum-ing a market growth of 2% to 3%, and tocontinue on the path of market share gainsover the next five years..

l Nestlé's nine month sales figures showthat Nestlé Waters reported sales of CHF 5.1billion, 4.7% organic growth equatingto 3.2% real internal growth. In Europe thecompany's brands delivered growth andgained market share. In France and Belgiumthe growth in volumes was driven by Hépar,Vittel, Perrier and S.Pellegrino. There weregains in the UK, Switzerland and Germany. InNorth America Nestlé's regional brandscame under competitive price pressure, butoverall growth was positive thanks to strongperformances from international brands Per-rier and S.Pellegrino. The emerging marketbusiness continued to achieve double-digitgrowth. Nestlé Pure Life recorded a strongperformance across Africa, Asia and LatinAmerica..

l ARPAC Europe Ltd and Finnish distribu-tor and manufacturer Peterson PackSystemshave announced an exclusive distributionagreement. Peterson will be providing front-line sales and technical support for the fullrange of Arpac's end-of-line packagingmachinery in Finland.

In brief…

East Europeanexpansion forGerman waterGERMAN mineral water Gerolsteiner hassaid it is expanding its business in EasternEurope. Although per capita water consump-tion in Eastern European countries is consid-erably lower than in Germany – 40 litres onaverage as compared to roughly 167 litres(Canadean) – the growth of individual mar-kets, including Poland, offers great potentialdue to the current low level of penetration

by retail brands. “According to market research companies,

Eastern Europe can expect a gross domesticproduct growth of around 30% in the com-ing years. That presents exciting marketopportunities for premium brands such asGerolsteiner,” said Axel Dahm, CEO ofGerolsteiner Brunnen GmbH & Co KG.

The retail landscape in Central and East-ern Europe has strongly diverged in the last15 years.

Gerolsteiner says it is responding to thatneed by recognising the distinction betweenmarkets and handling them in ways thatspecifically address their individual require-ments. For example in the Ukraine, the com-pany's products are sold directly by thelargest food retailer, the Fozzy Group, whilein Russia the focus lies on a targeted regional

approach through the catering industry. Gerolsteiner is pursuing this strategy for its

newly opened markets in Poland and Bul-garia.

In Poland, the mineral water producer hasbeen selling its products Sprudel andNaturell in 0.75 litre gourmet package bot-tles since April 2011 throughout Warsaw’scatering sector. An expansion to other majorcities is planned for 2012. In June, Gerol-steiner was also able to access the Bulgarianmarket. In addition to the products Sprudeland Naturell in 0.25 litre gourmet packagebottles for the catering industry, GerolsteinerSprudel is also available in retail grocerystores in 1litre glass and 1.5litre PET bottles.Apart from the capital of Sofia, the mainfocus lies on the attractive tourist regionsalong the Black Sea Coast.

8 Soft Drinks International – December 2011INDUSTRY NEWS

Africanestlé building inAngolaWITH sales building in Angola andprospects excellent for solid market growth,Nestlé has begun the first phase of a build-ing project at a site in the capital, Luanda,which will eventually include beverage prod-uct. The first phase is a ‘finishing centre’which will pack and repack products such asNido milk powder and Nescafé coffee.

“Angola is par ticularly important forNestlé, as it is an emerging market with astrong, growing economy,” said Roger Stet-tler, the company’s Vice-President responsi-ble for Asia, Oceania and Africa. “We see alot of possibilities here and would like topartner the government and people ofAngola in this journey of growth.”

The first unit in the new complex willbegin production in September 2012, gener-

ating 30 new jobs.Nestlé is investing heavily in its Equatorial

African Region. This division, established in2008, oversees its activities in Angola,Burundi, Comoros, Democratic Republic of

Laying bricks are Pierre Trouilhat, Head of Nestlé’s Equatorial African Region and Amir Iqbal, BusinessExecutive Manager Dairy. Behind them, left to right: Idalina Valente, Angola’s Minister of Trade, KialaGabriel, Secretary of State for Industry, and Roger Stettler, Nestlé Vice-President for Asia, Oceania andAfrica.

Congo, Djibouti, Eritrea, Ethiopia, Kenya,Madagascar, Mauritius, Mozambique, Malawi,Republic of Congo, Rwanda, Seychelles,Somalia, South Sudan, Tanzania, Uganda,Zambia and Zimbabwe.

Clover rebrands‘WAY Better’ is the message South Africa’sClover group wants consumers to keep inmind as it rebrands its juice and dairy ranges.Chris Lerm, the company’s executive respon-sible for brand and marketing, said that thenew positioning, which replaces an ‘All YouNeed’ market statement, began to evolvewhen the company listed on the stockexchange last year.

Way Better is already being applied exten-sively across the Clover range and will step

up further over the next sixmonths or so, with a big spend onpoint of sale, packaging, magazine,outdoor and television commer-cials.

Lerm noted that the new positioningincluded “some packaging changes and minorchanges to our logo, aimed at modernisingour mother brand and giving our brands andproduct a new look and feel”. Initial feedbackhad been “extremely positive,” he said.

Much of the creative work on the WayBetter rebranding has been undertaken byJoe Public, an independent advertising agency

rwanda successesSETTLEMENT of a long-running disputebetween Rwandan bottler Inyange Industriesand its pineapple suppliers seems to be hold-ing, with both sides determined to maintaintheir ‘fair play’ stance.

While payments were among the issues incontention, the suppliers were also con-cerned about Inyange attitudes, includingoften lengthy delays in acceptance of fruit andthe occasional non-acceptance because ofmachinery breakdowns or other difficulties.

Inyange also had some grievances, callingfor producers to take more responsibility fordelivering quality fruit and carrying out pre-delivery sorting which would reduce trans-port problems. The company is investing in afleet of trucks to improve efficiency in thesupply chain and working with co-operativesto boost output while improving quality con-trol.

Meantime Bralirwa, the brewer and soft

drinks bottler whose pioneering stockexchange listing at the beginning of 2011 wasa spectacular success, has followed throughwith strong growth in net profit. Results for

Rwandan school children. Photo: Dan Petrescu for EFA FTI.

the first half of 2011 were well ahead ofexpectations, with sales of both soft drinksand beer increasing significantly despite strongcompetition in the maturing market.

which has been associated with many high-profile campaigns.

Pepe Marais, Joe Public’s Executive Cre-ative Director, said the first phase of imple-menting the new philosophy began internallyamong employees, recognising that theyneeded more than just a new campaign butalso a new energy to take Clover to thenext level and make it their creed.

In a related move, Clover has hired HaveY-ouHeard, a specialist word-of-mouth market-ing agency based in Cape Town, toimplement a dual focus campaign comple-menting the Way Better initiative.

Soft Drinks International – December 2011 9AFRICA

IFE inJohannesburgAN African edition of IFE, the internationalfood and drink trade show, will make itsdebut at the Sandton Convention Centre,Johannesburg, in September 2013. This moveleverages the growing power of the IFEbrand whose latest UK show, in March 2011,attracted over 28,000 audited buyers frommore than 90 countries, meeting 1200 inter-national exhibitors.

“The African continent is on the crest ofa wave of growth in food and drink and wefeel well-positioned to deliver the event thatthe market is demanding,” said ChristopherMcCuin, Business Development Director forFresh RM which will organise the event intandem with Montgomery Africa.

Fresh RM is also a Montgomery company.

Sandton Convention Centre, Johannesburg.

The Montgomery group is very familiar withAfrica, having run a variety of successfultrade and consumer events on the continentsince 1967. These include Hostex, one ofAfrica’s largest foodservice trade fairs.“There is huge industry knowledge of theAfrican market across the Montgomerygroup,” noted McCuin.

Apartment offeredby refriangoTHE average apartment in Angola’s citiesprobably has one or more products fromRefriango, given the multitude of brands pro-duced and distributed by the national bever-age giant. But Refriango’s latest promotionwent a big step further and offered theapartment as well.

It was one of the major prizes in a pro-motion built around three key carbonatedranges: the multi-flavour Blue, Welwitschiamineral water and Red Cola. Among otherprizes were four wheel drive vehicles. Aunique code featuring a letter and numbersallowed entry to the draw, while many bot-tles carried the phase ‘drink another one’

which gave a free bottle. Letters in the pro-motion had to spell the message ‘Passion forAngola’.

Refriango’s marketing innovation featuredagain on the TV programme ‘Imagens deMarca’ which screens in several Portuguese-speaking countries. This looked largely at thesuper-hero character built up around theCuia juice drink brand, promoting nutritionaland health values as well as enjoyment forits youthful consumers.

Blue, Welwitschia and Red Cola featured in thepromotion.

Honours forDangoteNIGERIAN business mogul Alhaji Alibo Dan-gote, who plays an important role in theWest African soft drinks industry, hasreceived several accolades recently, acknowl-edging the achievements of a man who hasnot only amassed personal riches but isrenowned for his down-to-earth style,extensive philanthropy, job creation andinspirational business leadership.

In November, Nigerian President Good-luck Jonathan named Dangote a GrandCommander of the Order of Niger. Notonly is this the country’s second highestnational honour but it is usually reserved forsenior government and judicial figures. Dan-gote was the first private recipient. Only aweek or so later, Dangote was named Busi-ness Leader and African Entrepreneur of theyear 2011 in the All Africa Business LeadersAwards organised by CNBC Africa.

These titles were not won easily; theawards involved a rigorous screening processand a large number of nominations.

While the Dangote group has its ownsoft drinks division, as we have reported inthe past, it also has a much wider impact onthe sector because of its extensive sugarholdings.

l Zimbabwe beverage producer Delta Cor-poration reported a healthy 23% increase insales for the six months to 30th September,with growth across both the soft drink andalcohol beverage sectors. This was despitesoft drinks suffering from a shortage of300ml returnable glass bottles and coldweather in August and September. Softdrinks remained about the same proportionof total output, climbing only slightly – to19% – as compared with the same period in2010.

l In Uganda, Rwenzori Mineral Water hasbeen leading a campaign to garner publicsupport for the national soccer team, theCranes. This has included production of aspecial bottle and a competition. AnotherUgandan company, the IFTRA Group, hascommissioned a new mineral water bottlingplant and has entered the market with theULA brand.

In brief…

l South Africa’s Tiger Brands says it is wellplaced to spend more on acquisitionsthroughout Africa. The food and beveragegiant has been expanding steadily beyond itshomeland, as we have reported, and hasindicated that it has considerable scope toincrease net debt to equity levels. ChiefExecutive Peter Matlare said that groupearnings outside South Africa were likely todouble from the current 10% over the nextthree to five years.

l It seems to be just another restaurant orcafé marker sponsored by a soft drinksbrand, but the big Coca-Cola sign indicatingyou’ve arrived at Pollsmoor Restaurant,with the exhortation ‘idlanathi’ (eat withus), is the introduction to an unusual hospi-tality venue. That’s because Pollsmoor, in theCape Town suburbs, is a prison, and a toughone at that. It was home to Nelson Man-dela for four years in the 1980s but its

more recent claim to fame is the restaurantwithin its mess hall, open to the public andrun by ‘trusties’. While the menu leanstowards simpler dishes, the prices are low,the service fast and friendly. It’s all part of arehabilitation programme and is assured ofsteady good business because of positivereviews and enthusiastic word-of-mouthpromotion.

l International delegates attending theCOP17-CMP7 United Nations ClimateChange Conference in Durban, SouthAfrica, aren’t being refreshed by bottledwater. In an endeavour to reduce energyuse related to the events, the InternationalConvention Centre Durban decided bot-tled water was too energy-intensive, replac-ing it with jugs of tap water and watermachines.

A retrofit at the centre has also reducedenergy usage by around 7% overall.

Download the 2012 SDI Media Pack

from...

www.softdrinksinternational.com/advertise


Middle East

InDUSTrY nEWS


Dubai Lynx widensTWO new entry categories have beenadded to the line-up for the 2012 DubaiLynx International Advertising Festival:mobile and public relations.

Several soft drinks producers around theMiddle East region have scored Dubai Lynxawards, with Coca-Cola Egypt being hon-oured with the 2011 Advertiser of the Yearstatus. Coca-Cola Egypt also won a bronzein the design category. And Boga Cidre, theiconic Tunisian soft drink brand made bySociété Frigorifique et Brasserie de Tunis,was short-listed in one of the award cate-gories.

In 2009, Boga Cidre won a grand prix fora whimsical television commercial featuringone of Tunisia’s leading actors.

Now in its fifth year, the two and a half

day festival has become an advertising andmarketing industry calendar highlight. “Thestandard of work coming out of the MENAregion goes from strength to strength andwe look forward to continuing to award andrecognise this whilst offering ‘unmissable’educational and networking opportunities atthe 2012 event,” said Festival Director EmmaLancaster.

In addition to the awards the festival pro-gramme includes seminars, workshops, dis-plays, networking sessions, a young creativescompetition and an academy for students.The festival will run from 4th to 6th March2012 with the awards ceremony on 7thMarch.

Dubai Lynx 2012 logo.

Aujan doublingIran outputSOFT drinks bottler Aujan Industries, wellknown for the Rani, Barbican and Vimtobrands, is doubling the capacity of its can-making plant in Iran. Based in Saudi Arabia,Aujan has increasingly become a true regionalplayer, both in terms of sales and production.

Aujan’s Kaveh Beverage Can Company,established in 2009, has a current annualcapacity of 800 million cans. This will rise to1.6 billion cans by the time the expansionproject is completed late next year.

Rexam has become a partner with Aujanon the project, providing services such asstaff training, technical input and projectmanagement. Sheikh Adel Aujan, the com-pany Chairman, described the relationshipwith Rexam as “especially important to us aswe look towards future expansion activitiesin the wider region”.

Aujan Industries production plant at Jebel Ali,Dubai.

Capri-Sun linkswith rioA PROMOTION associating the Capri-Sunjuice drink brand with the animated movieRio has gained the product substantial mar-ket traction in the UAE, Oman, Kuwait,Qatar and Bahrain.

Youngsters need to collect all nine char-acter stickers, three of which are included ineach Capri-Sun promotional 10-pack, com-pleting the Rio booklet which was tucked inevery Orange, Mango and Strawberry pro-motional pack.

They then submit their details on thededicated Facebook page to enter the elec-

tronic draw for one of 250 prizes, includingthe X Box 60 with Kinect.

Other initiatives have included a Face-book competition offering movie DVDprizes and a colourful weekend at the Mallof the Emirates which is one of the world’slargest shopping, hospitality and entertain-ment malls.

EducationalresponsibilitiesJUICE and dairy producer Al Rabie SaudiFoods says it plans to continue and increaseits educational programme which has thejoint aim of introducing students to ‘made inSaudi Arabia’ products and providing themwith an overview of the kingdom’s juice,dairy and food industry.

“The educational process does not onlyinvolve the transfer of information but alsothe development of a student’s all-roundpersonality,” said Abdul Mohsen Abu Harba,Al Rabie’s Director of Communications,Public Relations and Social Activities.

Al Rabie juices.

Aquafina sponsorshipPEPSICo-Jordan has renewed its sponsorshipsupport for the Jordan Football Association,highlighting Pepsi’s Aquafina bottled waterbrand. “We are proud of our renewed part-nership with JFA, an association that goes togreat lengths to elevate the standards offootball in Jordan,” said Hawar Hijazi, thecompany’s Human Resources Manager. “Thisstep stems from our belief that sports posi-tively impact individuals, both physically andpsychologically.”

In another sponsorship, PepsiCo-Jordansupported the second job fair organised bythe Talal Abu-Ghazaleh Knowledge Centerand Akhtaboot.

The bottler’s involvement went beyondsponsorship, however. In line with its policyof recruiting and assisting the job skills devel-opment of a steady stream of young Jorda-nians, PepsiCo-Jordan was an activeparticipant in the fair.

Coca-Cola was also involved, along withan impressive line-up of other Jordaniancompanies, government agencies and multi-nationals.

This meant that Al Rabie tried to helpstudents who visited its headquarters andfactories to “better understand themselvesand the real world around them, so theycan overcome life’s challenges”.

Al Rabie teams also visit schools with thesame aims.

27 – 30 March 2012

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11:03

12 Soft Drinks International – December 2011MIDDLE EAST

costs successfully, hesaid, through costsavings and pricinginitiatives. “Our strongsales performance isan indication of thecompany’s strategiesdelivering results.”

During the 12months to 30th Sep-tember 2011, Agthiaachieved 18% growthin water sales and

27% for Capri-Sun. However, net profit inthe water and beverages segment droppedby some 15% mostly because of the risingcost of PET. A price increase of around 10%was implemented in September and willimprove the profit margin, partially offsettingthe PET increase.

red Bull BreaKingin JordanTHE historic Jordanian city of Jerash hasseen a lot of happenings over the centuries.Few are likely to have been as unusual – orcolourful – as the regional finals of the RedBull BreaKing competition.

However, the Romans, who conqueredthe area in 63 BC, might well have beenimpressed by the skill of young breakdancers from around the Middle East, eachof them winners of qualifying rounds. Someof them visited ruins and historic buildings inboth Jerash and Amman during their Jordan-ian visit, occasionally breaking into action foraccompanying media and admirers.

The Red Bull BreaKing tour took in Qatar,Oman, the UAE, Kuwait, KSA, Lebanon andEgypt, as well as Jordan.

Lilou performing during a pre-shoot, Red BullBreaKing Middle East Final, Amman, Jordan.Photo: Naim Chidiac.

Portfolio initiativesboost salesABU Dhabi’s Agthia Group, whose food andbeverage portfolio has diversified steadily inrecent years, attributes its willingness tomove into new categories as one reason forits generally healthy financial situation.

“The launch of Al Ain Fresh fruit juices isthe first in a series of new initiatives,announced last year, in relation to Agthia’sdiversification strategy,” noted Chief Execu-tive Ilias Assimakopoulos. “These also includeentry into fresh dairy products under theYoplait brand, as well as into the long shelf-life 100% juice segment under the Chiquitabrand, which are progressing well.”

The company was also addressing rising

Ilias Assimakopoulos.

Energy drink introduces organic brandITS name says it all: Organic. The new com-pany serving the Middle East has been cre-ated by the Al Hosany Group to offer awide-ranging portfolio of organic drinks,food and other lines. The first phase of theportfolio development is likely to featuremore than 300 products across 25 brands.

Leading the way is Pure Bio, an energydrink from Austria.

“Our secret of success is in saying ‘no’,”said Udo Wagner, Pure Bio Products Chair-man, at the Dubai launch. The ‘no’ is “to allartificial or synthetic ingredients such as aro-mas, colours, preservatives or taurine”.

Wagner said it was an honour to be alaunch product of the new Organic venture.“Dubai is a highly prospering market and aperfect entrance for Pure Bio to expand toother markets such as Saudi Arabia.”

Juma Abdulla Al Hosany, Chairman of theAl Hosany Group, said Organic had beenconceived “with a lot of thought which goesbeyond the business point of view. Organic

Pure Bio energy drink launched in the MiddleEast.

l Nestlé Algeria has commissioned a sec-ond production facility to join the NestléWaters plant which opened in 2005. Thenew complex, at Oued Smar near Algiers,handles powdered milk brands. Expansion ofNestlé Algeria reflects a government strategyto encourage foreign investment across awide range of commercial and industrialactivities, aiming to avoid over-dependenceon the oil and gas industry.

l Coca-Cola Middle East again supportedEnsan, the Saudi charity committee fororphans’ care, in the community spirit ofRamadan. It donated 10% of all family-sizedbottle sales during the Holy Month, a ges-ture that was enthusiastically boosted byconsumers who have become familiar withCoca-Cola’s Ensan link.

In brief…

will seek to expand the market for organicproducts in the region and simultaneouslyenhance awareness of the salience of theseproducts in terms of health benefits and eth-ical contribution to animal welfare and envi-ronment.”

The market for organic offerings was stillniche at present, he said, “but there is asteady rate of growth in the uptake of theseproducts, making the Middle East market apromising growth ground in the years tocome. Moreover, the increasing awarenessamong people across the region on healthylifestyle and environment is furthering thecause of organic products.”

IN 2011 Dubai-based Integrated PackagingSystems (IPS) increased its portfolio, creatingits own trademark brand, Ingredis. The portfo-lio includes ingredients and additives whichaim to improve colour, texture and flavour orpreserve the quality of drinks. In addition, thecompany has recruited a team of expertswith the specific aim of developing and pro-moting the Ingredis products.

The company says its Ingredis products aresourced with utmost care to ensure the bestquality while maintaining a reasonable cost.

Ingredients brandgrows

They include: Acidity reg-ulators: citric acid, malicacid, fumaric acid, lacticacid, tartaric acid; Preser-va t i ves /Ant iox idants :sodium benzoate, potas-sium sorbate, sodiumerythorbate; Sweeteners:liquid glucose, dextrose,sucralose, sorbitol, sodiumsaccharin, aspartame, ace-sulfame-K; Thickeners:CMC, maltodextrin, xan-

than gum, agar-agar; Vitamins and Nutraceuti-cals: ascorbic acid, soya lecithin, soy protein,caffeine; and Starches: corn starch, wheatgluten, photo starch, modified starch.

The Ingredis brandwill be present at2012 Gulfood


Asia Pacific

INDUSTRY NEWS

Companies expandin ChinaEVEN for China, which sees the opening ofnew bottling plants almost every week,there have of late been a large number offacility developments in the huge country.Among them, Crown Cork has officiallyopened its new plant in Hangzhou whichsupplies two-piece 330ml and 500ml bever-age cans. It has an initial annual capacity ofmore than 700 million units.

It is Crown’s fifth beverage can plant inChina. “The Hangzhou operation buildsupon Crown’s geographic strength inChina,” said John Conway, Crown’s Chair-man, President and Chief Executive.

In Shanghai, Tetra Pak has opened a newProduct Development Centre to provideprocessing, packaging, production and mar-keting expertise to customers in China.“The PDC is designed to support our cus-tomers’ formula research, help shorten theproduct development time – from the lab-oratory to pilot production – and toreduce product development costs,” saidHudson Lee, President of Tetra Pak China.“It marks another milestone in Tetra Pakinnovation.”

Ball Corporation is building a new,expanded beverage can plant in Qingdaoto meet customer demand, after buying outits partners’ 60% interests in a former jointventure facility. Equipment from the existingfacility will be relocated to another Balllocation in China.

“Our volumes in China in the first half of2011 experienced strong growth comparedto the same period last year, due toincreased market demand and the acquisi-tion of our Foshan joint venture beveragecan plant in June 2010,” said RaymondSeabrook, Ball’s Executive Vice-Presidentand Chief Operating Officer, Global Packag-ing.

Foshan, Guangdong, is the location of anew production facility for Vitasoy Interna-tional, the Hong Kong-based manufacturer,marketer and distributor of non-carbonatedbeverages and food. It is its seventh plantglobally.

“The China market has been a significantgrowth engine for us and the inaugurationof the Vitasoy Foshan plant is anothermajor milestone,” said Winston Lo, Execu-tive Chairman of Vitasoy Group.

LycoRed, which is based in Israel, hasopened a facility in Changzhou to producea wide range of premixes for the food andbeverage industry. “LycoRed is a wellknown supplier of nutritional premixes forleading food companies, especially inEurope,” noted Morris Zelkha, the com-

pany’s President and Chief Executive. “Build-ing this new plant in China, coupled withour extensive plant in the UK, is in line withour goal to strengthen our position in theAsia Pacific market and become a preferred

supplier of natural functional ingredients tofood and beverage companies worldwide.”

Crown’s new Hangzhou plant.

Tetra Pak’s Product Development Centre, Shanghai.

Vitasoy’s Foshan facility.

Soft Drinks International – December 2011 15ASIA PACIFIC

Thai floods impact productionand safetyEXTENSIVE flooding in parts of Thailandover recent months has caused some dis-ruption to soft drink production but mostsuppliers have managed to source productfrom unaffected areas or to import fromneighbouring countries.

Panic buying at one point saw bottledwater fly out of shops within minutes ofdelivery, putting pressure on the supplychain. Coca-Cola bottler Haad Thip modifiedone of its bottling lines to boost output ofbottled water.

The impact on many communities wors-ened as reticulated water sources becametainted, while large numbers of evacueesneeded extra support. Civil defence authori-ties, the Thai military and non-governmentorganisations coped well in making bottledwater and other beverages available, some-times under trying circumstances.

As usual, producers and other donorswere quick to assist with supplies althoughin many areas the retail network struggledback into operation. One early donor wasthe Suntory Group.

PET bottles were also put to good use in

an unusual way in a project undertaken byChulalongkorn University’s One Heart forFlood Relief in association with the Miracleof Life Foundation, under HRH PrincessUboi Ratana. The bottles are used to makelife vests and flotation devices, as well as forrefilling with filtered water.

Leading the collection has been McThaiwhich has encouraged patrons of itsMcDonald’s restaurants to donate bothempty and full bottles, as well as rice andother dry foods, and money. McThai has alsodonated generously in its own right as wellas helping flood victims in other ways.

Philippe Le Bourhis, General Manager ofNovotel Bangkok on Siam Square, hands usedPET bottles to Saichon Supmakudom ofMcThai, for use in flood relief.

Biggest investmentin blowfillAUSTRALIAN bottler Coca-Cola Amatilhas commissioned two blowfill lines at itsThebarton plant in Adelaide, South Aus-tralia. The A$35 million investment is partof an A$450 million group-wide spend onblowfill technology. Blowfill capability is alsobeing added to CCA plants in New

China alliance forTingyi and PepsiCoTHE Tingyi group of companies, which has ahuge stake in China’s food and beveragemarket, has come to an agreement withPepsiCo which, if approved, will see its prin-cipal beverage subsidiary become the Pepsifranchise bottler in China.

The plan is for PepsiCo to transfer itsequity interests in the current 24 company-owned and joint venture bottling operationsin China to Tingyi-Asahi Beverages HoldingCo (TAB). Joint venture partners will notchange but their relationship will be withTAB rather than PepsiCo.

In turn, PepsiCo will gain a 5% indirectequity interest in TAB, with an option toboost this to 20% by 2015. TAB will beginco-branding its juice products as Tropicana,under a licence from PepsiCo.

PepsiCo will retain branding and market-ing responsibilities for its products in Chinawhile sales and distribution will be handledjointly by TAB and current bottlers. And theTAB-PepsiCo alliance will have access toPepsiCo’s global beverage innovationpipeline.

Wei Ing-Chou, Tingyi’s Chairman andChief Executive, commented that “ready towelcome a golden age of the Chinese bev-erage industry amidst intense market com-petition, Tingyi and PepsiCo will continuebuilding up the capacity to seize marketopportunities and satisfy consumers’ diversi-fied demands with world-class products”.

Pepsi bottling plant in Chongqing.

Anadolu EfesexpandsSOFT drink production is not directlyaffected by the impending strategic alliancebetween SABMiller and Anadolu Efes,despite both beverage groups having exten-sive interests in the soft drinks sector.

The deal revolves mostly around rational-isation and expansion of brewing opera-tions.

If approved by Anadolu Efes shareholdersand regulatory authorities, SABMiller willhave a 24% equity stake in the enlarged

Anadolu Efes. Anadolu Efes in turn has acontrolling 50.3% interest in Coca-Cola Içe-ceck which is the major soft drinks bottlerin Turkey and a key player in several othercountries. It is the sixth largest bottler in theCoca-Cola system in terms of sales volume.

CCI’s other main shareholder is TheCoca-Cola Export Corporation while a littleover a quarter of the shares are held pub-licly. The Anadolu Group will own 42.81% ofAnadolu Efes’ enlarged share capital.

Zealand, Indonesia, Papua New Guinea andFiji.

“The introduction of this technology hasenabled us to redesign and lightweight ourentire small carbonated soft drink andwater PET bottle range,” said WarwickWhite, Managing Director of CCA Aus-tralia. “With innovation come benefitswhich, in this case, are good for CCA, ourcustomers and the communities we oper-ate in. They include significant cost savings,production efficiency gains, increased prod-

uct shelf-life and stacking ability.”An independent audit of blowfill technol-

ogy at CCA’s Northmead, Sydney, plantfound the technology has delivered a 22%reduction in the carbon footprint for everybeverage container.

The most significant carbon savings werefrom using 15-23% less PET resin in bottles,33% less resin in closures, 30% less energyin blowing pre-forms, eliminating use of thewarmer and reducing the transportation ofbottles from suppliers.

The audit was undertaken by a graduatescience student as research for a master’sdegree thesis. CCA’s Thebarton facility cel-ebrates its 60th anniversary in 2012 buthas undergone several re-equipment andexpansion projects over the years.

Send your news to [email protected]

16 Soft Drinks International – December 2011ASIA PACIFIC

Australasian showUK show organisers Fresh RM have teamedup with Single Market Events to launch theSpeciality Food & Drink Fair in Sydney, inAugust 2012. Across the Tasman Sea in NewZealand, the Foodtech Packtech show, heldevery two years, is moving from its previousOctober slot to September and associatingwith other sector events.

Sydney’s Speciality Food & Drink Fair willbe an extension of London’s Speciality &Fine Food Fair, the latest edition of whichwas held at Olympia in September.

“Working with Single Market Events, werealised there was an untapped opportunityfor an event which addresses the rapidlyexpanding Australian fine food and drinkmarket which we wanted to capitalise on,”said Christopher McCuin, Fresh RM’s Busi-ness Development Manager.

Tim Etchells, Managing Director of SingleMarket Events, commented that there cur-rently wasn’t an exhibition “targeted at high-end, gourmet or artisan local and regionalfood in Australia, so we are looking forwardto offering a platform for producers to gettheir products in front of a national audi-ence”

The inaugural show will be at the SydneyConvention and Exhibition Centre from27th to 28th August 2012. Foodtech Pack-tech 2012, a trade-only event, will be held atthe ASB Showgrounds in Auckland from25th to 27th September.

Brent Spillane of XPO Exhibitions, theorganisers, said that in addition to MasseyUniversity and the NZ Food Awards againbeing part of Foodtech Packtech, therewould be a new innovation feature “similarto the spectacular and internationallyfocused New Zealand Food InnovationShowcase. With Government’s focus on ourfood and beverage sector, we’re workinghard to create something that both showsoff and stimulates the industry.”

New Zealand’s Foodtech Packtech 2010.

l SodaStream International has launched aproduct range in Japan, following through onthe exclusive distribution agreement signedin April 2011 with Synergy Trading Corpora-tion. Daniel Birnbaum, SodaStream’s ChiefExecutive, said the company had been work-ing with Synergy to tailor the product choiceto Japanese requirements, “including prepar-ing new flavour formulations specific for thismarket”. He noted that “SodaStream offersa space-saving benefit that is particularlyhelpful in Japan, where kitchen space is typi-cally small”.

l Mintel Group has extended its researchcapabilities into the Chinese consumer mar-ket through the acquisition of Access Asia.Peter Haigh, Mintel’s Chief Executive,described this as key to the company’sdevelopment in China, “a core market for

In brief…

red Bull BobsleighCORONET Peak, close to New Zealand’sSouthern Lakes resort centre of Queen-stown, is one of the country’s most popularskifields. But it is also used for other edgysnow sports as was seen when over 60competitors took to the slopes in the Red

Red Bull King of Bob, Coronet Peak. Photo: Miles Holden.

Bull King of Bob 2011.King of Bob sleds are built for speed – a

hard plastic base with nothing more than abig handle to hold for the fast-paced ride.After a series of heats, semi-finals and a ‘pre-lim final’, a field of 10 battled for the title.Jack Rowe was crowned King of Bob;included in his royal treasure was a year’ssupply of Red Bull.

us”. The purchase was, he said, “an importantstep for Mintel” as it became more involvedin China, “and allows us to build for thefuture, extending our global footprint”.

l PTT Chemical Public Company, Thailand’slargest chemical producer, has investedUS$150 million in NatureWorks which sup-plies renewable Ingeo biopolymers madefrom plants to plastics and fibres. This would,said Marc Verbruggen, President and ChiefExecutive of NatureWorks, allow the com-pany to continue its “aggressive growth”while expanding capacity to meet globaldemand for bio-based products. Nature-Works intends to build a “new generationfacility” in Thailand to support its Asian cus-tomer base, said Verbruggen, “delivering onour commitment to renewable feedstockdiversification”.


International Soft Drinks ConferenceCelebrating 125 years of publication

www.softdrinksinternational.com/conference

18 Soft Drinks International – December 2011INDUSTRY NEWS

AmericasBottler acquiredGREAT Plains Coca-Cola Bottling Companyhas been bought by The Coca-Cola Com-pany for approximately US$360million. Thecompany is the fifth-largest independentCoca-Cola bottler in the US, serving territo-ries in Oklahoma and Arkansas.

“My family has been a proud part of theCoca-Cola System for nearly nine decadesand has built Great Plains into one of themost innovative and successful bottlers inthe US. The reason for our success is simple:from the beginning we have always strivedto provide the best quality drinks with thebest customer service,” said Robert F.Browne, Chairman and CEO, Great Plains.“As I look to the future, I believe this is theright action to ensure the continued successof this business that I love.”

Great Plains has been led by a memberof the Browne family since 1922, when VirgilBrowne and two investors acquired thefranchise rights for the territory. Today, thecompany operates nine facilities and servesan area with more than 3 million people.The transaction is expected to be com-pleted by the end of the year.

Great Plains will become an operatingunit within Coca-Cola Refreshments (CCR),a wholly owned subsidiary of The Coca-ColaCompany. Browne will assume a role sup-porting CCR in its ongoing work to improveits product supply and customer serviceoperations.

“Bob and his team have been leaders inour US system,” said Steve Cahillane, Presi-dent and CEO, CCR. “Great Plains is anorganisation that is driven by a commitmentto continuous customer service. It has devel-oped many innovative processes that cus-tomers consider best in class, includingoffering a single source of supply and provid-ing outstanding customer service.”

Cott posts solidincreases, but margins lowerTHE Cott Corporation has announced itsresults for the third quarter ended 1stOctober 2011. The key figures shows that:

• Third quarter 2011 revenue increased26% to US$611 million. Excluding theimpact of the Cliffstar acquisition and for-eign exchange, revenue increased 9%.

• Operating income increased 49% toUS$29 million, compared to US$20 mil-lion. Excluding Cliffstar purchase account-ing adjustments and integration expenses,adjusted operating income was US$35 mil-lion.

• EBITDA increased 39% to US$52 mil-lion. Excluding Cliffstar purchase accountingadjustments and integration expenses,adjusted EBITDA was US$55 million com-pared to US$50 million in the prior year.

• Net income and earnings per dilutedshare were US$16 million and US$0.17,respectively, compared to US$6 million andUS$0.07, respectively. Excluding Cliffstar pur-chase accounting adjustments and integra-tion expenses, adjusted net income andadjusted earnings per diluted share wereUS$21 million and US$0.22, respectively,compared to US$15 million and US$0.17.

Commenting on the results, Jerry Fow-den, Cott's CEO, said: “We experienced a

Supporting farmers in ParaguayPRODUCER and marketer of high puritystevia products, PureCircle has been work-ing with Amigos de las Américas (AMI-GOS) an international non-profitorganisation dedicated to building youngleaders through collaborative communitydevelopment and immersion experiences inLatin America.

Building on 2010 projects, PureCircle andAMIGOS have completed communitydevelopment initiatives in the farming com-munities of San Pedro, Paraguay. This year,the projects focused on the communities’schools, where local youth and volunteersbuilt playgrounds and restored school yards,providing safe environments for children toplay. Volunteers also engaged over 6,500children and youth in nutrition educationactivities, provided fuel-efficient stoves tofamilies, and promoted environmentalawareness through educational day camps,which included planting over 2,500 trees.

solid increase in volume and revenue, bothof which exceeded our expectations. How-ever, margins were lower than we wouldhave wished due to higher than anticipatedcommodity costs and our product mix dur-ing the quarter. As we look to 2012, we arefocusing on improving our margins as weendeavour to adjust the balance across vol-ume, revenue growth and per case margins.”

During the third quarter filled beveragecase volume increased 13% (6% excludingCliffstar) driven by higher volumes in NorthAmerica, the UK/Europe and Mexico.Increased revenues were driven by a combi-nation of higher volumes and higher pricingin North America and the UK. The UK ben-efited from continued favourable productmix.

The company reports that the decline ingross profit as a percentage of revenue wasattributable primarily to the continuedadverse impact of higher commodity costsand that the selling, general and administra-tive expenses were US$38 million com-pared to US$47 million. This decrease wasdue to reduced integration and acquisitioncosts, lower information technologyexpenses and reduced accruals for bonusand long term incentive compensationcosts.

RCI concentrate volume declined 1% to60 million cases, due primarily to the timingof shipments. Revenue declined 2% to US$6million. Operating income was US$2 millioncompared to US$1million.

Cotts carbonates sold in the US.

“We are very proud of the accomplish-ments of our partnership with AMIGOS inParaguay,” said Jason Hecker, Vice-PresidentGlobal Marketing and Innovation for Pure-Circle. “Contributing to healthy lifestylesand strengthening communities is core toour sustainability strategy. Investing in andpositively impacting farming communitiesstrengthens our par tnerships with localfarmers, which is fundamental to our busi-ness.”

In Paraguayan farming communities like

San Pedro, PureCircle supports local farm-ers with micro-financing, high qualityseedlings and agricultural support to helpfarmers maximise the benefits of cultivatingand harvesting stevia. The company’s invest-ment in these farming communities – build-ing two major plant nurseries and activelysupporting farmers – allows farmers toinvest in growing stevia which, in turn, helpsPureCircle remain a leading producer ofconsistent, high quality stevia. PureCirclesources stevia through an integrated farm-ing model with over 60,000 farmer part-ners across four continents.

PureCircle says it is committed to sus-tainability through a total supply chainapproach, beginning with conventionallybred stevia seedlings through to extractionand purification processes that conserveenergy and water.


The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

Communicating with the MediaPromoting Sustainablity

Enhancing Skills

has to offer please call us on +44 (0)20 7405 0300 or email [email protected].

20 Soft Drinks International – December 2011AMERICAS

IBWA not happywith MarylandrestrictionsIN ITS response to Governor Martin O’Mal-ley’s adoption of guidelines restricting theuse of state funds to purchase bottled waterdrafted by the Maryland Green PurchasingCommittee, the International Bottled WaterAssociation (IBWA) has expressed disap-pointment, but acknowledges the actionwisely allows bottled water to continue tobe used by state facilities when tap water isnot available, as well as in vending machines.

In a statement IBWA said: “Both tap waterand bottled water have a role to play inmaking it possible and convenient for peopleto drink more water, which is a very healthfulbeverage choice. Nonetheless, it is unfortu-nate that the state has opted to single outhealthy, safe and zero calorie bottled water.

“Bottled water is comprehensively regu-lated by the US Food and Drug Administra-tion (FDA) and the Maryland Departmentof Health and Mental Hygiene as a packagedfood product. By law, the FDA must regu-late bottled water at least as stringently as

Canning graphicsupport expandsBALL Corporation, supplier of metal bever-age cans and bottles, has opened itsexpanded Graphics Center of Excellence(GCOE) in Westminster, Colorado. The facil-ity delivers inclusive one-stop design-to-printed-can service to customers. It featuresa pilot line for both graphic testing and

recycling rewardsreach MinneapolisPEPSICO's new partnership with FreedomValu Centers convenience stores in Min-nesota has resulted in the Dream Machinerecycling programme being available at 19Freedom Valu locations in metro Minneapo-lis-St. Paul. To commemorate the launch,Freedom Valu Centers hosted an event at its1535 Beam Avenue location in Maplewoodattended by State Senator Charles W. Wiger,and representatives from PepsiCo, WasteManagement, Greenopolis, and the Entrepre-neurship Bootcamp for Veterans with Dis-abilities (EBV).

The Dream Machine recycling initiative,created by PepsiCo in collaboration withWaste Management and Keep AmericaBeautiful, is introducing thousands of recy-cling kiosks and bins at popular public loca-tions across North America.

The kiosks are computerised receptaclesthat include a personal reward system, pow-ered by Greenopolis, which allows con-sumers to earn points for every bottle orcan they recycle in the kiosk. Those pointscan then be redeemed for local discountson entertainment, dining and travel by visit-ing www.greenopolis.com. In addition, themore bottles and cans people recycle inDream Machines, the more support PepsiCowill provide to the EBV, a national pro-gramme offering free, experiential training inentrepreneurship and small business man-agement to post-9/11 US veterans with dis-abilities.

the Environmental Protection Agency regu-lates tap water.

“Removing bottled water as an optiondoes not automatically drive people to drinktap water. According to peer-reviewed con-sumer research, and demonstrated throughtesting in Toronto, Canada, schools, if bottledwater is not available, only one-third of peo-ple seek out tap water, while two-thirdsinstead choose packaged beverages that addcalories or sugar, or both, to their diet.

“The importance of drinking water, includ-ing bottled water, is vital to maintaining ahealthy lifestyle, especially for the 64% ofMarylanders who are either obese or over-weight. The US Department of Agriculture’sChoose My Plate programme, which encour-ages healthy eating, recommends drinkingwater instead of sugary drinks and First LadyMichelle Obama’s Let’s Move campaignurges children to opt for water when theyare thirsty.

“When it comes to the environment, bot-tled water companies are reducing their envi-ronmental footprint by light-weighting theirproducts and developing new technologies inproduct packaging, such as the use of recy-cled content, biodegradable and compostable

colour standards and offers a variety ofprinting capabilities. “Customers can fly toColorado to approve their can standards,and if they require changes to the graphics -and we prepared them - we can make thechanges and get back on press the sameday,” explained Janelle Harris, Director, NorthAmerican Graphic Services for Ball. “Typicallyit would take two to three weeks for thechanges and possibly another four to sixweeks before the presses roll again. But witheverything under one roof at Ball, ideas getto market faster.”

Jim Peterson, Ball's Vice-President Market-ing and Corporate Affairs, added: “As moreglobal consumers make recyclable cans theirpackage of choice, advanced graphics capa-bilities have become vital for brands seekingto stand out on retail shelves and capturesustainability-conscious consumers. Beveragecans offer a 360-degree billboard for brandsto reach consumers. Our expanded GCOE,along with smaller sister facilities in Europeand Asia, leverage the advantages of the canand provide industry-leading graphics thathelp build brands.”

l During the 8th Global Bottled WaterCongress held at the same time as the 20thedition of Brazil’s Mineral Water Congress inRio de Janeiro, Bericap Brazil was recognisedby ABINAM’s (Associação Brasileira daIndústria de Águas Minerais) President, Car-los Lancia, as being ‘the most Innovative Sup-plier to the Brazilian Water Industry’especially with regard to its sustainable clo-sure solutions.

In brief…

materials. Many companies are also utilisingmore fuel efficient means of transportation.

“Bottled water containers are 100% recy-clable and recycling rates have doubled inthe past five years.

“Banning the purchase of bottled waterby state government agencies also negativelyimpacts real people and the economy. Thebottled water industry provides and sup-ports 2,260 jobs in the state, resulting inUS$92million in wages and benefits forMaryland workers. The bottled water indus-try is also responsible for as much asUS$1.1billion in total economic activity inMaryland in 2009.”

IBWA further points out that the bottledwater industry is always at the forefront ofrelief efforts during natural disasters. “ Mostrecently, the industry was able to respondwhen two Maryland state agencies called foremergency water donations in the aftermathof Hurricane Irene. However, the bottledwater industry relies on a viable commercialmarket and cannot exist only for disasterresponse. To discourage the use of bottledwater does a disservice to an industry thatis called upon every year to provide muchneeded safe, clean, drinking water.”

DSM Nutritional Products has opened twonew premix sites in Tocancipá, Colombia, andAmaguaña, Ecuador.

“Our new premix plant in Tocancipá willstrengthen the entire nutrition sector in LatinAmerica,” commented Rick Greubel, Presi-dent Human Nutrition & Health, DSM Nutri-tional Products. “It offers the highest levels ofproduct quality, reliability and traceability,accompanied by state-of-the art safety andsustainability standards. Tocancipá will be abeacon of good manufacturing practice forthe region.”

The inauguration of the Tocancipá facility inColombia follows the opening of DSM’s fifthpremix plant in China, the opening of thecompany’s Animal Nutrition & Health premixplant in India, its acquisition of Fatrom Fura-jeri Additivi (the leading premix manufacturerin Romania), and the opening of the AnimalNutrition & Health premix facility in Tatarstan(in a joint venture with Tatenergo JSC).

Premix in LatinAmerica

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Join ABA today.


Ingredients

DEVELOPMENTS

French sister companies mergeCNI (Colloïdes Naturels International) andBio Serae Laboratoires, members of theIranix Group, have merged to form a newcompany called Nexira. The Iranix family-run group, founded in 1895, is the worldleader in acacia gum (also known as gumArabic) and a premier supplier of nutraceu-tical ingredients and botanical extracts.

Nexira now offers a wide range of natu-ral ingredients and extracts including emul-sifiers, texturising agents and actives forweight management, antioxidants, jointhealth and stress relief.

Nexira generates over €83million of rev-

Soluble fibre facilityTATE & Lyle reports that European manu-facturing is underway for Promitor SolubleGluco Fibre. This comes just 18 months afterthe start-up of the Sta-Lite Polydextrose linein Koog, the Netherlands. By expanding itscapacity to manufacture a range of differentsoluble fibres, Tate & Lyle is responding togrowing consumer demand for productswith health and wellness benefits.

Promitor SolubleGluco Fibre is anextension of thePromitor dietaryfibre product linewhich has provedpopular with Tate &Lyle’s North andLatin American cus-tomer base. Thedietary fibre is welltolerated and pro-vides clean labelbenefits. Accordingto Tate & Lyle its

natural inspirationDELEGATES from more than 20 countrieslearnt at a recent event hosted by Symrisein Noerdlingen, Germany, how the trendtowards naturalness is influencing the bever-age industry.

Frank von Keutz, Symrise Vice-PresidentBU Beverages EAME, welcomed the atten-dees. Also among the participants were rep-resentatives of the Symrise management: Dr.Heinz Jürgen Bertram, CEO; Hans HolgerGliewe, Global President Flavour & Nutri-tion; and Heinrich Schaper, President Flavour& Nutrition EAME.

Speakers included Birgit Gebhard, Manag-ing Director Trendbuero Hamburg. She dis-cussed consumer trends and presented thelatest research results on the idea of natural-ness. She highlighted the fact that it not onlyplays a particularly important role amonghigh-income groups in Europe, but also inthe rapidly growing urban middle classes, forexample in Latin America and Asia-Pacific.

Oceanographer and filmmaker CélineCousteau, granddaughter of the famousoceanographer Jacques Cousteau, gave aspeech on how nature influences humansocieties. We humans, she appealed to theaudience, need nature and would be welladvised to do more to protect it.

Additional presentations on naturalnesswere held at various locations around

Noerdlingen. Marian Blyth, Product Devel-oper at Unilever, shed light on the topicfrom the beverage industry’s point of view.Joy Hardinge, a lawyer with AJH Consultingspecialising in food law, described whatshould be taken into account when usingnatural flavours from the EU flavouring regu-lations’ perspective.

Erlon Pereira, Vice-President InnovationFlavour & Nutrition Latin America, SymriseBrazil, illustrated the many facets of Symrise’scitrus expertise. He covered topics rangingfrom highly concentrated and molecularlydistilled citrus oils to corporate responsibilityactivities in the citrus-growing region. Thecompany’s location in Sorocaba, Brazil, is in

the centre of the world’s largest citrus plan-tations. Innovative new beverage conceptsfrom all product segments were exhibited,and Symrise's Naturally Citrus!, Fruity Essen-tials, Taste Modulation, and Botanicals con-cepts were explained to participants.

“Beverage Inspiration Day confirmed thatnaturalness is a global trend affecting allregions in different ways,” said Frank vonKeutz. “To sum up our insights from thetwo-day event: nearly all consumers aroundthe world prefer products made from natu-ral ingredients. We thus put high priority oncontinuing to further develop natural bever-age concepts and give our customers andthe consumers what they want.”

enue, 90% of which is from exports, and istargeting €120million of revenue by 2015.The company has business operations infive continents complemented by a widenetwork of partners in 80 countries with10 distribution subsidiaries and eight pro-duction plants worldwide.

There are some significant investmentplans in place. Nexira says it plans to spend€5million between now and 2012 onextending the production capacity of itsindustrial facilities in France at Rouen andSerqueux. Further, the company is prepar-ing to invest €5million to €7million in aproduction plant in India and willstrengthen its presence in Africa with anew plant in Ghana.

The company is also aiming to match itsambitions with an acquisition in NorthAmerica in 2012 and another in Europe by2013.

With its new production capacity andinvestments in R&D, Nexira aims to launchtwo new products per year and promotethe growth of natural ingredients.

process and acid stability enables manufac-turers to develop new, healthier versions ofa wide range of food and beverage productsat a moderate cost-in-use.

The ingredient is suitable for markets andapplications that require fibres made fromnon-GM maize and will initially be availablein liquid form.

Fruit yoghurt withPromitor. www.softdrinksinternational.com

Soft Drinks International – December 2011 23INGREDIENTS

Cognitive health dealLONZA has signed a global commercialpartnership with Lipogen for the exclusiverights to sell phosphatidylserine (PS) and PS-based formulations in dietary supplementsand beverages under the Lonza name. Lonzaintends to roll out launch activities in theUSA and expand to other global regionsthereafter.

“Adding PS to our portfolio of brandedingredients directly represents our commit-ment to provide a diverse line of nutritionproducts and an array of formulation-friendlytechnical qualities,” said Michael DeGennaro,Global VP Marketing and Sales Nutrition atLonza. “PS represents our focus of bringingsolutions that meet the needs for cognitivesupport to our customers.”

PS, which may reduce the risk of demen-tia and cognitive dysfunction in the elderly as

Co-branded distributionNUTRACEA, producer and marketer ofvalue-added products derived from ricebran, and Beneo-Remy, a leader in functionalfood ingredients derived from rice, havesigned an exclusive, co-branded sales andmarketing agreement.

As a result NutraCea will produce sta-bilised rice bran for exclusive distribution byBeneo-Remy under its 'RemyLiVe' brand in

HibiscusTREATT has launched Hibiscus Treattarome9766 which delivers a water-white flavour,without the typical bright red colour, allow-ing flavourists to use this herb creatively innew beverage blends.

Hibiscus is appreciated as a non-caf-feinated tisane and, used in combinationwith other teas, creates a blend known as'red zinger'. Whole hibiscus flowers have aslightly sour, fruity flavour and are full ofvitamin C.

The Treattarome is produced from thecalyx of Hibiscus sabdariffa by using spe-cialised distillation technology to obtain themaximum flavour with minimum processingintervention. There is no oil or alcoholadded and the resulting distillate is bothclear and soluble in water.

Used at levels of 0.2%, Hibiscus Treat-tarome 9766 imparts a strong berry-likecharacter with a fresh leafy topnote. This

oat additionTHE GERMAN health drink company Hans-Günter Berner GmbH & Co KG hasenhanced its Cellagon aurum beverage withthe inclusion of PromOat, the all-natural oatbeta glucan ingredient from Swedish com-pany Biovelop AB.

First launched in 1986, Cellagon aurum ismarketed as a nutritious perfectly-balancedliquid formulation, made from more than 70carefully selected ingredients, including fruits,herbs, vegetables, oils, fungi and algae. Theingredients work synergistically to help pro-vide consumers with their daily intake ofhealthy nutrition.

The addition of PromOat, a naturally-sep-arated, oat beta glucan-rich soluble fibre

l Following its launch in France in March2011, Truvia zero-calorie sweetener basedon stevia leaf extract has announced a distri-bution partnership on the French marketwith the 30 year-old sugar brand, Daddy.Present in the US since December 2008,Truvia is produced by Cargill.

l Naturex has acquired Burgundy BotanicalExtracts, a French manufacturer and supplierof plant extracts for the nutraceutical, phar-maceutical and cosmetics industries. Bur-gundy employs some 60 people at its twoproduction sites based in France(Reyssouze – Department of Ain) and Spain(Palafolls) with significant capacity for extrac-tion, purification and drying operations.

Flagship brands and products developedby Burgundy over the last 10 years includegrape seed and cranberry extracts, UTIrose,a patented hibiscus extract for use in com-bating urinary infections, and Iridoforce, anextract of harpagophytum used in the pre-vention of arthrosis and joint diseases.

l Chinese botanical extracts specialist,Chengdu Wagott Pharmaceuticals Co hasexpanded its natural stevia extracts line,ViaSweet, to a new range of tabletop rebau-dioside A sweetener formulations. In cooper-ation with Brenner Pharma/food, Israel,Wagott offers three unique private-labelproduct alternatives to current trade retailbrands. The customised versions includetablet dispensers, blisters and a patented liq-uid formulation.

In brief…

fruity, floral scent of hibiscus is due to com-ponents including hexanal, trans-2-hexenal,cis-3-hexenol, nonanal, furfural, eucalyptol,linalool oxides, linalool, and alpha-terpineol.

This 100% natural, FTNF (From TheNamed Food) distillate carries a clean labeldeclaration and is listed as a food ingredi-ent by the US FDA.

ingredient produced from Swedish oats, fur-ther boosts Cellagon aurum’s health creden-tials by enabling consumers to enjoy thehealth benefits of oats. PromOat beta glucancan naturally stabilise and lower blood cho-lesterol levels, slow the release of sugar intothe bloodstream and support healthy intes-tinal flora.

over 40 countries in Europe, the Middle Eastand Africa as well as Russia, India, Australiaand New Zealand. All exclusive products dis-tributed under the arrangement will be co-branded and will carry NutraCea logos andtrademarks in addition to Beneo's RemyLiVebranding.

NutraCea will also be working withBeneo-Remy on a non-exclusive basis todevelop applications and sales for its RiSol-ubles, RiFiber, RiBalance and Defatted RiceBran products.

well as reduce stress and mental fatigue,joins Lonza’s portfolio of nutritional ingredi-ents backed by scientific evidence. PS is theonly cognitive health ingredient in the USwhich received a qualified health claim fromthe FDA. Lipogen PS has also obtained FDAaffirmed GRAS (generally recognised as safe)status.

24 Soft Drinks International – December 2011ProDUCTS

Juices & Juice DrinksPomegranate plusUK PomeGreat, the UK’s leading producerof pomegranate juices and blends hasrelaunched with new packaging and a newingredient, a 100% natural whole-fruitpomegranate extract with multiple healthbenefits. Known as PurePlus, it is beingadded exclusively to the juice drinks acrossthe entire PomeGreat range.

PurePlus is extracted from the seeds, skinand pith of the pomegranate – the partswhich are normally discarded as inedible, butwhich contain 75% of the fruit’s beneficialantioxidants, known as punicalagins. Cardio-vascular disease, hypertension, inflammation,sexual dysfunction and some types of cancerare among the conditions which can betreated by the extract, says PomeGreat.

PurePlus is manufactured using apatented natural process at a £30millionstate-of-the-ar t plant run by a leadingbiotechnology company in Southern Spain.It is being backed by a £2million researchprogramme.

The new deep purple packaging has aluxurious look and shows off the newPomeGreat logo, which uses a whole

new packagingSOUTH AFRICA The Clover group hasnot only launched another edition of itsvery popular Tropika Island of Treasurecompetitions - fourth in the series – buthas also introduced new packaging optionsfor its big-selling fruit and dairy blend.

Responding to customer demand for avariant suited to children’s lunchboxes andfor easy storage at home, Clover has intro-duced 200ml foil packaging in 8-packs. Pre-sented as Tropika Eazy, this is currentlyavailable in four flavours, colour-coded tostand out on retail shelving. It has a sixmonth ambient shelf life. Home consump-tion, especially for bigger families, is coveredby a new 2 litre pack with a 45 day refrig-erated shelf life.

Initial sales of theseand existing variantsare being helped bythe Tropika Island ofTreasure initiativewhich again featuresbright point of salemerchandise, includinglife-sized images ofthis year’s sevencelebrities.

The promotion isin much the same for-mat as its successfulpredecessors, with

nutritious prickly pearNEW ZEALAND The European-pro-duced Njoy range of new age cocktails hasbeen introduced to the country by RelaxNZ and supported with a multi-facetedpromotional campaign which has arousedconsumer interest in the brand.

Initial marketing emphasis was put onNjoy Cactus with Apple and Lime, highlight-ing its nutritional benefits, no added sugar,no ar tificial preservatives, no ar tificialcolours and no artificial flavours. Marketingmaterial describes the ‘prickly pear fruit’ as‘truly one of nature’s superfruits’, with 17amino acids, flavonoids that fight free radi-cals, high fibre content, rich in magnesiumand vitamin C.

The Njoy range is promoted as a familydrink, for athletes and as a cocktail mixer ;the Cactus with Apple and Lime variant isdescribed as ‘an ideal partner for tastymojitos and refreshing summer punches’.

Shake yourFruitreeAFRICA Ceres Fruit Juice has undertakena major promotion for its Fruitree range inSouth Africa, Namibia and Botswana. Thisintegrated campaign has utilised television,Facebook, Twitter and Mobi, along with mallactivations.

To get consumers talking about the Shakeyour Fruitree competition and the brandoverall, Ceres created new Facebook andTwitter pages. A Facebook applet was alsodeveloped to let consumers share in the funof Shaking their Fruitree while standing achance to share in a cash giveaway by inter-acting with the Facebook page and playing aFacebook game.

A Mobi site was also developed andthose using this channel could participate inthe cash giveaway by sending a picture ofthem shaking a Fruitree pack.

In malls, people could play an electronicgame to enter the giveaway. This activationcovered 21 of the biggest malls in the threecountries.

pomegranate to reflect the use of thewhole fruit in the juice drinks range.

It positions the brand as a premiumproduct. Adam Pritchard, CEO ofPomeGreat, said: “This amazing extractenables us to offer the full health benefitsof the whole pomegranate to the public forthe first time. We have exclusive access tothis unique ingredient and are adding realvalue to our products without increasingthe price.”

the finalists and celebrities travelling thistime to the Mexican resort island of Can-cún. The promotion will again wrap up witha television show which is likely to drawsubstantial audiences of the target demo-graphics as it has in the past.

Soft Drinks International – December 2011 25JUICES & JUICE DRINKS

Shake upUSA Minute Maid has launched four vari-eties of pure squeezed, not from concen-trate orange juice: No Pulp 100% OrangeJuice; No Pulp 100% Orange Juice with Cal-cium and Vitamin D;

Some Pulp 100% Orange Juice; and LightOrange Juice Beverage with Calcium andVitamin D (50 calories per 8oz serving).Each comes in a clear 59 fluid ounce bottle.

According to a recent survey conductedby Minute Maid, 60% of respondents saythey reach for orange juice on a regularbasis. The survey also found that 34% ofrespondents prefer never from concentrate,while 31% prefer no pulp, and 19% can'tget enough pulp.

Emmy-winning actor, Ty Burrell of thepopular ABC television series Modern Fam-ily has begun the Minute Maid PureSqueezed advertising campaign with a seriesof TV spots, part of integrated marketingactivity.

Super exoticUK Euro-Colombian startup company Junahas introduced its range of all-natural nec-tars made from Mango, Lulo, Guanábana andMora, fruits of the South American Andes.The drinks not only provide the exotic tasteand texture of each fruit, but also the intrin-sic health benefits derived from their highvitamin and protein content.

“Juna is about going for the new, theexciting, the exotic, satisfying the humanneed for variety and discovery”, said Junaco-founder Christian Kaufholz. “We want tobreak with the same old tones of apple,orange or grape, which form the basis ofclose to all fruit drinks in the market today.”

The brand is wanting to make a positiveimpact for communities growing the fruit forits products in Columbia. Five pence perbottle sold goes towards the Juna Project

Portfolio expandsEGYPT The Coca-Cola Bottling Companyof Egypt has invested more than 100 millionEgyptian pounds in production facilities forthe company’s new juice line, marketedunder the Cappy brand.

Launch of Cappy, which draws fruit mostlyfrom local farmers, is being portrayed assomething of a symbol for Coca-Cola’sgrowth plans in Egypt and its willingness toinvest heavily in the country.

Last year it renewed a concentrate plantwhich exports to 46 countries.

Senior Brand Man-ager Youssef Ayoubdescribed Cappy as “anexcellent complementto our existing portfolioof products,” saying that“it gives customers aunique juice option, sat-isfying fruit lovers’ desirefor real fruit”.

Indian traditions URUGUAY Argentina and Uruguay areneighbours, sharing many traditions andbrands. Among the latter can now becounted Terma Citrus, a popular Argentineansoft drink which combines fruit juices withmacerated herbs. The drink is now widelyavailable through retail channels in Uruguay.

Terma was developed in the early 1930sas a functional beverage based on Indian tra-ditions. Originally made at a small plant inAlta Gracia, it moved into wider commercialproduction when it was purchased in 1984by the Cepas Argentinas group.

Syrup gift packsNEW ZEALAND Shott, producer of awide selection of beverage syrups, cocktailmixers and smoothie concentrates hasadded further value to what is already apremium product by creating gift packs.

The company has also begun to offer sev-eral of the variants in smaller 250ml bottlesto facilitate mix-and-match purchase by con-sumers. Much of its bigger bottle sales areto cafés and bars. Twelve flavours are avail-able in the 250ml format: Lemon Ginger &Honey, Spiced Berry, Honey Blackcurrant,Tahitian Lime, Cranberry & Lime, MelonLime & Bitters, Passionfruit, Strawberry, ChaiLatte, Vanilla, Caramel and Hazelnut.

Five gift packs are currently offered, eachwith three bottles. Options are café syrups,

designed to strengthen fruit grower associa-tions in remote areas of the country.

German-Colombian couple ChristianKaufholz and Angela Arévalo founded Juna inJanuary 2010, inspired by Colombia’s impres-sive variety of exotic fruits. They and theirsmall startup team spent three years devel-oping the range and a supply chain fromfarm to high street in Europe.

The UK launch follows the successfulintroduction of Juna's range in Berlin.

fruit syrups, cocktail syrups, hot fruit syrupsand manuka honey syrups. “These arrestingbottles and gift boxes have been designed to

appeal to all ages and offer an exciting alco-hol-free taste experience,” said Shott Manag-ing Director Tami Louisson.

To advertiseemail:

[email protected] call +44 (0)1202 842222


ing their energy in a healthy, natural way is avery appealing concept,” said Product Man-ager for Kombucha Energy Shots, Christy

Brown. “Our newenergy shots are a per-fect solution for con-sumers who want togive their energy a natu-ral boost consistentlywithout artificial ingredi-ents or more sugar andcalories than they want.”


Energy & Sports Drinks

ProDUCTS

Mixed Martial ArtssupportUSA Jones Soda Co has teamed up withMMA fighter Jordan 'Young Gun' Mein topromote the company’s WhoopAss EnergyDrink. The drink provides 2.5 servings ofvegetables and a protein and B-vitamin for-mula to promote energy and muscle recov-ery for athletes.

“WhoopAss is an ideal beverage for ath-letes just like Jordan who are looking forenergy boosts, muscle recovery, and overallhydration,” said Jones CEO Bill Meissner. “Jor-

now on trainsUK Pussy, the 100% natural energy drinkmade from milk thistle and schizandra, is nowavailable to buy on board Virgin Trains. Thedeal was announced following investmentfrom Sam and Holly Branson reported on inour last issue.

Jonnie Shearer, founder of Pussy, said: “Weare already stocked in over 3,500 retail out-lets across the UK from luxury departmentstore Selfridges and London sushi chain itsuto local corner shops. We are now extend-ing our network to tourists, commuters andanyone who boards a Virgin Train. I havealways admired the Virgin brand and am surethe daring nature of our product will be agood fit.”

Pussy will be stocked on all Virgin Trains’Pendolino trains which operate most serviceson the routes from London to Scotland, Man-chester, Liverpool and the West Midlands.

A pure messageNEW ZEALAND Spelling out a numberof claimed points of difference with compet-ing energy drinks, New Zealand’s PureEnergy is utilising social media to cutthrough quickly to prime consumer targets.

This is strengthened by a number of com-petitions and other loyalty initiatives.

Among the points of difference claimed:Pure Energy uses cane sugar, its caffeine isderived from green coffee beans and naturalguarana, and it has no artificial colours,flavours or preservatives.

Pure Energy is produced and marketed bySouth Pacific Brands.

Kombucha shotUSA Celestial Seasonings, from The HainCelestial Group Inc, has introduced Kom-bucha Energy Shot an all-natural shot thatcontains B vitamins, ginseng and guarana withkombucha, a fermented black tea that con-tains naturally occurring enzymes, probioticcultures and beneficial acids.

“For Americans who go from work to thegym to their kids' birthday parties, rejuvenat-

Cola flavouredUK Lucozade has introduced its first-evercola-flavoured variant to the brand's energyrange in a limited edition black bottle.

Matt McKie, Lucozade Energy Brand Man-ager, said, “Lucozade is becoming renownedfor launching category-changing NPD and

Lucozade Energy Cola is set tostrengthen this reputation. Con-sumers truly love cola, drinking1.7 billion litres last year alone.As the biggest brand in sportsand energy we are confidentthat our new cola flavour isgoing to be a huge success anda must stock item for retailers.”

An integrated marketingcampaign including advertising,digital and PR supports thelaunch.

GERMANY Launched at Anuga, Heavywater lives up to its name: An energy drink that looks likewater. The company is working with the musician Jeremy Williams to help promote the brand.

dan competes in a very physically demand-ing sport, and WhoopAss will serve as anessential element to successfully push himthrough every round. The partnership is agreat fit and will continue to get theWhoopAss name and story to MMA ath-letes and fans everywhere.”

The son of the Canadian fighting icon, LeeMein, Jordan is seen as one of the sport’s

top young 170-pound fighters with over 30professional fights under his belt. He holdsthe title of Top 10 among Canadian MMAwelterweights.

In support of the energy drink Mein willmake a variety of public appearances andappear in Jones’ print and online collateral.Additionally, Mein will sport WhoopAssbranded gear during training workouts.

Soft Drinks International – December 2011 27ENERGY & SPORTS

Water & Water PlusBrand ambassadorUSA Gerolsteiner, the leading German car-bonated natural mineral water, is strengthen-ing its marketing activities in the US with anew brand ambassador – the New York-based Michelin-star chef Kurt Gutenbrunner.

Using the tagline ‘Star Water meets StarChef ’, Gerolsteiner is running a series ofmarketing activities to convince Americanconsumers of the special quality of the min-eral water.

Gerolsteiner is sold in 1 litre glass bottlesfor home use and 750ml lightweight glassbottles for on-the-go consumption. There isalso a 500ml PET bottle. The main salesregions are New York and the east and westcoasts, although the brand is also offered fur-ther inland.

Award winningCANADA Gize, the bottled water mar-keted as a 'luxury' mineral water, hasreceived a gold award for its glass bottledesign at the prestigious Pentawards 2011.This is Gize's ninth award this year. The ele-gant bottle was designed by the Germanagency zweipunktnull.

Gize, the gold-filtered mineral water, isofficially designated a mineral water. Thewater is available in still , sparkling and Gize+flavoured variants: Lemon-Elderflower, Rasp-

new lookUK Willow Spring Water from the EnglishLake District has undergone a rebranding withnew packaging designed to better highlight thebenefits of its source. Willow Water is bottleddirectly at source, in an area which was oncea White Willow forest. The new logo featuresstylish silver imagery of willow leaves.

The strapline ‘the secret’s in the source’reinforces the source of the legendary HolyWell of Cartmel in providing fresh water,renowned for its restorative qualities andunique mineral composition.

Neill Cotton, Managing Director at Willow,said: “Our aim is for Willow to become atruly national brand, meeting the growingdemand for original British bottled waterswithin the UK’s £1.4billion bottled waterindustry.”

The range includes still water in light bluebottles and sparkling water in clear bottles. Itwill also now be available in a 750ml bottlewith a sports cap, as well as the traditional500ml and 1.5litre bottles. The PET range isfully recyclable.

CommemorativebottleUAE Abu Dhabi has positioned itself effec-tively as a venue for major events, some ofthem with massive international appeal. Onesuch is the Formula 1 Etihad Airways AbuDhabi Grand Prix which gains global mediacoverage, live television included, as well asbig crowds of visitors and local residents.Local appeal has built up markedly.

Al Ain Mineral Water, produced by AbuDhabi’s Agthia Group, made the most of thishigh level of interest in the 2011 Grand Prixwith a commemorative bottle, availableacross all retail channels in the UAE. Withclose to 30 million of the special packagingproduced, it was far from a limited editionbut is already moving towards collector sta-tus.

“As a brand, Al Ain Waterhas always allied with sport-ing events that reflect ourcorporate responsibility ofpromoting an active lifestyle,”said Fasahat Ben, GeneralManager of the AgthiaGroup’s Consumer BusinessDivision, describing thebrand’s effectively-promotedassociation with the interna-tional motor racing event as“yet another victory for us”.

berry-Ginseng, Pear-Vinegar and Pineapple-Coconut. Gize and Gize+ come in 200mland 750ml bottles.

Canadian Mineral Water is the bottledwater's exclusive distributor. The water'ssource is Spa Springs, located in Nova Sco-tia. Canadian Mineral Water was founded in2009 and is based in Luxembourg.

28 Soft Drinks International – December 2011WATER & WATER PLUS


Art supportUK Life Water has partnered with FaceBritain, the UK’s largest mass collaborativeart project created by The Prince’s Founda-tion for Children & the Arts. Face Britain isopen to children aged 4-16 years through-out the UK and gives them the opportunityto create self-portraits which will be publiclydisplayed across the country. Face Britain willalso be a Guinness World Record attemptfor the most artists working on the sameart installation.

A number of celebrities are participatingin the project. At the culmination of the ini-tiative, Life Water will bring art pieces cre-ated through the installation to life byplacing them on limited edition bottles thatwill be sold in early 2012 at select retailers.

“Life Water was borne from the idea ofgiving back to the world and through ourpartnership with Face Britain, we aim toraise awareness not just for the UK’s largestever art project, but for cleaner, healthierdrinking water,” said Simon Konecki, co-founder of Life Water.

Commenting on Life Water's support,Jeremy Newton, Chief Executive of ThePrince's Foundation for Children & the Arts,said: “We are extremely grateful to LifeWater for their very generous support, andfor creating a fun and innovative way of pro-moting Face Britain. We can't wait to seethe bottles.”

nature’s geniusAUSTRALIA Schweppes is servicing thegrowing market for coconut water withKokomo, using product from the Philippinesand creating a local brand identity, strategy,guidelines and positioning.

A key task, explained Marshall Ward ofBlue Marlin, the Sydney-based brand designagency which won the Kokomo contract,was to highlight the nutritious propertiesfound in coconut water.

“Our challenge was to create a new cate-gory that excites and captivates a jaded,over-marketed, well-travelled, worldly con-sumer who in all likelihood has no frame ofreference for a product of this type,” saidWard.

“Through ourinsight, we found thatthere’s a little bit ofgenius in lazy, laidbackcoconuts. Underneaththe surface they’re hid-ing an untapped wellof energy ready for allto use. And now we’rediscovering what peo-ple of the tropics haveknown for ages: thatthese lazy, thick-headedcoconuts are actuallynature’s genius handi-work.”

EnrichedCHINA Having established its zero calorietea range in China, An0c is now makingheadway with zero-calorie enriched waters.Both products use high quality stevia fromGLG Life Tech Corporation which is basedin Vancouver, Canada.

Featured in the enriched waters range aregrapefruit, mixed berry, pomegranate grape,lemon, tropical fruit and orange flavours.

Dr Luke Zhang, An0c’s Chairman andChief Executive, has described the vitaminenriched waters as “another important mile-stone”.

Further beverages using stevia have beendeveloped by An0c and GLG.

Set to be on shelves in April 2012, LifeWater will debut a new bottle to celebratethe partnership with Face Britain and ThePrince’s Foundation for Children & the Arts.

An0c beverages on sale in a Chinesesupermarket.

SOUTH AFRICA Clover’s Aquartz waterbrand has extended its fruit-flavouredwaters range with a further offering:Mango. It joins Peach Passion, LemonLime, Naartjie, Cranberry Raspberry andLitchi.

HAWAII This holiday season HawaiianSprings Young Natural Artesian Water hasbeen offering free shipping on its cases ofbottled water through the contiguous USand Hawaii. Alaska is not included in the freeshipping offer. Senders are able to include acomplimentary, personal holiday message tothe recipient.

“It's an usual gift and one that fits justabout every occasion,” said MargaretFuentes, the company's Marketing Director.“The Big Island of Hawaii produces some ofthe best water, naturally filtered by MaunaLoa's 13,000 feet of lava rock, which servesas a perfect and surprising gift to those wholive far from the beautiful islands of Hawaii.”

Holiday offer

Soft Drinks International – December 2011 29PRODUCTS

Send your news tonews@

softdrinksinternational.com

new neon pack shows him the way. SalmanKhan said, “Everyone has been scared of thedark at some point in their lives. And hereaur darr ki purani dosti hai, ek ko bhagao

with the new Lim-ited Edition Moun-tain Dew NeonPack aur doosrakhud bhag jayega".

CarbonatesTall offeringUSA Jones Soda Co has introduced a 16ozcan which features the black and white pho-tos synonymous with the Jones’ brand. Thenew product is specifically aimed at the con-venience store channel, whose shoppers typ-ically prefer more than 12 ounces ofbeverage.

“We just unveiled the new tall cans at theNational Association of Convenience StoresShow and the response was excellent,” saidBill Meissner, CEO of Jones. “This is animportant segue for Jones, as the conven-ience store channel allows us to reach moreconsumers in general, and to reach morepeople who will try the product and ulti-mately convert to grocery store purchases.

Lighting the wayINDIA A Limited Edition Mountain DewNeon Pack is being seen in the country forthe first time along with new televisionadvertising featuring brand ambassadorSalman Khan. In the commercial he is seenexploring a dark and dingy cave where the

nostalgic comebackINDIA PepsiCo is relaunching the Duke'srange of flavoured carbonates in fourflavours – Raspberry, Masala Soda, Gingeradeand Ice cream Soda in 200ml retro stylereturnable glass bottles and 500ml PET bot-tles. The Masala flavour is said to add anIndian twist to the carbonated drinks cate-gory and the Raspberry, Ice Cream Sodaand Ginger flavours will offer a differentiatedrefreshment experience to consumers.

Duke's is a 100 year-old brand fromMumbai. Deepika Warrier, Director Market-ing – Beverages, PepsiCo India, explained:“Duke’s much-celebrated flavours were oncepart of every Mumbaikar’s life and we areextremely pleased to bring these back thisfestive season. With the addition of this newrange of refreshing beverages to our vibrantportfolio we look forward to fur theraddressing pockets of opportunity and

strengthening ourregional presence.Backed by ourrobust distributionsetup, easy accessi-bility at the rightprice and smartbelow -the-line sup-port, we are confi-dent that Duke’swill be back as ahousehold name inMumbai.”

GamingUK Coke Zero has been running an on-pack and in-store gaming promotion in part-nership with Sony Playstation. Consumershave had the chance to win a PlayStation®3(PS3) and PlayStationMove motion con-

Spooky!USA Reed's Inc, maker of all-natural sodashas introduced a new flavour, ButterscotchBeer, to coincide with Halloween. It isbranded under 'Flying Cauldron,' a fictionalsoda brand. The product was developed byfounder and CEO Chris Reed whoexplained:

“The creation of 'Flying Cauldron' and theButterscotch Beer was a fun project I beganafter reading the Harry Potter series withmy kids. We wanted to try Butter Beer, thechoice drink of Potter and his friends. Theonly place to find anything like it was at Dis-

troller by entering the unique pack code on330ml and 500ml packs via text or online.The promotion ran until early Decemberand was supported with proximity outdooradvertising plus online communicationthrough sponsorship of the MSN gaming siteand Coke Zone.

Chris Deere, Market Manager, MyCokePortfolio, Coca-Cola Great Britain, said:“Gaming is the perfect arena for Coke Zero,perfectly embodying the ‘impossible madepossible’ brand proposition.” Consumers canvisit the brand’s exclusive Gaming Zone onMSN. Coke Zero is also hosting samplingactivities in gaming events across the country.

This will make both channels an evenstronger sales opportunity for Jones.”

The 16 oz can will be available in Jones’

most popular Pure Cane Soda flavours:Green Apple, Berry Lemonade and Straw-berry Lime.

neyworld. We knew it would be easier tomake our own than to stand in line forhours and pay ten dollars for a soda. ButterBeer is the best known non-existent soda inthe world, so I had to bring it life."

Like all of Reed's Inc bever-ages, Flying Cauldron's Butter-scotch Beer is all-natural,preservative-free, gluten-freeand caffeine-free. To reducesugar content, Reed's uses ablend of natural stevia and rawcane sugar. It will be availablethrough 2012 and longer ifthere is a demand, says thecompany.

30 Soft Drinks International – December 2011CARBONATES

Film linkUSA Coke Zero is running a global pro-motional campaign with Paramount Picturesfor the fourth instalment of the franchise,Mission: Impossible – Ghost Protocol, to coin-cide with the film's worldwide release thismonth.

With the tagline 'Make it Possible,' activ-ity includes TV and cinema adver tising,product packaging and digital. Consumers inkey markets worldwide will have access toexclusive content and interactive experi-ences centred on Mission: Impossible –

Ghost Protocol.

“The Mission: Impossible franchise is acultural phenomenon built on the premisethat even seemingly insurmountable chal-lenges can be met when approached froma place of passion and drive,” said ChipYork, Worldwide Entertainment MarketingDirector, The Coca-Cola Company. “This isin line with the values of the Coke Zerobrand, and we are excited to contribute tothe energy around the release of thishighly-anticipated film by giving fans theopportunity to engage with Mission: Impos-

sible – Ghost Protocol through a unique dig-ital programme.”

On-pack graphics and packaging isthemed around the film and in store dis-plays incorporate imagery from the film.

The Coke Zero team has collaboratedwith Paramount Pictures to create a co-branded TV and cinema spot promoting

Celebrating DiwaliINDIA For this year's Dilawai festive seasonPepsiCo has introduced a ‘Festive RocketPack' for Pepsi, Mirinda and 7UP (six 250mlcans).

“Diwali is the biggest Indian festival and itrepresents lights, excitement and a whole lotof energy. Our new festive gifting pack cele-

brates this and we are con-fident that our consumerswill appreciate this newand unique gifting option”,said Sandeep Singh Arora,Executive Vice- President –Marketing, Cola, PepsiCoIndia.

In addition Pepsi's pack-aging has a limited editionDiwali theme on its 250mland 330ml cans and 600mlPET bottles.

Digital and socialUSA Pepsi has unveiled two new propri-etary digital platforms, Pepsi Sound Off andPepsi Pulse. Both platforms will initiallyfocus on Fox's The X Factor. Pepsi Pulse is areal-time digital visualisation of the conver-sations taking place on the social webaround key Pepsi entertainment propertiessuch as The X Factor. The platform shapesthe volume of social data into a visual sto-ryline and gives consumers a forum to fol-low the ‘pulse’ of a cer tain topic orindividual in real-time.

Pepsi Sound Off allows the show's fansto connect with each other and incorpo-rates gaming mechanics to enhance thesocial TV experience. “We live in a worldwhere people naturally watch a TV showand engage online about it – in realtime. Pepsi Sound Off is a unique applica-tion that allows fans to do just that in animmersive, addictive and social fashion,which not only builds loyalty for a TV show

but also deepens Pepsi's cre-dentials as an active partici-pant in pop culture whiledialing-up the entertainmentfor fans,” said Shiv Singh,Global Head of Digital, Pep-siCo Beverages.

Users log-on to Sound Off

FRANCE Night Orient is a non-alcoholicchampagne style festive drink made fromwhite grapes. The award-winningbeverage is aimed at the restaurant tradeand suitable for family celebratorydrinking. It is also the first such recognisedHalal drink.

the partnership, featuring a scene whereTom Cruise jumps from the Burj Khalifaskyscraper, counting down to 'Zero'. Thecommercial will roll out globally throughthe end of the year.

The brand is also working withSCVNGR, a social gaming platform formobile phones, to promote the partner-ship. Players can download SCVNGR foriPhone1, iPod Touch2 or Android3 and startplaying the location-based game at selectedcinemas and convenience stores across theUS.

using their existing Facebook or Twitteraccounts and have the option to communi-cate solely on Sound Off or on other socialmedia platforms. As users contribute theircomments about the show, they can havetheir comments 'fanned' by otherusers. Having the most 'fans' will earn fourusers a place in the 'Spotlight' and thereward of having their comment and profilefeatured on-air in a Pepsi advertisementduring the broadcast. The more someoneinteracts with the site, the higher their rankwill be, eventually earning 'ambassador' sta-tus within the platform.

Pepsi Sound Off allows consumers to connectwith each other.

Soft Drinks International – December 2011 31PRODUCTS

DairyHot or coldFINLAND The new Åttå Drinkero Mint-tukaakao is the country's first milk-based,cocktail-style mild, ready to drink beveragewhich can be enjoyed either cold or hot.The drink’s flavour has been praised for hav-ing just the right amount of mint. It is pro-duced through fermentation, and its alcoholcontent is 4.7%. The new drink is available in250ml cans.

Brand Manager Turkka Hirvonen said:“Åttå Drinkero Minttukaakao makes a greatcool drink for an evening get-together, and isalso an excellent way to warm up duringthe darkening nights. The can is easy to bringalong to snowy winter high jinks.”

online listingUK Daioni, the country's first organic natu-rally-flavoured milk drink, has now secured alisting with online supermarket Ocado. Thedeal builds on the online sales success thebrand has already seen through its relation-ship with organic specialist Abel and Cole.

Daioni is the brainchild of Pembrokeshirefarmer, Laurence Harris, who spotted a gapin the market for an organic flavoured milkdrink, low in fat and free from any artificialcolours and flavours. Pronounced ‘dye-on-knee’ and meaning ‘goodness’ in Welsh,Daioni is available in strawberry, chocolateand banana flavours.

Laurence Harris at Trioni Ltd, the com-pany behind Daioni, said: “This listing with

Daioni has a following outside the UK and is onsale in countries as far afield as Spain, Dubaiand Singapore.

Ocado is a significant development for thebrand and will greatly increase its availabilityoutside Wales.”

Shaking it upSWITZERLAND Innoprax AG, Meggen,Canton Lucerne, unveiled its new innovativemilk shake, Shakeria, at Anuga.

Its patented eye-catching packagingreflects a bar shaker with a built in telescopestraw for easy and hygienic drinking. A shortshake is said to create a particularly creamymilk froth. Thanks to a device enabling thestraw to be closed, the drink can be re-sealed at any time thus making it ideal foron-the-go consumption. Shakeria can befrothed up again before each mouthful.

There are seven flavours in the rangedesigned to appeal to all the family: Latte

FortifiedBRAZIL Nestlé has launched two ready-to-drink, dairy-based beverages to help parentsincrease their children’s daily consumption ofiron and essential vitamins. Ninho Fruti ismade with real fruit and provides 32%, 31%and 40% of children’s recommended dailyintakes of vitamins A, C and vitamin Drespectively. It also provides 30% of the rec-ommended daily intake of iron.

Ninho Baixa Lactose is a fortified low lac-tose drink suitable for the 10% of children inBrazil who are lactose intolerant. It isenriched with iron and vitamins A, C and D.Both new products belong to Nestlé’sNinho brand; the fortified ready-to-drink

milk introduced to Brazil by thecompany in 2009. According to theBrazilian Institute of Geography andStatistics, children in Brazil only con-sume one out of the three recom-mended daily servings of fruit.

Bottle choiceUK Lifestyle milkshake brand Shaken Udderis seeing significant sales growth in a 330mlbottle from RPC Containers Llantrisant. Thestandard PET bottles, with a shape resem-bling a traditional milk churn, are suppliedwith a 38mm three-start UCS neck.

Shaken Udder co-founders Jodie Farranand Andrew Howie met at agricultural uni-versity in 2003. Sharing a passion for deli-cious food and music festivals, they saw agap in the market and launched 100% nat-ural Shaken Udder milkshakes in 2004.

Earlier this year, Shaken Udder under-went a branding and labelling redesign, giv-ing its ‘funky cow’ icon increasedprominence. The bottle shape was crucial,as it allowed space for the logo to be dis-played prominently.

Jodie Farran explained: “Aside from thenatural ingredients and British milk that gointo every shake, the funky cow reallyneeded to stand out so finding the right

Macchiato, Cappuccino, Strawberry, Banana,Swiss Chocolate, Bourbon Vanilla and CocoPina.

packaging was absolutely key. We chose thebottles from RPC because they were reallyunique and allowed our logo to sit com-fortably and make the maximum impact on

the shelf. When you're a small producercompeting against so many big brands it'sessential you offer something different. I feelour packaging allows us to do just that.”

The milkshakes are available in four flavours: Chocolush, Top Banana, Vanillalicious and Strawberry Stash.

32 Soft Drinks International – December 2011MArKET AnALYSIS

growth continues despite economic gloom

Edging upwards

As the Eurozone crisis blew up again in thesummer, Europe looked to Germany to pro-

vide the financial backbone to ensure stability involatile times. Much also hinges on German’ssoft drinks market for the overall prosperity ofthe drinks industry in the European Union as awhole. According to beverage experts Canadean,Germany accounts for between a fifth and a quar-ter of all soft drinks volumes in the EU. That’smore than double that of the next biggest market,the UK. Whatever happens to the German softdrinks market will be felt across the wholeEuropean community.

Many may associate Germany as the spiritualhome of the region’s beer industry, but actuallybeer makes up less than 15% of commercial bev-erage volumes (excluding bulk waters) in com-parison with the 47% that soft drinks make up.Every German consumes as much as 340 litres ofsoft drinks annually, which equates to more thanthree times what they drink in beer. What’s morethe soft drinks market has been expanding andhas grown by more than 10% since 2005 – that isthe equivalent to an extra 3 billion litres, a figurethat is more than the entire Belgium soft drinksmarket.

WaterWhen looking at the German soft drinks market,the first thing that stands out is how much waterthe Germans drink; waters account for nearlyhalf of all German consumption of soft drinksand they drink more water than beer. In fact onlythe Italians drink more water than the Germans.Around 8 in every 10 litres consumed are fizzesand this reflects the popularity of sparkling

waters as mixers with juice or in use as a winespritzer. Sparkling water is an important part ofGerman beverage culture, something that isborne out by the fact that more than a quarter ofall water sales come from the on-premise. Fizzywaters are however showing some of the symp-toms of maturity and actually contracted lastyear; it is still waters that are the main driver.

Carbonated soft drinksYou would think that with such a high demandfor fizzy waters there would be less need for car-bonated soft drinks. This is not the case andGermans are among the top 10 global elite of car-bonates consumers and as with water, they drinkmore carbonates than beer. The market is on theup as well and has grown consistently every yearthis century with the exception of 2003 when adeposit on cans was introduced hitting saleshard.

You cannot mention the carbonates category inGermany without mentioning the Schorle seg-ment. Schorle is a German beverage that com-bines juice with sparkling waters (the ready todrink versions are classed as carbonates byCanadean). It is the Schorle segment that hashelped to amplify the size of the carbonates mar-ket and helped the category grow.

Juice, nectars, shorles and ‘water plus’As with water and carbonates, German juice percapita is among the highest in the world butthese ready to drink Schorle products haveimpacted negatively on the category. Schorleprices are often so reasonably priced that con-sumers have little incentive to buy the juice andsparkling waters to mix them themselves, thusreducing the demand for juice. This is only asmall part of the story for the juice market whichhas fallen consistently since 2003. The Germanconsumer is a health conscious animal and itseems that juices have fallen the wrong side ofthe health line in the eyes of many consumersand many have opted to switch to low caloriealternatives or to iced teas.

Smoothies had emerged as one bright light inthe juice category in recent years but even thesehave fallen out of favour, dropping significantly

Source: Canadean

Soft drinks account for nearly a half of all volumes.

richard Corbettreports on theGerman softdrinks market.

Soft Drinks International – December 2011 33GERMANY

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email: [email protected]

in volume in 2010 and 2011. The current highconcentrate and logistical costs have compound-ed the problems for the German juice market inrecent times although in the first half of 2011there is evidence that the market may be stabilis-ing.

A depressed juice category has normally beengood news for nectar products, but this was cer-tainly not the case last year. Nectars had beenseen as a good alternative to juice, being lesssweet and cheaper, but they have been losing outto the more innovative beverage segments likeflavoured sweetened waters. Flavoured watersare often seen as more contemporary and are per-ceived as healthy. As with juice, the progress ofSchorle drinks will have had repercussions fornectars. The boom in flavoured sweetenedwaters and other ‘water plus’ products (definedas still drinks under Canadean definitions) havehowever been unable to offset the dismal show-ing from more traditional fruit-based still drinksmeaning the still drink market in Germany isshrinking.

Iced teaIt has been the iced tea market that has had mostto gain from the drop in juice, nectars and stilldrinks. Germans may consume less iced tea thanthese other products but the gap is closing afterfour years of consecutive growth. Price discountshave been the main driver but good weather hashelped this weather-sensitive category in 2010.The performance of iced teas is also being repli-cated in the iced coffee category which althoughsmall is proving a popular choice for Germansseeking refreshment on the go.

Sports and energyWith sports drinks growing but also reported tobe under pressure from flavoured waters andSchorle products, energy drinks are Germany’smost dynamic category, clocking up impressivegrowth rates in the last decade. The upwardcurve was only interrupted by a fall in 2003 trig-gered by the introduction of the deposit on cansmentioned earlier. The category is being drivenby innovation, private label and a shift towards

larger pack formats. Energy drinks have a highprofile but volumes are small, pointing to a peri-od of on-going growth. It is perhaps ironic that ina market where health and wellbeing is so influ-ential in shaping the consumption patterns ofconsumers that the energy drinks category,which is often perceived as being on the lesshealthy scale of the soft drinks spectrum is themost vibrant part of the market.

Europe’s biggest soft drinks market continues to grow

Encouragingly, when you add up all of the cate-gories in the marketplace, Europe’s biggest softdrinks market is rising; 2010 saw a growth ofnearly 1% and estimates after the first half of theyear from Canadean suggest that 2011 willrecord further growth. The region’s soft drinksmarket as a whole will benefit, as what happensin Germany helps to dictate the overall softdrinks performance of the EU. For a more first-hand experience of the German soft drinks influ-ence, readers in Europe will more than likelynow have an Aldi or Lidl hard discount shopnearby. The dramatic expansion of these Germanchains has been a key feature of the difficultfinancial times we are living through. n

Source: Canadean

Germany is a key market in the EU soft drinks marketplace.

Source: Canadean

Packaged water leads, helped by the popularity of the wine spritzer.

Many may associate Germany as the spiritual home ofthe region’s beer industry, but actually beer makes upless than 15% of commercial beverage volumes...

34 Soft Drinks International – December 2011HEALTH

Ivan Castanoreports ongrowing healthconcerns, andthe pressures on the MexicanGovernment tofurther increasetaxes on softdrinks.

Mexico’s Government is unlikely to meetleading consumer watchdog El Poder del

Consumidor’s demands that it slap a 20% annualtax on soft drink companies to help end an obe-sity ‘epidemic’ in the country. This is becausesuch a move would likely trigger a major indus-try and consumer backlash, according to indus-try observers.

“This is unrealistic,” said Raul Ochoa ofInteracciones Casa de bolsa brokerage in MexicoCity, adding that the soft drinks industry alreadypays a 20% IEPs (a special tax over certainindustrial production and services), which,added to a 16% sales tax, would over-penalisecompanies and trigger unnecessary inflation at atime when Mexico’s economy is facing the spec-tre of slumping growth.

The IEPS had previously been increased from5% to 20%, in 2007, triggering major complaintsfrom the industry.

"This tax was already raised so theGovernment is unlikely to approve this, at leastin this administration," added Karla Miranda, abeverage analyst with other local brokerageGrupo Burstil Mexicano (GBM). “The currentgovernment of President Felipe Calderon isalready reeling under extremely low approvalrates and the latest budget does not plan any taxincreases for the the food and beverage indus-try”, Miranda continued.

When Mexico holds new elections nextNovember, however, the situation may changewith the new government considering an addi-tional levy as it will be pressured to continueefforts to lower the sky-rocketing obesity anddiabetes rates in Mexico.

The obesity problemThe Aztec nation has the highest number ofobese children in the world and the second high-est of overweight adults. As the problem hassnowballed to uncontrollable levels, consumerlobbies such as El Poder have been launchingaggressive campaigns to force the Governmentand the food industry to remove high-sugar andfat products from Mexican schools. Phase I ofthat effort already took place last year withPepsi, and another Mexican food major Bimbo,forced to recall many of their products from thecountry’s schools. Companies, including Coca-Cola, circumvented some of the regulations bylaunching smaller can sizes and introducinglower-sugar and calorie reduced products tosomewhat appease school and government offi-cials.

Despite their actions, El Poder says the sectorcould be doing much more to help reduce thenumber of obese people in Mexico. “They are thenumber one cause of the problem,” said ElPoder’s vociferous founder and director,Alejandro Calvillo, at a recent press conference,adding that, “regular Coke and Pepsi cans are afavourite of children and adults in Mexico,which has the highest soft drink consumption inthe world”.

“They’ve made a lot of money by selling theirproducts there,” Calvillo says. “Now it’s timethat they pay back to the community.”

According to el Poder, the 20% tax would pro-vide US$2.3billion a year to help theGovernment install potable water drinking foun-tains in the nation’s schools, most of which lackthem. Potable and drinkable water is also of badquality in Mexico, encouraging children to drinksodas or other high-sugar nectars and juices.

In some poor rural communities, the lack ofpotable water at homes and schools meansbabies get “Coke in a bottle instead of milk orwater,” Calvillo adds. “They grow up addicted tocola and other soft drinks which obviously pro-mote unhealthy eating habits.”

El Poder has already presented its case toCongress and is lobbying officials within themain PRI political party, as well as launching

tackling obesity in Mexico

Taxing issues

Soft Drinks International – December 2011 35TAXING ISSUESsocial campaigns, to get the new tax approved assoon as possible.

"Not the way"Meanwhlie, Coca-Cola and Pepsi officials brand-ed El Poder�s request "ridiculous" and "not theway" to combat obesity.

A spokesman for Coca-Cola told Soft DrinksInternational that El Poder’s request has not yetbeen considered by congress, and that only if itreaches that level, will the company make anofficial pronouncement about how it will act onthe matter. Still, he claimed, the tax is not theway to resolve the problem. “This is somethingthat needs to get everyone involved, not just theindustry but the government, health authoritiesand other social entities,” adding that “Mexicansdon’t follow a regular exercise regime andhealthy diet.

“There have been studies showing Mexican’slack enough physical activity and have a dietaryimbalance,” the spokesman added. “Many con-sume an average of 3,000 calories a day insteadof the World Health Organization’s recommend-ed 1,800 per adult. Lifestyle and eating habitshave to change.” The spokesman also claimedthat Mexico has an unfair tax regime for the car-bonated drinks industry which is taxed at a high-er rate than the food industry. At supermarketand regular retailers, all drinks are taxed, whilemany food products are not, he noted.

Another Coke spokeswoman added that thecompany provides enough information about thecalorie content of its products for consumers tomake wise choices, and that its products can fitwith a healthy diet. “To try to solve the obesityissue with taxes means doing so with regulationsand prohibitions instead of looking for a moremulti-dimensional approach to encourage healthyand active lifestyles and healthier eating habits.”

Pepsico refused to immediately answer repeat-ed comment requests but finally sent an emailedstatement saying: “We know that El Poder delConsumidor has an initiative (a proposal) thatthey would like to submit as a law initiative inthe Lower Chamber of Mexico's Congress pro-posing a special tax (IEPS) for carbonated drinks.However, currently there is no initiative in theLower Chamber nor any approved regulation orlaw regarding special taxes for carbonateddrinks.”

The statement added Pepsico “complies andwill comply with any law and regulation appliedby the Mexican Government,” something ElPoder officials say is not entirely true as the com-pany has not met all government demands toremove all high-sugar drinks from Mexicanschools.

Alternative solutionsSome analysts, however, say El Poder’s proposalis ‘too aggressive’ and could trigger inflationproblems in Mexico where the economy is facingthe risk of another recession on the back of aslumping US, and global economy.

“Another 20% tax could trigger a 30%increase in soft drink prices, triggering higherinflation when Mexicans are only getting a 5%average wage increase a year,” commented oneanalyst, requesting anonymity.

According to Raul Ochoa, the next governmentwill do something to appease El Poder, as obesityhas truly become a serious health concern inMexico.

“They might add a 5% tax but I don�t think itwill be 20%,” Ochoa said, adding that one actionmay be to force soft drink manufacturers to limittheir advertising, similar to what was done withcigarettes and alcohol beverages some years ago.

“We do have a major obesity problem and thestate doesn’t want kids to be drinking sodas atschool,” Ochoa added. Asked whether introduc-ing more diet varieties would help tackle theissue, he commented, “regular Coke enjoys hugesales volumes as consumers prefer it to CokeZero or Diet Coke. “Consumers also need to beallowed to drink what they want, as long as it’snot overdone”.

Still, Ochoa noted, anything could happen.“The soft drinks portfolio is not exempt from taxincreases but this will obviously be somethingcomplicated for the next government to dealwith, when the right time comes to do so.”

Of course, Coke, Pepsi and other large softdrink companies, such as the Dr Pepper SnappleGroup, which sells the Dr Pepper soda brand inMexico, have their well-established and fast-growing bottled water brands to promote, in casecola becomes too expensive. In fact, the bottledwater market is expected to grow to $13billionby 2015, up from $9billion currently, as the com-panies (aware of the spectre of falling soft drinksales) develop the category through new productformats and flavours.

If things get tougher and Mexico’s next govern-ment decides to impose a new tax, soft drinkcompanies will definitely launch fierce com-plaints or find ways to help the government fightobesity by installing drinking water fountainsthemselves.

“They can definitely collaborate with the gov-ernment by increasing their social programmes,”Miranda noted. “If the state wants more moneyfor drinking fountains, I can see these companiesinstalling the fountains themselves instead of thegovernment.”

Doing this, and other innovative actions toappease El Poder may be a very good idea.Based on Coke’s 8billion-peso operating incomein Mexico last year, the new tax could haveshaved at least US$1.6billion of that incomeevery year. n

“Many consumean average of3,000 calories aday instead ofthe World Healthorganization’srecommended1,800 per adult.Lifesytle andeating habitshave to change.”

Ivan Castano is a freelance,Mexico-based, financial editorand journalist .

36 Soft Drinks International – December 2011BoTTLInG & FILLInG

from Tetra Pak’s carton filler tomodern PET plant

A second Sidel aseptic PET filling linehelps meetdemand for the Sokpolcompany in,Poland.

Full range forjuice co-packer

duction lines by the end of 2011. We startedwith only one,” Roman Sobczyk observed.

Aseptic PET bottling line installedPrior to 2009 the company limited its activitiesto the filling of cartons, glass bottles and jars. Atthe time, Roman and Silvia Sobczyk did not haveany particular expertise in PET bottles, nor werethey familiar with dry aseptic filling technolo-gies. “What our company needed was an indus-trial full-service partner showing us how torealise our big ambitions and how to ideallyposition ourselves in the fast-changing consumermarket. We wanted to secure our position in thePolish as well as in the European market and cre-ate a strong brand”, Sobczyk pointed out.

Sidel delivered and installed the Combi PredisFMa for Sokpol in 2009, enabling the companyto use aseptic dry preform decontamination tech-nology for the first time. From that moment,Sokpol was able to aseptically produce and fillbottles for its fruit juices, nectars and soft drinksusing only one line. Thanks to dry aseptic filling,it was no longer necessary to disinfect bottles byrinsing. This meant instant costs savings throughlower water consumption and yielded environ-mental benefits through creating less sewagewater.

And anotherOnly one year later the decision was taken tobuy a second system of the same type, to doublethe production volume. “Our expectations of thefirst Combi Predis FMa were high – and havebeen completely satisfied. But our current

Aseptic PET bottling systems are becomingincreasingly popular in Eastern Europe. The

Polish co-packer for fruit juices Sokpol Sp. Z o.o.is set for growth in this segment. The companyhas just installed its second Combi Predis FMafilling system from Sidel.

Sokpol’s modern filling line has been lovinglyintegrated into a restored factory ensemble of anold cotton mill in Myszków, Poland. From thisindustrial centre located close to Katowice inSouthern Poland, Sokpol serves its client base inEastern and Central Europe, Portugal, France,Germany, Italy and the USA with fruit juice bev-erages.

Roman Sobczyk, President of Sokpol, and hiswife Silvia, Vice-President, started the businessin 1992, shortly after the fall of the Iron Curtain.Since then the company has grown continuous-ly, developing into one of the most innovativeco-packers for large retail chains in Poland.With a business volume of nearly €82 million in2010 and 358 employees, the Sokpol Group seeseye to eye with the top players in the fast-grow-ing consumer market of soft drinks. In recentyears, the entry of more and more companiesinto this segment and a merciless price war haveintensified the competition for packagingorders. Sokpol has responded to this develop-ment by expanding its portfolio and increasingits production volume. “In combination withour traditional business we will operate 19 pro-

The Sokpol plant, near Katowice, Poland.

0.5 and 2 litre PET packs of the trademark 7niebo(which means cloud nine).

Soft Drinks International – December 2011 37ASEPTIC PET LINE

About the Sidel GroupIn a world of constantly changing needs, today’s bottle is tomorrow’s old news. But by having approx-imately 5,000 skilled employees all over the world, Sidel is able to listen to its customers, offeringthem reliable production-systems that are easily adaptable to new developments – without causingexpensive downtime.

The Sidel Group, headquartered in Switzerland, has production sites in 13 countries and30,000 machines installed in 190 nations worldwide. Leading in packaging solutions, its value-addedservice secures both customers and company with a sustainable business in the global environment.

No doubts, no compromises, just A Better Match.

capacity is still not sufficient to satisfy the vol-umes demanded by the market. The secondmachine enables us to produce various bottlesizes at the same time and guarantees that wecan continue production during processchangeover from one format to another,”Sobczyk explained.

Increased efficiencyTogether each of the two machines fill more than25,000 bottles per hour of 0.3 litre and 0.5 litresizes, adding up to 300 million small bottles peryear. In an acid environment a machine can berun up to 120 hours non-stop until it has to becleaned. The cleaning process and the change-over to a different bottle size are conducted injust three hours. As a result, the line achievesmore than 90% efficiency. In order to meetdemand consumer, Sokpol produces 1.5 litre and2 litre bottle sizes aimed at families. Various clo-sure alternatives such as sport closures aim atactive and health-conscious consumers.

Hygiene and qualityToday, Sokpol’s claim to deliver high quality,competitive prices and excellent service is truerthan ever. All Sokpol products fulfill EU qualitycriteria. To assure the safety and hygiene of allproduct lines, tests in line with the HACCP con-cept (Hazard analysis and Critical ControlPoints) have been introduced. This conceptapplies EU-wide to food manufacturers. “Weexpect our vendors to meet the same high stan-dards that we offer our clients: high reliability ofinstalled machines and fast response to poten-tial difficulties. Sidel’s competence for drywater contamination is one of the key factors ofSokpol’s success,” Sobczyk said.

The aseptic filling system needs less spacethan other production lines. Bottle filling ishence still possible on the historical site of theparent plant. But Sokpol is also prepared forfuture expansion plans: just recently a site hasbeen finalised to store filled bottles prior todelivery. This is a clear sign that Sokpol’s pro-duction capacities have not reached their peaklevel yet. n

Sokpol production line for PET bottles.

Loading ramp.

www.sidel.com

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KHS benefitsfrom a secondPET line atMexican bottler,write GeorgZuzok androbert Fast.

The FEMSA concern has made a name foritself across the whole of Latin America. Big

things often start small, however, and FEMSA isno exception. The story began when four entre-preneurs – Isaac Garza, José Calderón, José A.Muguerza and Joseph M. Schnaider – joinedforces and in 1890 opened the CerveceríaCuauhtémoc brewery in Monterrey, Mexico.Their project was launched with a capital of100,000 Mexican pesos and a staff of 72. Backthen the company founders couldn't possiblyhave dreamed how things would turn out by2011, over 120 years after the brewery's estab-lishment. What was at first a modest undertakinghas now become the largest beverage producer inLatin America, represented in nine Latin-American states, with consumers numberingapproximately 215 million, an impressive bever-age portfolio comprising soft drinks, juices, andenergy drinks, and about 150,000 employees.

Non-alcoholic beverage and retail business

Within the scope of FEMSA's business the non-alcoholic beverage is marketed by Coca-ColaFEMSA. FEMSA has a 53.7% share in Coca-ColaFEMSA, with The Coca-Cola Company owning31.6%. The remaining 14.7% are in private own-ership. FEMSA is also exclusive owner of the

largest and strongest growth retail chain in LatinAmerica, Oxxo, of which there are currentlyabout 9,000 stores. During the past 12 monthsalone the number of Oxxo supermarkets hasgrown by over 1,100. By 2014 the company plansto have around 12,000 Oxxo outlets up and run-ning. In addition, FEMSA also holds a 20% sharein the Heineken concern.

Market share of the Coca-Cola beveragebrand is around 40% in Latin America

As with its brewery and retail activities, the pro-duction of alcohol-free beverages began onFEMSA's home market of Mexico with thefounding of the franchise Coca-Cola FEMSA in1979. Another big step for Coca-Cola FEMSAwas to acquire Panamerican Beverages(Panamco) in 2003. Since this date Coca-ColaFEMSA has been the second-largest bottler ofCoca-Cola worldwide – and is also the leadingsupplier of the Coca-Cola brand range in LatinAmerica.

Other major acquisitions over the past fewyears have included Jugos del Valle,Refrigerantes Minas Gerais, Agua de los Angeles,and Agua Brisa. Coca-Cola FEMSA is thus con-tinuing to grow steadily. At present the companyproduces the Coca-Cola FEMSA range at over 30sites in Latin America, achieving annual sales ofapproximately 2.5 billion unit cases (one unitcase contains 24 8-ounze units), which is equalto about 14 billion litres of non-alcoholic bever-ages. All told, Coca-Cola FEMSA thus accountsfor about 10% of the worldwide sales volume ofCoca-Cola brand beverages and for around 40%of Coca-Cola beverage sales in Latin America.

Sales of approximately 7 billion litres in Mexico alone

Looking at the base market for Coca-Cola FEMSAand thus the Mexican market, the company has ashare of about 45% in the sales of Coca-Colabrand beverages, supplying approximately 50million consumers from roughly 620 points ofsale with around 1.24 billion unit cases (approx.7 billion litres). This means that Coca-ColaFEMSA is the biggest beverage filling company

ensures product quality with KHS plant engineering

Coca-Cola FEMSA

BoTTLInG & FILLInG

The Coca-Cola FEMSA plant in Ixtacomitán is just one ofmany Coca-Cola FEMSA production sites in Mexico.

The InnoPET Blomax Series IV is monoblocked with a volumetric, computer-controlled InnofillDRV-VF/N filling system. This is able to handle both pressurised filling of carbonatedbeverages and pressureless filling of still beverages.

Soft Drinks International – December 2011 39COCA-COLA FEMSAin Mexico and the number one supplier of car-bonated soft drinks and still, alcohol-free bever-ages. On the market for water, for instance,Coca-Cola FEMSA is the clear leader in Mexico.

Classic Coca-Cola – still the consumer favourite

Coca-Cola FEMSA's distribution area withinMexico focuses chiefly on the centre with thecapital of Mexico City, and also on the southeast-ern part of the country – with the exception ofYucatán and Quintana Roo. The company’sbiggest sellers are brand products Coca-Cola,Coca-Cola light, and Coca-Cola zero, followed byFanta, Ciel, Jugos del Valle, Powerade, andNestea. These are complemented by a number ofother Coca-Cola FEMSA brand beverages, suchas Beat, Delaware Punch, Fresca, Lift, Quatro,Senzano, Sprite and Prisco, among others.

Two KHS lines in two yearsThe newest KHS line for Ixtacomitán is what isknown as Line 6: the mirror image of Line 5ordered from and installed by KHS in 2010. BothKHS lines are excellently equipped for bottlingboth carbonated and non-carbonated beveragesin the Coca-Cola FEMSA brand range in non-refillable PET bottles and have been designed totake up the minimum of space. While Line 5processes 1litre, 2litre, 2.5litre, and 3litre PETbottles, Line 6 fills 1litre, 2litre, and 3litre con-tainers and also the disposable, increasinglypopular 0.6-litre PET bottle.

New stretch blow moulders provide plenty of advantages

Line 6 can output 44,000 0.6-litre, 40,000 1litre,27,000 2litre, and 19,000 3litre one-way PETbottles an hour. The non-returnable PET bottlesare manufactured in an InnoPET BloFillmonoblock by an InnoPET Blomax Series IVstretch blow moulder with 20 blow stations.This stretch blow moulder meets Coca-ColaFEMSA's demands for a sustainable system tothe highest degree. In the development of theInnoPET Blomax Series IV from KHS value wasexplicitly attached to maintaining process sta-bility and giving the highest level of availabilitywhile using the minimum amount of energy –and thus reducing the overall operating costs asfar as possible. Another significant change wasthat as opposed to the previous generation ofstretch blow moulders (the InnoPET BlomaxSeries III), the new Series IV only requires about50% of the space for its heating module. Thishas been made possible by now heating pre-forms using near infrared instead of classicinfrared radiation. Compared to the convention-al stretch blow moulder, this modification notonly saves space but also cuts energy costs by upto 40%.

Monoblock saves on air conveyorFollowing the stretch blow moulding process, inthe InnoPET BloFill monoblock concept the PETbottles are transferred to a modular transfer seg-ment which removes the freshly blown PET bot-tles from the blow station and adjusts theirspacing according to the configuration of the fill-ing system. The second module in themonoblock is an airlock which ensures that the

filling and packaging areas remain strictly sepa-rate. As both carbonated and non-carbonatedbeverages are destined for filling in themonoblock, the third module in the setup is acooling segment. Here, the bases of the PET bot-tles are cooled before they are filled with carbon-ated beverages. This is done to ensure that thepressurisation process required in the filling ofcarbonated beverages does not affect the perfectstate of the PET bottles.

The filler system for all filling tasks withplenty of extras

Both carbonated beverages and still soft drinksare filled by the volumetric, computer-controlledInnofill DRV-VF/N filler with 136 filling stations.If carbonated beverages are filled, just two pneu-matic cylinders per filling valve control theentire filling process, including lifting the bottleand sealing the bottle mouth against the fillingvalve. Using only two switching functions ismade possible by transmitting the counter-pres-sure to the neck ring holder by means of aseptic-compliant expansion bellows. This means thatthe force of the counter-pressure is also used topress the PET bottle against the filling valve. Indoing so, the force of the pressure exerted on thePET bottles is regulated automatically accordingto the filling pressure. The pressure forces could-n't be more precise, thus ensuring both gentlehandling of the plastic bottles and subsequentlyminimised stress on the sealing system. A pressof a button switches the Innofill DRV VF/N overfrom pressure filling to the pressureless fillingprocess used to bottle still beverages. To this endanother pneumatic cylinder is switched in perfilling valve. With this pressureless filling

Continued on page 41

The new KHS InnoPET Blomax Series IV generation of stretch blow moulders has a heatingmodule that takes up about 50% less space than in the previous model. As opposed to theSeries III, energy savings of up to 40% are possible with the new machine.

...growth is not to be at theexpense ofFEMSA's basicprinciples,however; it goeswithout sayingthat the FEMSAvalues of activesocialresponsibility,commitment tothe environment,focus on quality,and orientationtowardsinnovation willbe upheld.

Soft Drinks International – December 2011 41BOTTLING & FILLING

Georg Zuzok is Manager ofMarket Zone America, KHSGmbH, Bad Kreuznach,GermanyTel: +49 (671) 852-2202Robert Fast is Sales Managerfor KHS Mexico, Zinacantepec,Mexico.Tel: +52 (722) 276-2251www.khs.com

method the PET bottle is pressed against the fill-ing valve by spring force.

Another plus of the Innofill DRV VF/N is thatswirlers are using for filling. The filling principleis as follows: once the filling valve is opened, theliquid flows into the plastic bottle down thewalls of the bottle. The swirler controls the for-mation of the liquid film – fully oriented to eachfilling phase – both at high and low liquid flowrates. The advantage is obvious: there are nospray elements protruding into the bottle, thusensuring top hygienic conditions and high fillingflexibility by using the swirler. Whatever theshape of the plastic container, the bottle can beswitched over and filled without any need forchangeover work.

KHS blending equipment gives maximum dosing accuracy

KHS process engineering is also integrated intothe line concept in the shape of an InnoproPromix blender. The Innopro Promix comprisesthe water and syrup component deaerating, dos-ing, and mixing processing steps and subsequentcarbonating. Maximum product and gas dosingaccuracy as well as exact non-loss startup are theattributes of a system that simultaneouslyensures consistent high product quality.

Buffer table allows system to 'breathe'After filling level and closure inspection, thePET bottles are conveyed along buffer sectionstowards the bottle warmer, labeller, and packag-ing machine. Incorporated into the buffer systemis a buffer table, which ensures both gentle han-dling of the PET bottles and optimum utilisationof the production area. When they enter onto thebuffer table the PET bottles are distributed bydividing the flow of containers into two partialflows, which pass by the tip of a permanentlymounted diverter plow without contact. Using apatented chain control, the container flow isautomatically separated. Several drives ensurean optimum scaling down of the conveyingspeed and a low-pressure transfer of the PET bot-tles onto the buffer system discharge.

Making the impossible possibleThe labelled bottles are shrink packed by anInnopack Kisters SP Advanced shrink packer. Itarranges 0.6litre PET bottles into shrink packs ofeither 12 or 24, 1litre PET bottles into shrinkpacks of either 6 or 12, and larger PET bottlesinto shrink packs of either 4, 6, or 8. Themachine body of the Innopack Kisters SPAdvanced is designed in the shape of a cube.Together with the new protective hood concept,this offers operators the overriding advantage ofan even better view of the inner workings of themachine.

The hygienic design of the new Advancedseries also holds many benefits. The support sys-tems for the function modules are made of paint-ed tubes, for instance, which are permanentlywelded to the machine. Similarly, the drainagesystem for cleaning media, rinsing water, and

any product runoff has been optimised by theuse of drip trays arranged underneath the func-tion modules to ensure maximum hygiene.

Further growth while keeping to FEMSA values – with the help of KHS

technology of courseThanks to the new KHS line, the growingdemand for Coca-Cola brand products in theMexican state of Tabasco can be met andFEMSA's clear growth strategy adhered to,which the company will continue to pursue withCoca-Cola FEMSA both in Mexico and in otherLatin-American markets.

This growth is not to be at the expense ofFEMSA's basic principles, however; it goeswithout saying that the FEMSA values of activesocial responsibility, commitment to the envi-ronment, focus on quality, and orientationtowards innovation will be upheld. With itsinnovative filling and packaging technology andthe subsequent outstanding quality of FEMSA'sCoca-Cola brand products, KHS is helpingFEMSA to adhere to these values every inch ofthe way. n

COCA-COLA FEMSA– continued from page 39

KHS process engineering is also integrated into the line concept in the shape of an InnoproPromix blender.

To advertise... email: [email protected] or call: +44 (0)1202 842222

42 Soft Drinks International – December 2011DEVELOPMENTS

Packaging


Clear choice forbarrier solutionsAPPE, the packaging division of LSB, haslaunched its new barrier solution, ActivSeal.It claims excellent protection against oxygeningress and vitamin C loss with improvedclarity compared to traditional barrier mate-rials and no impediment to the recyclingprocess. The technology is cost-effective forsmaller size bottles, and without the extrahaze that other monolayer barriers cause.

ActivSeal has been developed throughcollaboration with ColorMatrix andKTW/Husky. It is based on the HyGuardtechnology developed by ColorMatrix, whichAPPE is the only company licensed to sell.

The system works through the combina-tion of the bottle and closure. A minuteamount of the ActivSeal catalyst is present inthe container wall, while a hydrogen activa-tor is built into the closure. Once the con-tainer is full and the closure applied, there isa controlled release of hydrogen.

As oxygen enters through the containerwall, it binds with the hydrogen on the sur-face of the catalyst to form negligibleamounts of odourless and tasteless water. Inthis way, oxygen is prevented from enteringthe container’s contents.

According to APPE, ActivSeal containersoffer the same excellent clarity as non-bar-rier PET bottles because they do not use

traditional nylon-based barriers. The bottlesare also completely recyclable as there is nodanger of contamination from the barrier, afact recognised by the European PET BottlePlatform which has stated that ActivSeal has“no negative impact on European PET recy-cling”.

ActivSeal can match the typical shelf lifefor juices packaged with current barriersand, where required, an extended shelf life iseasily achievable. Another advantage of thesystem is that the oxygen scavenging processdoes not start until after filling and capping,so empty bottles can be stored for longerperiods with no loss of barrier effectiveness.

ActivSeal offers excellent clarity.

Lightweight for international marketsGEROLSTEINER, the German-based mineralwater producer, intends to strengthen itsposition on the international mineral watermarket with an individual 0.75litre light-weight glass bottle. The lighter glass bottle isalready used in the US and will be intro-duced to all the international markets Gerol-steiner supplies.

“Like the 1 litre PET bottle that is alreadyestablished in Germany, the similarlydesigned lightweight glass bottle sets itselfapart from the range of bottles on the Ger-man market,” said Axel Dahm, CEO ofGerolsteiner Brunnen GmbH & Co KG.“The high quality bottle fulfils the require-ments of a modern glass bottle for the pre-mium mineral water market and highlightsthe high quality standards of Gerolsteiner.”

Gerolsteiner mineral water naturally con-tains 2,500 mg of minerals and trace ele-ments per litre. One litre of Gerolsteinertherefore already covers a third of daily cal-cium and a quarter of daily magnesiumrequirements.

Gerolsteiner achieved double-figureinternational sales growth in the first seven months of 2011.

Bag-in-box at SimeiTHE world’s leading exhibition dedicated towine-making and the production, bottlingand packaging of drinks in general, Simei, washeld at the FieraMilano trade fair district inRho on the outskirts of Milan from 22nd to26th November 2011.

Sacmi Beverage regards it as a not-to-be-missed event. The Group business unit thatsupplies machines and ‘turnkey’ plants, pro-viding everything from bottling systems topackaging machines, from product designand styling to complete plant design andhandling systems, showcased its bag-in-boxsystems on the company stand.

Sacmi Group company and packagingtechnology specialist Sacmi Pakim highlightedthe new Monobib, a production island thatcombines all the filling and packaging func-tions needed to make bag-in-box products.Linear, another innovative Sacmi Pakim sys-tem for the production of bag-in-box pack-ages – which offers optimal preservation ofthe product – was also displayed. Output

rates span from 820 bags per hour (1.5 litrebag) to 300 bags per hour (with larger 20litre bags).

The machine features a square, stainlesssteel framework with ultra clean valve (alsoin stainless steel), with a mass flow meterand post-filling injection system that injectsnitrogen into the bag neck and cap which,together with the air removal system, pre-vents any risk of product contamination oroxidation. The 'Cip' recovery circuit canautomatically be inserted in the filling valve,suitable for steam sanitising.

Completing the system are devices thatmake product movement more efficient,such as the automatic bag handling systemand the unloading roller unit for subsequentmanual packaging. Sacmi says: “Excellent pro-ductivity is combined with outstanding flexi-bility thanks to a control software that savesthe sizes and thus speeds up changeovertasks, which can be completed in under fiveminutes.”

Soft Drinks International – December 2011 43PACKAGING

Ideal carton forwinter specialilitiesSPECIAL winter beverages now come mixedready-to-drink and conveniently packaged inaseptic carton packs. If stored unopened, thedrinks have a long shelf life and manufactur-ers are getting ever more creative when itcomes to alcohol-free variants that can bedrunk hot or cold

Wolfra Kelterei, for instance, offers its cus-tomers premium beverages using naturalingredients. In Germany, the company haslaunched a speciality range for the winterseason featuring a mix of herbs and spices.The Wolfra winter specialities are all alcohol-free, and are available in the aseptic cartonpack combifitPremium with screw cap com-biSwift. Varieties comprise: Glühfein (basedon the classic German Glühwein, with a hintof tangerine), Bavarian Winter Apple, Bavar-ian Winter Plum, Fruit Punch and Feuerzan-genbowle and a special punch for children.

'Winterzauber' (Winter Magic) is thename of a juice created by Swiss companyBischofszell Nahrungsmittel AG (Bina) anddistributed in Migros supermarkets in thewinter months. The company's winter drinkis made from 100% orange, pineapple andtangerine juices with starfruit and calamansijuice, plus a touch of cinnamon.

“This combination is unique and it istherefore very well received. To get hold ofthe fruit they want, fresh and in good quality,can be difficult for consumers – a premiumjuice with a delicious, perfectly balancedtaste, packaged in a way that protects theproduct, is a healthy alternative to freshfruit”, said Arnold Graf, Key Account andProduct Group Manager at Bina. 'Winterza-uber’ is a good example of how seasonaljuices can become optimally established in acompany's annual product line-up.

In Finland, the Marli brand has been suc-cessful in positioning its three premiumGlögi punch drinks, in Traditional, Vanilla andBlueberry varieties. Glögi is a traditional win-

ter punch originally from Sweden, butit is also very popular in otherNordic countries. For those who likeconvenience Marli has pre-mixed analcohol-free variant of this winterclassic.

Irma Mäki, Senior Brand Managerat Eckes-Granini Finland, said: “OurGlögi Traditional is based on the juiceof grapes, currants, lingonberries andblueberries, livened up with a host ofspices like cinnamon, clove, cardamomand ginger. The Glögi Vanilla punchhas apple juice as its main ingredient,rounded off with vanilla, cinnamon and ginger,among others. Glögi Blueberry is a blend ofgrape and blueberry juices mixed with tradi-tional Glögi spices carefully chosen for theirflavour. In the carton packs, our winter spe-cialities are packaged light-tight and airtight,and they can be kept for a long time withoutpreservatives or refrigeration. The flavours,aromas, nutrients and vitamins in foods areretained. And that comes across in the taste”.

Norman Gierow, Global Market SegmentManager at SIG Combibloc, explained whycartons are the ideal pack for these winterdrinks: “With all four packaging sides fullyavailable for use in the package design, thecarton pack is the ideal ambassador forbrands and products; the Christmas designs

of Hellefors' Glögi drinks and of the Tym-bark drinks with cinnamon and clove areexcellent examples of this.

“The filling flexibility offered by the fillingmachines from SIG Combibloc makes it pos-sible to fill a very wide range of products.The sleeve system makes it all possible aseach carton pack is individually shaped andsealed on the top only after the product hasbeen filled. Thanks to the flexible filling tech-nology, in addition to a variety of liquidfoods, now drinks containing real fruit piecesor cereal grains can also be filled in small-size carton packs. A winter punch containingalmond pieces or bits of fruit, for instance,can now be more than just a dream”.

CROWN Holdings, Inc has published its firstsustainability report. Titled 'Creating an Infi-nitely Bright Future', it combines industryand internal data with focused case studiesto demonstrate how the company isaddressing the three pillars of sustainability -economic, environmental and social. Basedupon fiscal years 2007 through 2010, the 32-page report uses the Global Reporting Ini-tiative (GRI) G3 guidelines as its framework.

The report highlights that metal is 100%recyclable, recycled at high levels and can becontinuously reused with absolutely nodegradation in performance or quality. Foodand beverage cans are made from steel and

Energy and metalusage down

aluminium produced on average with morethan 50% recycled material.

Crown reports it is making more contain-ers with fewer resources. During thereporting period propane usage hasdecreased by 14%, natural gas by 8% andelectricity by 2%. It is estimated that directgreenhouse gases have been reduced by8%, while indirect emissions are down by2%. Waste-to-landfill levels have beenreduced by 15%.

In 2010 Crown’s worldwide operationsrecycled an excess of 350,000 tons ofmetal. Further Crown’s patented SuperEndbeverage ends reduce metal use by 10% .To date, over 300 billion SuperEnd beverageends have been produced, saving an esti-mated 73,500 metric tons of aluminium,1,200 metric tons of coatings, and 600,000metric tons of greenhouse gases.

44 Soft Drinks International – December 2011PACKAGING

Moulded fibre firstBERLIN Packaging, North America's hybridpackaging supplier, has unveiled America'sfirst moulded fibre bottle, the eco.bottle.Made from recycled corrugated cardboardand newspapers, the moulded fibre shellsare 100% recyclable and compostable.These bottles use up to 70% less plasticthan traditional plastic bottles by utilising aninner pouch and closure system that is recy-clable.

The eco.bottle line is available in a 64ozsize with a 38mm spout suitable for orangejuice and dairy products. The bottles will beavailable from January 2012. The patentedmoulded fibre and pouch technology wassupplied by Ecologic Brands Inc.

“Berlin Packaging prides itself in bringingnew innovations to market, and theeco.bottle certainly is the latest packagethat is creating excitement with our client

50oz32oz

Flat stable bottom

Locking collarLocks shell and spout in place

Inner pouch & spout

64oz eco.bottleTM

Up to 70% less plastic than plastic jugsMade from #4 LDPE or #2 HDPE plasticRecyclable or produces low volume waste

Molded fiber shell Comfortable hand gripOffers consumers function and durabilityMade from 100% recycled cardboard and old newspaperRecyclable or compostable

Split sideto separateand recycle

eco.bottleTM line also includes 32oz & 50oz sizes

America’s firstmolded fiber bottle

l Organisers of Interplas, Rapid NewsCommunications Group has reported thatthe 2011 edition of Interplas, held in Sep-tember at the NEC, Birmingham, UK, hasbeen hailed as a “resounding success”.Almost 9,000 attendees came throughthe doors. The 300 exhibitingcompanies reported significant lead levelsand in many cases orders were taken onstand. Many companies have alreadyreserved their space for the next show,which takes place from 30th September to2nd October 2014, once again at the NEC.

l More than 25 countries were repre-sented at this year's Pentawards ceremonyfor the best packaging in the world, whichrecently took place at the Marquis Ballroomin Times Square, New York. A special

In brief…

Pentaward went to Coca-Cola at the initia-tive of sponsor Sleever International. ThisPentaward rewarded the iconic Coca-Colabottle which, over a century, has risen to cultstatus. For the awards the bottle wassleeved and presented to Vince Voron, Headof Design, Coca-Cola USA, to celebrate thebrand's 125th anniversary.

Multi-colouredpreforms INOTECH Kunststofftechnik GmbH hasdeveloped new technology to producemulti-colour or multi-component preforms.Multi-component moulding is a multi-stepmoulding process that produces preformswith two or more integrated components.Out of this invention Inotech has createdtwo patent applications for preforms andbottles.

The process enables companies to pro-duce bottles with individual colour andmaterial combinations without any separateassemblies. Unique 3D effects or transparentareas for windows and filling levels can becreated. It is also possible to cover criticalareas and to solve functional problems, with-out any following assembly step.

Working with a research companyInotech is also focusing on the shelf life ofbeverages. Instead of using hot filling, preser-vatives or aseptic filling, this new develop-

ment is working with an anti-microbial mate-rial as a partial inner layer of the bottle.Samples are in the pipeline.

The multi-component preforms can beheated and blown on stretch blow mouldingmachines with standard IR or NIR heatingsystems, or on Krones new FlexWave(microwave) System. They can be handledlike standard preforms. Some adjustmentshave to be made on the process accordingto the preform design, colour and shape.And some specific designs may only be pos-sible to be heated on the FlexWave System.

THE Ball Corporation is the first beveragecan supplier in North America tomanufacture a 568ml can. The sleeklooking can is claimed ideal for energydrinks and teas. “The 568ml can, oftencalled a royal or imperial pint in theUnited Kingdom, offers Ball's NorthAmerican customers a new option todifferentiate their brands and appeal toconsumers,”said Robert M. Miles, Vice-President, Sales, for Ball's Metal BeveragePackaging Division, Americas.

base,” said Glenn Scott, Vice-President ofProduct Development and Strategic Sourc-ing for Berlin Packaging. “Consumers haveproven again and again that they not onlyembrace environmentally-friendly packaging,but also reward those marketers who offerthem. We believe the eco.bottle will holdstrong appeal to all classes of consumersand will be useful in both product launchand rebranding opportunities.”

Just as innovative as the eco.bottle mate-rials are its post-use recycling instructions.When the fibre shells are split open, theouter package separates. The fibre halves,made from old corrugated cardboard andnewspapers, can be recycled up to sevenmore times; the inner pouch and closuresystem can be recycled along with plasticgrocery bags in retailer drop-off bins.

l HayssenSandiacre Inc, has acquiredSimionato Integrated Packaging System Srl,manufacturer of integrated flexible packag-ing systems based in Mestrino, Italy. Thecombined organisation has facilities in Italy,England and the US with 20,000 machineryinstallations worldwide and annual revenuesapproaching US$100 million. The addition ofSimionato expands HayssenSandiacre’s rangeof flexible packaging equipment solutions.

Established in 1963 with the productionof a vertical packing machine, Simionatotoday is a market leader in the design, man-ufacture and support of integrated packag-ing systems. With more than 5,000installations in plants located all over theworld, Simionato enjoys a reputation as aquality provider of complete system solu-tions.

46 Soft Drinks International – December 2011ENVIRONMENT

EnvironmentWhite the new redCOCA-Cola and the World Wildlife Fund(WWF) have joined forces in a new cam-paign to help protect the polar bear's Arctichome. Coca-Cola is turning its iconic redcans white in celebration of the polar bearand committing up to US$3million toWWF's polar bear conservation efforts. Thecompany is also asking consumers in the USto join the 'Arctic Home' campaign by tex-ting donations.

“We want to help the polar bear - abeloved Coca-Cola icon since 1922 - byhelping conserve its Arctic habitat,” saidMuhtar Kent, Chairman and CEO. “That'swhy we're using one of our greatest assets -our flagship brand, Coca-Cola - to raiseawareness for this important cause. And bypartnering with WWF, we can truly make apositive difference for these majestic ani-mals.”

This holiday season, more than 1.4 billionwhite Coke cans will help raise awarenessand funds to protect the polar bear's home.White bottle caps also will be on bottles ofCoke, Diet Coke, Coke Zero, Sprite, Nestea,Minute Maid and more. Coca-Cola hasnever before changed the colour of the redcan to support a cause. The white can willbe on store shelves through February 2012.

Coca-Cola is making an initial donation ofUS$2 million to WWF and inviting others to

The familiar red can background has beenreplaced with an all-white panorama,highlighted by the iconic Coca-Cola scriptprinted in red. The cans feature the image of amother bear and her two cubs making theirway across the Arctic.

join the effort. Anyone who wants to helpthe polar bears can text the package codeto 357357 to donate US$1 to WWF. Theyalso can donate online at ArcticHome.com;Coca-Cola will match all donations madewith a package code by 15th March 2012,up to a total of US$1 million.

“Polar bears inspire the imagination.They're massive, powerful, beautiful and theylive nowhere else except the Arctic. Theirlives are intimately bound up with sea ice,which is now melting at an alarming rate,”said Carter Roberts, President and CEO ofWorld Wildlife Fund. “By working with Coca-Cola, we can raise the profile of polar bearsand what they're facing, and most impor-tantly, engage people to work with us, tohelp protect their home.”

Increase in UKplastic bottle recyclingACCORDING to the latest report pro-duced by Recoup, sponsored by NampakPlastics and Wellman Recycling, there hasbeen another encouraging increase in thebottle recycling rate with 48.5% of UK plas-tic bottles now being collected for recy-cling.

The data shows a 2.5% increase in com-parison with the previous report, with over281,000 tonnes of plastic bottles collectedfor recycling in 2010. Significantly, the levelof non-bottle plastics collected for recyclinghas more than doubled to 76,300 tonnes.

With 21.7 million UK households nowreceiving a plastic bottle kerbside collection,bottle collection rates have jumped from3% to 48.5% during that time: the numberof bring collection points has more thantrebled, and non-bottle plastic collectionshave evolved from effectively nothing to76,300 tonnes.

Stuart Foster, Deputy CEO at Recoup,said that “it is really exciting to be able tofollow plastic packaging collection schemeprogress over the years. The report wouldnot be possible without the responsesreceived from individual local authorities, sothank you to all who participated.”

However, the Recoup survey data sug-gests that bottle collection rates over thenext five years will struggle to meet theburgeoning demand for material, while thenon-bottle collection rates will increase sig-nificantly, requiring urgent investment insorting infrastructure, and further develop-ment of sustainable and auditable end mar-kets for this fraction.reducing carbon

footprint in PETpackagingAN independent comparative study carriedout by Sidel has shown Joule RHB, the PETreheat additive from ColorMatrix, offersthe largest carbon footprint reduction inPET preform processing, while maintainingoutstanding performance and aestheticqualities. The study compared resin con-taining 5ppm Joule RHB-2, an inert blue-shaded inorganic particulate, with a typical5ppm carbon black commercial reheatresin and a commercial non-reheat resin.The Joule RHB-2 outperformed the othermaterials in terms of NIR absorption, L*luminance, reheat efficiency and energyuse.

Sidel tested the three materials in theform of 18.8g, 500ml carbonated soft drinkbottles and compared various qualitativecharacteristics. Examining preform temper-atures at constant power levels showedJoule RHB-2 was significantly more effec-tive at increasing infrared absorption than

the current commercial alternative: its tem-perature was 125°C, compared to 114°Cand 96°C in the untreated resin. At 5.8°Creheat per ppm additive, Joule RHB-2 was60% more efficient in terms of reheat thanthe commercial alternative (3.6°C perppm).

Using data from the Sidel study, Color-Matrix determined the energy required toblow one metric ton of PET. With noreheat additive, this was 221kWh. Nineteenpercent energy savings were enabled withthe commercial carbon black reheat resin(179kWh) but a reduction of 38% (just138kWh) was made possible by Joule RHB.

PET preforms are compared.

The energy reduction was then trans-lated into financial savings and cuts in car-bon footprint. Assuming a cost of €0.07 /kWh, Joule RHB-2 offered almost doublethe cost savings and twice theCO2 reduction of the alternative reheatagent. At the same time, inspection of con-tainer clarity (L* luminance) showed thesenotable processing benefits were accompa-nied by good container clarity.

Morag Girdwood, Global Brand Devel-opment and Communications Manager atColorMatrix, said: “Being able to demon-strate and quantify real cost savings isextremely valuable to our customers, sowe’ve built on the results of the Sidelstudy and developed a simple but repre-sentative PET resin calculator, which isavailable on our website athttp://www.col-ormatrix.com/joule_rhb.swf. Processors justneed to specify their annual PET tonnageand energy cost per kWh, and the calcula-tor shows them what energy, CO2 andfinancial savings they might expect toachieve using ColorMatrix technologies.”

Soft Drinks International – December 2011 47GREEN ISSUES

Don’t forgetto renew your subscription...

email: [email protected]

EU supports park protection in romaniaAN environmental protection initiative sup-ported by Coca-Cola Hellenic Romania hasreceived a €1million grant from the Euro-pean Union.

The funding has been awarded to theTasuleasa Social Non-Governmental Organi-sation, which has been a strategic partner ofCoca-Cola Hellenic Romania since 2007. Itwill be used to develop a management planfor the Calimani National Park, which is situ-ated in the same region as Coca-Cola Hel-lenic Romania’s mineral water operations.

Key elements of the management planinclude protecting biodiversity, strengtheninginstitutional management capabilities, andproviding educational programmes for localpeople.

Over the 27 months of the initiative,Coca-Cola Hellenic Romania and TasuleasaSocial will work in partnership with Roma-nia’s Environment, Tourism and RegionalDevelopment, and Education Ministries andthe Calimani National Park Administration.These partners will also engage with envi-ronmental protection agencies and schoolinspectorates from four counties, along withlocal authorities, local communities and 30schools.

Since forming its partnership withTasuleasa Social, Coca-Cola Hellenic Roma-nia has been involved in a number of large-scale volunteer projects. More than 300employees and 3,000 young people haveplanted 45,000 trees, cleaned 450 km ofriver banks, and successfully implemented awaste separation and recovery programme.

Clean green freight machineA global freight and logistics group based inNew Zealand but with operations through-out the globe, including a newly acquiredEuropean division, is providing a specialwaste bottles transport service in its homecountry. Juice, carbonates, wine, beer andother bottles collected in the southern cityof Dunedin need to be freighted north toAuckland, a long way distant in the narrowisland country.

Working with the Envirowaste organisa-tion, Mainfreight has invested in purpose-built glass containers loaded direct fromcollection trucks aboard which the bottlesare sorted by colour into three pods. Usingspecial hoppers, the glass is transferredautomatically, with no need for human inter-vention – this reduces both the time andinherent safety risk.

The system is now being applied in otherSouth Island centres and also in Wellington,

l NatureWorks has formed a partnershipwith Climate Action for the United NationsClimate Change Conference – the 17thConference of the Parties (COP) takingplace in in Durban, South Africa, from 28thNovember to 9th December, 2011. Thispartnership will showcase NatureWorks’commitment to sustainable materials innova-tion with Ingeo, its low carbon footprintfamily of biopolymers from plants, not oil.NatureWorks has been involved with COPsince 2009.

l Coca-Cola Enterprises Ltd (CCE) hasjoined Alupro the UK recycling organisation.The move is part of a broader CCE com-mitment to set the standard for sustainablepackaging, increase recycling rates and pro-duce 100% recyclable cans and bottles.Alupro Executive Director, Rick Hindley, said:“Having CCE on board as members willlend impetus to our work, taking Alupro tothe next level. For the past 22 years wehave been working successfully on behalf ofaluminium packaging producers, convertersand reprocessors. Now our membershiprepresents the entire aluminium supply chainand this will be a major step forward in ourefforts to improve the recycling infrastruc-ture, increase collections and encouragepeople to recycle more.”

In brief…

CSr vital part ofindustry fabricCOCA-Cola Içecek, the Turkey-based multi-national bottling group, has long espoused acredible CSR policy tailored to each of itsmany markets.

In an introduction to the group’s latestCSI report, Chief Executive Michael O’Neillnoted that “the long term existence of acorporate structure that is not nourished bythe values of transparency, accountability andsustainability is no longer viable in today’sworld”.

CCI had not only been committed tosuch procedures for many years, he said, buthad “integrated them into our corporateculture and championed them across theregion”.

The group’s 2020 Vision and StrategicFramework was “proof that sustainability andcorporate social responsibility are not per-ceived as separate fields of activity at CCI,but rather as an integral part of the way wedo business,” said O’Neill.

“Management at CCI consider sustainabil-ity a fundamental part of the relationship wehave with society at large and our planet,and we believe that a sustainable businessstrategy gives us a competitive edge.”

In the period covered by the latest CSRreport, progress was made throughout thecompany’s bottling plants in the fields of

greenhouse gas emissions, water consump-tion, energy and packaging materials. Coun-try operations and individual plants in thegroup won environmental awards and acco-lades.

O’Neill explained that during the report-ing period CCI had re-evaluated its “sustain-ability priorities in line with our strategicvision to respond to changing conditions andstakeholder expectations”.

Coca-Cola Içecek’s CSI report.

Mainfreight glass recycling container.

the national capital. Current annual tonnageis around 10,000 but this is expected togrow by about 40% over the next fewyears.

48 Soft Drinks International – December 2011PEOPLE

Human ResourcesAPPOINTMENTS

Clockwise from top left: Eileen Kennedy, JimCozier, Linda Newton, Victoria Haynes.

The Coca-Cola Company's Board haselected Nancy Quan, Coca-Cola's GlobalResearch and Development (R&D) Officer,as a Vice-President of the company, effective1st January 2012. Quan oversees Coca-Cola's Global Research and Developmentpriorities, connecting the agendas of theregional R&D centres in Atlanta, Shanghaiand Brussels. She also is responsible forcoordinating external technology acquisitionand structuring strategic partnerships withuniversities, suppliers and research centres tosupport the company's global R&D initia-tives.

Tata Global Beverages Limited hasannounced the appointment of Ajoy KMisra as Director and Executive Director onthe Board of Directors of Tata Global Bever-ages Limited. He will be based in the UKand have additional responsibilities for over-seeing the global beverages operations as itsDeputy CEO.

CarnaudMetalbox Engineering Ltd, a mar-ket leader in the design, development andmanufacture of canmaking machinery, basedin Shipley, UK has announced the appoint-ment of Jim Cozier as General Manager.

Colourist DDW Europe based in CountyCork, Ireland has appointed Linda Newtonto its Science and Innovation team inEurope. As Application Scientist, she devel-ops bespoke colour solutions for customers.

Royal DSM, the global Life Sciences andMaterials Sciences company, has announcedthat at its next AGM, to be held on 11thMay 2012, the DSM Supervisory Board will

propose appointing Victoria Haynes andEileen Kennedy as Supervisory Board mem-bers.

HayssenSandiacre, the US flexible packag-ing equipment company, has appointed Eric

Johnson its new Regional Sales Executive forSouthwest Territory.

Recoup, a UK leading authority on plasticpackaging recycling and recovery, hasannounced the appointment of Stuart Fos-

ter as its new Chief Executive Officer. Hewas formerly Director and Deputy CEO ofRecoup and has been involved in the projectand strategic work of Recoup for some nineyears.

Andreas Baumgarth has become ChiefOperating Officer of the European Opera-tions of Wild Flavors GmbH, responsible forall aspects of the European business. He hasbeen appointed a member of the Manage-ment Board and reports directly to MichaelPonder, Global Chief Executive Officer.

Husky Injection Molding Systems ofBolton, Ontario, has appointed Dave Whiffen

Vice-President, Hot Runners. Hot runnersand controllers are a critical part of anyintegrated injection moulding system.

Following the recent death of John Hale-wood, and subsequent confirmation that thebusiness is to remain in the Halewood family,Halewood International has announced thatJudy Halewood will be joining the companyboards of Halewood International HoldingsPlc, H&A Prestige Packing Company Limitedand Willow Water Limited as Chairwoman.

EmpoweringwomenTHE Coca-Cola Company, has pledgedUS$500,000 to the Atlanta Women's Foun-dation (AWF) to suppor t economicempowerment initiatives impacting Atlanta'swomen and girls.

Supported through The Coca-Cola Foun-dation, the philanthropic arm of The Coca-Cola Company, the grant includes aneconomic empowerment challenge thatthrough to 27th October 2012, will matchdollar-for-dollar, up to US$250,000, contri-butions made to AWF initiatives that sup-por t programmes to empower girlsbetween the ages of 8 and 18 to makepositive choices about education, careersand lifestyle.

Last year The Coca-Cola Companyannounced the '5 BY 20' programme, aninitiative to empower 5 million womenentrepreneurs throughout the company'sglobal system by 2020. And in Septemberthis year the company outlined a key stepin achieving this commitment through anew par tnership with United NationsWomen to provide new business training,mentoring and access to financial resourcesto women-owned businesses across theCoca-Cola value chain.

More UK apprenticeshipsTHE UK’s food and drink manufacturingindustry has pledged to create career oppor-tunities and upskill its existing workforce bydoubling the number of apprentices in thesector.

The announcement was made by BBCTV’s The Apprentice winner Tim Campbell atthe Food and Drink Federation’s CommunityPartnership Awards. He highlighted that cur-

Pepsi recognisestop performersTHIRTY-six associates from Pepsi BeveragesCompany's operations team were recentlyhonoured as top performers worldwidewith an induction into the PepsiCo Chair-man's Circle of Champions. The secondannual Circle of Champions induction cere-mony took place at the American Museumof Natural History in New York City.

The PepsiCo associates earning this pres-tigious recognition represent less than one-tenth of one percent of PepsiCo's globalworkforce. They came from 19 states in theUS and three Canadian territories.

rently the industry employs around 1700apprentices but food and drink manufactur-ers are now pledging to double this to 3400by the end of 2012.

Coming at a time when the industry isseeking to replace up to 137,000 skilledemployees over the next five years, thepledge is also likely to be good news to indi-viduals seeking a way to learn new skills andgain qualifications while building theircareers. Food and drink manufacturers arenot being asked to individually double theirapprenticeship numbers but to contribute toFDF’s collective pledge.

“Our PBC inductees have demonstratedan unparalleled commitment to safety, qual-ity, service and sustainability within PepsiCo,”said Linda Reddy, Senior Vice-President,Human Resources, PepsiCo Americas Beverages. “These individuals are passionateleaders within our organisation who manu-facture, sell and deliver our products, anddirectly contribute not only to our businessbottom line, but to the culture of excellencethat defines PepsiCo.”

The Chairman's Circle of Championsaward provides both internal and externalrecognition for PepsiCo's top business per-formers. The award directly supports PepsiCo's Performance with Purpose mission torecognise and champion associates, whilecreating a great workplace for employees.

50 Soft Drinks International – December 2011EVENTS

DECEMBERDECEMBER12th – 13th

EVA AGM 2011 + WorkshopBrusselsBelgiumwww.vending-europe.eu

FEBRUARYFEBRUARY6th – 8th

The 2012 Packaging ConferenceAria Resort at CityCenterLas VegasUSAwww.thepackagingconference.com

15th – 18th

BiofachNuremberg MesseNurembergGermanywww.biofach.de

19th – 22nd

GulfoodDubai International Convention andExhibition CentreDubaiUAEwww.gulfood.com

19th – 22nd

Ingredients Middle EastDubai International Convention andExhibition CentreDubaiUAEwww.ingredientsme.com

21st – 23rd

BAMP 20102 - International ScientificConference on Bacteriocins andAntimicrobial PeptidesKosiceSlovakiawww.bacteriocin-conference.net

25th – 28th

SaporeRimini FierraRiminiItalywww.saporerimini.it

28th – 3rd Mar

ipack-imaFiera MilanoMilanItalywww.ipack-ima.com

BELGIUM

USA

UAE

SLOvAKIA

UAE

ITALY

ITALY

GERMANY

Events Diary

APRILAPRIL3rd – 4th

MDD ExpoParc des Expositions Porte de VersaillesParisFrancewww.mdd-expo.com

18th – 21st

ChinaplasShanghai New International Expo CentreShanghaiChinawww.chinaplasonline.com

30th – 2nd

Bevtech ‘12Marriot Mission ValleySan DiegoUSAwww.bevtech.org

MAYMAY15th – 18th

Bta / HispackFira de BarcelonaBarcelonaSpainwww.hispack.com

17th – 18th

Soft Drinks International ConferenceThe Tower HotelLondonUnited Kingdomwww.softdrinksinternational.com

22nd – 24th

VitafoodsGeneva PalexpoGenevaSwitzerlandwww.vitafoods.eu.com

SWITZERLAND

UK

SPAIN

FRANCE

USA

CHINA

MARCHMARCH7th – 9th

China DrinktecChina Import & Export Fair Pazhou ComplexGuangzhouChinawww.chinadrinktec.com

25th – 27th

FoodexNECBirminghamUKwww.foodex.co.uk

26th – 29th

AlimentariaFira de BarcelonaBarcelonaSpainwww.alimentaria-bcn.com

26th – 27th

ecoPack SystemsPulman HotelCologneGermanywww.petnology.de.

27th – 30th

Anuga FoodTecKoelnmesseCologneGermanywww.anugafoodtec.com

28th – 29th

Vitafoods South AmericaFrei Caneca Convention CenterSao PauloBrazilwww.vitafoodssouthamerica.com

GERMANY

SPAIN

GERMANY

CHINA

UK

BRAZIL

Send your trade event details to: [email protected]


International Soft Drinks Conference�� London 2012The Tower • 17th - 18th May

For a truly global perspective...Join with Soft Drinks International to celebrate 1,500 continuous monthly editions, spanning more than 125 years. A two-day event, this 0rst-ever SDI conference will be held in central London in the run-up to the 2012 Olympics. Aimed at industry professionals, it will combinetopical and substantive content from leading industry players, together with serious networking opportunities.

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great numerical size, for these 16-34 yearsolds occupy one-third of the total adultpopulation in the United Kingdom.

The Young Adult Market, the bookletexplains, is made up of teenagers, engagedcouples and young married people with orwithout children, that is, all adults under35 years of age. The importance of theirpotential spending power can be graspedimmediately when one realises the impor-tance of their buying decisions on all typesof goods ranging from soft drinks and ciga-rettes for teenagers, the planning and buy-ing of new homes for engaged couples, tothe choosing of household goods for theyoung housewife.

The main purpose of the booklet is, ofcourse, to show the importance of the cin-ema in effectively covering and pinpoint-ing this market (74% are frequentcinema-goers and Young Adults make up67% of the average or typical audience) butat the same time there is no doubt YoungAdults are going to occupy more and moreof promotional and marketing plans ofindustry in general.

Foil surfaced cartons for cool drinksSeveral American firms are now using light6-can and 12-can carriers and cartonswhich are faced with aluminium foil. It isfound that the combination of insulationand reflection keeps canned beers or softdrinks cold for some hours after the packshave been removed from the refrigerator. n

but their output has not yet been recordedin statistics. Regarding the consumption intin containers, those of about 5oz, used incafes and bars mainly, represent 44%,those of about 20oz, mainly sold in self-ser-vice stores and shops, 35%, those of 35oz,3% and those of 105oz, 18%. Fruit sodas,as well as apple and grape juices, arealmost exclusively sold in bottles.”

Young adult marketPearl & Dean, cinema advertising contrac-tors, have produced a booklet called'Where Can You Sell to Young Adults?' Theilluminating facts and figures which arerevealed in this booklet are mainly basedon the Screen Advertising Association'sSurvey published early this year, whichpointed out the advent of this 16-34 agegroup or Young Adult Market. The imme-diate relevance of this market lies in its

52 Soft Drinks International – December 2011FROM THE PASTbottle contract. To remove stoppers whichhave stuck through the cause suggested,all that is necessary is to let the hot watertap run over the bottle, or let the bottlestand in a vessel of hot water for a minute.The stopper will be loosened by theexpansion of the solution and air in thebottle. In obstinate cases, and where crys-tals have formed, the above treatmentshould be followed by total immersion invery hot water for several minutes, and,even if 'tapping' has eventually to beresorted to, very little is required, and sothe risk of breakage is lessened.

Mr Joseph Cohen, of TredegarJoseph Cohen, a Tredegar mineral watermanufacturer, is not unknown by name toour readers. He recently appeared in thelocal police court to answer a charge ofthreatening to shoot Ernest Hulbert. It wasstated that Hulbert went to defendant'shouse to get a receipt, when Cohen pro-duced a revolver from his hip pocket, andsaid: “I'll pop one of these into you if youdon't clear out.” Defendant denied usingthreats, and said that Hulbert threatenedriots on the house. Cohen added that hewent to the Home Office during the recentriots and got 10s. from there, with whichhe bought a revolver. He was bound overin the sum of £10 for 12months, andordered to pay £2 2s. costs. He expressedhis intention of appealing.

Have we learnt the lesson of 1911?We offer our readers the compliments ofthe season – A happy Christmas – a thricehappy Christmas! We are emerging from ayear which, let us criticise it as we may,has contained in it more of prosperity forthe trade than it has known of recent years.If we have not reaped of the fulness of itsintended fruit, the folly has been our own.Had we sought a fair payment for ourproducts, the toast we have given wouldhave had associated with it a great fra-grance. Had we not deliberately – by a cut-ting-price method of competition – floutedthe splendid prospect of a magnificentsummer, this toast would have been truein spirit and in fact. We should have had ahappy Christmas, grateful in the knowl-edge that we had reaped a generous profitin a profit-making year...

No manufacturer can recall the yearnineteen hundred and eleven withoutbeing possessed by a sense of unrealisedhopes and by a sense of a baulked andthwarted good fortune. We have no one to

blame for this. We can point to no otherpersons but ourselves and declare thatthey were the culprits. We had prayed forgood weather; we had appealed unto thevery heavens to give us a summer inwhich all throats should be parched andall should seek our beverages. Our prayerwas yielded to the full; and today we haveto confess that the anxiety, the responsibil-ity the stress of work, and the never-ceas-ing worry were accompanied by noadequate compensation. Providence wasbounteous, and we ourselves renderedthat bounty sterile...

(The editorial continues in this self-pity-ing vein - SF)

Removing glass stoppersThe sticking of glass stoppers is usuallyattributed to the formation of crystals, butvery often is due merely to a drop in thetemperature of the contents of the bottle,in which case a well-fitting stopper issucked downwards by the consequentcontraction. Apart from changes of weath-er, the trouble may be caused on bottlingfreshly made solutions for which hotwater has been used. In such a case amatch or bit of string placed between thestopper and bottle neck until the solutionis cool will prevent sticking by allowingair to be drawn in as the contents of the

Fruit juices in FranceDuring the International PackagingExhibition, the Institute of Packaging, inco-operation with the Export Council forEurope and the Western HemisphereExports Council, held a conference on con-sumer goods, packaging for export.Speakers came from Europe, NorthAmerica and the UK. This is what M.Andre Eliade (Chairman and ManagingDirector, Societe Transmap, Paris) had tosay about soft drinks in France: “Thedemand for soft drinks, and especially fruitjuices, is increasing at a very fast rate. Theconsumption from one recorded year toanother registered an increase of 35%(1956 to 1957). Their variety is very great:grape, apple, tomato, apricot and orange,lemon, grapefruit, pineapple. So great isthe demand that several of the main alco-holic drinks producers are also now mak-ing fruit juices. The most popular type ofpackaging for these in France is no doubtthe tin: 56% against 44% for bottles. Thesmall plastic or laminate bags containingconcentrates are, however, gaining ground,

Sourced by Stewart Farr

100 Years AgoFrom the Mineral Water Trade Journal ofDecember 1911

50 Years AgoFrom the Soft Drinks Trade Journal ofDecember 1961

Canadean market reports and the NEWQuarterly Beverage Tracker

Now available throughSoft Drinks International

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INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

A f o c u s o n e q u i p m e n t a n d s e r v i c e s

Instant appsA MOBILE phone app is the latest digitaldevelopment designed by GEA WestfaliaSeparator to give customers rapid access to itsproducts, services and data. The companyknows just how important social media is inproviding the latest information on itsequipment and services to engineersworldwide. For example, the group has usedYouTube since 2008. Product uploads andimage videos can be viewed and archived byusers free of charge in high frequency definitionand are readily available with data continuallyupdated. Over 160,000 visitors havedownloaded GEA Westfalia Separator videos.

The launch of an Apple or Android phoneapp allows engineers to have instant access tothe group's magazine, Separator’s Digest.Downloadable to all types of smartphone, usingthe app means engineers have the group's latestnews and technical information.

GEA Westfalia Separator LtdOld Wolverton, Milton KeynesBuckinghamshire, MK12 5PY, UK

Tel: + 44 (0)1908 576512 email: [email protected]

Membrane filtrationAXIUM Process’ membrane filtrationsystems are providing manufacturers withsignificant cost savings by reducing effluentvolumes and disposal costs as well asrecovering up to 95% pure water that canbe reused in the process itself or for generalcleaning duties.

Membrane filtration is a very successfultreatment for effluent. The technology candeliver a stable operation with consistentperformance; key requirements for factoriesintent on a secure 24/7 operation. Wherespace is at a premium, membrane systemsonly require a small footprint, can be easilyscaled up at relatively low cost and havethe potential for an almost closed loopoperation. Many membrane processesrequire minimum use of chemicalsreducing any chemical impact on theenvironment, providing cost savings interms of chemical purchase, storage,handling and disposal.

Axium Process LtdHendy Industrial EstateSwansea SA4 OXP, UK

Tel: +44 (0)1792 883882email: [email protected]

www.beatsonclark.co.ukGLASS packaging specialist Beatson Clark haslaunched its new website illustrating theadvantageous health and environmentalproperties of glass. In a recent EuropeanPackaging Survey by TNS, it is claimed that84% of European consumers have a strongpreference for certain consumer products inglass packaging.

Charlotte Taylor, Marketing Manager forBeatson Clark, commented: “With glass being100% infinitely recyclable and totally inert, itis a healthy and sustainable product that helpsto minimise the effect of packaging on theenvironment. We wanted our new website toillustrate these advantages so consumers andbrand owners are more aware of just howremarkable glass is as a packaging form.” Thewebsite also shows Beatson Clark’s extensiveservices offered, from container concept designthrough to manufacture and decorative options.

Beatson Clark, The Glass WorksGreasbrough Road, RotherhamSouth Yorkshire S60 1TZ, UK

Tel: +44 (0) 1709 828 141email: [email protected]

Automatic codingFOR its debut at PPMA, AutoCodingSystems will be demonstrating its provenrange of software solutions for theautomatic set up and control of allpackaging line devices. The AutoCodingSystem sets up inkjet printers, labellers,barcode scanners, and checkweighingequipment, irrespective of manufacturer,with product specific data from a centraldatabase.

With support from AutoCoding’sOEMs, visitors will see coding equipmentfrom Domino, Markem-Imaje andVideojet, labelling equipment fromAdvanced Labelling Systems, barcodescanners from SICK, and a checkweigherfrom The Stevens Group. TheAutoCoding system (pictured) sets upand controls all packaging line devicesvia a dedicated line terminal, removinghuman intervention and eliminating therisk of coding and packaging errors.

AutoCoding Systems Ltd Sutton Quays Business ParkSutton Weaver, Cheshire |WA7 3EH, UK

Tel: +44 (0) 1928 790444email: [email protected]

Promotion opportunityTHE ‘bubbling up’ section in SoftDrinks International provides theideal platform to introduce your newproduct or service to decision makersin more than 100 countries.

Your entry which includes animage, and a logo, plus at least 100word description, together with fulladdress and contact details is guaran-teed to be published for the modestfee of just £95 (€110, $150), perinsertion.

To place your order, simply emailyour press release or requirements [email protected] Drinks International

PO Box 4173Wimborne BH21 1YX, UK

Tel: +44 (0) 1202 842222email: [email protected]

www.aptar.comAPTAR has launched a new websitefollowing its strategic realignmentwhich created Aptar Food + Beverage,Aptar Beauty + Home and AptarPharma. The site encompasses all threeAptar business segments and providesaccess to all Aptar activities under oneunique web address: www.aptar.com.

The website is organised into marketsegments. The colour-coded pages ofeach segment are easily identifiable andaccessible through the corporate pagesof the website.

The segment marketing pagesprovides visitors with a comprehensiveview of the different activities, servicesand developments worldwide. Comingsoon is an on line ‘Product Finder’ withdetails of some 10,000 stockconfigurations. Also there will beFrench, Spanish, Portuguese, German,Italian and Chinese versions.

Aptar PoincySeaquist Closures France SAS(Manufacturing)44, avenue de Meaux77470 Poincy, France

Tel: + 33 1 6041 1200

Buyers’ GuideSoft Drinks International – December 2011 55

HFLAVOURS HESSENCES HAROMAS HEMULSIONS/CLOUDS

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

DÖHLERGROUPRiedstrasse 7-964295 DarmstadtGermanyPhone +49 6151 306-0Fax +49 6151 [email protected]

COLOURS

BEVERAGE INNOVATION

H NATURAL COLOURS H EXTRACTS H EMULSIONS (For soft drinks) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

Contract Bottling

Closures

Claremont Ingredients LimitedUnit 2B, Aspect Court Silverdale Enterprise ParkNewcastle-under-LymeST5 6SS, UK

tel: +44 (0)1782 623883fax: +44 (0)1782 623773email: [email protected]: www.claremont-ingredients.co.uk


COLOURS – CARAMEL

COLOURS – NATURAL

ESSENCE & FLAVOURS

The SDI Buyers’ Guide

is also available on line –

visit:

www.sofrinksinternational

Flooring

Ingredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]


Reach buyers around the globe

– In print and on line

email: [email protected] calll: +44 (0)1202 842222

Beverage Centre of Excellence: Amsterdam, The Netherlands www.kerry.com

cellence:e of Exe CentrgaereravBelands The Netherdam,erAmst .comyrryer.k.kerwww

Buyers’ Guide56 Soft Drinks International – December 2011

The SDI Buyers’ Guide- print and on-line

To reach buyers in more than 100 countries

email:[email protected]

or calll: +44 (0)1202 842222

FRUIT JUICE BLENDS

H FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red) H NATURAL COLOURS & EXTRACTS H FRUIT AROMA/ESTERS H BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.)

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com


FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINK INGREDIENTS


SWEETENERS – ASPARTAME

FRUIT JUICE CONCENTRATE AND EXTRACTS

Email: [email protected]

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of:

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 88-450 | [email protected] www.martin-bauer-group.com

Herbal Extracts Tea Extracts Tea Flavours

HERBAL EXTRACTS

BENEO-Palatinit GmbHPhone: +49 621 [email protected]

Palatinose™ The longer lasting energy

SWEETENERS – ISOMALTULOSE

WALLARTUSED EQUIPMENT FOR THE BEVERAGE INDUSTRIESTel. +33 320 93 66 71 Fax: +33 320 92 80 74www.wallart.fr [email protected]

USED EQUIPMENTBUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…)

Preform injection

PET Blow moulders (SIDEL, ADS, Krones…)

PET bottling lines

Glass bottling lines

Harland Machine Systems

2 Michigan AvenueSalfordManchester M5 2GY

Tel: 0161 848 4800Fax: 0161 848 4830Website: WWW.harland-hms.co.ukEmail: [email protected]

LABELLING MACHINERY

Plant & Machinery

FILTERS

FILTER SYSTEMS

55450 Langenlonsheim, GermanyAn den Naheweisen 24

E Begerow GmbH & Co

Phone (+49) 6704 204 0Fax (+49) 6704 204 121http://www.begerow.come-mail:[email protected]

The one stop shop for

container processing

Bottleworks, Unit 19 Imex Business Centre, Ripley Drive,

Normanton, West Yorkshire WF6 1QT

Tel: 01924 896975

Fax: 01924 895373

Email: [email protected]

High Speed sleeving applicators, full body/partial

body/tamper evident and special promotions.

High speed pressure sensitive “no look label”

labelling applications, full wrap,

front, back & neck etc.

Spray coating, Specialist glass container finishing

Contract packing, Multi-packing, Cluster packing,

Add on promotional packing, Quality re-pack and

specialist developments

Together, we canobtain maximum performance & quality assurance.

canwe Together, maximumobtain

maximumobtain

& ecnamrofrepassurance.quality

[email protected]

idexx.com/bottledwatersd

IDEXX Water Microbiology

Tests for key water-quality indicators:

Proven methods

Protecting the quality and reputation of your bottled water

idexx.com/bottledwatersd

countries75 over in sold tests of Millions methodsProven

HPCEnterococci

coli . Ecoliforms/otal TTotal indicators:-quality waterkey for ests TTests

water

aeruginosaseudomonas P

bottled your of reputation and quality the Protecting

MICROBIOLOGICAL TESTING

Recruitment

Dip yourtoe in ourtalentpool

Processing

To Advertise yourPRODUCTS,SERVICES,AUCTIONS

orSECONDHAND EQUIPMENT SALES

Call +44 (0)1202 842222

Where it all comes together

© 2

010

Kerry

Ingr

edie

nts &

Fla

vour

s

Master the art of citrus

Kerry Ingredients & Flavours I [email protected] I www.kerry.com

From natural flavours and ingredients to extracts and emulsions the flavour and beverage

technologists at Kerry can help you to squeeze more from citrus. Sourcing from our key citrus

sites in Florida, Brazil, Mexico & Italy, Kerry develop fresh, juicy and stable citrus flavours.

Looking for high quality flavours combined with creative applications expertise? You will find it

at Kerry.

Kerry is ready to partner with you to create products that will make your customers come back

for more.

For further information please contact: [email protected]

3335 Kerry Citrus A4.indd 1 14-01-11 13:34

DECEM

BER2011

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Documents

D ec mb r 20 1 - Soft Drinks International · 2019-08-12 · 2 Soft Drinks I ˚" ˆ˜ ˝ D ( ec mb r 20 1 Soft Drinks International (1997), formerly Soft Drinks Management International