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ArkansasOnline average monthly visitors (in thousands)

Unique Visitors

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Traffic History – unique visitors

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ArkansasOnline average monthly pageviews (in millions)

Pageviews

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Traffic History - pageviews

Competitive Media

Website Parent Company Monthly pageviews

Monthly Unique Visitors

ArkansasOnline.comArkansas Democrat-

Gazette 3,645,000 306,409

TodaysTHV.com KTHV - Gannett 2,575,000 350,320 KATV.com KATV - Allbritton 2,001,000 206,336 ArkansasMatters.com KARK - Nexstar 948,000 38,167 ArkansasTimes.com Arkansas Times 842,000 146,053 Fox16.com KLRT – Newport 115,000 31,717 ArkansasBusiness.com Arkansas Business N/A 31,561

Source: comScore, Jan 2012

Competitive Media

Website Parent Company Average Uniques/mo

ArkansasOnline.comArkansas Democrat-

Gazette 258,643

TodaysTHV.com KTHV - Gannett 213,456

Fox16.com KLRT – Newport 134,677

KATV.com KATV - Allbritton 127,550

ArkansasMatters.com KARK - Nexstar 120,673

ArkansasTimes.com Arkansas Times 57,101

ArkansasNews.com Stephens Media 38,418

ArkansasBusiness.com Arkansas Business 28,418

Source: Compete.com, 2011 averages

A network of websites

Displayed on many platforms

TabletThe Arkansas Democrat-Gazette and Arkansasonline.com now publish in the next generation of mobile devices with the new tablet edition. More than 17,000 readers have downloaded the tablet app.

Smart Phone There is no better way to reach consumers on the go than through mobile advertising. Arkansasonline.com delivers a connected and fast-growing audience through its Smart Phone application on iPhone, Android, Blackberry and more. Sponsorships for this application are exclusive and highly desired.

App combines both newspaperand breaking news content

Entire replica edition of each day’s newspaper

Breaking news updated constantly throughout the day

Breaking news will drive return sessions multiple times per day

Article layouts identical to “text” format

Advertising units identical size and position as “text” format

The entire content of each day’snewspaper available to subscribers

Every page of every newspaper available for free to all subscribers

Ability to pinch, zoom and scroll across pages

Linkable articles, photos and other elements (including ads)

The first three editions of the app are free, compliments of our sponsors

Subscribers get full access to all editions

Non-subscribers may view three editions free, compliments of our sponsor

On the fourth edition, non- subscribers will be asked to subscribe

Easy to navigate, follow jumps and move around the newspaper

Two-tiered panning navigation makes section hopping easy.

Article jumps work with just one touch

Article links allow for multiple ways to view newspaper

Newspaper content can be viewed in both page and text formats

Allows for a “clean read” of articles

Articles can have text enlarged, read audibly or emailed to friends,

Advertising units appear around text and adjust to device orientation (landscape or portrait)

Tablet app - nearing 18K downloads

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iPad app downloads

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Paid subscribers ArkansasOnline - price elasticity

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TOTAL REVENUE $4.95 $5.95 $9.99 $16 (w/ iPad)

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Digital Revenue History19

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ArkansasOnline annual revenue

ArchiveSubscriptionClassified upsellsDirect sales

Subscription model built

Direct ad targeting

Targets can be determined by

Geography

• Region• City• Zipcode

Demographics

• Gender• Age• Children in the home• Homeowner or Renter• Age• Household Income

Direct ad targeting

Sample Target

Geography• Region: Central Arkansas - all zip codes within 10 miles radius

of customer’s stores

Demographics

• Gender: Male• Children in the home: No• Homeowner or Renter: Both• Household Income: $50,000+

Targeted ads on website

Sample Target

Geography• Region: Central Arkansas - all zip codes within 10

miles radius of customer’s storesDemographics

• Gender: Male• Children in the home: No• Homeowner or Renter: Both• Household Income: $50,000+

Targeted on tablets

Sample Target

Geography• Region: Central Arkansas - all zip codes within 10

miles radius of customer’s stores

Demographics• Gender: Male• Children in the home: No• Homeowner or Renter: Both• Household Income: $50,000+

Success story:

Oaklawn Racing and Gaming

Targeted to key male demo in central Arkansas

.32% average click through response across all spots

.73% click through response on the top banner

Industry average: .05%