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Some of the work over my short graphic design career
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Introduction All works residing within this book belong to Sir Luke Brodersen. It is by
his permission and authority that yonder eyes will gaze upon his works
and either cry in delight or give many gasps of astonishment. It is thy
choice as to what to think, so enjoy this little design gem.
Table of Contents
Chapter 1: Dandy Hand {pg. 6-11}
Chapter 2: Sun Valley Resorts {pg. 12-17}
Chapter 3: Farm Africa {pg. 18-23}
Chapter 4: Chapstick {pg. 24-27}
Chapter 5: NikeID {pg. 28-31}
Chapter 6: Merrill Lynch {pg. 32-39}
Chapter 7: Urban Outfitters {pg. 40-47}
Chapter 8: 2008 AIGA Poster {pg. 48-51}
Chapter 9: Incase Annual Report {pg. 52-59}
Chapter 10: Bread Magazine {pg. 60-69}
Chapter 11: Elmore City Dance Club {pg. 70-73}
6
Dandy Hand { personal identity }
The name Dandy Hand comes from the viewpoint of how my mind and my hand work
together to bring forth the designs that change the world around me. Designing is full of
emotion and imagination, and it is an extension of my gnarled hand and my determined
mind. They shape, create, mold and meld. They are both fresh and bright and hope to
stay that way. You are a Dandy Hand, and so am I.
7
8
9
10
11
12
Sun Valley Resorts { corporate identity }
This vibrant re-design breathes life into a fairly out-dated ski resort in Ketchum, Idaho.
The colors and face update the overall understanding of the community involved with the
resort and potential customers that enjoy weekends and winters playing in the snow like
little children, all the while acting like grown-ups.
13
14
15
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18
Farm Africa { non-profit organization identity }
Farm Africa is a non-profit organization that helps Africans cultivate the land more
skillfully and learn trades in which they can better their lives. The logo is carefully
handcrafted to represent the relationship between the hope that farming brings, the
people of Africa, and of course, corn.
19
20
Tanzania Participatory Forest Management Project
This project will improve participatory forest management systems... (more)
Proof that Farming Africa Works
FARM-Africa works with poor African farmers... (more)
FARM-Africa works with poor African farmers, helping them to produce more food for their families. We want to make sure future genera-tions don't have to depend on handouts of aid.
HOW YOU CAN HELP
FARM AFRICA
LATEST NEWS
You can help to make a difference in the lives of those living in Africa.
VIDEOS
SEARCH... GO
UPDATES
We have just launched our brand new e-cards site! Click here to take a look.
21
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24
Chapstick { ad campaign }
Chapstick makes peoples lips more lush and kissable, however with the current trend of
products going “organic” or “environmentally friendly”, Chapstick has taken a back seat.
Well, it is time to change things with “The Return of Cool”. Chapstick is cool and if you put
some on your lips, you will be as well.
25
THERETURN
ofCOOL
26
27
28
NikeID { ad campaign }
What do your moods say about you? Are you happy a lot? Do you feel like the world owes
you something? Well, now you don’t have to hide your emotions. You can wear them for
the world to see in your new customized, Nike kicks.
29
Dreams are such a beautiful thing.They can give way to a new idea or a creative inspiration.
They can even inspire your mood.Dream big at Nike.com
30
Feeling weird today?Bright colors and good moods go together
like marshmallows and maple syrup.Go crazy at Nike.com
31
Don’t be afraid.Be bold and take charge of your mood.
Whether it’s dark and dreary or light and fluffy.Create your own monster at Nike.com
32
Merrill Lynch { ad campaign }
Abe Lincoln, Thomas Jefferson, and George Washington have joined their
combined cartoon forces to team up with Merrill Lynch to save the everyday
American their hard earned money. Working together, the world will finally be rid
of financial downturns and cherry trees.
33
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38
39
40
Urban Outfitters { ad campaign }
Sometimes we do things that we don’t understand. In those moments, we may not realize
that someone is there, taking pictures, and using those same photos to win Silver Addy
awards. Maybe we should all be more aware of what we do.
41
42
43
44
45
46
47
48
2008 AIGA Poster { poster }
Pink monsters do not really exist, but if they did, they would probably be gallivanting
through large cities, listening to the latest Cher album and singing at the top of their lungs.
49
50
51
52
Incase Annual Report { annual report }
Incase commissioned this annual report (not really) because they wanted something hip
and modern, while still boring people to tears with typical annual report things.
53
54
55
56
57
58
59
60
Bread Magazine { magazine }
Bread is a magazine that is not afraid to ask the big questions and never lets the people
down. Their humorous and wry take on culture and the arts gives us a perspective seldom
seen by the outside world. What that world consists of, I do not know.
61
62
63
64
65
66
67
68
69
70
Elmore City Dance Club { interactive }
Created during a Summer internship for Seattle-based startup , Jackson Fish Market, this
interactive project allows users to create their own dance steps, using an intuitive flash
editor and snazzy graphics. The user can then post their creation online for the world to
see and for their friends to laugh at.
71
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73
Conclusion Thank-you for taking a look at some of the work that I have taken from other designers and
passed off as my own. I hope you have enjoyed this experience and in the future, when you
look at your hand, may you always think of me.