DU Ad Platform

DAP

Contents

Overview

Why choose DAP?

Reference

How to use DAP

1 Overview

Media

& traffi

c

DAP

Adver

tiser

s

Audience

• 300 million MAU• Over 200 countries

• 600+ developers• 1.5 billion daily ad requests• Nearly 100,000 peak value

requests per second

• ~100 R&D professionals• 2 years of R&D and improvement• 7 global IDC nodes, large-scale

deployment• Peak selection algorithm to ensure

maximum revenue for developers

• 50 qualified advertisement resources• 100,000 qualified ad sources, with support for

CPM, CPC and CPA models• Top notch business development team

A World-Class Mobile Ad PlatformThe DU Ad Platform website can be found at: https://ad.duapps.com

Baidu Browser

Over 1.6 billion users, covering more than 200 countries worldwide.

DU Battery SaverDU Speed Booster Baidu Browser MoboMarket SimejiES File Explorer 

7 Local Offices

Brazil, India, Indonesia, Thailand, Egypt, Japan and the U.S.

DAP leverages the world’s top app matrix

6 Super Apps

The DU Ad Platform website can be found at: https://ad.duapps.com

2 Why choose DAP?

DAPLow cost of integration

High monetization efficiency

Leading technology

Global localized services

Flexible advertisement

options

A unique “Turnkey Solution”The DU Ad Platform website can be found at: https://ad.duapps.com

High Quality Ad SourcesOver 50 ad channels globally and millions of offline orders fulfilled, including premium direct customers and ad requests from the DU Apps series of products.

Peak Selection AlgorithmBids are precisely ordered according to product, country, users, time and many other factors in order to provide the best inventories.

Price/Fill ControlControl filling to obtain superior eCPM ads. Make timely filling adjustments duringeCPM fluctuations in the channel to maintain peak revenue.

Time Limit ProtectionWe provide the highest-value and fastest advertising services, which can be based on users’ time for an ad placement.

High Monetization EfficiencyThe DU Ad Platform website can be found at: https://ad.duapps.com

Multiple integration methods

S D K , S 2 S A P I , O n l i n e A P I , O ffl i n e A P I

Peak Selection Algorithm

High Quality Ad Sources

&

Diversified Income

The DU Ad Platform website can be found at: https://ad.duapps.com

Leading technology: User behavior modeling, sophisticated device targetingThe DU Ad Platform website can be found at: https://ad.duapps.com

We can target by device, OS, age, interests, location and more.

Our classification system includes over 3,000 unique interest tags.

Interest-basedTargeting

Device Targeting

Composite Targeting

Audience Targeting

Operating system

Network Mode

Brand & Model

Price

Gender / Age

Students / white-collar

Single / Married

Pet / Parenting

Female/ 30+

White-collar/

Likes travelling & gourmet

Travelling

Media & Social

Gourmet

Literature & art

ADs +

Operating system(Android 5.0+)

Package size 100M

Online marketplacesMostly in the cosmetics

spaceRegional limitation

We send the most relevant ads to the right users, for the best results.

DAP has deployed 7 global nodes covering the US, Singapore, Hong Kong, Japan, Brazil, the Middle East and Europe. These nodes provide cloud service to 80% of mainstream overseas Internet users. In addition, DAP has developed an optimization system based on pre-detection technology and cloud acceleration technology.

Leading technology: Global IDC node deploymentThe DU Ad Platform website can be found at: https://ad.duapps.com

Native ads Offerwall ads Interstitial ads

Flexible Advertisement Options

Flexible Advertisem

ent Options

Our core offering is native advertisements. We also support offer walls, banners, and other ad formats in order to give developers more choices.

The DU Ad Platform website can be found at: https://ad.duapps.com

No burden: Multiple types of customized SDKs, advanced compression technology, ultra-small 100KB packages, and minimal data traffic for ad delivery.

Convenient: Simple API design, integrated through a single interface. Unhindered caching and smart reading, as well as one-stop data analysis.

Secure: With only the most basic permissions, there are no user privacy concerns and no effect on product upgrades.

Low Cost Integration

Facebook Google Applovin Inmobi DU Ad Platform

SDK Size 230KB 6.5M 210K 582KB 100KB

Google Play Services Not required Required Required Not required Not required

Global Fill Rate Moderate High Low Low High

The DU Ad Platform website can be found at: https://ad.duapps.com

Local Operations Teams Worldwide 1:1 Professional Service and Guidance

Overseas offices in: Brazil, India, Indonesia, Thailand, Egypt, Japan and the U.S.

The scale of each overseas team: 20-30 people, with local employees accounting for over 90%.

If there are any problems in the monetization process, we provide 1-on-1 professional guidance.

Global localized servicesThe DU Ad Platform website can be found at: https://ad.duapps.com

3 Reference

1/1 1/3 1/5 1/7 1/91/11

1/131/15

1/171/19

1/211/23

1/251/27

1/291/31 2/2 2/4 2/6 2/8

2/102/12

2/142/16

2/182/20

2/222/24

2/262/28

Reference

DAP revenue stream

Individual channel monetization

140%

Post-integration results for a third-party developerUtility apps for overseas

Total revenue growth

The DU Ad Platform website can be found at: https://ad.duapps.com

4 How to use DAP

How to use DAP

Register and Log in: ad.duapps.com

Embed the SDK

Set up Apps, Pass Platform

Review

Receive Ads, Earn Revenue

The DU Ad Platform website can be found at: https://ad.duapps.com

In 2016, DU Ad Platform is pleased to announce…

The “DU+ Plan” For developers: your revenues from DAP are 100%

yours. Plus exclusive advertising resources and professional guidance.

Thank You

ad.duapps.com