HelloContiki

“Life is either a daring adventure or nothing.”

Helen Keller

hello

what we make

Putting the customer experience first has helped us develop business-transformational work for international clients like EE, BMW, Converse, Nike, Ryanair and Coca-Cola. Our creative output includes websites, mobile apps, content programmes and advertising.

An independent, medium-sized agency, we were named Campaign’s Digital Agency of the Decade and listed by FastCompany as one of their 50 Most Innovative Companies in the World. “Good enough” has never been good enough for us, either.

Dare is a New Digital agency.

Why ‘New Digital’? Because our belief is that the digital revolution has only just begun. And it’s the customer who’s in charge.

For 15 years, we’ve focused on designing and creating remarkable design, experiences, platforms and communications. We create work that has soul, surprises and delights and puts human experience at the heart of what we do. We think we can help you smash your goals at Contiki.

This brief is a clear opportunity to put Contiki back at the digital forefront of the youth travel category it invented.

Modern brands are built on the experiences they provide. Many players in travel have not kept pace with the possibilities that a connected world allows and which consumers are expecting from modern brands. New competitors are joining and leap-frogging incumbents with seamless UX and digital experiences. The challenges you face echo those we have worked on across a wide range of categories, from banks and hotels, to airlines and retailers.

Reach, Relate, Respond.

Design & UX

Products & Services

Brand Content

ExperiencesExperiences

* Together we’ll tick these boxes

how we get thereDefine an experience vision We start by defining our vision of an ideal Contiki digital experience, one that fulfils Contiki’s brand promise, motivates customers to engage and makes it easy for them to convert. This is our north star. Within it, we use data to prioritise the biggest opportunities to make a commercial difference to Contiki’s business and this informs our budgeting and roadmap.

Our designers have cut their teeth on brands targeting youth already – from ultra-luxe Burberry to colourful Wahanda. They are adept at both interpreting existing brand guidelines and originating distinctive digital design language. All our teams work closely together, to make sure beautiful aesthetics are informed by class-leading user experience and that the whole is true to the Contiki spirit.

‘Glocal’ is a poor solution to the complexity of modern brands, which inhabit a global digital landscape. When appropriate, we co-locate – most recently in Mumbai – to really understand key markets. Our international experience also includes creating toolkits for Coca-Cola (across North West Europe) managing BMW’s global social channels and delivering pan-European, multilingual content for travel brands like Enterprise and Ryanair.

Our innovation process begins with invention. But it doesn’t end there. Invention is a precious first stage in which ideas are prototyped, tested, their applications properly understood. But this means nothing if we don’t then work with clients to bring the best ideas to market. We do this by developing, beta-testing, further refining and ultimately marketing products at scale. Our success stories include Aviva Drive, which tailors car insurance premiums to driving behaviour, and Penguin’s MyFry, the digital version of Stephen Fry’s autobiography.

Design a class-leading look and feel

Be international, both ways

Innovation not invention

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Wahanda Formula e

BMW Converse

Our Beliefs

To Dare is to Do (not just to say, or to think)

If it doesn’t work, it’s not creative

The best work is the result of partnership

Mistakes make you better

Do it right, do it smart, love what you do

Burberry

Nike

EEOur work as lead digital agency for EE shows the critical difference we make in putting the customer at the heart of their digital landscape. Most recently, we undertook the complete re-platforming, re-design and re-birth of ee.co.uk; a fully responsive and personalised brand and eCommerce platform.

This meant structuring significant operational efficiencies, raising NPS, and re-shaping the approach to online help and support in order to reduce the propensity for consumers to make costly customer service calls.

The project has had a hugely successful impact on their business. It has provided product owners with the tools to generate and quickly publish customer-centric content to support their new products and services. They can also get near-instant feedback on what content is resonating with customers.

It enables EE to be responsive to the wider world and to demonstrate EE’s passion for innovation and has had a positive effect on consumer content engagement, with site visits by mobile device up 209%, as well as a shift in ordering and payment behaviours and, most crucially, an impact on self-service operational efficiencies.

Design & UX

Design & UXWe also created more awareness about the BMW i3 through social activity, using social listening to collate the most common concerns expressed by the social community, and offered test drives to a select few. These test drives were then shared back to the social community via video content captured during the test drives.

The augmented reality iOS app, the microsite, and the social activity were all ideated, designed, managed, and produced in-house at Dare.

We doubled expectations on the targets, with over 430K unique visitors to the site with high levels of engagement and average dwell times of over 1:30. BMW actually had to pull all advertising efforts at the end of 2013 because their production line couldn’t keep up with the demand for test drives.

The dealerships had such positive feedback on the augmented reality iOS app that other BMW markets globally have taken it to deploy in their showrooms.

As an aside - as far as we aware, we remain the only agency to ever sell a car via Twitter.

BMW Last year we helped launch the i3, one of the most important launches in the history of BMW, without any cars physically available in the UK.

We knew that consumers have inhibitions and concerns about electric cars. Our plan for the overall campaign was to convert any negative perceptions about electric cars and the BMW i3 into positive ones, and evoke in the prospective customer the emotion and feel of owning a cutting-edge and revolutionary car.

We developed a recruitment campaign to trigger the pioneering spirit of consumers and create a desire to test drive the car.

We provided an in-dealership presence for the BMW i3 using digital technology; an augmented reality iOS app that delivered a retail theatre experience to consumers, providing an engaging, dynamic, and interactive experience with the BMW i3 without it being there.

We delivered a campaign microsite to educate the public about BMW’s electric vehicle the i3 and address the anxieties of those considering to switching to electric cars. The microsite contained a series of tools and interactive experiences to tell the i3 story, educate and bring to life the features and benefits of this unique car (https://www.becomeelectric.co.uk/).

PenguinFor Penguin, we launched Stephen Fry’s ‘The Fry Chronicles’ as a completely new reading experience.

A reading experience based on how people increasingly like to read ‘on the go’, myFry lets you delve in and out of a book by topic, and consume bite-size chunks in your own order.

Readers could explore the book’s contents in unexpected ways, creating their own personal narrative: reading perfectly packaged up for a non- traditional audience.

myFry went straight to the top of Apple’s App Store charts in the UK and was the number one highest grossing of all paid apps. In its first weekof sales, myFry outsold Penguin’s former bestselling app by 100%.

It was also cited in press reports and elsewhereas evidence that Penguin “gets” digital. Penguin reported a surge in sales, with ebooks offsetting the more sluggish performance of traditional print formats.

Product & Services

Roz JamalAssociate Experience

Planning DirectorBusiness Lead

Leigh FloCEO Creative Partner thank you

We would love to be part of this process. Please feel free to give me a call.

Leigh Thomas, CEO

07872 827884Leigh.Thomas@thisisdare.com