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April 27, 2015 I Workshops & Emailing-Award April 28, 2015 I DialogSummit 2015Steigenberger Airport Hotel, Frankfurt

Digital Marketing 2015 I Omnichannel Future I Lifecycle AutomationSeven international Keynote-Speakers & 20times Best Practice

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Data Driven Email and cross channel Marketing

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DialogSummit 2015

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The future belongs to personalized marketing. The DialogSummit provides an optimized mix of lectures, discussion, best practice-cases an moderted Q&A sessions.

Discuss the current trends and developments of Omnichannel Customer Engagement, Realtime-Personalization and Lifecycle Marekting Automation with more than 250 experts from all over the German-speaking world and beyond. As a special highlight we stage the “Emailing-Awards 2015” on the evening before the Summit.

We are looking forward to welcoming you at the DialogSummit 2015!

Dr. Torsten Schwarz, Martin Nitsche, Helmut Blocher,ABSOLIT DDV SUCCUS | Wirtschaftsforen

DialogSummit 2015Seven international keynotesTwenty times best practice-cases Optional workshops & courses

Supporting program. Innovative formates the associated exhibition and an interesting supporting program offer plenty of opportunities for relaxed networking and professional exchange.

target group. Those who want to drive data-driven marketing forward: Leader Digital Mar-keting, Online Marketing, Data-Driven Marketing, E-Mail-Marketing, CRM, Sales, Service as well as CMOs and CEOs.

Moderator. Frank puscher, journalist, Mediadeck, Hamburg

Emailing-Award 2015Monday, April 27, 2015, 7.00 pmElection of the best emailings and newsletters as part of an evening reception and a formal dinner.

torsten Schwarz, Owner, ABSOLIT Dr. Schwarz Consulting, WaghäuselMartin nitsche, President, German Direct Marketing Association (DDV e. V.), Frankfurt

Participants at the Summit, the Courses and Workshops are cordially invited!

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„personal ization is a chance to differentiate at a human scale, to use behavior as the most important clue about what people need and want.“ – Seth godin

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9.00ALL MArKEtIng WILL BE DAtA-DrIVEn!Challenges of a Connected worldDr. torsten Schwarz, Owner

Absolit Dr. Schwarz Consulting, Waghäusel

9.30 IS oMnIcHAnnEL tHE nEW BLAcK?Managing Engagement in a Multi-Channel EnvironmentMichael Leander

International Marketing Speaker, London, UK

10.00 MArKEtIng AUtoMAtIon 2015How to leverage Data-Driven Marketingtamara gielen

eCRM & Email Marketing Consultant & Trainer, Belgium

11.30MArKEtIng WItH DAtA DIAMonDSHow to boost your email and marketing automation resultsJordie van rijn, Owner

Emailmonday.com, Utrecht Area, Netherlands

28. APRIL 2015 I INTERNATIONALE, INSPIRIERENDE KEyNOTES

12.00EMAIL MArKEtIng 3.0Are you ready?Dela Quist, CEO

AlchemyWorx, London, UK

14.00tHE FLIp-SIDE oF contEnt MArKEtIngAudiences as AssetsJeffrey K. rohrs, Vice President of Marketing Insights

ExactTarget, Lakewood, USA

16.00oMnI-cHAnnEL FUtUrE?Panel Discussion

Introductory Note: Omni-Channel Future – How to Engage With Your Customersgregor Wolf, CEO

Experian Deutschland GmbH, Düsseldorf

On the Podium:

Dirk Thum, Country Manager DACH, selligent GmbH, München

Martin Nitsche, President, German Direct Marketing Association (DDV e.V.), Frankfurt

17.00DIgItAL WorLD 2020Marketing in a Connected Worldnils Müller, CEO

trendONE, Hamburg

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APRIL 28, 2015 I PARALLEL PROGRAM 1

Lunch break

StocK EXcHAngE on ALL cHAnnELS> Customer dialog keeping the balance between skinny jeans and cordsEdda Vogt, Senior Editor and Website Manager,

Deutsche Börse AG, Eschborn

IncrEASIng rESponSE In EMAIL-MArKEtIng> New conceptual and technical approaches> Applying Recommendation TechnologySabine Donix, Direct Marketing Manager CRM,

Mercateo AG, Leipzig

WAyS to An EXcELLEntcUStoMEr EXpErIEncE> De facto Omni-Channel Realtime-Dialog > Exampels of P&G, bonprix, Coop & Cochristian Jenewein, Head of Marketing Consul-

ting DACH, Teradata, Munich

DIgItAL MArKEtIng 2015 (In gErMAn) trIggEr MAILIngS (In gErMAn) MArKEtIng AUtoMAtIon (In gErMAn)

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MoBILE – tHE gAME cHAngEr In A croSS-cHAnnEL WorLD> Get to know the latest mobile market trends> Best practices to greater mobile engagementtimo Kohlberg, Digital Marketing Expert,

Adobe Systems GmbH, Munich

MArKEtIng WItH DAtA DIAMonDS> How to boost your email and marketing automation results?Jordie van rijn, Independant Marketing

Consultant, Emailmonday.com, Utrecht

Area, Netherlands

EMAIL MArKEtIng 3.0 IS coMIng:ArE yoU rEADy?> From reactive to proactive campaigns> Email is used to create demandDela Quist, Gründer & CEO,

AlchemyWorx, London, UK

onE2onE conVErSAtIonSUse the opportunity for individualexchange with experts.

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oMnIcHAnnEL FUtUrE (In EngLISH)

FroM EMAIL-MArKEtIng tocroSS cHAnnEL coMMUnIcAtIon> Lufthansa: Newslettering and Email-Marketing> internetstores: Automated Trigger CampaignsSebastian Fleischmann, Sales Director DACH,

Benelux & Nordics, Oracle Marketing Cloud,

Munich

FocUS IS on tHE cUStoMEr> Triggermails: Campaigns & Triggers> Recommendations based on online behaviourAndreas Sobing, Head of CRM, Brille24.de,

Oldenburg

Friedrich Mühring, Manager im Produkt

Management, Brille24.de, Oldenburg

"tHE contEnt cHALLEngE"> Generating content & automated publishing> Field report from a major companyMarcel christiansen, Interactive Marketing

Specialist, 3M Deutschland GmbH, Neuss

DIrEct MArKEtIng goES onLInE!> Increasing Campaign Success by Using On- and Offline Data> Case study – Data Driven Display AdvertisingMike Klinkhammer, Managing Director, eBay

Advertising Deutschland, Europarc-Dreilinden

carsten Diepenbrock, Managing Director,

Acxiom Deutschland GmbH, Munich

cornEr SHop 2.0: IntELLIgEnt USAgE oF cUStoMEr InSIgHtS> PAyBACK: Personalization instead of mass mailing> Relevance: From Big Data to Smart Data to the customerMark Brauch, Head of Digital Directmarketing,

PAyBACK GmbH, Munich

IMproVED cUStoMEr EXpErIEncE In EMAIL-MArKEtIng> Email Dialog with the customer> Best Practices for a better customer- relationshipsMarie clermont, CRM Manager,

Goodshine AG, Zurich

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tHE FLIp-SIDE oF contEnt MArKEtIng> Audience as Assets> Subscribers, fan and followersJeffrey rohrs, Vice Precident of Marketing

Insights, ExactTarget, Lakewood, USA

cHEcK Into AnotHEr WorLD – AtLAntIS, tHE pALM> A new approach in digital communication> Effectively engage with your customersLarisa Kalmykova, Manager, CRM Marketing,

Atlantis The Palm, Dubai; gregor Wolf,

Geschäftsführer Experian Deutschland GmbH

pErSUASIon proFILIng By WEBpoWEr> Real time personalisation and persuasion based on Scientific Research at Stanford UniversityJay de groot, General Manager Europe,

Webpower, Amsterdam

DIgItAL prESEncE - DAtA-DrIVEn MArKEtIng At ItS corE> Managing the digital presence for gaining more leads> Intelligent usage of data touch points on the webAlexandra Vetrovsky-Brychta, Managing

Director, HEROLD Medien Data GmbH, Munich

LIVE-SHootoUt 2015PROVIDERS GIVE A LIVEDEMONSTRATION OF THEIR MAILING CONTROL SOFTWARE.Among others: Teradata GmbH, ORACLE Deutschland B.V. & Co. KG, eworx Network & Internet GmbH

DAtA-DrIVEn MArKEtIng (In gErMAn) FocUS on B2B (In gErMAn)

otto VErSAnD> Personalization of email-marketing: Attack of the machine> Chances and questions> Machines vs. HumansJessica Bräuer, Head of Email-Marketing,

Otto GmbH & Co KG, Hamburg

LIFEcycLE MArKEtIngAUtoMAtIon> Technical basis and challenges> Best Practicegerret Braren, Marketing Technology &

Processes Manager, XING AG, Hamburg

IntEgrAtED crM-StrAtEgIES In E-coMMErcE> Life cycle communication in the online dialog> Success factor personalizationchristine gerstenberger, Head of CRM

eCommerce, Thalia Holding GmbH, Münster

FocUS on B2c (In gErMAn)

LEAD MAnAgEMEnt At MID tIEr> Hurdles and successes in generating contacts> Practice case: From contact to subscriptionthomas Düker, Director Marketing

Promotion, AEB GmbH, Stuttgart

DIScoVErIng tHE McDonALD'S prIncIpLE> Accessing unlimited marketing budgets> Three steps to build up a funnelrené rink, B2B Channel/Sales

Marketing, Telefónica Germany, Munich

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DIgItAL MArKEtIng 2015 (In EngLISH)

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EMAIL USERS AMONG THEMSELVESyour trainerTorsten Schwarz, Owner, Absolit Dr. Schwarz Consulting, Waghäusel

The Inside StoryDiscussing the inside story behind closed doors: What is the reality in daily business, away from the big buzzwords? What are the challenges that slow down well intentioned pro-jects? User reports from: Douglas Parfümerie, Metro Cash & Carry Deutschland, Jochen Schweizer, Berge & Meer Touristik and others.

your benefitsIntegrating email marketing into a company's processes often raises several questions: Where does the content come from and how is the workflow designed? Several users talk about their experiences.

Contents> Distribution of competences and the role of email marketing> Coordinating offline dialog marketing and emailings> Data link and exchange between email and CRM systems> Consistent data driven marketing – dream or reality?> Cooperation of IT and marketing

BIG DATA TECHNOLOGIES IN THE AGE OF DIGITAL CUSTOMER CONTACT

your trainerRoland Brezina, Advisory Solutions Architect, SAS DACH, HeidelbergJörg Reinnarth, General Manager, Cintellic Consulting Group, Bonn

Big Data – a topic that has been discussed and tried thoroughly in the last years and is technically mature. The digitalization in marketing is a particular application where fast processing of big data is advantageous. Big Data technologies can for example beused to orchestrate and optimize high-frequency customer contacts across all delivery channels in a coordinated way.

your benefitsThis workshop will take you on a journey from past experiences to new challengesand the latest Big Data technologies and their benefits for the digitalization of marketing.

Contents> Developing innovative application cases and professional solution scenarios > Future-oriented analytical marketing> Case studies: Big Data in digitalization> Technology concepts for Big Data architectures and solutions> Exchange of ideas and experiences about implementations and how to avoid obstacles

E-MAIL-ANWENDER

Big Data in Marketing (in German)

Monday, April 27, 2015, 01.00 pm - 05.00 pm, Half day workshopExclusively for experienced email marketers (in German)

Monday, April 27, 2015, 01.00 pm - 05.00 pm, Half day workshop

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OPTIONAL WORKSHOPS AND COURSES

Learn how to take your email marketing to the next level (in English)

Monday, 27th April 2015, 10.00am - 05.00pm, Full day Masterclass

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SUCCESSFUL LEAD GENERATIONIN B2B SETTINGSyour trainersNorbert Schuster, Gründer, strike2, KleinostheimStefan Rottmann, Sales Manager, SC-Networks GmbH, Starnberg

your benefitsIn this workshop, hands-on work assignments will help explain how companies use inbound marketing for a more efficient lead management in order to support sales with more and better leads. This day will provide an expert overview of up-to-date lead gene-ration and fresh ideas for your customer acquisition.

Contents> Modernes lead management Defining the „ideal lead“ and introduction to the persona-concept> Contents and surplus values – content marketing The meaning of relevant content, actors and roles> Generating leads How to generate leads? The traditional and the innovative way Generating leads using inbound marketing (Xing, Twitter & co)> Combining in- and outbound methods Best Practice through the example of telemarketing

FROM EMAIL MARKETING TO OMNICHANNEL MARKETING AUTOMATION

your trainerMichael Leander, International Marketing Speaker, London, UK

This full day masterclass will provide you with invaluable insight on how to take your data driven marketing activities and your email marketing to the next level. To engage and convert customers, you need to take your email marketing to the next level. World class marketers, have now taken an omnichannel marketing automation approach to email marketing and to other data driven marketing channels. In this masterclass you will learn how to do the same.

After attending this masterclass, you will master new techniques that will help you get better results from your customer acquisition and customer retention programs.

Topics> Effective techniques to improve the effectiveness of your current email marketing activities> How to setup effective and relevant automation flows> How to approach content in context, content channel relevance and an one data repository scenario> How to work with lead scoring, customer scoring and with simple profiling and progressive profiling > Effective ways to demystify the channel preferences and content preferences of your audience

The "Wasserloch-Strategie®" – new avenues in lead marketing (in German)

Montag, April 27, 2015, 10.00 am - 05.00 pm, Full day workshop

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Sabine Donix, Direct Marketing Manager at Mercateo AG, is responsible for implementing and develo-

ping e-mail marketing. Before that she managed campaigns at Unister GmbH, Online Editor at ARD | SWR

and Associate Consultant at Simon Kucher & Partners. www.mercateo.de

thomas Düker is responsible for promotion activities, online lead generation and contact qualification at

the software manufacturer AEB. Besides his scientific activities he is also a committed lecturer for Mar-

keting Automation. www.aeb.de

Sebastian Fleischmann is Sales Director at Oracle Marketing Cloud Deutschland and in charge of sales

in Germany, Switzerland, Benelux and Scandinavia. He supported the implementation of individual digital

marketing campaigns at Responsys. Before that he was Sales Manager at eCircle in London among others.

www.oracle.com/marketingcloud

Bruno Florence is vicepresident at SNCD - National Union of Direct Communication. He is a leading expert

of email marketing. Besides he is a profound coach for mailing activities and he is briefing marketing profes-

sionals world wide. www.pignonsurmail.com

Julia geburtig joined the online marketing team at Douglas GmbH in 2008. Since 2013 she has been in

charge of digital direct marketing and all e-mail marketing activities in eCommerce in Germany and Swit-

zerland. www.douglas.de

christine gerstenberger is Head of CRM eCommerce at Thalia Holding GmbH. In this function she is in

charge of diverse CRM eCommerce Activities for the labels Thalia.de, Buch.de and bol.de.

www.unternehmen.thalia.de

tamara gielen an internationally recognized e-mail marketing expert and mastermind in automation and

data driven insights. She supports companies in gaining customers through targeted strategic e-mail mar-

keting, eCRM and marketing automation. www.tamaragielen.com

Jay de groot is member of the board at webpower and cofounder of Science Rockstars in Amsterdam.

Since 1994 he is busy with the world wide web and he is dealing with diverse workingfields in sales, marketing

and executive management. www.webpower.nl

christian Jenewein is Marketing Consultant at Teradata Marketing Applications in DACH. In this function

he is in charge of the developing consulting engagement and implementation of digital transformation of

marketing strategies. www.marketing.teradata.com

SPEAKERS

Sebrus Berchtenbreiter is CEO at promio.net GmbH and responsible for marketing/PR and sales. Be-

fore that he was PR- and marketing manager at telebuch GmbH and at Amazon Deutschland. Berchten-

breiter is board member of the DDV, chairman at the Council Digital Dialog and co-initiator of the code of

honor email marketing. www.promio.net

gerret Braren is Marketing Technology & Process Manager at XING AG in Hamburg. In this function he

is responsible for the marketing infrastructure and acts as internal adviser for campaign-, multichannel- and

marketing-automation. Before that he worked as lecturer for HAW Hamburg and as managing partner of the

Kreativhaus OHG among others. www.xing.com

Mark Brauch has been in charge of digital direct marketing at PAyBACK since 2011. Previously he was invol-

ved in several management positions, for example as database manager at E.ON Bayer and as CRM manager

at DAB bank AG. Besides profound knowledge in CRM, mobile and email marketing he is experienced in

project and database management. www.payback.net

Jessica Bräuer is Head of Email-Marketing at OTTO. Her focus is on the challenges, questions and risks

of email personalization and automation. She has already many years of experiences in Email-Marketing

and in conceptions of CRM Multichannel Acitons. www.otto.de

roland Brezina is Advisory Solutions Architect at the Center of Excellence Customer Intelligence at SAS

in Germany, Austria and Switzerland. He has been consulting companies in developing and implementing

IT strategies in marketing for about 20 years. www.sas.com

ramona Burbach is responsible for the sales eCommerce at Berge & Meer since 2008. She was responsible

for the implemenation of webanalyses and statistics. Since 2013 she is Head of Online Sale and she is ma-

naging the website including the content, productmanagement, newslettering, web analytics and customer

journey. www.berge-meer.de

Marcel christiansen started building up the online marketing sector at 3M in 2010. His focus is on email

marketing, eCommerce and Social Media and he has been gaining experience in industrial companies for

more than twelve years. In 2011 he was honored with the “3M Global Marketing Award” for developing the

“3M online distributor optimization program”. www.3m.com

Marie clermont is CRM-Managerin at DeinDeal since 2013. In this function she is in charge of diverse

email marketing (Newsletter, Lifecycle Emails) und Social Media. Before that she worked as CRM-Mana-

ger for Voyage Privé in France. www.deindeal.ch

carsten Diepenbrock, Managing Director at Acxiom Deutschland GmbH, has been working for Acxiom

for more than seven years. He has done valuable pioneering work in Cross-Channel and Online Targeting

by innovating improvements like the Audience Distribution. www.acxiom.de

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Larisa Kalmykova is CRM & Marketing Manager at Atlantis The Palm in Dubai. Her focus is on email mar-

keting and CRM. Bevor she worked as marketing professional in diverse industrial enterprises and healthcare

companies in Europe und Asia. She is keen on new technologies in marketing, database management and

data quality. www.atlantisthepalm.com

Mike Klinkhammer is Managing Director at eBay Advertising Deutschland. In May 2005 he transferred to

the eBay subsidiary mobile.de where he significantly developed Ad Sales for mobile.de and eBay.de. Before

that he held various management positions at yahoo! Deutschland GmbH and WEB.DE AG among others.

He studied International Business in Dortmund, San Diego and London. www2.ebayadvertising.com/de

timo Kohlberg is a digital marketing and cross-channel campaign management expert. At Adobe, he is a

Product Marketing Manager for Adobe Campaign, focused on go-to-market strategies, positioning and mes-

saging, as well as business development. Previously, Timo was responsible for Product Marketing and De-

mand Generation EMEA-wide. He holds a degree in Business Administration. www.adobe.com/marketing/

gereon Krahn is eCommerce expert at Berge & Meer - a subsidiary of TUI. In this function he is responsible

for the website, newslettering, digital marketing. Bevor he was Head of Online Marketing and Sales at Berge

& Meer. www.berge-meer.de

Maria Kunz is expert of email marketing at METRO Cash & Carry. In this function she is in charge of oper-

tive controlling and strategies of email marketings. Bevor she held marketing positions at 1&1 Internet AG.

www.metro.de

Michael Leander, formerly CEO at several CRM and software companies, has gained extensive expe-

riences in the fields of email marketing and marketing automation for more than 15 years. He shares his

knowledge in more than 40 countries and is an often seen jury member for marketing awards. Furthermore

he is intensely involved in multichannel data driven marketing. www.michaelleander.me

nils Müller started his career at the IBM Innovation Center. During his Master Studies in Berlin, New york

and Milan he founded trendONE in 2002, a company which is specialized in identifying micro trends and

weak signals. Today, trendONE is market leader in identifying key trends in rapidly developing business

branches. www.trendone.com

Martin nitsche, founder of Solveta GmbH, is said to be one of Germanys leading CRM-Experts. His

professional career included positions at Deutsche Bank, the Grey Group and the BBDO Group before he

became Managing Director for private and business clients at Commerzbank. He is author, publisher and

President of the German Direct Marketing Association (DDV e.V.). www.solveta.com

Frank puscher is personal digital trainer and counsels companies and marketers. He is in charge of the

portfolio innovation at absatzwirtschaft.de, lecturer and presenter as various events every year. Puscher

observes and analyzes the eCommerce and marketing landscape, built up online editorial teams, published

several specialist books and articles in various media. www.frank-puscher.de

Dela Quist founded Alchemy Worx in 2001. Focused on e-mail he has already spent about 20.000 hours

thinking about it and still goes on. His broad portfolio involves Sony Playstation, Credit Suisse and Hilton

Hotels among others. Over many years he has been a member of UK DMA’s Email Marketing Council and

the Committee of Future of European Advertising Stakeholders. www.alchemyworx.com

Jörg reinnarth founded the Cintellic Consulting Group in 2010 in order to provide focused advise on

issues such as customer relation management, marketing and sales. He is an expert for strategic CRM,

analytical CRM, marketing processes and customer comprehension and holds lectures on these topics all

over Germany. www.cintellic.com

rené rink is responsible for B2B Channel/Sales Marketing at Telefónica Germany (o2). He and his team

take care of lead management, traffic generation, funnel management and marketing automation. In 2014 he

implemented Eloqua into the company in record time and was nominated for the “Eloqua Markie Award 2014”

in the category “Best E-Mail Campaign”. www.telefonica.de

Jeffrey K. rohrs is Vice President for marketing insights at Salesforce. He is the author of diverse speci-

alist literature, for example “Audience: Marketing in the Age of Subscribers”, “Fans and Followers” and the

award-winning “SUBSCRIBERS, FANS & FOLLOWERS Research Series”. Besides that he can be seen as

co-host for pod caster Jay Baer (American author and speaker). www.salesforce.com

Stefan rottmann is Sales Manager at SC-Networks GmbH. For 22 years he has been supporting B2B

companies in optimizing their lead processes and has become well experienced in industry and IT. He is

co-founder of a telemarketing agency which is focused on cold acquisition and trainer for the “Lead Ma-

nagement Consultant” course. www.sc-networks.com

norbert Schuster is the founder of strike2 and supports companies in implementing lead-management

and inbound marketing. Over the last 20 years he established and managed sales and marketing organi-

zations like CRM and Business Publishing. He is lecturer for various university courses and the author of

“The Inbound Methid” and “Twitter for Manager” among others. www.strike2.de

Katinka Schütt is Online Marketing expert at Jochen Schweizer GmbH since 2011. She is Junior CRM Ma-

nager and responsible for email marketing at Jochen Schweizer in Munich. Jochen Schweizer is a specialist of

adventure gifts. More than 1.600 expierences are offered. www.jochen-schweizer.de

torsten Schwarz published the reference work “Guideline Online Marketing” and is known as the leading

expert for e-mail marketing in the German speaking world. He initiated the DialogSummit and the portals

Online-Marketing-Experts, marketing-BÖRSE and E-Mail-Marketing-Forum. His latest book “Big Data in

Marketing” will appear in June 2015. www.absolit.de

Andreas Sobing is Head of CRM at Brille24.de - a online eye shop with more than 1 million customers in

117 countries. He is responsible for CRM, customer connectivity and customer-life-cycle management.

Besides his focus is on email automations and email campagnings. www.brille24.de

Jordie van rijn is an independent dialog marketing consultant and founder of emailvendorselection.com,

an international platform for e-mail and marketing automation. He is the author of “SmartInsights Marke-

ting Automation – Best Practices Guide”. Unilever, KLM and Heineken are asking for his advice, besides

that he is a popular speaker in the online marketing world. www.emailmonday.com

Dirk thum is country manager DACH bei selligent GmbH. He focuses on digital marketing strategies,

social commerce and e-mail and dialog marketing. Previously he was client partner DACH at Baszzarvoice,

head of consulting at eCircle AG and Sales Director at Netrada among others. www.selligent.de

Alexandra Vetrovsky-Brychta is Managing Director at Herold Medien Data GmbH. In Austria she is seni-

or manager for dialog and data and responsible for developing data multi channel solutions. Previously she

was Managing Director at Schober Group Austria, since 2013 she is a board member at DMVÖ.

www.heroldmedia.com

Edda Vogt is managing editor and website manager at Börse Frankfurt at the Deutsche Börse AG. She is

an economist and stock exchange specialist and responsible for digital information offers for investors at

the stock exchange market Frankfurt. www.deutsche-boerse.com

gregor Wolf is managing director at Experian Deutschland GmbH and responsible for data driven and

cross channel marketing in Germany. His main focus is on strategic and operative development of pro-

ducts and service solutions, gaining new customers and positioning Experian Marketing Services on the

German Market. www.experian.de

PARTNERSPEAKERS

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Selligent's versatile Omnichannel Marketing Engagement Platform supports brands in building personal cus-tomer contacts and generates integrated customer profiles of anonymous and unique visitors based on be-havioural data. The company was founded in 1990 in Belgium and is represented in the Netherlands, France, Germany, Italy, Great Britain, Spain and the US today. Worldwide more than 400 brands consult Selligent: big companies from industries like tourism, media & publishing, retail, finance or entertainment, such as Europcar, Samsung, Nestlé Nutrition, Funke Mediengruppe, Thomas Cook or Stepstone.

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registration and information

DialogSummit SUCCUS GMBH I Wirtschaftsforen Haizingergasse 541180 WienTelefon: +43 1 319 09 34-0Email: barbara.schneeweiss@dialogsummit.de

Feel free to contact us:

Barbara Schneeweiss, Project managementbarbara.schneeweiss@dialogsummit.de

Helmut Blocher, Directorhelmut.blocher@dialogsummit.de

If you have any further questions, please do not hesitate to contact us.+43 1 319 09 34-10

Dates and location:Workshops & course, E-Mail-Award-Verleihung: Monday, April 27, 2015DialogSummit: Thuesday, April 28, 2015

Steigenberger Airport Hotel in FrankfurtUnterschweinstiege 16, 60549 Frankfurt, Germany

Hotel booking: under the heading „DialogSummit 2015" you will receive a room at the price of € 139,- each, breackfast includedreservations@airporthotel.steigenberger.de+49 69 6975 2426

We kindly request your registration online:www.dialogsummit.deVia email: barbara.schneeweiss@dialogsummit.de

DialogSummit 2015The participation fee for users amounts to € 480,- (if booking before April 13, 2015, subsequently € 580,-)The participation fee for providers amounts to € 780,-(if booking before April 13, 2015, subsequently € 880,-)

Including entry to all program events inclusive the E-Mailing Award,documents in electronic form as well as culinary breaks and meals together.

Participation fee for workshops and courses

Full day masterclass with Michael Leander: From Email Marketing to Omnichannel Marketing AutomationApril 27, 2015, € 480,- (if booking before April 13, 2015, subsequently € 580.-)

Full day masterclass with Norbert Schuster & Stefan Rottmann: Successful lead generation in B2B settingsApril 27, 2015, € 480,- (if booking before April 13, 2015, subsequently € 580.-)

Half day workshop with Roland Brezina & Dr. Jörg Reinnarth: Big Data in MarketingApril 27, 2015, € 280,- (if booking before April 13, 2015, subsequently € 330.-)

Half day workshop with Dr. Torsten Schwarz: Email Users Among ThemselvesApril 27, 2015, € 280,- (if booking before April 13, 2015, subsequently € 330.-)

Combo ticket full day workshop on April 27 and DialogSummit 2015 on April 28, 2015: € 810,- (if booking before April 13, 2015, subsequently € 1.010.-)

Combo ticket half day workshop on April 27 and DialogSummit 2015 on April 28, 2015: € 710,- (if booking before April 13, 2015, subsequently € 810.-)All prices excl. 19% VAT I Registrations are subject to our terms and conditions: www.dialogsummit.de/agb.html

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